Cellar Drinks Co. The Offers List: May - June 2023
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
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AWARD<br />
WINNERS<br />
Discover our award<br />
winning Prosecco<br />
See page 4 & 5<br />
GUEST<br />
BREWERS<br />
Featuring St Austell<br />
& Ossett Brewing <strong>Co</strong>.<br />
See page 8 & 9<br />
MAY - JUNE <strong>2023</strong><br />
THE OFFERS LIST<br />
drinkaware.co.uk - for the facts about alcohol.<br />
MAY - JUNE <strong>2023</strong><br />
1
DOWNLOAD<br />
OUR APP &<br />
ORDER WHEN IT<br />
SUITS YOU.<br />
NOW AVAILABLE IN THE<br />
APPLE STORE AND<br />
GOOGLE PLAY.<br />
2 THE OFFERS LIST
WELCOME<br />
CONTENTS<br />
Dear customer<br />
Welcome to our latest edition of <strong>The</strong> <strong>Offers</strong> <strong>List</strong>! As the warmer months approach, it's time to<br />
take advantage of our fantastic summer promotions to drive sales and profits during what is<br />
a really busy time of the year for the trade.<br />
<strong>The</strong> coronation of King Charles III provides a brilliant opportunity to boost sales with<br />
extended opening hours from Friday 5th <strong>May</strong> to Sunday 7th <strong>May</strong>. To help you make the<br />
most of this special event, we have included some coronation highlights and tips to plan for<br />
a bumper weekend.<br />
All the price increases from the national brewers look to be behind us and we have worked<br />
hard to collate a list of premium brands at great prices to give you options should you be<br />
looking to change things up. Check out pages 18 & 19 and get in touch for exact detail and<br />
pricing.<br />
We are thrilled to announce that St Austell Brewery will be our guest brewer for <strong>May</strong>. With<br />
a long-standing brewing heritage, St Austell is a fantastic company and we look forward<br />
to working with them more closely in the future. For <strong>June</strong>, we are delighted to welcome<br />
Ossett Brewery and we highly recommend their excellent White Rat. Guest cask beers are<br />
sometimes limited so be sure to get your orders in early.<br />
Our two best-selling Proseccos imported from Italy (DOC) have recently been awarded<br />
the highest accolades at the Global Wine Master Awards, with Nua winning Gold and La<br />
Fornarina taking silver. It's no surprise that these are our most popular Proseccos!<br />
We are also delighted to offer our much loved Honu New Zealand Marlborough Sauvignon<br />
at an unbeatable price of just £7.29 per bottle! Take advantage of our special offer and buy<br />
11 bottles to get the 12th bottle free to net the price down. Don't miss out on this throughout<br />
<strong>May</strong> & <strong>June</strong>.<br />
04 NUA & LA FORNARINA<br />
06 INTRODUCING<br />
08 CASK<br />
15 KEG<br />
20 CRAFT<br />
26 LAGER<br />
28 CIDER<br />
32 PACKAGED<br />
38 WINE<br />
46 SPIRITS<br />
53 SOFT DRINKS<br />
56 SNACKS<br />
Don’t forget to download the <strong>Cellar</strong> <strong>Drinks</strong> App to get exclusive access to offers and daily<br />
deals! It's really handy to check stock, browse our entire range, check prices, and place your<br />
orders. Plus, you can stay up to date with push notifications for all the latest offers.<br />
Let’s make the most of this special occasion and enjoy some right royal profits!<br />
Rhys and all at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>.<br />
3
NUA & LA FORNARINA<br />
AWARD WINNING<br />
PROSECCO<br />
Looking for the best prosecco to offer your customers? Look<br />
no further than Nua Prosecco! We're thrilled to announce<br />
that our deliciously crisp and effervescent prosecco has<br />
been awarded a gold medal in the prestigious Prosecco<br />
Global Masters competition.<br />
This is a testament to our commitment to supplying the<br />
highest-quality prosecco at affordable prices.<br />
But Nua is not the only one making waves in the world of<br />
prosecco. La Fornarina Prosecco, another great option in<br />
