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Ideagen Global - Catalyze Magazine, March 2023

With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit! This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.

With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale.

Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit!

This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.

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J E F F P E T E R S O N , G M O F I N D U S T R Y ,<br />

M I C R O S O F T N O R T H A M E R I C A<br />

P O S I T I O N I N G M I C R O S O F T ' S I N D U S T R Y F O R S U C C E S S<br />

George Sifakis: George: I'd love it if you<br />

could share with our global audience your<br />

vision for the future of Microsoft's<br />

industry and how you plan to position the<br />

company for success in the coming years.<br />

Jeff: Yeah, I love this question, George. And this one really makes you<br />

think, right? There are so many ways you could answer this, but I'm going<br />

to start by talking about one of the things I mentioned already. Industry is a<br />

team sport and not just the Microsoft team, but the global team and all of<br />

you watching. The 17 Days of sustainability is a great example. To get<br />

those done, it's a team sport. I truly believe that we are better together, and<br />

we do great things together. First and foremost, I envision industry at<br />

Microsoft as being that team sport. Being the team that pulls it all together.<br />

But there are also a couple of key horizontals that lay across all of the<br />

industry that are critical, one being customer experience. The customer<br />

experience space is a huge market, and it's critically important as we move<br />

forward. Customers are demanding a certain level of personalization, and I<br />

can't wait to see what AI and the future of work unlock in that personalized<br />

customer experience. It's going to blow your mind.<br />

<strong>Ideagen</strong>global.com | Presented <strong>Global</strong>ly by<br />

CATALYZE MAGAZINE | 1

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