Cellar Drinks Co. The Offers List: November - December 2023

LOW AND NO
PROFIT FROM LOW AND NO
PROFIT FROM LOW & NO
Customers are increasingly choosing to moderate their drinking habits with new customers continuing to try products in
the Low & No category across all age groups. Improving your Low & No offering could help to increase visits to your venue &
appeal to more customers.
*kam-media.co.uk/low-and-no-2023/ **KAM Low+No 2023: The Customer Perspective ***YouGov Tracker 2023 ****https://beveragedaily.com/Article/2023/03/20/consumers-willing-to-pay-a-premium-for-low-to-no-alcohol-beverages?utm_source=Low2NoBe%E2%80%A6
5.2m *
fewer UK adults are
drinking weekly in
2023 vs 2021
3 STEPS TO IMPROVE YOUR LOW & NO OFFER **
1. VISIBILITY
• 1-in-4 UK consumers say that if pubs, bars or restaurants put more information
about the low & non-alcoholic versions of alcoholic drinks on the menus, that it
would encourage them to try them.
• Improving visibility of Low & No can attract an additional 123m visits per year.
2. RANGE
25% *
of customers will currently default to tap
water in hospitality venues if they’re not
drinking alcohol
• Improving the range of Low & No can attract an additional 117m visits
per year.
• Low & No continues to attract new customers across all categories.
% who've tried for the first time in the last 12 months
19% 17% 16% 15% 15%
11%
beer spirits rtds wine cider sparkling
wine
According to BBPA, sales of low &
no-alcohol beer have more than
3. STAFF
STOCK LOW & NO
PRODUCTS ACROSS
ALL CATEGORIES!
• 2-in-5 UK adults say that they would likely order a non-alcoholic
version of an alcoholic drink instead of a soft drink or water, if staff in a
pub, bar or restaurant highlighted the options available.
TRAIN STAFF ON YOUR LOW &
NO OFFERING & ENCOURAGE
THEM TO UP-SELL TO CUSTOMERS
SELECTING SOFT DRINKS OR WATER!
1-IN-3 *
of adult pub visits do not
include any consumption
of alcohol
APPEAL TO GEN Z!
• 60% planning to moderate their
alcohol intake over next
12 months. **
• 28% of 18-24s are teetotal. ***
£590m *
is currently lost in revenue per year because
visibility, range & staff knowledge is not up
to standard for Low & No
HIGHLIGHT YOUR
LOW & NO RANGE ON
YOUR DRINKS MENUS!
• 34% of 18-24 year-olds are now
drinking more Low & No vs 12 months ago. **
• 59% will research Low & No range before
choosing a venue. **
• Most likely age group to ask bar staff for help
/advice/suggestions on Low & No. **
• 30% say all or most of their pub visits don’t
include alcohol (50% for restaurants). **
doubled since 2019 .**** @CellarDrinksCo @cellardrinksco /cellardrinks
6 THE OFFERS LIST