our portfolio, has just been awarded a silver medal in the<br />
same competition.<br />
This elegant and refined prosecco is made with the utmost<br />
care and attention to detail, resulting in a wine that is sure<br />
to impress even the most discerning of palates.<br />
And with a commitment to sustainable farming practices,<br />
you can feel good about serving these to your customers.<br />
As members of the Society of Vintners these award<br />
winning Proseccos are exclusively available through us.<br />
With Nua Prosecco and La Fornarina Prosecco in your<br />
lineup, you're sure to have a selection that will keep your<br />
customers coming back for more.<br />
4 THE OFFERS LIST
NUA & LA FORNARINA<br />
GOLD MEDAL:<br />
NUA PROSECCO<br />
A brilliant wine that is a benchmark for its<br />
type. This wine has lasting appeal and shows<br />
great balance, complexity and intensity.<br />
SILVER MEDAL:<br />
LA FORNARINA<br />
PROSECCO<br />
A high-quality wine that clearly demonstrates<br />
good winemaking while serving as a good<br />
example of its style, source or dominant grape.<br />
MAY - JUNE <strong>2023</strong><br />
5
INTRODUCING<br />
NOW STOCKING . . .<br />
This month we are showcasing several new product lines that have been added to our portfolio. We have carefully<br />
selected each product to meet the changing tastes and preferences of consumers and to provide you with a wide variety<br />
of high-quality options.<br />
Buzzballs<br />
America’s best selling single-serve cocktail<br />
brand. Made from premium spirits and natural<br />
ingredients. Six ready to drink flavours in unique<br />
recyclable PET containers. An authentic cocktail<br />
experience.<br />
Williams Grove Cans<br />
Perfect for events these convenient and and<br />
eco-friendly cans come in three different styles;<br />
fruity white (Airen Macabeo), zesty rosé<br />
(Garnacha) and smoooth red (Tempranillo<br />
Cabernet).<br />
Monte Bruto<br />
This Castelão Merlot from Casal Branco in<br />
Portugal has great juiciness with light notes of<br />
toast and moka. Ruby red in coulour it has vibrant<br />
fruit and spicy notes. Exclusively available through<br />
<strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>mpany.<br />
Teipolo Sparkling Pinot Grigio<br />
<strong>The</strong> perfect alternative to Prosecco with all the<br />
taste at a lower price point. This sparkling pinot<br />
grigo is straw yellow with slight coppery reflections;<br />
with peach and apricot to tropical fruits such<br />
as grapefruit and pineapple.<br />
6 THE OFFERS LIST
REFRESHINGLY LIGHT, WITH A SPRITZ<br />
OF ITALIAN LEMON AT 4.2% ABV<br />
INTRODUCING<br />
BUY A CASE<br />
Peroni Capri<br />
FOR<br />
£23.99 **<br />
A premium Italian lager with a refreshing taste and<br />
hint of citrus, Peroni Capri is perfect for hot summer<br />
days and pairing with seafood dishes.<br />
<strong>The</strong> eye-catching bottle also adds elegance<br />
to your bar.<br />
CONTACT YOUR ACCOUNT<br />
MANAGER FOR MORE INFORMATION<br />
THE NEW<br />
SUNSHINE LAGER,<br />
FROM THE UK’S<br />
NO.1<br />
PACKAGED LAGER<br />
BRAND *<br />
I S P I R A T A A L L O<br />
P R O D O T T A A<br />
S T I L E D I C A P R I .<br />
R O M A E B A R I<br />
.<br />
*Source: Savanta BrandVue Most Loved <strong>Drinks</strong> Brands 2022, sample of 96k consumers<br />
**Terms and conditions apply. Visit www.asahibeer.co.uk/promotional-terms-and-conditions.<br />
Solar Wave<br />
A vibrant, golden, juicy, hazy IPA brewed to hit<br />
the sweet spot between fruitiness and hop bitterness<br />
and become a new favourite at the bar. Big,<br />
tropical hop aromas, lower fizz and a distinctive<br />
golden haze<br />
STILE DI CAPRI<br />
TAU<br />
With its chic minimalist black and white labels,<br />
TAU was specifically designed for outlets where<br />
colour may not be required but quality and style<br />
remain essential. Created by the team at Ty Nant.<br />
Britvic Range<br />
Now stocking the Britvic range which offers a great<br />
