Cellar Drinks Co. The Offers List: September - October 2023

CASK 

PROMOTION 

Special price on your favourite 

Greene King beers. 

See pages 16 & 17. 

BLACK COW 

VODKA 

Unexpectedly smooth vodka, 

now available. 

See pages 48 & 49. 

SEPTEMBER - OCTOBER 2023 

THE OFFERS LIST 

drinkaware.co.uk - for the facts about alcohol. 


1

DOWNLOAD 

OUR APP & 

ORDER WHEN IT 

SUITS YOU. 

NOW AVAILABLE IN THE 

APPLE STORE AND 

GOOGLE PLAY. 

2 THE OFFERS LIST

WELCOME 

CONTENTS 

Dear Customer 

With the nights drawing in we are excited to bring you the Autumn edition of 

The Offers List. With a host of fantastic and exclusive deals to take you through 

September and October. 

With key dates on the horizon, such as Halloween, the Rugby World Cup and the 

ever popular Cask Ale Week, we’ve put together some great deals to support you. 

This month we’re introducing several, exciting new product lines, including Black 

Cow Vodka and many more, see pages 6 - 9. 

Following recent price increases we’ve been working hard to find you alternative, 

high quality options. Discover ‘BrewDog Black Heart’ on page 4, and you may find 

the choice isn’t always black and white! 

Alongside this we are thrilled to be introducing the core BrewDog range to our 

portfolio, keep an eye on our socials for more information. 

To celebrate Cask Ale Week we have teamed up with Greene King to offer two 

months of their fantastic cask range at a great price point. See pages 16 & 17. 

Join us in welcoming Kev Barnes to the Cellar Drinks Company. Kev joins us as an 

Area Sales Manager and will be introducing himself to many of you in the coming 

months. See page 54 to learn more about his role and background. 

Don’t forget to follow @cellardrinksco on Instagram and Facebook and download 

our app for exclusive deals. 

04 BREWDOG BLACK HEART 

06 WHAT'S NEW? 

10 CASK 

21 KEG 

24 CRAFT 

27 CIDER 

29 LAGER 

34 PACKAGED 

39 WINE 

46 SPIRITS 

52 SOFT DRINKS 

Cheers to a profitable Autumn for all! 

Rhys Anstee 

Rhys and all at Cellar Drinks Co.

INTRODUCING 

4 THE OFFERS LIST

INTRODUCING 


5

INTRODUCING 

WHAT’S NEW? 

DISCOVER THE LATEST PRODUCT LINES NOW AVAILABLE. 

BREW DOG 

CORE RANGE 

We're thrilled to introduce the iconic BrewDog range to our 

selection. BrewDog's innovative and diverse core lineup 

perfectly aligns with our commitment to offering quality 

and variety to our customers. With their passionate focus on 

craft and flavour, we're excited to provide these exceptional 

beverages, enhancing the choices available and catering to 

every palate. Cheers to great taste and endless possibilities! 

6 THE OFFERS LIST

INTRODUCING 

DOOM BAR KEG 

Sharp’s Brewery have launched the much loved Doom Bar in a 50L keg, 

giving ale drinkers the opportunity to enjoy Doom Bar across a wider range 

of occasions.With the same great tasting liquid this premium keg option will 

deliver improved quality where cask sales are too low. Available on-trade 

formats T-bar and font, with updated nucleated glass for both keg and cask. 

LIMONETO SPRITZ 

Experience the zest of Italy with Zonin's Limoncello Spritz, a 

harmonious fusion of Italian sparkling wine and tangy lemon juice. 

Chilled over ice in a balloon glass garnished with a lemon wheel, its 

11% ABV offers a refreshingly citrusy profile, perfectly balanced with 

subtle sweetness. Embrace the growing UK "aperitivo occasion" with 

this alluring alternative to Aperol or Prosecco, riding the accelerating 

trend of Spritz drinks across Italy, Germany, and now the UK, all at a 

fantastic price point. 


