Cellar Drinks Co. The Offers List: November - December 2023

CHRISTMAS 

CASK ALES 

The perfect pour this 

holiday season 

See pages 10 & 11. 

SEASONAL 

SELECTION 

Handpicked wines by 

a Master of Wine 

See pages 40 & 41. 

NOVEMBER - DECEMBER 2023 

THE OFFERS LIST 

DELIVERING THE CHRISTMAS CHEER 

drinkaware.co.uk - for the facts about alcohol. 


1

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OUR APP & 

ORDER WHEN IT 

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2 THE OFFERS LIST

WELCOME 

CONTENTS 

Dear Valued Customer 

Welcome to our bumper festive edition of The Offers List! It’s packed full of seasonal 

deals, with something for everyone, to help you drive up sales and profits during the 

festive season. 

November and December are one of the busiest times of the year and we’ve put 

together some great deals to support you. 

Featured on the front cover is the outstanding Cotswold Distillery, with a great 

Christmas gift featured on page 5. 

Explore further to take advantage of the huge growth in the Low & No category this 

Christmas. We have flagged up the importance of improving visibility and range 

to attract new customers and boost margins. According to BBPA, sales of low & no 

alcohol beer have more than doubled since 2019.* 

Inside is our most extensive wine section to date, with some great seasonal 

recommendations from well known Master of Wine, Sam Caporn. Discover the 

perfect sparkling, white and red wines to see you through the festivities. 

Recognising the importance of spirit promotions during the holiday period, we've 

partnered with Halewood to present unparalleled offers on esteemed brands such as 

JJ Whitley, Whitley Neill, Dead Mans Fingers, and Aber Falls. 

JJ Whitley Vodka is now available in both 70cl and the new 1.5L range at a 

permanent price lock. For all spirits promotions, refer to pages 50 - 59. 

Here's to a joyous Christmas and a prosperous New Year! 

04 COTSWOLD DISTILLERY 

06 LOW AND NO 

10 CASK 

20 CRAFT 

22 LAGER 

26 CIDER 

32 PACKAGED 

40 WINE 

50 SPIRITS 

60 SOFT DRINKS 

66 SNACKS 

Warm regards, 

Rhys and all at Cellar Drinks Co.

INTRODUCING 

CHRISTMAS AT THE COTSWOLDS 

The Cotswolds Distillery, nestled in the picturesque Cotswold 

Hills of England, has a history deeply rooted in craftsmanship 

and a commitment to producing exceptional spirits. Established 

in 2014 by Dan Szor, an American expatriate with a passion 

for whisky, the distillery has quickly gained recognition for its 

high-quality products and dedication to traditional methods. 

The journey of Cotswolds Distillery began with a dream to 

create world-class English whisky. In 2014, they produced 

their first batch, which marked the revival of whisky-making in 

the Cotswold region after a long hiatus. This flagship single 

malt whisky became a symbol of their commitment to craftsmanship and attention 

to detail. 

Over the years, the distillery expanded its product range to include gin and 

liqueurs. Their Cotswolds Dry Gin, crafted with locally sourced botanicals such as 

lavender and bay leaf, has garnered acclaim for its refreshing and well-balanced 

flavor profile. They also offer a selection of liqueurs, including Cotswolds Ginger 

Liqueur and Cotswolds No. 1 Wildflower Liqueur, which showcase the rich diversity 

of botanicals in the region. 

Today, Cotswolds Distillery stands as a shining example of 

the English craft spirits renaissance, producing award-winning 

products that capture the essence of the Cotswold landscape. 

With a commitment to sustainability and a dedication 

to quality, they continue to delight spirits enthusiasts with 

their exceptional offerings, inviting all to savor the flavors 

of the Cotswolds. 

4 THE OFFERS LIST

INTRODUCING 


5

LOW AND NO 

PROFIT FROM LOW AND NO 

PROFIT FROM LOW & NO 

Customers are increasingly choosing to moderate their drinking habits with new customers continuing to try products in 

the Low & No category across all age groups. Improving your Low & No offering could help to increase visits to your venue & 

appeal to more customers. 

*kam-media.co.uk/low-and-no-2023/ **KAM Low+No 2023: The Customer Perspective ***YouGov Tracker 2023 ****https://beveragedaily.com/Article/2023/03/20/consumers-willing-to-pay-a-premium-for-low-to-no-alcohol-beverages?utm_source=Low2NoBe%E2%80%A6 

5.2m * 

fewer UK adults are 

drinking weekly in 

2023 vs 2021 

3 STEPS TO IMPROVE YOUR LOW & NO OFFER ** 

1. VISIBILITY 

• 1-in-4 UK consumers say that if pubs, bars or restaurants put more information 

about the low & non-alcoholic versions of alcoholic drinks on the menus, that it 

would encourage them to try them. 

• Improving visibility of Low & No can attract an additional 123m visits per year. 

2. RANGE 

25% * 

of customers will currently default to tap 

water in hospitality venues if they’re not 

drinking alcohol 

• Improving the range of Low & No can attract an additional 117m visits 

per year. 

• Low & No continues to attract new customers across all categories. 

% who've tried for the first time in the last 12 months 

19% 17% 16% 15% 15% 

11% 

beer spirits rtds wine cider sparkling 

wine 

According to BBPA, sales of low & 

no-alcohol beer have more than 

3. STAFF 

STOCK LOW & NO 

PRODUCTS ACROSS 

ALL CATEGORIES! 

• 2-in-5 UK adults say that they would likely order a non-alcoholic 

version of an alcoholic drink instead of a soft drink or water, if staff in a 

pub, bar or restaurant highlighted the options available. 

TRAIN STAFF ON YOUR LOW & 

NO OFFERING & ENCOURAGE 

THEM TO UP-SELL TO CUSTOMERS 

SELECTING SOFT DRINKS OR WATER! 

1-IN-3 * 

of adult pub visits do not 

include any consumption 

of alcohol 

APPEAL TO GEN Z! 