value, high-quality and diverse selection of soft<br />
drinks and mixers that are popular with customers.<br />
<strong>The</strong> portfolio includes tonics, juices, cordials and<br />
more.<br />
MAY - JUNE <strong>2023</strong><br />
7
CASK<br />
MAY<br />
GUEST BREWER<br />
St Austell Brewery is a legendary <strong>Co</strong>rnish brewery that has been<br />
crafting exceptional beers since 1851.<br />
Known for its flagship beer, Tribute Pale Ale, this independent,<br />
family-owned brewery has a deep passion for brewing quality<br />
beer using only the finest ingredients and traditional methods.<br />
<strong>The</strong>ir commitment to sustainability and community involvement<br />
only adds to their charm, making them a beloved and iconic<br />
brewery in the UK.<br />
Featuring Tribute, Proper Job, and Gem. <strong>The</strong>se beers have won<br />
numerous awards and are beloved by beer enthusiasts for their<br />
exceptional taste, quality ingredients, and rich history. Adding<br />
these beers to your pub's lineup will appeal to a wide range of<br />
customers and elevate your beer offerings.<br />
TRIBUTE<br />
CORNISH PALE ALE<br />
£97.50<br />
9GL<br />
4.2% ABV<br />
PROPER JOB<br />
CORNISH IPA<br />
£99.00<br />
9GL<br />
4.5% ABV<br />
GEM<br />
AMBER ALE<br />
£94.50<br />
9GL<br />
4.1% ABV<br />
***BUY ANY 2X9’S FROM THE ST AUSTELL RANGE AND RECEIVE A FREE GORDONS OR SMIRNOFF 70CL FREE***<br />
8 THE OFFERS LIST
CASK<br />
JUNE<br />
GUEST BREWER<br />
Ossett Brewing <strong>Co</strong>mpany is a family-run independent brewery<br />
based in Ossett, West Yorkshire, England.<br />
Founded in 1998, the brewery produces a range of awardwinning<br />
beers, including pale ales, IPAs, stouts, and seasonal<br />
specials. <strong>The</strong> brewery has a strong focus on sustainability and<br />
environmental responsibility, using renewable energy sources<br />
and minimizing waste.<br />
In <strong>June</strong>, you can feature three of thier core beers, White Rat,<br />
Silver King and Excelsius.. With their distinct flavors and styles,<br />
all three are sure to please beer enthusiasts and novices alike.<br />
WHITE RAT<br />
HOPPY PALE ALE<br />
£99.00<br />
9GL<br />
4.0% ABV<br />
SILVER KING<br />
AMERICAN PALE ALE<br />
£99.00<br />
9GL<br />
4.3% ABV<br />
EXCELSIUS<br />
DRY HOPPED PALE ALE<br />
£109.00<br />
9GL<br />
5.2% ABV<br />
MAY - JUNE <strong>2023</strong><br />
9
ALWAYS IN STOCK<br />
ALWAYS IN STOCK CASK BEERS<br />
Always in stock<br />
LOCAL CASK BEERS<br />
£74.50<br />
£74.50<br />
ABV 5.0%<br />
ABV 4.2%<br />
£74.50<br />
£89.75<br />
ABV 3.8%<br />
ABV 4.5%<br />
£82.00<br />
£89.95<br />
ABV 4.2%<br />
ABV 4.2%<br />
£86.50<br />
£98.00<br />
ABV 4.5%<br />
ABV 4.6%<br />
10 THE OFFERS LIST
Brewing since 1777<br />
ALWAYS IN STOCK<br />
ALWAYS IN STOCK CASK BEERS<br />
Always in stock<br />
NATIONAL CASK BEERS<br />
£99.10<br />
WILLIAM BASS & CO<br />
£105.00<br />
Available in 10gl Cask.<br />
ABV 4.0%<br />
P<br />
R<br />
E<br />
M<br />
I<br />
U<br />
M<br />
ABV 4.4%<br />
£84.50<br />
also available in 4.5gl pins<br />
£95.00<br />
ABV 4.1%<br />
ABV 3.6%<br />
£124.95<br />
£112.00<br />
ABV 4.3%<br />
ABV 4.5%<br />
£89.00<br />
£95.99<br />
Price Promotion<br />
ABV 4.1t%<br />
ABV 4.0%<br />
MAY - JUNE <strong>2023</strong><br />
11
CASK<br />
£95.99<br />
£95.00<br />
12 THE OFFERS LIST
CASK<br />
PREMIUM WELSH<br />
GOLDEN ALE<br />
ALWAYS IN STOCK<br />
£89.00<br />
MAY - JUNE <strong>2023</strong><br />
13
CORONATION EDITORIAL<br />
Cheers to Charles!<br />
CORONATION BUMPER BANK HOLIDAY WEEKEND<br />
6 TH TO 8 TH MAY<br />
Pubs & bars across the country are set to benefit from this much needed boost to spring<br />
sales as the country comes together to celebrate this historic moment. With careful<br />
planning this well-timed extended weekend represents a fantastic opportunity to boost<br />
sales & increase footfall at your venue.<br />
EXTENDED OPENING HOURS TO 1 am FROM FRIDAY 5 TH MAY TO SUNDAY 7 TH MAY<br />
