SB_issue54_digital
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“We believe that when it comes to surfing,<br />
sustainability and performance are not<br />
mutually exclusive.<br />
“By replicating world-class designs onto<br />
sustainable materials, we envisioned a world where<br />
everyone can surf exceptionally and responsibly.<br />
“However, it really was our focus on performance<br />
that morphed this business from a passion<br />
project to a fully-fledged operation. There’s<br />
no point making boards with an environmental<br />
consciousness if they don’t perform. Surfers won’t<br />
buy them.<br />
“We’re using innovative technology to give you a<br />
lively ride that you can be stoked about both in and<br />
out of the water. And because we’ve reimagined<br />
iconic surfboards from the hands of world-class<br />
designers, we’ve created an elevated, sustainable<br />
surfing experience that even meets the needs of the<br />
most experienced, seasoned surfers. Our boards<br />
go incredible.”<br />
The approach has to be applauded. To construct<br />
hollow wooden surfboards on this scale is quite<br />
mind blowing. And it has been Maurice, Damien<br />
Cole’s father, who has been secretly with Varuna<br />
from the start, working behind the scenes and<br />
guiding them with his knowledge of structure and<br />
the intricate minutiae that take a board from the<br />
ordinary to extraordinary.<br />
In an interview with surf photographer and<br />
filmmaker Peter Baker, Maurice had this to say<br />
about his collaboration with Varuna.<br />
“There are literally thousands of variables that<br />
go into creating a magic surfboard. And across<br />
the industry, I’ve continuously pushed design<br />
innovation, which has defined what a person can<br />
do on a wave.<br />
“It’s been incredible to be a part of the evolution<br />
of surfboard design. But after all these years, what<br />
has continuously plagued me is that we’re still<br />
making surfboards, using the same toxic materials,<br />
which after 75 years has become a huge problem.<br />
“Working with Varuna has been such a pleasure.<br />
By using their sustainable materials and their<br />
sustainable manufacturing process, I feel like I’m<br />
now part of this family where we are all part of the<br />
solution.”<br />
Quite clearly both Varuna’s mission and vision to<br />
not only redefine the world of sustainable surfing<br />
but to also revitalise the planet by doing what they<br />
love, resonated with Maurice.<br />
Damien explains the three core principles guiding<br />
the company.<br />
“As we developed the business, we all understood<br />
there were a couple of non-negotiables – basically<br />
three parts to our business that if we didn’t get<br />
right, it wouldn’t get off the ground. They were in<br />
relation to sustainability, performance and integrity.<br />
“When it comes to sustainability, we vow to pursue,<br />
innovate and inspire sustainable solutions that<br />
rejuvenate our planet. We hold ourselves to the<br />
highest ethical standard of sustainable production,<br />
so our planet can have a chance to thrive.<br />
“When it comes to performance, we simply aim<br />
to create products grounded in exceptional<br />
performance, responsiveness and durability. We’re<br />
achieving that aim by collaborating with world-class<br />
designers to optimise performance of these boards.<br />
<strong>SB</strong> / #54 / 44