Siouxland Magazine - Volume 5 Issue 5

Siouxland Magazine | Collaborating / 20
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Small Business Spotlight
Verde Outdoor
By Amy Buster
In today’s business world, getting your
product or service to your target audience is
the backbone of your success.
In the Siouxland community, Verde Outdoor is a
company skilled in helping your business reach that
goal.
“Billboards are the most effective way of formal
marketing right now. They help brand your company
and what you bring to the area, not strictly your
product or service. Our billboards can tell that story
in an incredibly effective manner. They’re always
there. They’re always out in front of you. You can’t
change the channel or turn them off. Blue tooth and
podcasts won’t stop the effectiveness of billboards
from working. The message is so strong and so
present. That’s why our customers love them so
much. We see it repeatedly with increased renewal
rates,” stated new General Manager David English.
If you have considered using billboards as part
of your advertising campaign but haven’t, he
recommended talking to one of the team.
“There are a lot of assumptions about requirements
in a billboard campaign about costs, and how long
you have to have a board up. You don’t always need
a board on the highway. If you’re a local company,
having a board on a local street might benefit you
and your business more. You would be putting your
message out in front of local traffic; these are the
people you see in the grocery store, at church, that
you play ball with, or that your children are friends
with; these are the people you serve as customers.
Many people on I-29 are great people, but they are
going from Kansas City up to Minneapolis; they’re
not your target audience. That’s what our team can
bring to the table for you. We can take the time to
explain to you why some boards would work for
your business and why some might not work as well.
Those conversations are what help lead people to
your business. It is really fun to start having those highend
intelligent conversations with clients and go into
great depth and detail on how we can best serve you,”
shared David.
When David mentions billboards, he isn’t just talking
about signs on a post. In today’s digitally enhanced
world, Verde Outdoor utilizes Static Billboards and
Digital Billboards.
“There’s no such thing as dated copy on a digital board.
Concerts, venues you can promote all kinds of things,
and it’s flexible and easy for the client. It’s a brilliant
medium and intelligent way to promote your message.
They’re going to be a mainstay of what we do. Your
entire marketing budget doesn’t need to be outdoors,
but some of it should be. We serve all of Siouxland.
We have businesses in Minnesota, Iowa, South Dakota,
and Nebraska. Geographically, it’s a huge footprint
that we serve. Touching more than 900 boards, we
have a presence anywhere in Siouxland. We service
many incredible communities with boutiques, the
mom and pop stores, restaurants, and local heating
and cooling companies. These small cities bring such
a powerful punch to our area. We love serving these
communities,” said David.
So what was it about
Verde Outdoor that
brought David to Sioux
City to accept the role of
New General Manager?
“Before I accepted the
position and agreed to
jump and move up here,
the company brought me
up to meet with the team
first. I won’t ever forget
that trip. I was working for
a locally owned Outdoor
David English