HIGHLIGHTS<br />
SAT THE CORONATION SERVICE AT<br />
6 TH WESTMINSTER ABBEY<br />
SUN THE CORONATION CONCERT AT<br />
7 TH WINDSOR CASTLE Live on BBC<br />
THE CORONATION BIG LUNCH<br />
SUN<br />
7 TH<br />
Neighbours and communities across the United Kingdom<br />
are invited to share food and fun together at <strong>Co</strong>ronation Big<br />
Lunches in a nationwide act of celebration and friendship.<br />
MON THE BIG HELP OUT<br />
8 TH<br />
To encourage people to try volunteering for themselves and<br />
join the work being undertaken to support their local areas.<br />
ATTRACT THE CROWDS<br />
Host an event at your venue to bring your community together.<br />
Think picnics, hog roast or BBQs!<br />
Decorate both inside and outside and put trestle tables up in your garden<br />
areas to give a real street party atmosphere to your events!<br />
Hanging baskets brighten things up, attract passing trade and set a cheerful,<br />
welcoming tone.<br />
Host a family fun day – offer outdoor games, children’s activities and music<br />
to create a great atmosphere for families.<br />
Live music is always a great way to attract customers to your venue over the<br />
Bank Holiday Weekend. Play your own <strong>Co</strong>ronation Golden Oldies.<br />
Get in touch with local media to promote your event and don’t forget to<br />
share on your social media channels! When promoting your events on social<br />
media, use the official hashtags! #coronation #charlesiii<br />
Show all the main <strong>Co</strong>ronation events over the weekend on your big screens<br />
so your customers don’t miss any of the action!<br />
DON’T FORGET!<br />
<strong>May</strong> has a trio of bank<br />
holidays to plan for.<br />
1 ST 8 TH 29 TH<br />
RIGHT ROYAL<br />
DRINK<br />
PROMOTIONS<br />
<strong>Offers</strong> on pitchers of cold<br />
cider, lager and cocktails are a<br />
fantastic way to boost sales.<br />
Have the right products for<br />
speedy service, e.g. jugs of<br />
Pimm’s, fruit ciders, fruit gins<br />
and vodkas. Introduce special<br />
royal themed cocktails for the<br />
weekend!<br />
Don’t forget the soft drinks<br />
and mocktails for children<br />
and non-drinkers.<br />
For details on how to get involved visit coronation.gov.uk<br />
For <strong>Co</strong>ronation Big Lunch Digital Packs visit www.instagram.com/p/<strong>Co</strong>5SNAoIGK9<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
14 THE OFFERS LIST
KEG<br />
SPECIALIST<br />
KEG BEERS<br />
WADWORTH<br />
HENRYS IPA<br />
30L<br />
£59.95<br />
WADWORTH<br />
6X<br />
30L<br />
£69.95<br />
RHYMNEY EXPORT<br />
50L<br />
£98.00<br />
FELINFOEL<br />
IPA<br />
30L<br />
£62.50<br />
FELINFOEL<br />
DOUBLE DRAGON<br />
30L<br />
£69.95<br />
PERMANENT HAND PULLS<br />
AVAILABLE ON ALL<br />
THESE KEG LINES.<br />
CONTACT US FOR MORE<br />
INFORMATION.<br />
MAY - JUNE <strong>2023</strong><br />
15
KEG<br />
CRAFT<br />
16 THE OFFERS LIST
GET IN TOUCH TO FIND OUT MORE<br />
MAY - JUNE <strong>2023</strong><br />
17
KEG<br />
BEAT THE PRICE<br />
INCREASES<br />
At <strong>Cellar</strong> <strong>Drinks</strong>, we understand the impact that the recent price rises<br />
from the major UK brewers have had on your business.<br />
To help you out, we have hand-selected these three premium world lager<br />
brands that could really work for you. Not only are these brands of the<br />
highest quality, but they are also competitively priced.<br />
Please get in touch with us to discuss prices and how these<br />
brands could benefit your business.<br />
18 THE OFFERS LIST
KEG<br />
BROOKLYN<br />
PILSNER<br />
CRISP. BRIGHT.REFRESHING<br />
INSTALL BROOKLYN PILSNER AND RECEIVE A COMPLIMENTARY<br />
KEG & POS SUPPORT PACKAGE<br />
Promotion valid for duration of brochure promotional period. One deal per install.<br />
POS support package includes 2 x Brooklyn Pilsner Pint Glasses (PK24), 1 x Brooklyn Pilsner<br />
Half Pint Glasses (PK24), 1 x Brooklyn Pilsner Bar Runner, 1 x Brooklyn Pilsner Drip Mat Pack<br />