• 60% planning to moderate their 

alcohol intake over next 

12 months. ** 

• 28% of 18-24s are teetotal. *** 

£590m * 

is currently lost in revenue per year because 

visibility, range & staff knowledge is not up 

to standard for Low & No 

HIGHLIGHT YOUR 

LOW & NO RANGE ON 

YOUR DRINKS MENUS! 

• 34% of 18-24 year-olds are now 

drinking more Low & No vs 12 months ago. ** 

• 59% will research Low & No range before 

choosing a venue. ** 

• Most likely age group to ask bar staff for help 

/advice/suggestions on Low & No. ** 

• 30% say all or most of their pub visits don’t 

include alcohol (50% for restaurants). ** 

doubled since 2019 .**** @CellarDrinksCo @cellardrinksco /cellardrinks 

6 THE OFFERS LIST

LOW AND NO 

LOW AND NO 

DROP BEAR BEER CO. MCGUIGAN ZERO 

CHARDONNAY 

SAUVIGNON 

BLANC 

SHIRAZ 

SPARKLING 

BONFIRE STOUT NEW WORLD LAGER TROPICAL IPA YUZU PALE ALE 

ASAHI 0.0% 

PERONI 0.0% 

SAN MIGUEL 0.0% 

CIDERS 

BOTTLED BEERS 

STOWFORD 

PRESS 

THATCHERS 

ZERO 

OLD MOUT 

BERRIES & 

CHERRIES ALCOHOL 

FREE 

REKORDERLIG 

STRAWBERRY & 

LIME ALCOHOL FREE 


7

LOW AND NO PACKAGED 

8 THE OFFERS LIST

LOW AND NO PACKAGED 

BUY 4 CASES AND GET FREE OLD 

MOUT BERRIES & CHERRIES* 

* Buy any 4 cases of Heineken 0.0 24 x 330ml, Old Mout Pineapple and Raspberry 0.0 12 x 500ml, Old Mout Berriesd & Cherries 

0.0 12 x 500ml or Birra Moretti Zero 24x 330ml and get a case of Old Mout Berries & Cherries 0.0 24 x 330ml free. 

Offer period 1st November – 31st December 2023 

Heineken 00 contains no more than 0.05% alcohol. 

Scan this QR to order 

additional branded print POS 

and digital assets 

ENJOY RESPONSIBLY 


9

CASK 

Buy 2x9G Rocking Rudolph 

TO RECEIVE A 

Macmillan POS kit^ 

PLUS free socks * 

Increase your order 

to 4x9G and also receive a 

FREE JUMPER * 

^5p per pint to Macmillan is donated by Greene King and not the licensee. *Promotion available from 15th November 2023 

while stocks last. 2x9G must be delivered on the same order. If increasing to 4x9G, stock can be spread across orders but must 

be delivered by 15th December. All POS is subject to availability. Greene King reserves the right to withdraw the promotion at any time. 

@CellarDrinksCo @cellardrinksco /cellardrinks 

10 THE OFFERS LIST

CASK 

£89.99 

ABV 5% 

DRAGON BREWERY CARDIFF 

A TRADITIONAL WELSH WINTER ALE BREWED 

WITH A RICH BLEND OF FESTIVE SPICES 


11

CASK 

NOVEMBER & DECEMBER GUEST BEERS 

FORTITUDE 

AMBER ALE 

£94.90 

9GL 

4.0% ABV 

MILK STOUT 

STOUT 

£96.00 

9GL 

4.5% ABV 

INDEPENDENCE 

AMERICAN PALE ALE 

£99.90 

9GL 

4.6% ABV 

STADIUM 

AMERICAN PALE ALE 

£98.90 

9GL 

4.4% ABV 

CHRISTMAS BEERS 

BAH HUMBUG 

XMAS BEER 

£81.99 

9GL 

4.3% ABV 

CALENNIG 

WELSH WINTER ALE 

£89.99 

9GL 

5.0% ABV 

ROCKING RUDOLPH 

CHRISTMAS ALE 

£89.99 

9GL 

4.2% ABV 

12 THE OFFERS LIST

CASK 

NOVEMBER & DECEMBER GUEST BEERS 

JHB 

BITTER 

£99.50 

9GL 

3.8% ABV 

INFERNO 

BLONDE ALE 

£104.95 

9GL 

4.0% ABV 

CITRA 

SESSION IPA 

£109.50 

9GL 

4.2% ABV 

BISHOPS FAREWELL 

GOLDEN ALE 

£110.50 

9GL 

4.6% ABV 

BUY ANY 6X9’S FROM 

THE OAKHAM RANGE 

AND RECEIVE A FREE 

CASK OF JHB 

BUY ANY 3X9’S FROM 

THE GUEST BEER RANGE 

AND RECEIVE A FREE 70CL 

OF BLACK COW VODKA.* 

*MUST TAKE IN ONE DELIVERY TO QUALIFY 


13

CASK 

£95.95 

GREEN KING 

Terms and conditions apply. 

Visit www.asahibeer.co.uk/promotional-terms-and-conditions 

BEST SELLING 

FOR VALUE ROS 

SOURCE: MAT TO 17.06.23 

BUY 1 X 9G FIRKIN 

FOR ONLY 

£95.99 

Terms and conditions apply. 

Visit www.asahibeer.co.uk/promotional-terms-and-conditions 

14 THE OFFERS LIST

CASK 

A WINNING CASK 

PORTFOLIO FROM CMBC 

BUY 2 9G’S AND GET 

£10 OFF EACH 9G 

Promotion valid for the duration of the brochure promotional period. Buy any 2 9g’s of the same product and receive £10 off per 

9g. Qualifying products: Wainwright Gold 9g cask, Wainwright Amber 9g cask, Hobgoblin IPA 9g cask & Hobgoblin Gold 9g cask. 

Not available in conjunction with any other offer. Deal subject to change. Available while stocks last. 