7

CASK 

BLACK COW VODKA 

'World's Smoothest Vodka' 

Zero waste to wonderful taste since 2012. Black Cow is the world’s first Pure Milk 

Vodka.Made in West Dorset using what is left over from grass-grazed cows milk 

after making cheese. Using milk as the only source ingredient is what makes Black 

Cow vodka so smooth. Sip neat, or mix in a long drink or cocktail. See page 48 for 

more details. 

COTSWOLD 

DISTILLERY 

The Cotswolds Distillery is a renowned English artisanal 

distillery nestled in the picturesque Cotswolds region. 

Famed for its exceptional craftsmanship, it produces 

a diverse range of premium spirits, including gin and 

single malt whisky. Embracing traditional techniques, 

the distillery showcases the essence of the Cotswolds 

through its meticulously crafted and locally inspired 

spirits, capturing the essence of the countryside in 

every sip. 

8 THE OFFERS LIST

CASK 

TARQUINS GIN 

Tarquin's Gin is a distinguished brand hailing from Cornwall, UK. Crafted by 

Tarquin Leadbetter, the gin reflects his passion for quality and locally sourced 

ingredients. Distilled in small batches, each bottle embodies a unique blend 

of botanicals, resulting in a well-balanced and flavorful spirit. Tarquin's Gin 

has earned recognition for its exceptional taste and commitment to traditional 

distillation methods, capturing the essence of Cornwall's coastline. 


9

CASK 

CASK ALE 

WEEK 

21 SEP - 1 OCT 2023 

#CaskAleWeek 

CELEBRATE BRITAIN’S NATIONAL DRINK 

Cask Ale Week is a brilliant opportunity for On Trade venues to get 

involved and encourage your customers to try and promote real ale by 

organising events and activities throughout the week. 

Formed in the early nineties by Cask Marque, Cask Ale Week 

is supported by the major trade organisations, brewers & pub 

groups as well as The Campaign for Real Ale (CAMRA). 

*https://www.morningadvertiser.co.uk/Article/2022/12/02/facts-on-cask-ale **https://www.greeneking.co.uk/our-beers/greene-king/greene-king-ipa 

GREAT TRADITION * 

Ales are the oldest style of beers, with roots firmly 

in British history. 

A TOP FERMENTER 

A unique style of beer made with water, malted barley, 

hops and yeast - a living thing thanks to the fermenting 

yeast that remains in the barrel. 

A PERFECT MATCH 

THE PERFECT SERVE 

THE ORIGINAL ‘CRAFT BEER’ 

COMING 

SOON! 

Cask ale is more complex and 

fuller in body than lager. 

Cask conditions and settles in the pub, develops 

its true character and elegance and the iconic beer 

hand pull delivers the perfect pint. 

Requiring that extra effort from brewing, 

delivery and maintaining in the pub cellar 

through to the final serve. 

nov 

5 

bonfire 

To get involved, download resources from 

CASKALEWEEK.CO.UK 

You could link your planned current 

events with Cask Ale Week to maximise 

publicity. You don’t have to be a Cask 

Marque member to take part. 

“ THE FASTEST SELLING 

CASK ALE IN THE UK” 

night 

Made with 100% natural ingredients, 

Greene King IPA is a pint people trust and 

recommend to friends ** 

It’s uniqueness and 

taste are ONLY 

AVAILABLE IN 

THE ON-TRADE! 

dec 

25 christmas day dec 

31 

new year’s eve 

@CellarDrinksCo @cellardrinksco /cellardrinks 

10 THE OFFERS LIST

CASK 

Celebrate Cask Ale Week 

PURCHASE ANY GREENE KING CASK ALE 

------------------------------------------ 

for a chance to ------------------------------------------ 

WIN FREE CASK MARQUE 

MEMBERSHIP FOR A YEAR 

Each firkin purchased is an entry to the draw. 

One entry for each 9G firkin purchased during September and October 2023. Unlimited entries. Winner will be drawn at random and contacted 

within 8 weeks to arrange sponsorship by Greene King of 12 months membership to Cask Marque. 