and 1 x Brooklyn Pilsner Font Hanger. Item subject to change. Whilst stocks last.<br />
MAY - JUNE <strong>2023</strong><br />
19
CRAFT<br />
THE REFRESHING TASTE OF<br />
NO.1 DRAUGHT LAGER IN SPAIN*<br />
A REFRESHING 4.4% LAGER WITH<br />
GREAT CHARACTER AND FLAVOUR<br />
AVAILABLE FROM APRIL <strong>2023</strong><br />
*SOURCE: NIELSEN DATA 2022<br />
20 THE OFFERS LIST<br />
27
CRAFT<br />
FREE KEG<br />
ON INSTALL<br />
At SALT we swerve the noise and just focus on brewing great craft beer. Avoiding complication,<br />
fancy names and overly jazzy designs so those comfortable or curious with craft know what<br />
they are getting when the bar call is a pint of SALT.<br />
MAY - JUNE <strong>2023</strong><br />
21
CRAFT<br />
CRAFT BEER KEG<br />
IN STOCK<br />
BEAVERTOWN<br />
BONES<br />
4.4% LAGER<br />
30 Litre Sankey<br />
BEAVERTOWN GAMMA RAY<br />
5.4% AMERICAN PALE ALE<br />
30 Litre Sankey<br />
BEAVERTOWN NECK OIL<br />
4.3% SESSION IPA<br />
30 Litre Sankey<br />
BLUE MOON BELGIAN WHITE<br />
5.4% BELGIAN STYLE WHEAT ALE<br />
20 Litre Grundy<br />
BRAINS BARRY ISLAND IPA<br />
5.0% AMERICAN STYLE IPA<br />
30 Litre Sankey<br />
BRIXTON RELIANCE PALE<br />
4.2% PALE ALE<br />
30 Litre Sankey<br />
CAMDEN HELLS<br />
4.6% LAGER<br />
30 Litre A-Fitting<br />
CAMDEN PALE<br />
4.0% PALE ALE<br />
30 Litre A-Fitting<br />
TINY REBEL JUST HAZE<br />
4.8% HAZY IPA<br />
30 Litre Sankey<br />
TINY REBEL CLWB TROPICA<br />
5.0% TROPICAL IPA<br />
30 Litre Sankey<br />
/ HAZY<br />
INEAPPLE<br />
PICAL<br />
EYE: HAZY<br />
NOSE: CITRUS<br />
TASTE: TANGERINE /<br />
GRAPEFRUIT<br />
EYE: LIGHT / STRAW<br />
NOSE: LIGHT / FRESH<br />
TASTE: CLEAN / CRISP<br />
EYE: HAZY / PALE<br />
NOSE: PINE / TROPICAL<br />
TASTE: JUICY / PINE<br />
/ MANGO<br />
TINY REBEL EASY LIVIN’<br />
4.3% SESSION PALE ALE<br />
30 Litre Sankey<br />
TINY REBEL ELECTRIC<br />
BOOGALOO<br />
4.5% PASSION FRUIT LIL NEIPA<br />
30 Litre Sankey<br />
PALE<br />
MANGO<br />
US /<br />
MOOTH<br />
EYE: RED<br />
NOSE: TOFFEE / CITRUS<br />
TASTE: MALTY / FRUITY<br />
EYE: HAZY / PALE<br />
NOSE: PASSION FRUIT / CITRUS<br />
TASTE: PASSION FRUIT<br />
EYE: BRIGHT PALE<br />
TINY REBEL KEY LIME<br />
4.8% CITRUS LAGER<br />
30 Litre Sankey<br />
NOSE: CITRUS / MANGO<br />
TASTE: CITRUS /<br />
TROPICAL / SMOOTH<br />
2.indd 49 22/06/2022 10:43<br />
CRAFT<br />
TINY REBEL 313<br />
4.6% CRAFT LAGER<br />
30 Litre Sankey<br />
22 THE OFFERS LIST
CRAFT<br />
CRAFT BEER KEG<br />
IN STOCK<br />
FOURPURE CITRUS IPA<br />
5.9% AMERICAN CITRUS IPA<br />
30 Litre Sankey<br />
FOURPURE HAZY PALE<br />
4.7% TROPICAL PALE ALE<br />
30 Litre Sankey<br />
VOODOO RANGER<br />
5.3% HAZY IPA<br />
30 Litre Sankey<br />
FOURPURE LAGER<br />
4.2% CRAFT LAGER<br />
30 Litre Sankey<br />
FOURPURE IPA<br />
5.9% INDIA PALE ALE<br />
30 Litre Sankey<br />
FOURPURE PACIFIC PALE ALE<br />
5.2% TROPICAL PALE<br />
30 Litre Sankey<br />
FOURPURE SESSION IPA<br />
4.2% SESSION IPA<br />
30 Litre Sankey<br />
MAGIC ROCK HIGH WIRE<br />
GRAPEFRUIT 5.5% GRAPEFRUIT<br />
PALE<br />
30 Litre Sankey<br />
MAGIC ROCK SAUCERY<br />
3.9% SESSION IPA<br />
30 Litre Sankey<br />
MAGIC ROCK TIGHT ROPE<br />
4.2% CRISP PALE<br />
30 Litre Sankey<br />
MAGIC ROCK HIGH WIRE<br />
5.5% WEST COAST PALE<br />
30 Litre Sankey<br />
MAGIC ROCK HIGH WIRE<br />
TROPICAL<br />
5.5% TROPICAL PALE<br />
30 Litre Sankey<br />
MAGIC ROCK MURK LIFE<br />
BALANCE<br />
5.0% HAZY IPA<br />
30 Litre Sankey<br />
FULL SUPPORT OF GLASSWARE AND POS<br />
AVAILABLE ON ALL THESE BRANDS.<br />
MAY - JUNE <strong>2023</strong><br />
23
CRAFT<br />
24 THE OFFERS LIST
CRAFT<br />
Start serving<br />
more sustainably<br />
A stunning 79% of consumers base their purchase<br />
preference on sustainability. 1 That’s a good reason why<br />
your dispense technology should reduce waste while<br />
saving time and improving draught drink quality.<br />
Choose HEINEKEN SmartDispense ® and every year you could:<br />
• Save 8,300 pints of water • Save 6,770 litres of CO2<br />
