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BIMIFF #4 - ENG

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B I M I F F I N T E R V I E W 50

making of, essays that bring in themselves the appreciation of the people integrated in the project, for example, the video

of the city choir conductor who is going to record music to compose the soundtrack, the bakery lady who is rehearsing to

make her debut as an actress, the ceremony of revelation of the choice of the local actresses, publicity videos of gas

stations that have symbolically collaborated with fuel, of inns that have collaborated with lodging, restaurants that have

donated lunch boxes, etc. All this audiovisual material circulating in the region also generates content for printed

newspapers and television, in the thesis, our social communication plan enables popular integration, and the project's

profile is no longer that of a production company that is making a "film in the city", but of a production company that is

making a "film of the city". An example of the effectiveness of our social communication plan based on popular

propaganda was the moment when we needed 14 riders for the scene of the hunt for the character Candinho, and 32

popular volunteers mounted on their horses and dressed in character presented themselves. Despite not having the

financial resources, of being a "financially poor" project, we counted on immeasurable wealth and abundance through

the popular welcome.

As it is a film made with the support and effective

participation of the people of the region, who grew up with

this beautiful story of faith and love in their culture and

experiences, how was the reception of "Albertina" in its first

screenings for the population that could see their faces and

history being portrayed on the big screen?

With the presence of the pandemic, unfortunately, we

couldn't make an immediate release with the integrated

community and we opted for a virtual pre-release on

Corpus Christ day, it was a solution so that the families

could watch the movie in the safety of their homes and

also to generate income and pay the main technical team

of professionals who represented the Boanova Film

Company in Imaruí and region, we reached the mark of

1432 tickets sold for R$39.00 reais and the movie was

available for 48 hours. In 2021 on August 28, during the

festivities of the anniversary of Imaruí, the current

management of the city (which was from the beginning

of the project in 2019 with the previous management)

organized a screening in a public square with a LED

screen and 300 chairs, the fact is that the square was

packed with an audience estimated by the PM of two

thousand five hundred people settled along the entire

length of the lakefront of Imaruí, it was an incredible day

where we all got very emotional. Subsequently, the film

received the award for the most public in France in the

Red Movie Awards in the city of Reims and had an

incredible 12 thousand hits in four days at the Film

Festival of Jaraguá do Sul, Santa Catarina, where it

received the award for the best feature of the festival. It

has already won about sixty awards in several countries,

mostly IMDB qualifiers.

"Albertina" film scene

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