CelEbrate HalLoweEn 

with OLD SPOOKY HEN, same great beer, spooky look for Halloween 

BUY 2X9G 

OLD SPECKLED HEN 

TO RECEIVE A 

Old Spooky Hen POS kit 

with a chance to win 

spooky prizes! 

Old Spooky Hen is our Halloween dressing for 

Old Speckled Hen. To qualify for a kit, purchase 2x9G casks 

of Old Speckled Hen between 18.09.2023-31.10.2023. 

30 kits available. Subject to availability. Items shown are for illustrative purposes and actual items may vary. 


11

CASK 

12 THE OFFERS LIST

CASK 

£95.95 

£99.95 

£114.95 

£97.95 


13

CASK 

SEPTEMBER 

GUEST BREWER 

Established in 1994, in the cellar of Brighton’s Evening Star pub, 

Dark Star is a hobby that got out of control. 

Discover the exceptional world of flavor at Dark Star Brewing 

Co. Immerse yourself in the artistry of handcrafted brews that 

tantalize your taste buds and elevate your senses. Explore a 

symphony of rich, diverse beers that redefine excellence. Cheers 

to unforgettable moments and exceptional beers. 

HOPHEAD 

HOPPY GOLDEN ALE 

£95.95 

9GL 

3.8% ABV 

AMERICAN 

PALE ALE 

GOLDEN & CITRUSY 

£99.95 

9GL 

4.7% ABV 

REVELATION 

EXTRA HOPPY IPA 

£114.95 

9GL 

5.7% ABV ORBITER 

CITRUSY BEST BITTER 

£97.95 

9GL 

4.0% ABV 

14 THE OFFERS LIST

CASK 

OCTOBER 

GUEST BREWER 

Purple Moose Brewery is based in the historic harbour town 

of Porthmadog, nestled in the beautiful foothills of Snowdonia, 

North Wales. 

Their multi award-winning beers are brewed with love and 

passion using entirely UK malted barley and water from the hills 

of Snowdonia. Famous for their exceptional taste and quality, 

the beers have won over 100 major awards, including Gold in 

category at the CAMRA Champion Beer of Britain competition, 

and ‘Best Welsh Speciality’ at the Great Taste Awards. 

In October you can choose from Whakahari, Glaslyn Ale, 

Elderflower Ale and Dark Side of the Moose. 

WHAKAHARI 

PREMIUM BITTER 

£96.95 

9GL 

4.3% ABV 

GLASLYN ALE 

PREMIUM BITTER 

£95.95 

9GL 

4.2% ABV 

ELDERFLOWER ALE 

PALE ALE 

£94.95 

9GL 

4.0% ABV 

DARK SIDE OF THE MOOSE 

DARK BITTER 

£99.50 

9GL 

4.6% ABV 


15

CASK 

GREEN KING 

16 THE OFFERS LIST

CASK 


17

CASK 

ALWAYS IN STOCK CASK BEERS 

Always in stock 

LOCAL CASK BEERS 

£74.50 

£74.50 

ABV 5.0% 

ABV 4.2% 

£74.50 

£89.75 

ABV 3.8% 

ABV 4.5% 

£82.00 

£89.95 

ABV 4.2% 

ABV 4.2% 

£97.50 

£99.00 

ABV 4.2% 

ABV 5.5% 

18 THE OFFERS LIST

Brewing since 1777 

CASK 

ALWAYS IN STOCK CASK BEERS 

Always in stock 

NATIONAL CASK BEERS 

£99.10 

WILLIAM BASS & CO 

£105.00 

Available in 10gl Cask. 

