THE BRAZILIAN DECADE - Roland Berger
THE BRAZILIAN DECADE - Roland Berger
THE BRAZILIAN DECADE - Roland Berger
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6<br />
Rethink the role of the corporate headquarter<br />
Corporate headquarter: A decisive element to create value<br />
Business portfolio<br />
Relatedness of the business in the portfolio<br />
High LOST<br />
SYNERGIES<br />
Low<br />
KKR<br />
Portfolio<br />
investor<br />
Low<br />
Source: <strong>Roland</strong> <strong>Berger</strong><br />
Hutchison<br />
Swire 3M<br />
Hanson<br />
Strategic<br />
architect<br />
Shell<br />
Emerson ICI<br />
CCanon<br />
Strategic<br />
controller<br />
Unilever<br />
Role of the center<br />
(involvement in operative decisions)<br />
Singapore<br />
Airlines<br />
DESTRUCTION<br />
OF VALUE<br />
Operator<br />
High<br />
> Sustainable growth, internationalization and<br />
new businesses increase the requirements<br />
ffor<br />
Brazilian corporate headquarters<br />
> The ability of the corporate headquarter to<br />
contribute to business development depends<br />
on the h portfolio f li llogic i<br />
– Related diversification: facilitating<br />
synergies<br />
– Unrelated diversification: allocating<br />
(financial) resources<br />
> Not aligning the corporate headquarter to the<br />
business specifics destroys corporate value<br />
46
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