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July 2023 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

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<strong>July</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 5<br />

The rise <strong>of</strong> toxic consistency:<br />

ARE YOUR HABITS RUINING YOUR CAREER?<br />

Consistency is key. Or so we are led to believe. But what if ‘consistency’ is just another<br />

LinkedIn buzzword for ‘timewasting’? It’s time to discover whether the phenomenon <strong>of</strong><br />

‘Toxic Consistency’ could trap you in a habit <strong>of</strong> missing out on what you deserve.<br />

MINING BUSINESS WEALTH<br />

> BY FREDDIE BENNETT<br />

Guinness World Record Holder, podcast host and bestselling author, Freddie is known as ‘The<br />

Pr<strong>of</strong>it Hunter’. He helps business owners enjoy more time, money and freedom by discovering<br />

and extracting hidden pr<strong>of</strong>its in their companies. Freddie@conqueryourmedia.com<br />

‘Mr Consistent’. That’s what they<br />

called me.<br />

• Consistently waking up at 4:30am.<br />

• Consistently running 15km every<br />

day.<br />

• Consistently answering my client’s<br />

requests.<br />

• Consistently there for my kid’s<br />

activities.<br />

• Consistently managing household<br />

chores.<br />

• Consistently keeping on top <strong>of</strong> my<br />

inbox.<br />

• Consistently collapsing on the<br />

couch with Netflix and a bottle <strong>of</strong><br />

Shiraz every night.<br />

• Consistently getting it done.<br />

I knew what I was doing. After all,<br />

I’d read books like Atomic Habits and<br />

7 Habits <strong>of</strong> Highly Effective People. I<br />

thought consistency would bring me<br />

success.<br />

What did consistency actually<br />

bring me? Covid. Followed by burnout.<br />

Served with a side-order <strong>of</strong> sleeping<br />

pills for insomnia.<br />

My consistent habits had delivered<br />

a toxic impact upon my life.<br />

So-called experts (usually with a<br />

book on ‘habit forming’ to sell) love<br />

to shout about the supposed benefits<br />

<strong>of</strong> consistent habits.<br />

But as I lay in bed, with that<br />

oh-so-familiar feeling <strong>of</strong> a nostril<br />

impaled by a RAT test cocktail stick,<br />

I started to doubt that ‘consistent habits’<br />

were improving my life.<br />

Perhaps we’re doing this all<br />

wrong.<br />

In a world <strong>of</strong> chaos, who says consistency<br />

is the answer?<br />

Consistency leads to rigidity<br />

We all know the story <strong>of</strong> the drowning<br />

man who refused the lifeline,<br />

the lifeguard, then the rescue helicopter,<br />

because he was consistent in<br />

his belief that a higher power would<br />

come to save him. Daisy the Great<br />

White Shark would be the only winner<br />

in that scenario.<br />

Developing strong habits can lead<br />

to resistance when faced with change<br />

or adapting to new circumstances.<br />

In a rapidly evolving business<br />

landscape, being overly tied to certain<br />

routines and habits can hinder flexibility<br />

and innovation. I don’t exactly<br />

have a crystal ball, but I’d wager that<br />

flexibility and innovation might come<br />

in handy over the next few years.<br />

Consistency causes stagnation<br />

and lack <strong>of</strong> growth<br />

Ask any bodybuilder what happens if<br />

they never increase the weight they<br />

lift. Ask any teacher what happens if<br />

they never give pupils more challenging<br />

puzzles.<br />

Habits, by their nature, promote<br />

consistency and repetition. However,<br />

if these habits become stagnant and<br />

fail to evolve, they can limit personal<br />

and pr<strong>of</strong>essional growth.<br />

Without challenging our existing<br />

habits or exploring new approaches,<br />

we can become complacent and miss<br />

out on opportunities for advancing<br />

our careers and lives. If you’re determined<br />

to walk only one path every<br />

day, you’ll never have the opportunity<br />

to go in a totally different direction.<br />

Consistency creates blind spots<br />

and resistance to feedback<br />

The mindgurus love to talk about<br />

building tiny, consistent habits every<br />

day.<br />

Every day I used to spark up a<br />

Marlboro on the way to work and surf<br />

the internet until 11am, without fail.<br />

It didn’t help my mental health, and<br />

my bosses weren’t best pleased either.<br />

Just because you’re doggedly<br />

going through the motions every single<br />

day, doesn’t mean you’re doing<br />

the right things, or being open to<br />

learning new ways.<br />

Established habits can create blind<br />

spots, making it difficult to recognise<br />

our shortcomings or areas in need<br />