@cmbcuk 

@cmbcuk 

Carlsberg Marston’s Brewing Company is a proud member of the Portman Group, promoting responsible drinking. 


1751032 Primo Q4 2023 wholesale trade adverts_Cask Promo_Full Page_A4_V3.indd 1 14/09/2023 11:44 

15

CASK 

Always in stock 

ALWAYS IN STOCK CASK BEERS 

LOCAL CASK BEERS 

£74.50 

£74.50 

ABV 5.0% 

ABV 4.2% 

£74.50 

£89.75 

ABV 3.8% 

ABV 4.5% 

£82.00 

£89.95 

ABV 4.2% 

ABV 4.2% 

£97.50 

£99.00 

ABV 4.2% 

ABV 5.5% 

16 THE OFFERS LIST

Brewing since 1777 

CASK 

Always in stock 

ALWAYS IN STOCK CASK BEERS 

NATIONAL CASK BEERS 

£99.10 

WILLIAM BASS & CO 

£105.00 

Available in 10gl Cask. 

ABV 4.0% 

P 

R 

E 

M 

I 

U 

M 

ABV 4.4% 

£84.50 

also available in 4.5gl pins 

£95.99 .95 

ABV 4.1% 

ABV 3.6% 

£124.95 

£112.00 

ABV 4.3% 

ABV 4.5% 

£89.00 

£95.99 

Price Promotion 

ABV 4.1t% 

ABV 4.0% 


17

CASK 

18 THE OFFERS LIST

KEG 

SPECIALIST KEG BEERS - KEG BEERS 

WADWORTH 

HENRYS IPA 

30L 

£59.95 

WADWORTH 

6X 

30L 

£69.95 

RHYMNEY EXPORT 

50L 

£98.00 

FELINFOEL 

IPA 

30L 

£62.50 

FELINFOEL 

DOUBLE DRAGON 

30L 

£69.95 

PERMANENT HAND PULLS 

AVAILABLE ON ALL 

THESE KEG LINES. 

CONTACT US FOR MORE 

INFORMATION. 


19

CRAFT 

CRAFT BEER KEG 

IN STOCK 

BEAVERTOWN BONES 

4.4% LAGER 

BEAVERTOWN GAMMA RAY 

5.4% AMERICAN PALE ALE 

30 Litre Sankey 


BEAVERTOWN NECK OIL 

4.3% SESSION IPA 

BLUE MOON BELGIAN WHITE 

5.4% BELGIAN STYLE WHEAT ALE 


20 Litre Grundy 

BRAINS BARRY ISLAND IPA 

5.0% AMERICAN STYLE IPA 

BRIXTON RELIANCE PALE 

4.2% PALE ALE 



CAMDEN HELLS 

4.6% LAGER 

30 Litre A-Fitting 

CAMDEN PALE 

4.0% PALE ALE 

30 Litre A-Fitting 

TINY REBEL JUST HAZE 

4.8% HAZY IPA 

TINY REBEL CLWB TROPICA 

5.0% TROPICAL IPA 

/ HAZY 

INEAPPLE 

PICAL 

EYE: HAZY 

NOSE: CITRUS 

TASTE: TANGERINE / 

GRAPEFRUIT 


EYE: LIGHT / STRAW 

NOSE: LIGHT / FRESH 

TASTE: CLEAN / CRISP 

TINY REBEL EASY LIVIN’ 

4.3% SESSION PALE ALE 


EYE: HAZY / PALE 

NOSE: PINE / TROPICAL 

TASTE: JUICY / PINE 

/ MANGO 


TINY REBEL ELECTRIC 

BOOGALOO 

4.5% PASSION FRUIT LIL NEIPA 


PALE 

MANGO 

US / 

MOOTH 

EYE: RED 

NOSE: TOFFEE / CITRUS 

TASTE: MALTY / FRUITY 

EYE: HAZY / PALE 

NOSE: PASSION FRUIT / CITRUS 

TINY REBEL KEY LIME 

4.8% CITRUS LAGER 

TASTE: PASSION FRUIT 


EYE: BRIGHT PALE 

NOSE: CITRUS / MANGO 

TASTE: CITRUS / 

TROPICAL / SMOOTH 

2.indd 49 22/06/2022 10:43 

CRAFT 

TINY REBEL 313 

4.6% CRAFT LAGER 


20 THE OFFERS LIST

CRAFT 

CRAFT BEER KEG 

IN STOCK 

BREWDOG BLACK HEART 

4.1% NITRO STOUT 


BREWDOG PUNK IPA 

5.4% POST MODERN CLASSIC 


BREWDOG HAZY JANE 

5.0% NEW ENGLAND IPA 


FOURPURE LAGER 

4.2% CRAFT LAGER 


FOURPURE IPA 

5.9% INDIA PALE ALE 


FOURPURE SESSION IPA 



MAGIC ROCK SAUCERY 



MAGIC ROCK HIGH WIRE 

GRAPEFRUIT 5.5% GRAPEFRUIT 

PALE 


JUBEL LAGER CUT WITH 

ELDERFLOWER 

4.0% ABV SESSION LAGER 


JUBEL LAGER CUT WITH PEACH 

4.0% ABV SESSION LAGER 


DEYA STEADY ROLLING MAN 

5.2% PALE ALE 


SHIPYARD AMERICAN PALE ALE 

4.5% APA 


VOODOO RANGER 

5.3% HAZY IPA 


FULL SUPPORT OF GLASSWARE AND POS 

AVAILABLE ON ALL THESE BRANDS. 


21

RUGBY 

STOCK A BEER THAT’S 

CRISP, BRIGHT 

AND REFRESHING 

INSTALL BROOKLYN PILSNER AND RECEIVE A FREE CASE OF 

BROOKLYN LAGER, BROOKLYN SPECIAL EFFECTS & BROOKLYN PILSNER 

Promotion valid for duration of brochure promotional period. Offer only available on new installs. 