ABV 4.0% 

P 

R 

E 

M 

I 

U 

M 

ABV 4.4% 

£84.50 

also available in 4.5gl pins 

£95.99 

ABV 4.1% 

ABV 3.6% 

£124.95 

£112.00 

ABV 4.3% 

ABV 4.5% 

£89.00 

£95.99 

Price Promotion 

ABV 4.1t% 

ABV 4.0% 


19

CASK 

BEST SELLING 

FOR VALUE ROS 

SOURCE: MAT TO 17.06.23 

BUY 1 x 9G FIRKIN 

FOR ONLY 

£95.99 

Terms and conditions apply. 

Visit www.asahibeer.co.uk/promotional-terms-and-conditions 

20 THE OFFERS LIST

KEG 

SPECIALIST 

KEG BEERS 

WADWORTH 

HENRYS IPA 

30L 

£59.95 

WADWORTH 

6X 

30L 

£69.95 

RHYMNEY EXPORT 

50L 

£98.00 

FELINFOEL 

IPA 

30L 

£62.50 

FELINFOEL 

DOUBLE DRAGON 

30L 

£69.95 

PERMANENT HAND PULLS 

AVAILABLE ON ALL 

THESE KEG LINES. 

CONTACT US FOR MORE 

INFORMATION. 


21

KEG 

22 THE OFFERS LIST

KEG 


23

CRAFT 

CRAFT BEER KEG 

IN STOCK 

BEAVERTOWN BONES 

4.4% LAGER 

BEAVERTOWN GAMMA RAY 

5.4% AMERICAN PALE ALE 

30 Litre Sankey 


BEAVERTOWN NECK OIL 

4.3% SESSION IPA 

BLUE MOON BELGIAN WHITE 

5.4% BELGIAN STYLE WHEAT ALE 


20 Litre Grundy 

BRAINS BARRY ISLAND IPA 

5.0% AMERICAN STYLE IPA 

BRIXTON RELIANCE PALE 

4.2% PALE ALE 



CAMDEN HELLS 

4.6% LAGER 

30 Litre A-Fitting 

CAMDEN PALE 

4.0% PALE ALE 

30 Litre A-Fitting 

TINY REBEL JUST HAZE 

4.8% HAZY IPA 

TINY REBEL CLWB TROPICA 

5.0% TROPICAL IPA 

/ HAZY 

INEAPPLE 

PICAL 

EYE: HAZY 

NOSE: CITRUS 

TASTE: TANGERINE / 

GRAPEFRUIT 


EYE: LIGHT / STRAW 

NOSE: LIGHT / FRESH 

TASTE: CLEAN / CRISP 

TINY REBEL EASY LIVIN’ 

