deSter Sustainability Report 2022

INTRODUCTION ESG REPORT DESTER 2022
REUSABLE AND CLOSED-LOOP PRODUCTS
Reusables for McDonald’s – a major
shift
At the end of 2022, the launch of reusable
equipment by McDonald’s in France went
viral. deSter was a development partner
for this major operational change. We
consulted on material selections and
developed a best-in-class manufacturing
process. This included the use of
food-safe RFID tags on selected items,
which can be read when scanned in large
batches. The RFIDs can also be removed
at the end of life to ensure the products
can be recycled as part of a closed-loop
process.
Borro, a cashless deposit system for
returnable tableware
Borro offers a cashless deposit, which
encourages the return of reusable tableware
from meal delivery services. At
deSter, we are aware that the biggest
challenge with reusable packaging lies in
setting up a new system with return logistics,
cleaning, traceability and encouraging
end-users to return packaging.
Borro is a separate venture in search of
a frictionless customer journey. Borro’s
ambition is to make recycling easy, together
with a simple cashless deposit
software.
KLM Business class upgrade
When it comes to Business class, we
are constantly looking for new ways to
reduce environmental impact. For KLM
Business class meals, hard porcelain was
replaced by bone china+ - a new type of
ceramic that is lighter and thinner than
traditional porcelain but has the same
durability. This not only made the overall
arrangement lighter but also ensured
better stackability, which has had a positive
impact on transport.
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