Focus Paper Job and Review Management - BrandMaker
Focus Paper Job and Review Management - BrandMaker
Focus Paper Job and Review Management - BrandMaker
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FOCUS PAPER The creative supply chain under control<br />
Process Component What happens in this step? What information is required? Who are the participants? How can software support the process?<br />
New Project<br />
Briefing <strong>and</strong> Quotes<br />
Procurement <strong>and</strong> Creation<br />
<strong>Review</strong> <strong>and</strong> Feedback<br />
Assembly of the briefing for a new<br />
project,<br />
Internal coordination of given<br />
guidelines <strong>and</strong> conditions.<br />
The briefing is transmitted to one or<br />
more of the selected service<br />
providers (internal or external).<br />
This is followed by visual inspection,<br />
clarification of questions, <strong>and</strong> if<br />
necessary, submitting a quote.<br />
The production order is issued <strong>and</strong><br />
the actual creative process begins.<br />
Designs <strong>and</strong> concepts are created,<br />
commented upon, <strong>and</strong> revised.<br />
Challenge: Feedback from various<br />
persons must be consolidated; there<br />
may be contradictions; back <strong>and</strong><br />
forth corrections; time loss.<br />
As much as possible!<br />
Basic information such as timing,<br />
cost parameters, client, type of<br />
media to be created.<br />
Content-related information such<br />
as overall concept, objectives,<br />
channels to be activated, etc.<br />
Available <strong>and</strong> appropriate service<br />
providers <strong>and</strong> their contact data.<br />
Offers <strong>and</strong> costs of various service<br />
providers.<br />
First ideas for realization.<br />
Media designs must exist in a<br />
format which makes it possible for<br />
the client to provide feedback.<br />
Change requests <strong>and</strong> feedback<br />
about the designs.<br />
Media designs in versions 1 to x.<br />
Internal person in charge of<br />
marketing <strong>and</strong> internal client (either<br />
marketing itself or another<br />
department; for example, sales <strong>and</strong><br />
distribution or product management).<br />
Project manager <strong>and</strong> service<br />
providers.<br />
Project managers <strong>and</strong> selected<br />
service providers.<br />
Project managers <strong>and</strong> service<br />
providers.<br />
� Depending on the media, specific web-based data forms can<br />
be provided (for example, advertisements, web banners,<br />
brochures, etc.) which include all required information (for<br />
example, printing parameters for printed media, <strong>and</strong><br />
technical data for online media).<br />
� The completeness of this data can e.g. be defined as<br />
prerequisite for the creation of an order.<br />
� Service providers are stored in the software with their<br />
histories <strong>and</strong> evaluations to support the selection process.<br />
� Automatic transmittal of the complete briefing to selected<br />
service providers, <strong>and</strong> automatic notification of project<br />
managers in case of questions or submission of a quote.<br />
� Assignment of contracts via software only allows selected<br />
service providers continued access to the web-based job<br />
file; the remaining service providers now can no longer view<br />
the job.<br />
� A software solution with a review tool allows viewing of<br />
any file format <strong>and</strong> entry of comments in the form of virtual<br />
sticky notes directly online. The service provider can directly<br />
upload source files without file conversion.<br />
� All participants review the same current media version, <strong>and</strong><br />
the comments of others are transparent <strong>and</strong> traceable.<br />
© Br<strong>and</strong>Maker GmbH, Mirko Holzer Page | 6
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