4.3% SESSION PALE ALE 


EYE: HAZY / PALE 

NOSE: PINE / TROPICAL 

TASTE: JUICY / PINE 

/ MANGO 


TINY REBEL ELECTRIC 

BOOGALOO 

4.5% PASSION FRUIT LIL NEIPA 


PALE 

MANGO 

US / 

MOOTH 

EYE: RED 

NOSE: TOFFEE / CITRUS 

TASTE: MALTY / FRUITY 

EYE: HAZY / PALE 

NOSE: PASSION FRUIT / CITRUS 

TINY REBEL KEY LIME 

4.8% CITRUS LAGER 

TASTE: PASSION FRUIT 


EYE: BRIGHT PALE 

NOSE: CITRUS / MANGO 

TASTE: CITRUS / 

TROPICAL / SMOOTH 

2.indd 49 22/06/2022 10:43 

CRAFT 

TINY REBEL 313 

4.6% CRAFT LAGER 


24 THE OFFERS LIST

CRAFT 

CRAFT BEER KEG 

IN STOCK 

FOURPURE CITRUS IPA 

5.9% AMERICAN CITRUS IPA 


FOURPURE HAZY PALE 

4.7% TROPICAL PALE ALE 


FOURPURE SESSION IPA 



FOURPURE LAGER 

4.2% CRAFT LAGER 


FOURPURE IPA 

5.9% INDIA PALE ALE 


DEYA STEADY ROLLING MAN 

5.2% PALE ALE 


VOODOO RANGER 

5.3% HAZY IPA 


MAGIC ROCK HIGH WIRE 

GRAPEFRUIT 5.5% GRAPEFRUIT 

PALE 


MAGIC ROCK SAUCERY 



JUBEL LAGER CUT WITH PEACH 

4.0% ABV SESSION LAGER 


MAGIC ROCK HIGH WIRE 

5.5% WEST COAST PALE 


JUBEL LAGER CUT WITH 

ELDERFLOWER 

4.0% ABV SESSION LAGER 


MAGIC ROCK MURK LIFE 

BALANCE 

5.0% HAZY IPA 

FULL SUPPORT OF GLASSWARE AND POS 

AVAILABLE ON ALL THESE BRANDS. 



25

CASK 

26 THE OFFERS LIST

CIDER 


27

RUGBY 


28 THE OFFERS LIST

LAGER 

OFFICIAL BEER 

OF RUGBY 

WORLD CUP 2023 

PURCHASE THREE CASES TO RECEIVE 

COMPLIMENTARY GLASSWARE 

UK, 18+. Purchase Necessary. 

Full terms: asahibeer.co.uk/promotional-terms-and-conditions. 


29

LAGER 

30 THE OFFERS LIST

LAGER 


31

ORDER ONLINE. 

DOWNLOAD 

OUR APP. 

Place your order at a time that suits 

you using our new app. Get access 

to special offers and notifications 

only available on the app. 

32 THE OFFERS LIST

THE EASY WAY TO ORDER AND PAY. 

1. 

BROWSE ALL PRODUCTS 

View all available products, which are broken 

down into easy to understand categories 

2. 

ADD TO BASKET 

Add your products to the basket or select from 

previous orders, shopping lists & favourites. 

3. 

PAY YOUR INVOICE 

Choose to pay your invoice immediately, 

keeping your account constantly up to date. 

ENHANCE YOUR EXPERIENCE BY DOWNLOADING 

OUR ORDER AND PAY APP TODAY! 

You should have now received your personal invitation to download the app, along 

with your login details. If you have not yet received these please get in touch. 

33

PACKAGED 

PACKAGED 

CO L L E C T I O N 

24 x 330ml 

£19.99 

12 x 550ml 

£19.99 

24 x 330ml 

£23.00 

12 x 568ml 

£14.99 

24 x 330ml 

£23.99 

15 x 500ml 

£26.69 

34 THE OFFERS LIST

PACKAGED 

SHAKE YOUR FRUITY 

BUY 5 GET 

1 PINEAPPLE & 

RASPBERRY FREE 

Scan this QR to order 

additional branded print POS 

and digital assets 

EST. IN NZ. MADE IN EU. 

T&C’S: OFFER PERIOD 1ST SEP TO 30TH SEP. 

ENJOY 

RESPONSIBLY 


35

PACKAGED 

SPECIAL PRICE 

£20.99 

PER CASE 


additional branded print 

POS and digital assets 

ENJOY BIRRA MORETTI RESPONSIBLY 

BIRRA MORETTI IS BREWED IN THE UK 

BIRRA MORETTI. WHILST STOCKS LAST 

T&C’S: OFFER PERIOD 1ST SEP TO 30TH SEP. 24 X 330ML. MAXIMUM 10 CASES PER CUSTOMER. 

Special price 

£20.99 per case* 


additional branded print 

POS and digital assets 

Enjoy Heineken ® Responsibly 

*T&C’s Offer period 1st Oct to 31st Oct on Heineken 24 x 330ml 

Maximum 10 cases per customerility 

36 THE OFFERS LIST

PACKAGED 

Asahi UK Ltd 

BUY ANY 5 FROM THE 

PERONI NASTRO AZZURRO 

RANGE TO RECEIVE A 

FREE CASE OF PERONI 0.0%* 

Terms and Conditions apply, visit www.asahibeer.co.uk/promotional-terms-and-conditions 

* 

Peroni Nastro Azzurro Stile Capri (24x330ml) 

Peroni 0.0% (24x300ml) 

Peroni Nastro Azzurro (Blue) (24x330ml) 

Peroni Gluten Free (24x330ml) 

£23.99 

DATA: CGA OPMS 52 W/E 05.11.22 


37

PACKAGED 

DISCOVER 

SUPER DRY REFRESHMENT 

BUY A CASE 

FOR JUST £17.99 

*Terms and conditions apply: 

visit www.asahibeer.co.uk/promotional-termsand-conditions 

38 THE OFFERS LIST

WINE 

MENU DESIGN & PRINTING 

LET US DESIGN YOUR WINE MENU. 