Qualifying products are Brooklyn Pilsner 2 x 12 x 330ml NRB, Brooklyn Lager 24 x 330ml NRB 

and Brooklyn Special Effects 24 x 330ml NRB. Promotion subject to change. Whilst stocks last. 

1705692_Q3 Wholesale Brooklyn_Draught & Packaged Promo Advert_A4_V4.indd 1 12/09/2023 08:18 


22 THE OFFERS LIST

LAGER 

SMART DISPENSER 


23

THE FRESH PILSENER 

Fresh VELTINS. 

INSTALL VELTINS & RECEIVE A 

FREE 50L KEG PLUS PREMIUM 

POS KIT & GLASSWARE 

jkjkjkjdskjdjTINS alcohol-fr 

23861FS2310 

24 THE OFFERS LIST 

23861_01_Weihnachtsmotiv_UK_194 x 281_05.indd 2 13.10.23 14:33

LAGER 

5 TH NOVEMBER 

Hosting a bonfire night event can be lucrative for your business but it is essential that your event is 

planned carefully, both before the event & during to ensure it runs as smoothly as possible. 

OF THE UK PUBLIC 

61% ENJOY FIREWORKS * 

! SAFETY FIRST ! 

Fireworks should be purchased from a 

reputable supplier: 

• Category 1: Indoor fireworks 

• Category 2: Garden fireworks 

• Category 3: Display fireworks – for use in open areas 

• Category 4: FOR USE BY PROFESSIONALS ONLY 

Allow a space of at least 50m x 20m for your firing area 

Around that you will need a dropping zone of 100m x 

5m (downwind direction). 

Keep spectators back at least 25m on the opposite side 

of the dropping zone. 

Ensure your site is away from buildings, trees & 

overhead cables. 

Wait at least half an hour before approaching a failed 

firework. 

Never use flammable liquids on a bonfire! 

Don’t burn dangerous rubbish & never put fireworks on 

a bonfire. 

SEE OFFICIAL SAFETY ADVICE HERE: 

www.hse.gov.uk/explosives/fireworks/ 

www.fireservice.co.uk/safety/bonfires/ 

EVENT PLANNING 

Ensure you employer’s liability & public 

liability insurances cover your event. 

Choose one person to oversee the event. 

Make staff easily identifiable during the event 

with at least one steward per 250 attendees. 

Make sure that staff know where safety 

equipment is located. 

Discuss your plans with your local council & 

notify other authorities such as the fire brigade 

& police in advance. 

WINTER WARMERS 

Keep your customers happy with warming 

comfort foods – chilli, slow cooked meats or a 

hog roast are sure to be popular options. 

A winter BBQ would also be a great choice – 

think tasty handheld foods such as burgers & 

hotdogs. 

FAMILIES MAKE SALES ROCKET! 

Target families with your offering – why not 

bring in a face painter or offer toffee or 

chocolate apples to appeal to the children? 

WARMING DRINKS 

Run special offers on winter-spiced drinks to 

entice customers. 

THE SPICE ROUTE 

INGREDIENTS: 

• 50ml Bombay Sapphire 

• 1 slice of fresh pineapple 

• 15ml cinnamon syrup 

• Pinch of all spice 

• Top with ginger ale 

*Consumer behaviours and attitudes to fireworks, Office for Product Safety & Standards Research Report 2021 

METHOD: 

1. Shake with cubed ice, single 

strain into a highball, with ice. 

2. Garnish with a pineapple 

slice and leaf. 



25

CIDER 

Yates_STP_WYS_A4advert.pdf 1 28/09/2023 09:47 

C 

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CM 

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CY 

CMY 

K 

26 THE OFFERS LIST

CellarDrinks_HWV_A4_Draught_Advert.pdf 1 18/10/2023 13:40 

CIDER 

C 

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CM 

MY 

CY 

CMY 

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27

CIDER 

RECEIVE 1 FREE CASE 

OF ZERO WITH EVERY 

GOLD KEG PURCHASE * 

PERFECTION IN EVERY DROP 

One third of pub visits now contain no alcohol. Maximise every revenue opportunity 

with your no and low range by stocking the no. 1 alcohol free apple cider. 

*Deal capped at the first 3 Thatchers Gold kegs ordered. Buy 1 x Thatchers Gold 50L keg and receive 1 x 6 x 500ml 

Thatchers Zero bottle case free. Source: KAM media no and low report 2023; CGA OPMS P04 23.4.23. 

28 THE OFFERS LIST

CIDER 


29

ORDER ONLINE. 

DOWNLOAD 

OUR APP. 

Place your order at a time that suits 

you using our new app. Get access 

to special offers and notifications 

only available on the app. 

30 THE OFFERS LIST

THE EASY WAY TO ORDER AND PAY. 

1. 

BROWSE ALL PRODUCTS 

View all available products, which are broken 

down into easy to understand categories 

2. 

ADD TO BASKET 

Add your products to the basket or select from 

previous orders, shopping lists & favourites. 

3. 

PAY YOUR INVOICE 

Choose to pay your invoice immediately, 

keeping your account constantly up to date. 

ENHANCE YOUR EXPERIENCE BY DOWNLOADING 

OUR ORDER AND PAY APP TODAY! 

You should have now received your personal invitation to download the app, along 

with your login details. If you have not yet received these please get in touch. 

31

PACKAGED 

PACKAGED 

CO L L E C T I O N 

24 x 330ml 

£19.99 

12 x 550ml 

£19.99 

24 x 330ml 

£23.00 

12 x 568ml 

£14.99 

24 x 330ml 

£23.99 

15 x 500ml 

£26.69 

32 THE OFFERS LIST

PACKAGED 

BUY 5 CASES 

AND GET AN OLD MOUT 

BERRIES & CHERRIES 

FREE* 

* Buy any 5 cases of Heineken 24 x 330ml, Heineken Silver 24 x 330ml, Old Mout Range 12 x 500ml, 

Newcastle Brown Ale 12 x 550ml or Desperados 24 x 330ml and get a free Old Mout Berries & Cherries. 

