Catalyze December

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1 D E E P A K C H O P R A G R E T C H E N O ' H A R A 2 3 B A R B Q U A I N T A N C E R A W L E A N D R E W S 4 5 G R A C E C L A C K
Section 6 BLUE NILE'S DIAMOND NETWORK WITH BLUE NILE CEO SEAN KELL Ed Reno One of the questions that I think is potentially sensitive, but I just want to explore is in regards to diamonds in how you source them. I know there's a strong push for ethics in that process, and maybe you could frame for our audience what historically have been some of the concerns and considerations of the industry, and perhaps how Blue Nile has tried to responsibly come into the marketplace. Sean Kell Great question. So, for over 20 years now, blue Nile has been very focused on only sourcing diamonds in a sustainable conflict-free way. All of our diamonds are certified to be conflict free, which is a very specific set of processes and certifications to get there. Also increasingly there are sustainability requirements with different origin countries. Most diamonds come from Africa, Australia, and Canada, and that's where we source our diamonds from. The diamond's origin governments have put tremendous amounts of work into making sure that everything is ethically sourced and sustainably sourced. Because in many places, this is the primary GDP-driving product for the region. Sean Kell Oftentimes, diamonds provide a tremendous amount of resources for the population of these source and origin countries. So there's been a big push over the last 20, 30, and 40 years to make sure that all gem-quality diamonds are sourced sustainably and ethically in a conflict-free way. Ed Reno Right, so that's interesting to me in that Blue Nile does not have anyone with a pickax or a light on their head deep in a cave. Your partner is the regional authorities' government. Is that right?
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Page 7 and 8: Deepak Chopra Section 1 Section 1 S
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Page 13: SUSTAINABLE Future WORKPLACES Secti
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