• Save 156 hours that you’d normally spend line cleaning 2<br />
• Reduce beer and cider wastage by up to 85% 2<br />
Want to pour more sustainable, consistent quality pints?<br />
1.Capgemini, <strong>Co</strong>nsumer Products and Retail, 2020.<br />
2. Based on change from weekly to 6-weekly line cleaning.<br />
MAY - JUNE <strong>2023</strong><br />
25
LAGER<br />
THE FRESH<br />
PILSENER<br />
SINCE 1824.<br />
Fresh VELTINS.<br />
23517FS2304<br />
AUTHENTIC, IMPORTED PILSENER<br />
VELTINS is a top 3 premium beer brand in<br />
Germany with an excellent reputation for<br />
quality worldwide<br />
BEST INGREDIENTS<br />
Brewed using water from our own<br />
mountain springs and unpasteurised to<br />
provide full pilsener flavour and fresh taste<br />
FULL OF TASTE<br />
A bright, luminous golden Pilsener with a<br />
fruity aroma, balanced bitterness, and a<br />
slightly dry, harmonious finish (4.8% ABV)<br />
26 THE OFFERS LIST
LAGER<br />
EDITORIAL<br />
MAY - JUNE <strong>2023</strong><br />
27
CIDER<br />
THE CIDER MARKET *<br />
PREMIUM PR FIT P TENTIAL<br />
Cider generates over 1.5 bn * of sales in UK pubs annually with premium brands<br />
showing the strongest growth. Unlike other drinks categories cider is at the start<br />
of its premiumisation journey and coupled with its strong heritage the sector<br />
offers brilliant potential for the On Trade.<br />
870k<br />
PINTS SOLD DAILY<br />
2M<br />
BOTTLES BOUGHT WEEKLY<br />
£16.9k<br />
SALES PER PUB YEARLY<br />
46% WILLING TO TRADE UP opportunity to drive value growth through<br />
increasing customer spend<br />
Category health has been driven by PREMIUMISATION, causing total cider<br />
On Trade value sales to rise by 2.1 percentage points over the last 12 months<br />
Premium apple = 23.1% VOLUME GROWTH in the last 3 years<br />
Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years<br />
Flavoured packaged cider is key to generating more trade-up sales opportunities, as<br />
PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE<br />
GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push<br />
new consumers toward the category while maintaining existing drinkers<br />
Draught and packaged options can complement each other to provide variety and trade up options across<br />
apple and flavoured ciders<br />
Customers are spending more per visit although visiting less, therefore stocking a selection of premium<br />
apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up<br />
PREMIUM CIDER IN NUMBERS<br />
THE GROWTH OF<br />
195% PREMIUM FRUIT CIDER 16%<br />
= =<br />
OF ALL PACKAGED CIDER<br />
68% SALES ARE PREMIUM<br />
73%<br />
*<br />
CGA Strategy MAT 16.07.22, Heineken Report 2022<br />
= =<br />
THE AVERAGE THROUGHPUT<br />
OF PREMIUM CIDER<br />
OF CIDER DRINKERS SPECIFY<br />
A BRAND WHEN ORDERING<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
28 THE OFFERS LIST
CIDER<br />
MAY - JUNE <strong>2023</strong><br />
29
CIDER<br />
30 THE OFFERS LIST
CIDER<br />
One font.<br />
One keg.<br />
Three<br />
perfect<br />
ciders.<br />
THATCHER FUSION<br />
Introducing the world’s<br />
first 3 in 1 fusion font.<br />
This is where craft meets innovation<br />
- more choice, less waste and space saving.<br />
Telephone 01934 822862 or<br />
email info@thatcherscider.co.uk<br />
MAY - JUNE <strong>2023</strong><br />
31
PACKAGED<br />
PACKAGED<br />
CO L L E C T I O N<br />
24 x 330ml<br />
£19.99<br />
12 x 550ml<br />
£19.99<br />
24 x 330ml<br />
£23.00<br />
12 x 568ml<br />
£14.99<br />
24 x 330ml<br />
£23.99<br />
15 x 500ml<br />
£24.50<br />
32 THE OFFERS LIST
PACKAGED<br />
BUY 5 CASES OF BULMERS ORIGINAL<br />
12 x 500ML AND GET ONE<br />
FREE CASE *<br />
100%<br />
BRITISH<br />
APPLES<br />
Enjoy Bulmers responsibly<br />
*T&C’s Throughout <strong>May</strong> & <strong>June</strong> <strong>2023</strong><br />
MAY - JUNE <strong>2023</strong><br />
33
PACKAGED<br />
£23.99<br />
NEW<br />
DATA: CGA OPMS 52 W/E 05.11.22<br />
REFRESHINGLY LIGHT, WITH A SPRITZ<br />