Offer period 1st November – 31st December 2023 

Heineken 00 contains no more than 0.05% alcohol. 




ENJOY RESPONSIBLY 


33

PACKAGED 

THIS CHRISTMAS 

BUY ANY 5 FROM THE 

PERONI NASTRO AZZURRO 

RANGE TO RECEIVE A 

FREE CASE OF PERONI 0.0%* 

Asahi UK Ltd 

Terms and Conditions apply, visit www.asahibeer.co.uk/promotional-terms-and-conditions 

* 

Peroni Nastro Azzurro Stile Capri (24x330ml) 

Peroni 0.0% (24x300ml) 

Peroni Nastro Azzurro (Blue) (24x330ml) 

Peroni Gluten Free (24x330ml) 

34 THE OFFERS LIST

PACKAGED 

£23.99 

DATA: CGA OPMS 52 W/E 05.11.22 

DISCOVER 

SUPER DRY REFRESHMENT 

BUY A CASE 

FOR JUST £17.99 

*Terms and conditions apply: 

visit www.asahibeer.co.uk/promotional-terms-and-conditions 


35

PACKAGED 

SPECIAL PRICE 

£20.99 

PER CASE 


additional branded print 

POS and digital assets 

ENJOY BIRRA MORETTI RESPONSIBLY BIRRA MORETTI IS BREWED IN THE UK 

T&C’S: OFFER PERIOD 1st nov to 31st dec. 24 X 330ML. MAXIMUM 10 CASES PER CUSTOMER. 

BIRRA MORETTI. WHILST STOCKS LAST 

36 THE OFFERS LIST

PACKAGED 

TASTE THE SUN 

SPECIAL PRICE 

£20.49 

PER CASE * 




*T&C’s - Offer period to be 1st November to 31st December. 

ENJOY SOL RESPONSIBLY BREWED IN THE UK & EU. 


37

PACKAGED 

BUY 

THREE 

GET ONE 

FREE 

BUY ANY 3 CASES FROM 

THE SHARP’S RANGE TO 

RECEIVE A CASE FREE. 

While stocks last. Promotion valid 1st Nov – 31st Dec 2023. 

Range includes: Doom Bar Amber Ale, Atlantic Pale Ale 

and Doom Bar Zero Amber Ale 500ml bottles. 

6068-1 SHA Packaged Nov Dec 210x297mm Ad.indd 1 26/09/2023 17:12 

38 THE OFFERS LIST

PACKAGED 


39

WHAT DOES A 

MASTER OF WINE DRINK 

AT CHRISTMAS? 

Society of Vintners very own 

Master of Wine, Sam Caporn, 

shares her recommendations 

for Christmas wines... 

Present 

Wrapping... 

A glass of fizz for present wrapping! Juggle 

the sellotape and Nua Prosecco DOC. 

Christmas 

Parties... 

With nibbles, canapes etc La Fornarina Prosecco Rose 

DOC Extra Dry, this will go with all sorts of nibbles from 

charcuterie board, olives, crisps and even little Indian pakoras 

etc. If you are looking for still wines, then go for a couple of 

crowd friendly styles such as Peregrino Pinot Grigio and a soft 

red such as San Giorgio Montepulciano. 

40 THE OFFERS LIST

WINE 

Christmas Lunch... 

If you are starting with smoked salmon nibbles then maybe 

you will forgo a starter but if you are having something s 

eafood/fishy then the Champagne can be carried over from 

drinks to starter. Or have a dry white wine (again for the 

fresh lemony, acidity principle) such as a popular Sauvignon 

Blanc (the Chilean Volandas, perhaps) or a classic Chablis 

(Chablis L’Onciale is a great choice). 

Turkey, so the issue with Turkey is all the trimmings as there is 

SO much flavour on the plate; and the essence of food and 

wine matching is to match the wine with the boldest flavour 

on the plate which isn’t really the turkey. 

So whilst it is customary to suggest a crunchy red (which we 

should still do) a red that packs a bit more of a punch works 

well with the sprouts, gravy, parsnips and so on. 

Personally, I enjoy a Rioja so the award winning Los 

Vinateros Rioja Crianza would be a good suggestion; 

but as well a lighter red, a warmer climate Shiraz such as 

Mountbridge Reserve Shiraz would fit the bill. For a classic 

light red the NZ bottled Riversdale Pinot Noir is excellent. 

If you are serving beef, then you can go for a full bodied red 

and actually the Rioja and the Shiraz would work well here 

too (the trimmings are the same it is just the protein that has 

changed) and the Lomas Carrera Cabernet Sauvignon 

would match well with the red meat! 

For the Veggies, a Nut Roast or Beetroot Wellington would 

also work well with a ripe New Zealand Pinot Noir like the 

Riversdale or Neptune Point Pinot Noir. For a white wine, 

I think a Chenin would be marvellous (Kleindal Chenin 

Blanc is the one). 

Boxing Day 

Ham or sausage rolls and leftovers! A great match with ham 

is again Chenin Blanc or a Pinot Gris (Riversdale from New 

Zealand or Tempus Two from Australia) – or a fruity juicy 

Pinot Noir. 

Enjoy and Happy Christmas! 

Sam 

Turn the page to uncover further details 

about these highly recommended wines. 


41

SEASONAL 

SELECTIONS 

As recommended by Master of Wine, Sam Caporn. 

SAN GIORGIO 

MONTEPULCIANO 

D’ABRUZZO 

Veneto, Italy 

MOUNTBRIDGE 

SHIRAZ RESERVE 

South Australia, Australia 

LOS VINATEROS RIOJA 

CRIANZA RIOJA 

Spain 

RIVERSDALE 

PINOT NOIR 

Wairarapa, New Zealand 

£6.99 

£6.99 

£8.79 

£10.75 

Dark, opaque colour with a 

lovely body of warm winter 

fruits and underlying hints of 

Cocoa. Medium bodied 

with lots of cherries and 

bramble fruits. 

