ASSIGNMENT 1 HTLV 5035

taken out and loaded into the vehicle by Target staff within 30 minutes.
(Caphesach,2021)
In addition, the most important means of digitization is Beacon technology in
50 stores in the US. This device supports Bluetooth sending personalized
recommendations. Make it easy for shoppers to spot items from their
shopping books using in-store navigation. (Target,2015) Data and analytics are
considered one of the company's main priorities. With 27 million users, the
Target app is not only a powerful weapon in the company's digital arsenal, but
also a source of insights into consumers' preferences, trends, behaviors, and
shopping habits. Customer centricity is also one of the company's strategies,
helping the company to know the preferences of customer shopping behavior
and thereby give useful tips to customers when shopping experience.
Figure5: Beacon technology
An explanation of how it leads to HRM direction
In the 4.0 era, the digital transformation is now widely applied by companies, not
just technology companies. We cannot deny the usefulness that comes from
applying digital transformation to the work of the company. It helps the company
achieve its business goals faster. Digital helps work increase efficiency, operate
more agilely, support employees more, optimize tasks.
Firstly, according to Brian Cornell, ceo of this group to achieve these goals, Target
must : put e-commerce first." The group refurbishes e-commerce stores, supply
chains. This causes many disadvantages for the personnel of Targte company.
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