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Jeweller - April 2023

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A Pink Love Affair | FEATURE<br />

Flamingo Necklace<br />

De Beers<br />

Argyle Pink & Blue Diamond Ring<br />

Ellendale Diamonds<br />

The Viva Ring<br />

Calleija<br />

originates from WA and those that don’t pale in<br />

comparison when it comes to quality.<br />

As far as Michael Neuman, company director<br />

of Mondial Pink Diamond Atelier, is concerned,<br />

Australia’s reputation as the source of the world’s<br />

finest colour diamonds is unchallenged.<br />

“First and foremost I love the fact that they are a<br />

natural treasure of Australia, with over 90 per cent<br />

of the world’s pink diamonds believed to have been<br />

born of the rugged beauty of the Kimberleys in WA,”<br />

he reveals.<br />

“We say “over 90 per cent” however I’m<br />

convinced that closer to 99 per cent of the strong<br />

and vibrant arresting pinks, purplish pinks and<br />

reds, come from this land.”<br />

Neuman agrees with Callejia and Linney that<br />

the real ‘magic’ behind pink diamonds isn’t any<br />

single individual factor – it’s a confluence of highly<br />

desirable attributes.<br />

“I love that these unique diamonds are something<br />

recognised and renowned globally as being<br />

supreme and coming from Australia – there aren’t<br />

many things like that,” he says.<br />

“I love their sheer beauty and variety of colour and<br />

I love specialising in and knowing about something<br />

which so relatively few people can speak with<br />

authority about.”<br />

Irene Deutsch, managing director of Fairfax &<br />

Roberts, says pink diamonds allow jewellers to<br />

offer consumers a unique piece of Australia’s<br />

national fabric.<br />

Pink diamonds however are believed<br />

to be different. Instead, the colour may<br />

be caused by a distortion in the diamond’s<br />

crystal lattice, created by heat and<br />

pressure from all directions.<br />

“We are the country’s oldest jeweller, celebrating<br />

165 years of operation this year, and something we<br />

really take pride in is being a part of the Australian<br />

story,” she says.<br />

“I think the popularity of and desire for pink<br />

diamonds mostly comes down to the scarcity of the<br />

diamonds and its stunning beauty.<br />

“Our customers also appreciate that they are an<br />

Australian diamond and that their jewellery piece<br />

allows them to be part of the unique national story.”<br />

Colour<br />

There are five qualities a buyer should look<br />

for when pursuing colour diamonds – hue and<br />

intensity, purity of colour, cut, tone, and size.<br />

When it comes to colour, pink diamonds<br />

have a tremendous range, varying from subtle<br />

tones reminiscent of a rose, to the rich texture<br />

of a raspberry.<br />

Trends exist even within a product category<br />

as niche as pink diamonds. James Temelli,<br />

marketing manager of Temelli <strong>Jeweller</strong>y, tells<br />

<strong>Jeweller</strong> he’s noticed a shift in demand for a<br />

certain ‘type’ of pink diamond.<br />

“Ultimately the beauty and rarity is the most<br />

desirable aspect of working with natural pink<br />

diamonds,” he says.<br />

“We’ve noticed an increased demand lately for<br />

accent pinks, whether it be side diamonds, in a halo<br />

or even as part of a side feature in a ring setting.<br />

We have incorporated this into some of our recent<br />

custom-designed and bespoke creations.<br />

“There’s still a strong emphasis on quality, higher<br />

quality and colour pinks are more in demand,<br />

regardless of size.”<br />

Justin Linney<br />

Linney’s<br />

John Calleija<br />

Calleija <strong>Jeweller</strong>y<br />

Michael Neuman<br />

Mondial Pink<br />

Diamond Atelier<br />

Irene Deutsch<br />

Fairfax & Roberts<br />

“We love the fact that<br />

Argyle pink diamonds are<br />

unique to WA. We have<br />

been working with Argyle<br />

pink diamonds since the<br />

42 very beginning.” | <strong>April</strong> <strong>2023</strong><br />

“Every time I see the<br />

captivating palette of<br />

Argyle pink diamonds with<br />

different hues and tones,<br />

my imagination is ignited.”<br />

“I love that these unique<br />

diamonds are something<br />

recognised and renowned<br />

globally as being supreme and<br />

coming from Australia – there<br />

aren’t many things like that.”<br />

“I think the popularity of<br />

and desire for pink diamonds<br />

mostly comes down to the<br />

scarcity of the diamonds<br />

and its stunning beauty.”

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