OF ITALIAN LEMON AT 4.2% ABV<br />
THE NEW<br />
BUY A CASE<br />
SUNSHINE LAGER,<br />
FOR<br />
FROM THE UK’S<br />
£23.99 ** NO.1<br />
PACKAGED LAGER<br />
BRAND *<br />
P R O D O T T A A<br />
R O M A E B A R I .<br />
I S P I R A T A A L L O S T I L E D I C A P R I<br />
.<br />
CONTACT YOUR ACCOUNT<br />
MANAGER FOR MORE INFORMATION<br />
STILE DI CAPRI ROMA E<br />
BARI<br />
*Source: Savanta BrandVue Most Loved <strong>Drinks</strong> Brands 2022, sample of 96k consumers<br />
**Terms and conditions apply. Visit www.asahibeer.co.uk/promotional-terms-and-conditions.<br />
34 THE OFFERS LIST
PACKAGED<br />
BUY 6 CASES<br />
OF MORETTI<br />
24x330ML<br />
GET 1<br />
CASE FREE *<br />
£23.99<br />
*T&C’s 1st of <strong>May</strong> to 31st of <strong>May</strong> <strong>2023</strong><br />
Brewed in the uk | ENJOY BIRRA MORETTI RESPONSIBLY<br />
Extra Refreshing Taste.<br />
Crisp Flavour. Subtle Finish. Natural Ingredients.<br />
24 X 330ML<br />
SPECIAL PRICE OF £18.99 *<br />
Enjoy Heineken ® Silver Responsibly<br />
*T&Cs: Available 1st of <strong>May</strong> to 31st of <strong>May</strong> <strong>2023</strong><br />
MAY - JUNE <strong>2023</strong><br />
35
ORDER ONLINE.<br />
DOWNLOAD<br />
OUR APP.<br />
Place your order at a time that suits<br />
you using our new app. Get access<br />
to special offers and notifications<br />
only available on the app.<br />
36 THE OFFERS LIST
THE EASY WAY TO ORDER AND PAY.<br />
1.<br />
BROWSE ALL PRODUCTS<br />
View all available products, which are broken<br />
down into easy to understand categories<br />
2.<br />
ADD TO BASKET<br />
Add your products to the basket or select from<br />
previous orders, shopping lists & favourites.<br />
3.<br />
PAY YOUR INVOICE<br />
Choose to pay your invoice immediately,<br />
keeping your account constantly up to date.<br />
ENHANCE YOUR EXPERIENCE BY DOWNLOADING<br />
OUR ORDER AND PAY APP TODAY!<br />
You should have now received your personal invitation to download the app, along<br />
with your login details. If you have not yet received these please get in touch.<br />
37
WINE<br />
AWARD WINNING<br />
WINNER<br />
NUA<br />
PROSECCO DOC<br />
THE PROSECCO<br />
MASTERS <strong>2023</strong><br />
This pale yellow Prosecco is elegant<br />
with a fruity bouquet, a mellow and<br />
creamy mouth feel. Delicate bubbles,<br />
subtle white peach, apple puree and<br />
brioche flavours and a distinctive<br />
crisp finish.<br />
ONLY<br />
£7.79<br />
per bottle<br />
38 THE OFFERS LIST
WINE<br />
AWARD WINNING<br />
Silver Medal<br />
WINNER<br />
LA FORNARINA<br />
PROSECCO DOC<br />
THE PROSECCO<br />
MASTERS <strong>2023</strong><br />
This Italian made Prosecco is a delicate,<br />
slightly sweet and particularly fruity<br />
sparkling wine which has a light straw<br />
yellow colour. An excellent aperitif. Due<br />
to its characteristics freshness, it can be<br />
served on any occasion.<br />
£6.99<br />
ONLY<br />
per bottle<br />
MAY - JUNE <strong>2023</strong><br />
39
WINE<br />
OUR PREMIUM<br />
Single Serve Wine Range<br />
WILLIAMS GROVE<br />
RANGE<br />
PAGE 24 X 187ML CANS<br />
40 THE OFFERS LIST
WINE<br />
TIEPOLO<br />
SPARKLING<br />
PINOT GRIGIO<br />
THE PERFECT ALTERNATIVE TO PROSECCO<br />
ONLY<br />
£6.49<br />
per bottle<br />
CORTESTRADA PROSECCO<br />
SINGLE SERVE<br />
24 x 200ml<br />
£59.00<br />
per case.<br />
MAY - JUNE <strong>2023</strong><br />
41
WINE<br />
BUY 11<br />
BOTTLES<br />
GET 1<br />
FREE<br />
HONU<br />
CELEBRATE SAUVIGNON<br />
BLANC DAY WITH<br />
Refreshing and vibrant, our<br />
Sauvignon Blanc balances<br />
ripe citrus and passionfruit<br />
flavours with aromas of<br />
zesty lime and basil.<br />
HONU<br />
+91%<br />
YOY *<br />
GROW YOUR WINE SALES<br />
WITH HONU SAUVIGNON BLANC.<br />
NEW ZEALAND’S #1 VARIETAL!<br />
Offer available until stocks last | Buy 11 bottles get 1 free | * BDL sales out<br />
42 THE OFFERS LIST
WINE<br />
Located in the heart of the<br />
beautiful Robertson valley – a<br />
valley of wines and roses – lies<br />
