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Cellar Drinks Co. The Offers List: November - December 2023

Cellar Drinks Co. The Offers List for November & December 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.

Cellar Drinks Co. The Offers List for November & December 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.

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SPIRITS<br />

Lift your spirits with premium profits<br />

Premium alcohol brands are continuing to gather momentum despite the cost-of-living crisis and challenges<br />

<strong>2023</strong> has brought, with aspirational drinking still very much on top form. Every year the On Trade sees a surge<br />

in premium spirits during the 12-week Christmas period, making this a crucial area to get right in your venue.<br />

Goals this Christmas:<br />

1<br />

2<br />

Encourage customers to SPEND MORE ON PREMIUM<br />

BRANDS & CREATE HABITS FOR 2024. Inspire their<br />

creative side!<br />

RECOMMEND COCKTAILS & MIXED DRINKS -<br />

the perfect way to do both.<br />

5<br />

TEQUILA IS A COMPELLING<br />

OPTION for those seeking<br />

a Premium or Super<br />

Premium Spirit<br />

this Christmas.<br />

GROWTH OF<br />

106%<br />

IN THE ON TRADE<br />

IN 2022 **<br />

3<br />

Give consumers serves and EXPERIENCES they<br />

can’t replicate at home this Christmas.<br />

6<br />

WINNING CATEGORIES seeing uplifts in <strong>December</strong><br />

include Flavoured Gin, Flavoured Vodka, White Rum<br />

and Spiced Rum & Dark Spirits. Ensure your range<br />

includes some of the below options:<br />

4<br />

CAPITALISE on the COCKTAIL BOOM & the huge<br />

opportunity within Premium & Flavoured Spirits.<br />

FESTIVE TWISTS ON FAVOURITES & masterclasses<br />

are key to driving incremental spend.<br />

Our festive tipples for atmosphere:<br />

Mulled Wine Spritz<br />

INGREDIENTS:<br />

Bacardi Spiced Rum<br />

Mulled Wine<br />

Soda<br />

METHOD:<br />

Add ingredients over ice,<br />

stir gently to combine.<br />

Black Forest Berry<br />

INGREDIENTS:<br />

40ml Bombay Sapphire<br />

20ml Cherry Liqueur<br />

20ml Lemon Juice<br />

20ml Cherry Syrup<br />

Egg White<br />

GARNISH:<br />

Berry Dust • Mint Sprig<br />

Christmas Mojito<br />

INGREDIENTS:<br />

50ml Dead Man's Fingers White Rum<br />

15ml Grapefruit Juice<br />

10ml Sugar Syrup<br />

8-12 Mint Leaves<br />

Splash Soda Water<br />

GARNISH:<br />

Grapefruit Slice • Mint<br />

Magic:<br />

Try replacing<br />

with a tropical<br />

soda<br />

Magic:<br />

Serve in a wine glass<br />

for a festive cheers<br />

moment<br />

METHOD:<br />

Shake ingredients over ice,<br />

double strain into glassware.<br />

METHOD:<br />

<strong>Co</strong>mbine ingredients over crushed<br />

ice, churn, top with ice & soda.<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

NOVEMBER - DECEMBER <strong>2023</strong><br />

51

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