Medium in colour and body 

with red berry fruit, 

baked plums and nutmeg. 

This is juicy, soft and enjoyable 

and is perfect with beef. 

Ruby red colour with light 

tawny shades, displaying a 

combination of agreeable 

cherry-like fruit fused with 

pleasingly toasted vanilla. 

Vibrant colours paired with 

smooth red fruit characters that 

provides the perfect example 

of cool climate pinot noir. 

42 THE OFFERS LIST

PEREGRINO PINOT 

GRIGIO 

Central Valley, Chile 

VOLANDAS 

SAUVIGNON BLANC 

Central Valley, Chile 

KLEINDAL 

CHENIN BLANC 

Western Cape, 

South Africa 

CHABLIS 

L’ONCIALE 

Burgundy, France 

£6.39 

£6.39 

£7.19 

£13.49 

Appealing notes of apples 

and apricot husk, with good 

breadth and depth of flavour. 

Fresh, crisp citrus aromas, 

packed full of aromatice fruit 

flavours. Restrained herbal 

aroma of grass and green 

pepper. 

A delightful wine to drink 

on its own or with food, the 

balanced acidity and lovely 

structure make it very versalite 

in this way. 

A light crisp wine with a nutty 

lemon taste. A perfect wine 

for alongside shellfish, 

crab and lobster. 


43

FESTIVE FIZZ 

FESTIVE FIZZ 

These sparkling wines are perfect for large scale events and functions. 

Think Christmas parties and New Years Eve celebrations! 

NUA PROSECCO 

NUA PROSECCO 

DOC EXTRA DRY 

NUA PROSECCO ROSÉ 

DOC SPUMANTE 

£7.79 

£7.79 

LA FORNARINA 

LA FORNARINA 

BLANC DES 

BLANCS 

LA FORNARINA 

PROSECCO 

EXTRA DRY 

LA FORNARINA 

PROSECCO ROSÉ 

£5.99 

£7.29 £7.99 

44 THE OFFERS LIST

FESTIVE FIZZ 

FESTIVE FIZZ 

If you're seeking to provide a more upscale experience, you can't go wrong with 

these renowned Champagne houses. They provide both white and rosé options to 

ensure your customers can celebrate in style this year 

CHAMPAGNE BOLLINGER 

BOLLINGER SPECIAL 

CUVÉEBRUT NV 

BOLLINGER ROSÉ 

BRUT NV 

£39.99 

£49.99 

LAURENT-PERRIER CHAMPAGNE 

LAURENT-PERRIER CUVÉE 

BRUT NV 

LAURENT-PERRIER ROSÉ 

BRUT NV 

£35.00 

£55.00 


45

WINE 

BLACK FRIDAY DEALS 

LA FORNARINA 

BLANC DES BLANC 

VENETO, ITALY 

Unbelievable price! 

ONLY 

£5.99 

per bottle 

Promotion available from 1st November 2023 - 31st December 2023. Whilst stocks last. 

46 THE OFFERS LIST

WINE 

BLACK FRIDAY DEALS 

TANANGA 


MARLBOROUGH, NEW ZEALAND 

HONU 


MARLBOROUGH, NEW ZEALAND 

NOW JUST 

£7.99 

ONLY 

£7.99 

per bottle 

ONLY 

£8.96 

per bottle 

Promotion available from 1st November 2023 - 31st December 2023. Whilst stocks last. 


47

WINE 

MAPLE FALLS 

Mulled Wine 

This aromatic, fruity & 

spicy mulled wine is rich in 

orange, lemon and hints of 

red berry fruits balanced 

with traditional spice aromas 

of nutmeg, cloves and 

cinnamon. 

ONLY 

£4.99* 

per bottle 

48 THE OFFERS LIST

WINE 

1/2 PEREGRINO 

MENU DESIGN & PRINTING 

LET US DESIGN YOUR WINE MENU. 

We provide a free menu design and 

print service to all our customers. 

IT’S FREE! 

- Matches your outlets existing branding 

or a bespoke design created. 

- Free printing and delivery 

- Consultation on AD price point 

- All tasting notes provided 

...Did we mention it’s free? 


49

SPIRITS 

SPIRITS 

CO L L E C T I O N 

SMIRNOFF 

£13.99 

70cl 

£27.09 

1.5L 

CAPT MORGAN 

£14.99 

70cl 

£32.09 

1.5L 

GORDONS 

£14.50 

70cl 

£29.59 

1.5L 

GORDONS PINK 

£15.99 

70cl 

£32.09 

1.5L 

JACK DANIELS 

£19.99 

70cl 

£47.10 

1.5L 

JAGERMEISTER 

£16.99 

70cl 

50 THE OFFERS LIST

SPIRITS 

Lift your spirits with premium profits 

Premium alcohol brands are continuing to gather momentum despite the cost-of-living crisis and challenges 

2023 has brought, with aspirational drinking still very much on top form. Every year the On Trade sees a surge 

in premium spirits during the 12-week Christmas period, making this a crucial area to get right in your venue. 

Goals this Christmas: 

1 

2 

Encourage customers to SPEND MORE ON PREMIUM 

BRANDS & CREATE HABITS FOR 2024. Inspire their 

creative side! 

RECOMMEND COCKTAILS & MIXED DRINKS - 

the perfect way to do both. 

5 

TEQUILA IS A COMPELLING 

OPTION for those seeking 

a Premium or Super 

Premium Spirit 

this Christmas. 

GROWTH OF 

106% 

IN THE ON TRADE 

IN 2022 ** 

3 

Give consumers serves and EXPERIENCES they 

can’t replicate at home this Christmas. 

6 

WINNING CATEGORIES seeing uplifts in December 

include Flavoured Gin, Flavoured Vodka, White Rum 

and Spiced Rum & Dark Spirits. Ensure your range 

includes some of the below options: 

4 

CAPITALISE on the COCKTAIL BOOM & the huge 

opportunity within Premium & Flavoured Spirits. 

