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Seeds of the Gospel and Hard<br />
Conversations are Happening<br />
Online because of our Online Ads!<br />
Ad Campaign with Patti Height<br />
This year, we partnered with Patti Height, founder<br />
of Out of Egypt Ministries, to reach young people<br />
that identify as LGBTQ and others that might be<br />
struggling with gender dysphoria.<br />
Our team had a chance to personally meet with<br />
and interview Patti and craft social ads together<br />
to reach more young people with the gospel. We<br />
were then able to launch this new set of social<br />
ads in January and immediately saw significant<br />
engagement on this hard topic.<br />
IMPACT OF ADS ON SOCIAL MEDIA<br />
Spend<br />
$166,564<br />
Impressions<br />
408,589,795<br />
Many of those that responded in the comments<br />
weren’t interested in changing their lifestyle, but<br />
many others were! And we are confident that many<br />
seeds of the gospel have been planted, and we are<br />
praying that the Lord brings those seeds to fruition<br />
in many more saved lives for Christ!<br />
Clicks<br />
5,221,650<br />
Chats<br />
11,211<br />
Sessions<br />
736,621<br />
Commitments *<br />
17,651<br />
*Based on personal data shared by respondents, we estimate that<br />
about one-third of total commitments are first-time decisions for Christ.<br />
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