We provide a free menu design and 

print service to all our customers. 

IT’S FREE! 

- Matches your outlets existing branding 

or a bespoke design created. 

- Free printing and delivery 

- Consultation on AD price point 

- All tasting notes provided 

...Did we mention it’s free? 

TRAINING 

WE PROVIDE YOU WITH ALL THE SKILLS 

YOU NEED TO PROMOTE YOUR WINES. 

- Informal, hands on training 

- Back/Front of house training on the wines you sell 

- Advice on matching wines with food 

- Wine tasting events 


39

WINE 

Win With Wine 

This Autumn 

The top 10 factors that wine drinkers look for 

when ordering wine in a pub, bar, or restaurant: 

1 COLOUR 

2 GRAPE VARIETY 

3 COUNTRY OF ORIGIN 

PREMIUM OPPORTUNITY 

There are entry and world-class 

examples of almost every grape 

variety in the world. Be strategic 

and promote the quality perception 

of these varieties. 

4 PREFERRED PRICE RANGE 

5 REGION 

6 ACTUAL PRICE 

7 A WINE THEY'VE TRIED BEFORE 

8 DESCRIPTION OF THE WINE 

9 FOOD PAIRING 

10 BOTTLE SIZE 

70% 

of customers think pubs/bars 

DON’T provide enough information 

to help make informed 

decisions when ordering wine 

(43% for restaurants). 

53%* 

Drink wine in pubs, 

bars, or restaurants at 

least once a week 

70%* 

Say that choosing wine 

is one of the most 

enjoyable experiences 

of going out to pubs, 

bars, and restaurants 

Consider getting more creative with wine menus. 

Maximise the ‘theatre’ that exists when ordering wine for greater 

potential. 

Train your team to taste wine and talk about it in a language that 

they can relate to. 

Focus on a service-based wine training approach. 

Target young drinkers as they are driving an increase in demand 

for wine. 

Appeal to Millennials and even early 20s. 

36%* 

Are drinking more 

wine now compared to 

12 months ago 

*KAM Hallgarten&Novem wines 

40 THE OFFERS LIST

WINE 


41

WINE 

BEAUTIFUL 

BURGUNDY 

We are delighted to partner with Jean Bouchard, a Burgundian wine house with 

a long history. These Burgundy wines have been carefully selected to add some 

quality fine wine to your wine list offering. 

White 

Jean Bouchard Chablis 

Jean Bouchard Chablis Premier Cru 

Jean Bouchard Saint-Véran 

Red 

Jean Bouchard Gevrey-Chambertin 

Jean Bouchard Aloxe-Corton 

Jean Bouchard Beaune 

42 THE OFFERS LIST

WINE 

WHY IS THE BURGUNDY 

RANGE SO WELL LOVED? 

The Burgundy wine region is renowned for its exceptional 

quality and holds a special place in the hearts of wine 

enthusiasts worldwide. 

There are several reasons why Burgundy stands out. 

Firstly, its unique terroir, characterised by limestone-rich 

soils and varying microclimates, creates ideal conditions. 

This combination of soil and climate results in wines with 

unmatched complexity, elegance, and finesse. 

Secondly, Burgundy's centuries-old winemaking traditions, 

handed down through generations, ensure meticulous 

craftsmanship and attention to detail. The region's winemakers 

employ minimal intervention techniques, allowing the grapes' 

natural characteristics to shine through, resulting in wines that 

truly reflect their origin. 