FESTIVE TWISTS ON FAVOURITES & masterclasses 

are key to driving incremental spend. 

Our festive tipples for atmosphere: 

Mulled Wine Spritz 

INGREDIENTS: 

Bacardi Spiced Rum 

Mulled Wine 

Soda 

METHOD: 

Add ingredients over ice, 

stir gently to combine. 

Black Forest Berry 

INGREDIENTS: 

40ml Bombay Sapphire 

20ml Cherry Liqueur 

20ml Lemon Juice 

20ml Cherry Syrup 

Egg White 

GARNISH: 

Berry Dust • Mint Sprig 

Christmas Mojito 

INGREDIENTS: 

50ml Dead Man's Fingers White Rum 

15ml Grapefruit Juice 

10ml Sugar Syrup 

8-12 Mint Leaves 

Splash Soda Water 

GARNISH: 

Grapefruit Slice • Mint 

Magic: 

Try replacing 

with a tropical 

soda 

Magic: 

Serve in a wine glass 

for a festive cheers 

moment 

METHOD: 

Shake ingredients over ice, 

double strain into glassware. 

METHOD: 

Combine ingredients over crushed 

ice, churn, top with ice & soda. 



51

SPIRITS 

JJ WHITLEY 

52 THE OFFERS LIST

SPIRITS 

JJ WHITLEY 


53

SPIRITS 

54 THE OFFERS LIST

SPIRITS 

UNEXPECTEDLY SMOOTH 

A FESTIVE TREAT 

£17.99 

OUR RECIPE 

Black Cow vodka OR 

Black Cow & English Strawberries, 50ml 

Fresh cooled coffee, 40ml 

Maple syrup, 15ml 

Garnish with a dusting of 

cinnamon and 1 star anise 

@ BLACKCOWVODKA 

DRINKAWARE.CO.UK 

*Whilst stocks last. Promotion valid from 1/11/23 – 31/12/23. Valid on 70cl Black Cow vodka and Black Cow & English Strawberries vodka 


55

SPIRITS 

SCAN HERE OR VISIT WWW.JGR.MS/KLUB AND 

SIGN UP TO 

AND RECEIVE UP TO £300 

MERCHANDISE 

FREE * 

*ALLOCATED CREDIT IS BASED ON EVIDENCE OF JÄGERMEISTER SALES 

VOLUME, THIS WILL BE RELEASED IN QUARTERLY INSTALMENTS 

* 2 SOURCE INDEPENDENT CGA OUTLET RESEARCH 

5 IN 10 

CUSTOMERS 

WILL BUY 

WHAT THEY 

CAN SEE *2 

INCREASE 

RATE OF SALE 

THROUGH 

EXCLUSIVE POS, 

TRAINING VIDEOS 

AND DIGITAL 

CONTENT *2 

56 THE OFFERS LIST

SPIRITS 

We hand pick laver 

SEAWEED on the coast in 

Pembrokeshire. Infused with 

the finest most expertly made 

Caribbean rum, the seaweed 

lifts the symphony of other 

spices and adds 

UNDENIABLE DEPTH. 

Serve with cola, ginger beer 

or try with MULLED APPLE 

JUICE OR HOT 

CHOCOLATE in the cooler 

months. 


57

SPIRITS 

58 THE OFFERS LIST

SPIRITS 

1st November to 31st December 


59

SOFT DRINKS 

EXQUISITE MIXERS FROM 

DISTILLED BOTANICALS 

ELEVATE YOUR DRINKS 

THIS CHRISTMAS WITH 

THE FASTEST GROWING 

MIXER IN THE UK * 

£12.99 

PER CASE 

SELECT ANY FROM THE RANGE 

Indian Tonic, Pomelo & Pink Pepper Tonic, Blood Orange & Elderflower Tonic 

Grapefruit & Rosemary Tonic, Crafted Lemonade, Ginger Ale, Ginger Beer, Soda Water 

White Peach & Jasmine Soda, Roasted Pineapple Soda, Pink Grapefruit Soda 

*CGA Mixed Drinks 2023 

60 THE OFFERS LIST

SOFT DRINKS 

Available 

November & 

December 

SAVE £3 

PER CASE 

24 x 330ml Coca-Cola Zero Sugar NRGB 

MyCCEP 

my.ccep.com 

SCAN ME 

© 2023 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO and the Contour Bottle are 

registered trade marks of The Coca-Cola Company. While stocks last. 


61

SOFT DRINKS 

100% fruit juice. 

That’s sparkling. 

£3 off 

24 x 275ml 

Appletiser 

©2022 European Refreshments. All rights reserved. APPLETISER is a registered trade mark of European Refreshments. Promoter: Wholesaler from where products are being purchased. While stocks last. 

62 THE OFFERS LIST

SOFT DRINKS 

38367_Britvic_Mixers_WHS_Xmas_210x297mm.indd 1 10/08/2023 15:44 


63

SOFT DRINKS 

BUY 4 CASES FROM THE 

BRITVIC RANGE 

TO RECEIVE A CASE OF 

J20FREE * 

REFRESH YOUR SOFT 

DRINKS SALES WITH 

SENSATIONAL DRINKS. 

SCAN THE QR CODE TO ACCESS 

FREE MENU PRINT, POS, DIGITAL 

TOOLS AND SO MUCH MORE 

OR VISIT US AT 

SENSATIONALDRINKS.COM 

64 THE OFFERS LIST

SOFT DRINKS 



65

SNACKS 

Premium Hand Cooked 

PORK CRACKLING 

BUY 1, GET 2ND 

HALF PRICE! 

NEW BRIGHTER 

COLOURS! 

