Cellar Drinks Co. The Offers List: November - December 2023

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LOW AND NO PROFIT FROM LOW AND NO PROFIT FROM LOW & NO Customers are increasingly choosing to moderate their drinking habits with new customers continuing to try products in the Low & No category across all age groups. Improving your Low & No offering could help to increase visits to your venue & appeal to more customers. *kam-media.co.uk/low-and-no-2023/ **KAM Low+No 2023: The Customer Perspective ***YouGov Tracker 2023 ****https://beveragedaily.com/Article/2023/03/20/consumers-willing-to-pay-a-premium-for-low-to-no-alcohol-beverages?utm_source=Low2NoBe%E2%80%A6 5.2m * fewer UK adults are drinking weekly in 2023 vs 2021 3 STEPS TO IMPROVE YOUR LOW & NO OFFER ** 1. VISIBILITY • 1-in-4 UK consumers say that if pubs, bars or restaurants put more information about the low & non-alcoholic versions of alcoholic drinks on the menus, that it would encourage them to try them. • Improving visibility of Low & No can attract an additional 123m visits per year. 2. RANGE 25% * of customers will currently default to tap water in hospitality venues if they’re not drinking alcohol • Improving the range of Low & No can attract an additional 117m visits per year. • Low & No continues to attract new customers across all categories. % who've tried for the first time in the last 12 months 19% 17% 16% 15% 15% 11% beer spirits rtds wine cider sparkling wine According to BBPA, sales of low & no-alcohol beer have more than 3. STAFF STOCK LOW & NO PRODUCTS ACROSS ALL CATEGORIES! • 2-in-5 UK adults say that they would likely order a non-alcoholic version of an alcoholic drink instead of a soft drink or water, if staff in a pub, bar or restaurant highlighted the options available. TRAIN STAFF ON YOUR LOW & NO OFFERING & ENCOURAGE THEM TO UP-SELL TO CUSTOMERS SELECTING SOFT DRINKS OR WATER! 1-IN-3 * of adult pub visits do not include any consumption of alcohol APPEAL TO GEN Z! • 60% planning to moderate their alcohol intake over next 12 months. ** • 28% of 18-24s are teetotal. *** £590m * is currently lost in revenue per year because visibility, range & staff knowledge is not up to standard for Low & No HIGHLIGHT YOUR LOW & NO RANGE ON YOUR DRINKS MENUS! • 34% of 18-24 year-olds are now drinking more Low & No vs 12 months ago. ** • 59% will research Low & No range before choosing a venue. ** • Most likely age group to ask bar staff for help /advice/suggestions on Low & No. ** • 30% say all or most of their pub visits don’t include alcohol (50% for restaurants). ** doubled since 2019 .**** @CellarDrinksCo @cellardrinksco /cellardrinks 6 THE OFFERS LIST
LOW AND NO LOW AND NO DROP BEAR BEER CO. MCGUIGAN ZERO CHARDONNAY SAUVIGNON BLANC SHIRAZ SPARKLING BONFIRE STOUT NEW WORLD LAGER TROPICAL IPA YUZU PALE ALE ASAHI 0.0% PERONI 0.0% SAN MIGUEL 0.0% CIDERS BOTTLED BEERS STOWFORD PRESS THATCHERS ZERO OLD MOUT BERRIES & CHERRIES ALCOHOL FREE REKORDERLIG STRAWBERRY & LIME ALCOHOL FREE NOVEMBER - DECEMBER 2023 7
Page 1 and 2: CHRISTMAS CASK ALES The perfect pou
Page 3 and 4: WELCOME CONTENTS Dear Valued Custom
Page 5: INTRODUCING NOVEMBER - DECEMBER 202
Page 9 and 10: LOW AND NO PACKAGED BUY 4 CASES AND
Page 11 and 12: CASK £89.99 ABV 5% DRAGON BREWERY
Page 13 and 14: CASK NOVEMBER & DECEMBER GUEST BEER
Page 15 and 16: CASK A WINNING CASK PORTFOLIO FROM
Page 17 and 18: Brewing since 1777 CASK Always in s
Page 19 and 20: KEG SPECIALIST KEG BEERS - KEG BEER
Page 21 and 22: CRAFT CRAFT BEER KEG IN STOCK BREWD
Page 23 and 24: LAGER SMART DISPENSER NOVEMBER - DE
Page 25 and 26: LAGER 5 TH NOVEMBER Hosting a bonfi
Page 27 and 28: CellarDrinks_HWV_A4_Draught_Advert.
Page 29 and 30: CIDER NOVEMBER - DECEMBER 2023 29
Page 31 and 32: THE EASY WAY TO ORDER AND PAY. 1. B
Page 33 and 34: PACKAGED BUY 5 CASES AND GET AN OLD
Page 35 and 36: PACKAGED £23.99 DATA: CGA OPMS 52
Page 37 and 38: PACKAGED TASTE THE SUN SPECIAL PRIC
Page 39 and 40: PACKAGED NOVEMBER - DECEMBER 2023 3
Page 41 and 42: WINE Christmas Lunch... If you are
Page 43 and 44: PEREGRINO PINOT GRIGIO Central Vall
Page 45 and 46: FESTIVE FIZZ FESTIVE FIZZ If you're
Page 47 and 48: WINE BLACK FRIDAY DEALS TANANGA SAU
Page 49 and 50: WINE 1/2 PEREGRINO MENU DESIGN & PR
Page 51 and 52: SPIRITS Lift your spirits with prem
Page 53 and 54: SPIRITS JJ WHITLEY NOVEMBER - DECEM
Page 55 and 56: SPIRITS UNEXPECTEDLY SMOOTH A FESTI
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SPIRITS We hand pick laver SEAWEED
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SPIRITS 1st November to 31st Decemb
Page 61 and 62:
SOFT DRINKS Available November & De
Page 63 and 64:
SOFT DRINKS 38367_Britvic_Mixers_WH
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SOFT DRINKS @CellarDrinksCo @cellar
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INSIDE THE CELLAR INSIDE THE CELLAR
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WHY CHOOSE US Why Choose OUR OUTSTA
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Cellar Drinks Co. The Offers List: November - December 2023

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