Catalyze December

Sean Kell
We are a couple of steps from them, but yes. The diamond supply chain is a long and complicated one,
and frankly, it's been this way for over a hundred years. So there's a mine in an origin country, generally
owned by the government of that country. And they're contracting with a mining company like De
Beers, who will help them source the diamonds in a sustainable and conflict-free ethical way. Then
those diamonds are shipped to a central location, those are rough diamonds. It looks kind of like a piece
of, scrap glass. Those pieces of rough diamond are then shipped to a central processing facility where
people, and it's almost all done by hand, people will cut. That's right. Cut and polish those rough dull
looking cloudy looking pieces of carbon into what we know as sparkly, gorgeous diamonds with
different cuts and facets depending on the size and shape of the diamond. That is done typically in
Belgium, Israel, and India. Then the diamonds kind of move their way through the supply chain, through
distributors to secondary distributors, to third-tier distributors, and then ultimately to people like us,
retailers.
IDEAGEN TV PRESENTS
AUTHENTIC LEADERSHIP
WITH ED RENO
Ed Reno
Sean Kell
CEO
Blue Nile
Diamonds
Exclusively on IdeagenGlobal.com