Together, these factors contribute to the unparalleled 

greatness of the Burgundy wine region. 


43

WINE 

AWARD WINNING 

WINNER 

NUA 

PROSECCO DOC 

THE PROSECCO 

MASTERS 2023 

This pale yellow Prosecco is elegant 

with a fruity bouquet, a mellow and 

creamy mouth feel. Delicate bubbles, 

subtle white peach, apple puree and 

brioche flavours and a distinctive 

crisp finish. 

ONLY 

£7.79 

per bottle 

44 THE OFFERS LIST

WINE 

AWARD WINNING 

Silver Medal 

WINNER 

LA FORNARINA 

PROSECCO DOC 

THE PROSECCO 

MASTERS 2023 

This Italian made Prosecco is a delicate, 

slightly sweet and particularly fruity 

sparkling wine which has a light straw 

yellow colour. An excellent aperitif. Due 

to its characteristics freshness, it can be 

served on any occasion. 

£7.29 

ONLY 

per bottle 


45

SPIRITS 

SPIRITS 

CO L L E C T I O N 

SMIRNOFF 

£13.99 

70cl 

£27.09 

1.5L 

CAPT MORGAN 

£14.99 

70cl 

£32.09 

1.5L 

GORDONS 

£14.50 

70cl 

£29.59 

1.5L 

GORDONS PINK 

£15.99 

70cl 

£32.09 

1.5L 

JACK DANIELS 

£19.99 

70cl 

£47.10 

1.5L 

JAGERMEISTER 

£16.99 

70cl 

46 THE OFFERS LIST

SPIRITS 


47

SPIRITS 

INTRODUCING 

INNOVATIVE SPIRIT 

The invention of West Dorset dairy farmer, Jason Barber, 

Black Cow is designed to be sustainable. According to 

current research producing spirits from waste whey uses 

less water than grain based spirit, reduces CO2 emissions 

and the environmental impacts of cheese making and spirit 

production. 

HOW IT STARTED 

Archie, an artist, and Jason are neighbours and good friends. 

Together they share a love of vodka. It was back in 2011 

that they came up with the idea of Pure Milk Vodka. 

Following a year of experimenting, sipping and tweaking, 

in 2012 they officially launched Black Cow. 

HOW IT’S MADE 

At Black Cow they know milk is precious, so they don’t waste 

a drop. It starts with separating the milk into curds and whey. 

The curds make the cheese – including Black Cow Deluxe 

Cheddar – but, often, the whey ends up going to waste. 

They take that whey and, using a secret distilling process, turn 

it into the ‘world’s smoothest vodka’. So smooth you can drink 

it till the cows come home. 

48 THE OFFERS LIST

SPIRITS 


49

SPIRITS 

Get into the spirit this 

HALLOWEEN 

31 ST 

OCTOBER 

FAMILY AFFAIR 

Halloween presents huge potential to engage customers of all types - it’s no 

surprise that the event is popular with families, and outside of the late-night scene, 

venues can embrace this with child-friendly day time events and promotions. 

SHAREABLE 

Groups of friends generate the highest sales at Halloween so consider sharing 

buckets and pitchers and promote offers encouraging friends to get together 

at your venue. 

DRESS TO IMPRESS 

• Dress up your venue with cobwebs, pumpkins, and skeletons. 

• Create some spooky sounds –include Halloween classics such as Ghostbusters, 

Highway to Hell, Monster Mash and, of course, Thriller! 

• Run a fancy dress competition with a prize for the best costume. Make sure your 

staff are in fancy dress too! 

SCREAM OUT LOUD 

• Set up Facebook events. 

• Post teasers of your décor and drinks on Instagram Stories. 

• Use popular Halloween hashtags. 

• Tag drinks brands in your posts. 

• Encourage your customers to post pictures from your events. 

SEASON FOR SPIRITS 

Vodka, Tequila, Bourbon, and Rum see a 

substantial sales uplift over Halloween. 

