Ideagen Global - Catalyze Magazine, March 2023
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit! This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale.
Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit!
This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.
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INNOVATION AND SUSTAINABILITY IN<br />
THE ROOFING INDUSTRY<br />
JEFF TERRY<br />
VICE PRESIDENT, CORPORATE SOCIAL<br />
RESPONSIBILITY & SUSTAINABILITY,<br />
GAF<br />
George Sifakis: What role do you see<br />
innovation playing in advancing<br />
sustainability in the roofing industry and<br />
beyond, and how do you support and<br />
encourage this innovation in your work?<br />
Jeff Terry: It's a really good question,<br />
George, and I love your example<br />
because even with innovation, there are<br />
guardrails and guideposts that need to be<br />
considered. We know we need to cover a<br />
building; we know we need to cover a<br />
home to make it watertight, but<br />
innovation at its core can come to life in<br />
a lot of different ways as it relates to the<br />
built environment. I'll give you a great<br />
example; 39% of atmospheric carbon<br />
comes from the built environment. At its<br />
core, there are two different ways,<br />
whether it's manufacturers or<br />
construction companies, that everybody<br />
who feeds into the built environment has<br />
an opportunity and a role to play in<br />
improving our environmental footprint<br />
and the impact that the performance of<br />
buildings can have on the environment<br />
overall. I think through that lens, there's<br />
a tremendous opportunity for the role at<br />
which the intersection of sustainability<br />
and innovation really comes together.<br />
Jeff: A number of things that we do and<br />
have focused on is how do you reimagine<br />
the material makeup of the products that<br />
can go on top of a building or on top of a<br />
home? We created the first asphaltic<br />
shingle, which you hear asphaltic and you<br />
think that's a non-renewable resource; well,<br />
our goal is to create a circular economy<br />
within the roofing sector, and we've been<br />
the first company to really imagine, invest<br />
in, and figure out how to take the shingles<br />
that come off homes and buildings and turn<br />
those back into shingles to go on the next<br />
roof. That's a technology, that's an<br />
innovation that has taken a tremendous<br />
amount of resources and time to figure out<br />
how to do it because of the chemistry and<br />
the approach to how you take this material<br />
back, how you process this material, and<br />
put it back into a shingle product is very<br />
complicated. But it's also critical, and how<br />
we think about the material health of the<br />
products that we make.<br />
CATALYZE MAGAZINE | 6
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