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“We believe that when it comes to surfing,<br />

sustainability and performance are not<br />

mutually exclusive.<br />

“By replicating world-class designs onto<br />

sustainable materials, we envisioned a world where<br />

everyone can surf exceptionally and responsibly.<br />

“However, it really was our focus on performance<br />

that morphed this business from a passion<br />

project to a fully-fledged operation. There’s<br />

no point making boards with an environmental<br />

consciousness if they don’t perform. Surfers won’t<br />

buy them.<br />

“We’re using innovative technology to give you a<br />

lively ride that you can be stoked about both in and<br />

out of the water. And because we’ve reimagined<br />

iconic surfboards from the hands of world-class<br />

designers, we’ve created an elevated, sustainable<br />

surfing experience that even meets the needs of the<br />

most experienced, seasoned surfers. Our boards<br />

go incredible.”<br />

The approach has to be applauded. To construct<br />

hollow wooden surfboards on this scale is quite<br />

mind blowing. And it has been Maurice, Damien<br />

Cole’s father, who has been secretly with Varuna<br />

from the start, working behind the scenes and<br />

guiding them with his knowledge of structure and<br />

the intricate minutiae that take a board from the<br />

ordinary to extraordinary.<br />

In an interview with surf photographer and<br />

filmmaker Peter Baker, Maurice had this to say<br />

about his collaboration with Varuna.<br />

“There are literally thousands of variables that<br />

go into creating a magic surfboard. And across<br />

the industry, I’ve continuously pushed design<br />

innovation, which has defined what a person can<br />

do on a wave.<br />

“It’s been incredible to be a part of the evolution<br />

of surfboard design. But after all these years, what<br />

has continuously plagued me is that we’re still<br />

making surfboards, using the same toxic materials,<br />

which after 75 years has become a huge problem.<br />

“Working with Varuna has been such a pleasure.<br />

By using their sustainable materials and their<br />

sustainable manufacturing process, I feel like I’m<br />

now part of this family where we are all part of the<br />

solution.”<br />

Quite clearly both Varuna’s mission and vision to<br />

not only redefine the world of sustainable surfing<br />

but to also revitalise the planet by doing what they<br />

love, resonated with Maurice.<br />

Damien explains the three core principles guiding<br />

the company.<br />

“As we developed the business, we all understood<br />

there were a couple of non-negotiables – basically<br />

three parts to our business that if we didn’t get<br />

right, it wouldn’t get off the ground. They were in<br />

relation to sustainability, performance and integrity.<br />

“When it comes to sustainability, we vow to pursue,<br />

innovate and inspire sustainable solutions that<br />

rejuvenate our planet. We hold ourselves to the<br />

highest ethical standard of sustainable production,<br />

so our planet can have a chance to thrive.<br />

“When it comes to performance, we simply aim<br />

to create products grounded in exceptional<br />

performance, responsiveness and durability. We’re<br />

achieving that aim by collaborating with world-class<br />

designers to optimise performance of these boards.<br />

<strong>SB</strong> / #54 / 44

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