SB_issue54_digital

More documents

Recommendations

Info

Out There, DOIN’ IT! “This is my shop!” - a fair comment, if it’s coming from the person who owns it, however, so often it’s from a customer. It’s humbling, as you know you’re on the right track when you inadvertently hear comments like that as they walk past the door telling their friends about the store. “I buy all my gear from here” - so many do, and it’s appreciated. We’ve been around a while here at NZSHRED. From our conception in the mid-80’s out of a need to fund a Southern Hemisphere snow holiday, to the modern day where we cater for all sorts of fashion and sport orientated hardware and apparel requirements. From our roots in snow and skate, through to surf and SUP, to the modern era of wake, foil and bike. Like so many other customers remind us - “You have a bit of everything in here!”. There is a lot of product in our little footprint – it really is like owning your very own toy shop. The development of a relationship with our customers is at the core of our NZSHRED community. It’s as much about understanding the marketplace, reading the customer requirements or paying the bills as it is being honest to ourselves and making sure we are also ‘getting out there and doing it’! I’ve always found it funny when sitting with a customer fitting them into a new pair of snowboard boots or trying them in a good pair of goggles and they comment - “Well, you could sell me anything, I suppose”. And partly, they are right. A salespersons skill is sometimes misconstrued as their ability to convince a customer that they need a particular item. I’d like to think we take a very different approach and our reply to their suggestion is - “But, I will see you in the lift line”, and we do! There is no better feeling than to be waved at randomly by someone sporting their new kit, proud as punch, and, just like us, they’re ‘out there doing it!’. Sitting in the line-up some months ago at our closest break on the New Zealand South Island’s very south coast, the swell had dropped out and I had time between sets to loose myself in the magic of the morning sun reflecting on the water and the glassiness that was suggesting to me perhaps a switch to a SUP would keep me out there for another hour or so. As I perused those hardy folks, who no doubt were having similar thoughts to me, I recognised a recent customer sporting a 7’6” funboard purchased just days before. He was ‘out there doing it’, as were the group of local Queenstown girls, eating their breakfast after their “There is no better feeling than to be waved at randomly by someone sporting their new kit, proud as punch, and, just like us, they’re ‘out there doing it!’.”
morning session while watching the tiny swells meander into the bay from the side of their campervan. Two of the wetsuits hanging from the back door were literally hanging instore just days before. I think this is what owning a shop is really about, the ability to be part of your own community, to do the things you like and sell that game to your customers. Whether it’s some early morning laps up the Remarkables, or a session with friends in the backcountry of the Doolans, It could be negotiating messy peaks at Colac Bay, or a sunset SUP paddle and a beer on Lake Wakatipu. Or, just getting that endless powder fix on our annual Japan snow tour. In equal measure, we must strive for the products to facilitate the tasks, as much as we encourage and embrace the drive to stay ‘out there, doing it’! Real Surf “Real Surf is a locally owned and operated Core Surf Store specialising in surfboards, wetsuits, hardware and rentals. Come check out our new store just down the road at 5/56 Kingsford Smith St, Lyall Bay, Wellington. “We’re open 7 days a week with a friendly and experienced team ready to help out with your next purchase! Alternatively check out our website for the latest products and sale deals at www.realsurf.co.nz or find us on social media.” +64 4 387 8798 www.realsurf.co.nz team@realsurf.co.nz In the 80’s we printed t-shirts as kids with our surf designs in our beach garage. Coupled with home made surf wax and board repairs, our surf brand was a family affair. Today the prints are available worldwide through our online store. Our shirts are hand-crafted and made with the same love and aloha from the 80s. We stock authentic Hawaiian shirts, single fins, vintage art and all things longboard. We have strong connections to Australia with Michael Saggus Longboards and Surf organic wax. Find us under the palm trees of Mount Maunganui. 169 Maunganui Rd, Mt Maunganui Beach P: (07)5743888 NZ SHRED words: jase johns www.nzshred.co.nz mountlongboards.com 83 / #54 / <strong>SB</strong>
Page 1 and 2:
smorgasboarder 2022 #54 SURFmagazin
Page 3 and 4:
CONTENTS #54 2022 66 58 22 12 news
Page 5 and 6:
for the seas Eco-conscious. Sustain
Page 7 and 8:
20% ZINC SUNZAPPER.COM.AU | @SUNZAP
Page 9:
Forever forward. It is what my gran
Page 13 and 14:
NEWS Following the Australian Surf
Page 15 and 16:
NEWS Had a gutful Oceanfoil Surfboa
Page 17 and 18:
17 / #54 / sb
Page 19 and 20:
Photo: Paul Hardie | Surfer: Mark H
Page 21 and 22:
make a wish... OKE CUSTOM SURFBOARD
Page 23 and 24:
of the t r e e words: Dave Swan & A
Page 25:
the evolution of the wooden surfboa
Page 28 and 29:
“I came to realise what I was doi
Page 30 and 31:
COMMUNITY CHAMPIONS Bringing the jo
Page 32 and 33: “It’s a pleasure to surf on a h
Page 34 and 35: “Many of my wooden boards are han
Page 36 and 37: he is legend The title we refer to
Page 38 and 39: “That works out to $25 per hour,
Page 40 and 41: SB / #54 / 40
Page 42 and 43: fueling the fire Revered by many, M
Page 44 and 45: “We believe that when it comes to
Page 46 and 47: One man’s trash is a surfer’s t
Page 48 and 49: connected by water Sometimes when y
Page 50 and 51: SB / #54 / 50
Page 52 and 53: See the wood for the seas Mark Rile
Page 54 and 55: When Rob from Tree to Sea Surfboard
Page 56 and 57: SB / #54 / 56
Page 58 and 59: AQUATIC
Page 60 and 61: The Great Pacific Garbage Patch “
Page 62 and 63: THE ART IS SB / #54 / 62
Page 64 and 65: Laura’s love of the surf and the
Page 66 and 67: W W SB / #54 / 66
Page 68 and 69: Wayne Winchester is the man behind
Page 70 and 71: HE ATTEMPTS TO SOURCE PERIOD CORREC
Page 72 and 73: Example of providence - Martin Pott
Page 74 and 75: SB / #54 / 74
Page 76 and 77: 7’10 X 20 X 27/8 Foam and wood, s
Page 78 and 79: SMORGASBOARDER • SMORGASBOARDER
Page 80 and 81: SB / #54 / 80
Page 84 and 85: SUP CENTRE In days heavily reliant
Page 86 and 87: SADHANA SURFBOARDS NZ Board Buildin
Page 88 and 89: AUS AUSTRALIA , S BEST SURF SHOPS B
Page 90 and 91: HUGE CHOICE. UNBEATABLE PRICES. BES
Page 92 and 93: Peter White still making the surfbo
Page 94 and 95: 10% off ONLINE “REVIVAL10” at c
Page 96 and 97: HED NINE REW OMING HROUGH Shed Nine
Page 99 and 100: pic: @corabezemersurf The Harries P
show all

SB_issue54_digital

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?