Panels & Furniture Asia January/February 2023

IN PERSON
Global presence,
localised solutions
Twenty-over years in Asia, twenty-over years of dialogue with
customers: Udo Leiber, managing director of Leuco Asia, tells
Panels & Furniture Asia what it means to be committed to
their customer’s success, and tailoring solutions for the unique
circumstances of every customer. By Yap Shi Quan
With a combined population of about
668 million and a growing economy and
purchasing power, South East Asia has
seen — and will continue to see — the
increase in demand and spending for
products like floorings, wardrobes,
kitchens, and living room and other
types of furniture. However, the region is
home to various countries with diverse
needs; what the Vietnamese market
seeks may be different from what the
Thai, Malaysian or Indonesian markets
wants.
“South East Asia is not a homogenous
area,” Udo Leiber, managing
director of Leuco Asia, affirmed.
“Every country is different, and
we must understand and accept
that.” Realising this is one thing, but
incorporating it into a company’s
business model is another —
something which Leuco works
towards by engaging in dialogues
with their customers, developing
solutions or improving existing
systems for their benefit.
“As the saying goes, we can only be
successful if we make our customers
successful,” commented Leiber.
THE LEUCO DNA IN SOUTH EAST ASIA
Leuco is a developer and supplier
of industrial cutting tools for the
woodworking industry, including
circular saw blades, hoggers, bore- and
shank-type cutters, drill bits, turnover
knives, clamping systems, and more.
In 1994, the company first emerged in
Asia in Singapore, followed by Japan in
Leuco’s global
headquarters in
Germany
24 Panels & Furniture Asia | January / February 2023