MADE IN THE UK • 5 TASTY FLAVOURS 

GLUTEN FREE • HIGH PROTEIN • KETO FRIENDLY 

66 THE OFFERS LIST

INSIDE THE CELLAR 

INSIDE THE CELLAR 

THIS MONTH, WE'RE EXCITED TO 

INTRODUCE TWO NEW ADDITIONS TO 

THE CELLAR DRINKS COMPANY TEAM. 

First, please join us in extending a warm welcome to 

Michael Pennington, our third Area Sales Manager, 

joining Alicia and Kev in taking care of our valued 

customers. Many of you may already be familiar 

with Mike, given his extensive experience in the 

industry spanning over 40 years. 

Secondly, we're delighted to present our latest 

addition to the fleet, the Isuzu Forward 7.5-tonne 

lorry. Specifically designed for both rural and urban 

environments, this vehicle is a welcome addition 

allowing us to enhance our delivery efficiency 

even further. 

We are thrilled to be listed in the 2023 Wales Fast 

Growth 50 index, recognising us as one of the 

fastest growing firms in Wales. We’d like to say a 

huge ‘thank you’ to all our valued customers for 

your trade throughout 2023 and wish you continued 

success during 2024. 


67

2024 

2024 Key Dates 

JANUARY 

1 New Year’s Day 

1-31 Ginuary 

6 FA Cup Third Round 

14-28 Australian Open Tennis 

25 Burns Night 

27 FA Cup Fourth Round 

FEBRUARY 

2 Six Nations (2nd - 16th Mar) 

10 Chinese New Year 

11 Super Bowl LVIII 

13 Shrove Tuesday 

14 Valentine’s Day 

25 Carabao Cup Final 

28 FA Cup Fifth Round 

MARCH 

1 St David’s Day 

10 Mother’s Day 

16 FA Cup QF 

17 St Patrick’s Day 

29 Easter Weekend 

(29th - 1st Apr) 

31 

British Summertime 

Begins 

APRIL 

9-10 Champions League QF 

11 Europa League QF 

13 Grand National 

16-17 Champions League QF 

18 Europa League QF 

20 FA Cup SF 

23 St George’s Day 

30 Champions League SF 

Make the most of 

the 3 day weekend! 

MAY 

1 Champions League SF 

2 Europa League SF 

5 Cinco de Mayo 

6 Early May Bank Holiday 

7-8 Champions League SF 

9 Europa League SF 

18 World Whisky Day 

22 Europa League Final 

25 FA Cup Final 

26 French Open Tennis 

(26th - 9th Jun) 

27 Spring Bank Holiday 

JUNE 

1 

Champions League 

Final 

1 Betfred Derby 

8 World Gin Day 

13-16 U.S. Open Golf 

14 UEFA Euro 2024 

(14th - 14th Jul) 

15 Beer Day Britain 

16 Father’s Day 

TBC T20 World Cup 

18-22 Royal Ascot 

26 Summer Olympics 

(26th - 11th Aug) 

29 Tour De France 

(29th - 21st Jul) 

JULY 

1-14 Wimbledon 

7 British Grand Prix 

14-21 The Open Championship 

AUGUST 

2 International Beer Day 

TBC Great British Beer Festival 

26 Summer Bank Holiday 

26 U.S. Open Tennis (26th - 8th Sep) 

28 Paralympics (28th - 8th Sep) 

TBC 

SEPTEMBER 

Cask Ale Week 

Celebrate Britain’s 

national drink! 

OCTOBER 

TBC National Curry Week 

27 British Summertime Ends 

31 Halloween 

NOVEMBER 

5 Bonfire Night 

30 St Andrew’s Day 

DECEMBER 

24 Christmas Eve 

25 Christmas Day 

26 Boxing Day 

31 New Year’s Eve 

Dates correct at time of printing 

COMING 

SOON! 

jan 

25 burns night feb 

10 

chinese new year 

feb 

14 

valentine’s Day 


68 THE OFFERS LIST

WHY CHOOSE US 

Why Choose 

OUR OUTSTANDING 

CUSTOMER SERVICE! 

Founded in 2004 we are a leading drinks wholesaler with a strong reputation for 

supplying customers on time with the minimum amount of fuss. Whether you are 

a new or long standing customer Cellar Drinks Co. make sure your needs are met 

with the utmost efficiency. 

2000+ PRODUCTS 6 DAY 

PARTNER WITH 

DELIVERY 

ALL MAJOR 

SERVICE 

BREWERS 

TELESALES READY 

TO TAKE YOUR 

ORDER 


Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk 


69

FESTIVE OPENING HOURS 

THURSDAY 21ST DECEMBER 

FRIDAY 22ND DECEMBER 

SATURDAY 23RD DECEMBER 

CHRISTMAS EVE 

CHRISTMAS DAY 

BOXING DAY 

WEDNESDAY 27TH DECEMBER 

THURSDAY 28TH DECEMBER 

FRIDAY 29TH DECEMBER 

SATURDAY 30TH DECEMBER 

NEW YEARS EVE 

NEW YEARS DAY 

TUESDAY 2ND JANUARY 

WEDNESDAY 3RD JANUARY 

8AM - 4PM 

8AM - 4PM 

8AM - 12 NOON 

8AM - 12 NOON 

CLOSED 

8AM - 12 NOON 

8AM - 4PM 

8AM - 4PM 

8AM - 4PM 

8AM - 12 NOON 

8AM - 12 NOON 

CLOSED 

CLOSED 

NORMAL HOURS RESUME 

MERRY CHRISTMAS AND A HAPPY NEW YEAR! 

Main Tel: 01873 811823 

Enquiries: info@cellardrinks.uk 

Visit: www.cellardrinks.uk 

AWRS URN: XGAW00000117484 

ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF 

Terms & Conditions 

1. All offers are available from November 1st – December 31st 2023 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive 

of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not 

intended as an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those 

products, which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no 

such tie. 7. All prices featured may be subject to a duty increase. 


70 THE OFFERS LIST

Cellar Drinks Co. The Offers List: November - December 2023

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