A5 Perfect Bound - Brochure - CS23 - 03

JOBY MORTIMER
Corporate Account Director, Brakes
Joby has over 25 years of experience in the
industry. Starting at the now Budweiser
Brewing Group, to becoming sales &
marketing director at Bablake Wines, and
turning to Budweiser Budvar as the Sales
Director upon the sale of Bablake Wines. In
2019, Joby became head of the Corporate
Hospitality Division for Brakes, part of the
Sysco family. He also owns an independent
wine merchant Waistcoat Wines, and acts as
NED for PJB Drinks and the Barcode App.
CEO, Big Fang Collective
TASH WATERFIELD
TASH WATERFIELD
The Big Fang Collective’s COO leads a group of
diverse creatives with a goal to revolutionise
UK entertainment. They reject mediocrity,
pushing boundaries to create immersive,
collaborative, and unique social experiences.
Their venues capture the hearts and minds
of visitors with character and creativity,
reflecting their “some-fang” ethos. The team
is passionate and dedicated, sinking their
fangs into everything they do.
SAM HAGGER
Co-Founder & Director, Beautiful Pubs
Sam Hagger is founder and MD of Beautiful
Pubs, a highly acclaimed independent
hospitality operator based in Leicestershire.
Sam’s hospitality career spans over two
decades having worked for Scottish &
Newcastle Retail, Spirit & Orchid Group. Sam
founded The Beautiful Pubs Collective in 2008
with the simple mission of doing a ‘common
thing, uncommonly well’. Sam is extremely
passionate about hospitality & people, where
in the Midlands he is considered a leading
voice for hospitality.
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