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Reliance Retail partners with NBA to launch its
merchandise
Reliance Retail, a subsidiary of
Reliance Retail Ventures Ltd.,
has partnered with NBA for a
multi-year collaboration to sell
the organisation’s merchandise
at its stores in India. Built
around five professional sports
leagues – the NBA, WNBA,
NBA G League, NBA 2K
League and Basketball Africa
League – NBA has established
a major international presence
with games and programming
available in 214 countries and
merchandise for sale.
The latest products are
available at selected Reliance
Retail stores across India and
on a variety of e-commerce
platforms including Reliance
Retail’s website. Reliance Retail
will also offer interactive NBA
experiences for visitors in stores
such as sweepstakes, Reliance
Nykaa Fashion brings Revolve to Indian
consumers
Nykaa Fashion has partnered
with California-based fashion
retailer Revolve valued at
US $ 1.23 billion to launch
the latter’s brands in the
Indian market.
With this association, Nykaa
Fashion will house over 400
brands across apparel, footwear
and accessories, from the global
powerhouse Revolve on its
online platform.
Adwaita Nayar, Co-founder
of Nykaa, during the launch,
expressed happiness to onboard
an international partner like
Revolve that offers a great
portfolio of brands. She also
Foundation Jr. NBA activations
and game highlights on TVs at
the store.
The collaboration with Reliance
Retail would strengthen its
retail presence in India, said
NBA Senior Vice President
of International Licensing
and Business Development,
Rob Millman. He also added
that, “As the NBA continues
to become more popular in
India, we make sure they
have the same opportunities
as Americans. That’s why we
expanded our availability”.
Reliance Retail President &
CEO (fashion and lifestyle)
Akhilesh Prasad was equally
thrilled and said: “Our goal is
to ensure that Reliance Retail
stores are the go-to destination
for NBA fans across the
country.”
mentioned that Revolve’s
approach to fashion is an ideal
match of diversity and inclusion
along with style, and celebrityloved
offerings with dedicated
sustainable goals.
The partnership with Nykaa
Fashion is a natural fit that
aligns with Revolve’s brand
principles, which aim to deliver
an elevated customer experience
with their wide catalogue of
international styles to the
Indian market, said Kai Li, Vice
President at Revolve. He added
that he is equally excited to
work with Nykaa Fashion.
SNIPS
Reliance Brands
to open its first
Valentino
boutique store in
New Delhi
Premium
menswear
brand Selected
Homme launches
a new digital
campaign
with brand
ambassador Saif
Ali Khan
presenting the
brand’s Autumn/
Winter 2022
collection
Alia Bhatt’s D2C
fashion brand
Ed-a-Mamma
plans to expand
its reach in
international
markets
Raw Mango
launches new
collection
‘Peacock Country’
Luxury kidswear
brand Les Petits
launches exclusive
collection for the
Indian festive
season
Monte Carlo
Fashions records
revenue growth of
5 per cent in Q2 of
FY ’23
18 AO India | November 2022