Create your own Halloween-themed cocktails 

and mocktails, a spooktacular way to increase 

margins. 

Get creative with your 

garnishes by using 

themed decorations 

– edible eyeballs, jelly 

spiders and plastic 

vampire teeth are a few 

to get you started! 

50 THE OFFERS LIST

SPIRITS 



51

SOFT DRINKS 

FRESHLY INFUSED WITH 

DISTILLED BOTANICALS 

REGISTER YOUR 

INTEREST HERE 

londonessenceco.com 

52 THE OFFERS LIST

SOFT DRINKS 

BUILD YOUR SALES WITH 

SENSATIONAL 

DRINKS 

WE’RE HERE TO SUPPORT YOU TO GROW YOUR BUSINESS WITH 

DEDICATED SUPPORT, DIGITAL TOOLS AND FREE SALES KITS 

REGISTER TODAY FOR ACCESS TO ALL OF THIS AND MORE 

FREE 

PRODUCT TRIALS 

AND POS KITS 

FREE 

MENU DESIGN 

AND PRINT 

FREE 

GIFT WITH 

REGISTRATION 

SCAN THE QR TO FIND OUT MORE 

or visit sensationaldrinks.com 

OMG310644 - SM - LR - SD FTB LW and L&T - A4 - FV.indd 1 01/04/2022 12:47 


53

GAS 

INSIDE THE CELLAR 

This month we are welcoming new team member, Kev Barnes, to the Cellar Drinks Co. 

family. Joining us as an Area Sales Manager, Kev brings with him a wealth of experience 

in the hospitality industry. Kev has a great understanding of the challenges and opportunities 

that our customers may come across. 

Kev will join Alicia in managing your accounts with a North and South divide between them 

ABERYSTWYTH 

• 

Kev Barnes 

kevin@cellardrinks.uk 

LAMPETER 

• 

LLANDRINDOD 

WELLS 

• 

BUILTH WELLS 

• 

CARDIGAN 

• 

07398 467456 

HAY-ON-WYE 

• 

FISHGUARD 

• 

LLANDOVERY 

• 

BRECON 

• 

CARMARTHEN 

• 

AMMANFORD 

• 

ABERGAVENNY 

• 

MILFORD HAVEN 

• 

TENBY 

• 

Alicia Archer 

alicia@cellardrinks.uk 

MERTHYR TYDFIL 

• 

SWANSEA 

• 

07930 098990 

BRIDGEND 

• 

PONTYPRIDD 

• 

CARDIFF 

• 

NEWPORT 

• 

54 THE OFFERS LIST

WHY CHOOSE US 

Why Choose 

OUR OUTSTANDING 

CUSTOMER SERVICE! 

Founded in 2004 we are a leading drinks wholesaler with a strong reputation for 

supplying customers on time with the minimum amount of fuss. Whether you are 

a new or long standing customer Cellar Drinks Co. make sure your needs are met 

with the utmost efficiency. 

2000+ PRODUCTS 6 DAY 

PARTNER WITH 

DELIVERY 

ALL MAJOR 

SERVICE 

BREWERS 

TELESALES READY 

TO TAKE YOUR 

ORDER 


Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk 


55

ORDER ONLINE. 

DOWNLOAD 

OUR APP. 

Place your order at a time that suits 

you using our new app. Get access 

to special offers and notifications 

only available on the app. 

Main Tel: 01873 811823 

Enquiries: info@cellardrinks.uk 

Visit: www.cellardrinks.uk 

AWRS URN: XGAW00000117484 

NORMAL OFFICE HOURS 

Monday - Friday: 8:00 - 16:00 

Saturday: 8:00 - 12:00 

Sunday: Closed 

ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF 

Terms & Conditions 

1. All offers are available from Septembert 1st – October 31st 2023 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive 

of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not 

intended as an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those 

products, which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no 

such tie. 7. All prices featured may be subject to a duty increase. 


56 THE OFFERS LIST

Cellar Drinks Co. The Offers List: September - October 2023

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