Focus Paper Job and Review Management - BrandMaker

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FOCUS PAPER The creative supply chain under control The use of suitable software for the management of creative workflows in marketing supports the realization of potential savings, higher quality, and better timing of creation. The advantages in detail: - more transparency for the process participants through traceability and documentation, - better evaluation of weak points and risks; for example, more accurate estimation in advance of the time needed for creation up to the delivery of the finished media, - early recognition and solution of bottleneck situations by transparency over the entire volume of jobs, - faster and more structured coordination via standardized processes, less complexity, and up-to-date information, - higher quality through complete information, - flexible job handling by workflows and job files specific to different types of media, - faster approvals, - better communication within the team, - Reduction of administrative costs (file format conversions, e-mail transmission). Figure: Job overview and interactive review tool using the example of BrandMaker Software solutions for workflow optimization in the creative supply chain are frequently inseparably connected to media asset management, a central database for created media objects. This connection is recommended to companies that © BrandMaker GmbH, Mirko Holzer Page | 8
FOCUS PAPER The creative supply chain under control strive for a complete integration of their creative processes, without media breaks and interface losses: - The media asset management system is the central storage location for all media designs and for the final media. - It guarantees a transparent and correct version control. - It provides further optimization of the creative processes through a direct connection with the desktop of the designer allowing the interface-free uploading of data. - Immediately following release, media are available in the media asset pool for intended users. The scenario which is described here can be turned around from the point of view of the creative companies involved in the value chain, because an optimized supply chain, on the basis of appropriate software, also offers increased potential for these companies. If, for example, an agency or a printing service provider installs a web-based review tool in order to present its customers media designs and correction copies for coordination, correction, and approval online via the tool, the company provides itself with a considerable competitive advantage. For: - A web-based review tool provides an incomparably comfortable possibility to view and comment media for clients at the company side. No more umpteen megabytes in the in-box, no version chaos, no redundant feedback on a now-obsolete design. Via web link, the client goes directly to the review tool and provides his/her feedback. - In addition to perfect customer service, a service provider can gain time for itself and its clients, since review and correction cycles are accelerated. - The service provider also retains the upper hand on source data of the designs, if this has been agreed upon with the client. - And: Service providers who are able to offer their clients more service, faster processes, and better timing, have a notable and positive competitive edge in a hard-fought and crisis-prone market. BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999 as pi-consult GmbH, the company has operated as BrandMaker GmbH since 2009; it focuses exclusively on the development and marketing of demanding software solutions for the marketing communication of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and employs approximately 185 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes operative marketing easier, and significantly increase productivity in marketing. Among other things, there are BrandMaker modules for the realization of brand portals, software-supported marketing planning, media asset management, the automated creation of online and print media, as well as centrally-controlled local area marketing. Well-known companies that use BrandMaker solutions in their communications and marketing departments include BASF, Bayer, Commerzbank, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, Schenker Deutschland, UBS, and ZF. As a subsidiary based in Atlanta, Georgia, BrandMaker Inc. cultivates the American market. www.brandmaker.com © BrandMaker GmbH, Mirko Holzer Page | 9
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