<strong>of</strong> improvement. Being too wedded<br />

to habitual behaviours usually<br />

results in resistance to feedback, and<br />

what I used to call ‘career limiting’<br />

behaviours.<br />

Consistency leads to<br />

inefficiency and ineffectiveness<br />

There are few more dangerous<br />

phrases in the business world than:<br />

“But we’ve always done it this way.”<br />

Obviously I would never point the<br />

finger at local government departments<br />

here. But let’s face it, doing<br />

things consistently slowly and inefficiently<br />

over a long period <strong>of</strong> time can<br />

be extremely lucrative.<br />

While habits are <strong>of</strong>ten associated<br />

with efficiency, they can also lead to<br />

repetitive or unproductive actions.<br />

If certain habits are not aligned<br />

with the most effective approaches,<br />

they can result in wasted time and<br />

resources.<br />

Imagine you had to carry a bucket<br />

around with you all day, yet you<br />

decided to consistently fill it with<br />

water…congratulations, you’ve created<br />

a new habit…and given yourself<br />

a painful load to bear.<br />

Consistency breeds a lack <strong>of</strong><br />

adaptability and resilience<br />

The 5am workout club loves to boast<br />

about how mentally tough and resistant<br />

they are.<br />

But if you disrupt that morning<br />

routine, you will destroy their entire<br />

day. You will witness the <strong>of</strong>fice Tough<br />

Guy (or Gal) become irritable, snappy<br />

and weakened because they can no<br />

longer have ‘their’ consistent habit<br />

‘their’ way.<br />

Overreliance on specific habits<br />

makes it challenging to adapt to new<br />

circumstances or overcome unexpected<br />

challenges. The inability to<br />

break away from established habits<br />

can hinder resilience and problem-solving<br />

abilities.<br />

Don’t believe me? Try solving a<br />

problem if you’ve missed out on your<br />

morning c<strong>of</strong>fee, or once you realise<br />

Without challenging our existing habits or<br />

exploring new approaches, we can become<br />

complacent and miss out on opportunities<br />

for advancing our careers and lives. If you’re<br />

determined to walk only one path every day,<br />

you’ll never have the opportunity to go in a<br />

totally different direction.”<br />

you’ve left your phone at home. You<br />

might think an innocent habit isn’t<br />

doing any harm. But it’s when you<br />

fail to adapt to life without it, that<br />

you do some real damage to your<br />

performance.<br />

Consistency causes you to<br />

neglect strategic thinking<br />

Habitual behaviour can be automatic<br />

and reactive. We fall into – or out <strong>of</strong><br />

– habits when we are bored, angry,<br />

stressed or lonely.<br />

By allowing ourselves to be led by<br />

these habits, we bypass our natural<br />

critical thinking and strategic decision-making<br />

abilities.<br />

In a dynamic business environment,<br />

strategic thinking is crucial. An<br />

overemphasis on habitual responses<br />

may undermine the ability to devise<br />

innovative strategies.<br />

Blockbuster, Kodak and Blackberry<br />

all thought they were untouchable<br />

because they believed ‘what<br />

worked then, will work now and forever’.<br />

Ironically, it was the fact that<br />

consumers DID allow their technology<br />

usage habits to change, that led to<br />

these companies’ downfall.<br />

It’s important to say that not all<br />

habits are created equal. Of course<br />

a 30-minute-per-day reading habit<br />

is going to be better for you than a<br />

30-minute-per-day cake-eating habit.<br />

But the habit becomes a hindrance<br />

when we start blindly following the<br />

advice <strong>of</strong> so-called experts and doing<br />

things over and over without questioning<br />

WHY.<br />

Humans did pretty well before<br />

they were ever told to stack, build,<br />

form or hack their habits. So get crystal<br />

clear on where you want to go,<br />

the actions you must take to get you<br />

there, and the behaviours that won’t<br />

help you achieve that particular goal.<br />

Try to do more <strong>of</strong> the stuff that<br />

works, and less <strong>of</strong> the stuff that<br />

doesn’t.<br />

Success doesn’t come from doing<br />

everything consistently right. Success<br />

happens when you recognise you<br />

need to correct course, and make the<br />

required changes quickly, to the best<br />

<strong>of</strong> your ability.<br />

Everyone’s allowed to make<br />

mistakes.<br />

Just don’t make a habit <strong>of</strong> it.<br />

EXPERIENCE. THE DIFFERENCE . ADDS UP<br />

07 927 1200 | 60 Durham St, Tauranga | www.inghammora.co.nz

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