innovation in Activewear propelling its steady growth

TRENDS IN FOCUS / RUNWAYS
Kenzo
Missoni
Ami
PREP
SCHOOL RE-RUN
MSGN
Max Mara
Prada
The ‘preppy’ look is back once again for S/S ’23
season - but this time around, it’s hyping up the
menswear segment.
For men, the trend is being presented with a new
twist: less Ivy League, more ‘sport & street’.
A wide range of colourways grace the trend - from
pale pastels at Rhude, and neons at MSGM to
burgundy and black at Dries Van Noten. Key items
and accents included cable knit sweaters, bermuda
shorts and collegiate lettering.
At Kenzo, Nigo used the concept of a ‘passing out
ceremony,’ inspired by one of Kenzo Takada’s 1980’s
shows which was based on the idea of a school’s
sports day. Staying true to their signature, Thom
Browne presented an array of looks, including tweed
coats, blazers, pants and long pleated skirts.
MIDI
LENGTHS
A ‘grown up’ approach to fashion, courtesy Miuccia
Prada and her design partner, Raf Simons, the midilength
silhouette made waves on the runways this
season. A mid-calf pencil silhouette was prevalent on
the Prada runway, whilst Missoni presented a bodycon
silhouette in various lengths.
At Philosophy di Lorenzo Serafini, the designer was
inspired by two iconic designers of the past, Giorgio
di Sant’Angelo and Romeo Gigli. The result was a
collection of slender silhouettes, enhancing the body.
Look 11 was a mid-length dress in a stretch fabric
with a Toile de Jouy print.
50 AO India | November 2022