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Excellent Workshops - Intercultural Conference

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Eberhard Weiblen<br />

states that intercultural change management is basic for success in communication<br />

Eberhard Weiblen<br />

Chairman of the Board of Directors of Porsche Consulting<br />

GmbH<br />

“Change successfully in different cultures – examples<br />

from real life”<br />

Flexibility is a vital competitive factor worldwide in<br />

business life. Reasons can be found in increasing<br />

business fluctuations and new customer requirements.<br />

Successful entrepreneurs therefore continuously<br />

check and adapt their business models. There<br />

is one aspect, though, that is generally overlooked,<br />

especially in international business: changes require<br />

a way of communicating that reaches every employee<br />

and, more importantly, is convincing. Rigid central<br />

instructions are not goal-oriented. An acute awareness<br />

for cultural differences is essential for a sensitive dialogue<br />

in a global-acting company.<br />

2012<br />

9 th <strong>Intercultural</strong> <strong>Conference</strong><br />

Eberhard Weiblen has overseen many profound changes<br />

in different international companies and organisations.<br />

He often observes reactions of the people at their places<br />

of work. Weiblen therefore reports from real life and is<br />

convinced that those who are able to carefully combine<br />

the strengths of different cultures will have better results.<br />

Eberhard Weiblen has been head of the management<br />

consulting company Porsche Consulting GmbH since<br />

1998. The company specializes in lean and non-wasteful<br />

processes and is a 100 percent subsidiary of the Porsche<br />

AG. Its revenue in the fiscal year 2011 was 70 million<br />

Euro.<br />

Under the leadership of Eberhard Weiblen, Porsche<br />

has become one of the top 25 management consulting<br />

companies in Germany. World-wide more than 300<br />

employees are carrying the concept of a lean enterprise<br />

from the automobile industry into a whole range of other<br />

industries. With its head-office in Bietigheim-Bissingen<br />

near Stuttgart and three international offices in Milan<br />

(Italy), São Paulo (Brasil) and Atlanta (GA, USA), Porsche<br />

Consulting provides management consulting services<br />

for approximately 200 hundred enterprises and mediumsized<br />

companies a year.<br />

Eberhard Weiblen studied technically-orientated business<br />

administration at the University of Stuttgart, focusing on<br />

the core subjects of controlling, marketing, and production<br />

engineering. He started out as an assistant at a<br />

sporting goods manufacturer in New York and worked<br />

as a senior adviser for Arthur Andersen LLP from 1992<br />

till 1994 before joining Porsche Consulting as a project<br />

manager.<br />

13

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