Cincinnati Idea Book Feb/March 2023
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supporting<br />
YOUR SLEEP<br />
Making sense of today’s mattress options<br />
BY LEE RHODES<br />
“Going to the mattresses” is an expression that (for those who aren’t Godfather fans<br />
and don’t already know) means to gear up for battle.<br />
The thought of purchasing a new mattress may feel a bit like going to battle, what<br />
with the plethora of options available today and the fact that–since we spend a third of<br />
our lives sleeping–choosing the right mattress is a big decision. All the more reason to<br />
view this purchase not with trepidation but with anticipation and even excitement–and<br />
to get educated before you start to shop.<br />
Mary Helen Rogers, VP of Marketing and Communications at the Better Sleep<br />
Council, concurs. “We’re not here to tell you what to buy,” she says. “We recognize<br />
that it’s a very personal process, so we’re here to make it more fun and less of a<br />
grudge purchase.” ➻<br />
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