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B I M I F F I N T E R V I E W 50
making of, essays that bring in themselves the appreciation of the people integrated in the project, for example, the video
of the city choir conductor who is going to record music to compose the soundtrack, the bakery lady who is rehearsing to
make her debut as an actress, the ceremony of revelation of the choice of the local actresses, publicity videos of gas
stations that have symbolically collaborated with fuel, of inns that have collaborated with lodging, restaurants that have
donated lunch boxes, etc. All this audiovisual material circulating in the region also generates content for printed
newspapers and television, in the thesis, our social communication plan enables popular integration, and the project's
profile is no longer that of a production company that is making a "film in the city", but of a production company that is
making a "film of the city". An example of the effectiveness of our social communication plan based on popular
propaganda was the moment when we needed 14 riders for the scene of the hunt for the character Candinho, and 32
popular volunteers mounted on their horses and dressed in character presented themselves. Despite not having the
financial resources, of being a "financially poor" project, we counted on immeasurable wealth and abundance through
the popular welcome.
As it is a film made with the support and effective
participation of the people of the region, who grew up with
this beautiful story of faith and love in their culture and
experiences, how was the reception of "Albertina" in its first
screenings for the population that could see their faces and
history being portrayed on the big screen?
With the presence of the pandemic, unfortunately, we
couldn't make an immediate release with the integrated
community and we opted for a virtual pre-release on
Corpus Christ day, it was a solution so that the families
could watch the movie in the safety of their homes and
also to generate income and pay the main technical team
of professionals who represented the Boanova Film
Company in Imaruí and region, we reached the mark of
1432 tickets sold for R$39.00 reais and the movie was
available for 48 hours. In 2021 on August 28, during the
festivities of the anniversary of Imaruí, the current
management of the city (which was from the beginning
of the project in 2019 with the previous management)
organized a screening in a public square with a LED
screen and 300 chairs, the fact is that the square was
packed with an audience estimated by the PM of two
thousand five hundred people settled along the entire
length of the lakefront of Imaruí, it was an incredible day
where we all got very emotional. Subsequently, the film
received the award for the most public in France in the
Red Movie Awards in the city of Reims and had an
incredible 12 thousand hits in four days at the Film
Festival of Jaraguá do Sul, Santa Catarina, where it
received the award for the best feature of the festival. It
has already won about sixty awards in several countries,
mostly IMDB qualifiers.
"Albertina" film scene