innovation in Activewear propelling its steady growth

MANUFACTURING
Tailor and Circus: Not in the business of making underwear but in the business of making people love themselves
KOLKATA AND TIRUPUR
ENSURING THEIR GROWTH IN
INNERWEAR WITH DIFFERENT
FOCUS ALTOGETHER
Innerwear market in India has been
sustainably growing for years, the
reason being the unorganised sector
moving towards being organised to
a great extent. The focus of Indian
consumers is rapidly shifting towards
buying right, and inclination towards
healthy lifestyle is also contributing
to the growth of innerwear segment.
Millennials and GenZ consider fashion
underwear a status symbol today as
they tend to change their innerwear
every 6 months on an average, as per
various reports.
Taking advantage of these demand
drivers, Kolkata and Tirupur – the
Nearly all the leading
brands of Kolkata have
facilities in Tirupur also but
the product focus of these
brands is mainly basic
garments in these units.
two established hubs of innerwear
manufacturing – are on the growth
track but in different ways. Mainly
known for men’s innerwear,
Kolkata’s giant companies and mass
brands Dollar, Lux, Rupa etc., are
continuously adding new product
categories in the knitted segment,
while Tirupur is focusing on innovative
raw material, newer prints, designoriented
innerwear. Especially, Tirupur
is witnessing new players in innerwear
manufacturing like Faso, Carnation
Creations, Cruso, Tailor and Circus
and more.
As far as Kolkata’s companies (mass
brands) are concerned, they are mainly
known for underwear and have natural
growth in the same. Over the years,
they started covering a wide range of
knitted garments which is continuing
36 AO India | November 2022