Bon <strong>Co</strong>urage Estate, home to<br />
some of South Africa’s finest<br />
wines and recognized both<br />
locally and internationally for<br />
their exceptional quality.<br />
ONLY<br />
£6.89<br />
per bottle<br />
MAY - JUNE <strong>2023</strong><br />
43
WINE<br />
introducing<br />
Folc English Rose<br />
Dry English rosé crafted in the<br />
heart of the Kentish countryside.<br />
only £4.99 per bottle<br />
ONLY<br />
£11.95<br />
PER BOTTLE<br />
WHISPERING<br />
ANGEL<br />
CÔTES DE PROVENCE ROSÉ<br />
ONLY<br />
£16.29<br />
PER BOTTLE<br />
44 THE OFFERS LIST
WINE<br />
INTRODUCING<br />
MONTE BRUTO<br />
CASTELÃO MERLOT<br />
PORTUGAL<br />
ONLY<br />
£6.29<br />
MAY - JUNE <strong>2023</strong><br />
45
SPIRITS<br />
SPIRITS<br />
CO L L E C T I O N<br />
SMIRNOFF<br />
£12.49<br />
70cl<br />
CAPT MORGAN<br />
£13.95<br />
70cl<br />
GORDONS<br />
£13.50<br />
70cl<br />
GORDONS PINK<br />
£13.99<br />
70cl<br />
JACK DANIELS<br />
£18.99<br />
70cl<br />
JAGERMEISTER<br />
£15.99<br />
70cl<br />
£24.99<br />
1.5L<br />
£28.99<br />
1.5L<br />
£26.99<br />
1.5L<br />
£28.50<br />
1.5L<br />
46 THE OFFERS LIST
SPIRITS<br />
PREMIUM SPIRITS<br />
After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the<br />
popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment<br />
with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients;<br />
the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.<br />
48%<br />
of<br />
64%<br />
of<br />
one in three<br />
of<br />
consumers now say they typically<br />
spend more to get a higher quality of<br />
drink in the On Trade *<br />
alcohol buyers expect premium<br />
alcoholic drinks to have more<br />
sustainable practices than standard ***<br />
PREMIUM SPIRIT EDITORIAL<br />
all purchases are premium<br />
and super premium choices *<br />
50%of bartenders throughout the world<br />
said that customers are choosing<br />
more premium drinks. **<br />
of alcohol buyers want to see<br />
more premium low/non<br />
41%alcoholic drinks. ***<br />
How to make the most of premium spirits:<br />
Provide information on the origin of the drink, as well as<br />
sustainability and a back story to the brand within your drinks lists.<br />
Don’t just focus on one spirits category, stock premium options in all.<br />
Pair premium products with high-quality mixers, great glassware and<br />
interesting garnishes to satisfy customer expectations.<br />
Stock premium non-alcoholic spirits as well! #0.0%<br />
TOP-SELLING WHISKEY BRANDS ****<br />
Irish Whiskey is experiencing significant growth – market<br />
value over last 12 months = £102m*****<br />
1 2 3 4 5 6 7 8 9 10<br />
=PREMIUM<br />
COMING<br />
SOON!<br />
*https://cgastrategy.com/premiumisation-in-the-post-covid-on-premise/ **https://bartendersbusiness.com/en/articles/insights-1/which-spirits-categories-are-booming-in-the-uk-drinks-market-right-now-339.htm<br />
***https://store.mintel.com/report/uk-attitudes-towards-premium-alcoholic-drinks-market-report<br />
****https://www.morningadvertiser.co.uk/Article/2022/11/28/What-are-the-best-selling-drinks-brands-of-2022 *****CGA Report: <strong>The</strong> widening appeal of Irish Whiskey in Britain’s On Premise<br />
JuL may tour de france<br />
1-23<br />
aug<br />
1-5<br />
great british<br />
beer festival<br />
9jul<br />
british<br />
aug<br />
28<br />
grand prix<br />
summer bank holiday<br />
jul<br />
aug<br />
20-20<br />
aug sep<br />
28-10<br />
women’s world cup<br />
us open<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
MAY - JUNE <strong>2023</strong><br />
47
SPIRITS<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
48 THE OFFERS LIST
SPIRITS<br />
CASE PRICE<br />
SPECIALS<br />
Buy a case of Jägermeister 70cl<br />
or Smirnoff 1.5L<br />
and get unbelievable savings per bottle!<br />
Jägermeister 70cl £89.00<br />
(only £14.83 per 70cl bottle)<br />
Smirnoff 1.5L £143.94<br />
(only £23.99 per 1.5L bottle)<br />
MAY - JUNE <strong>2023</strong><br />
49
SPIRITS<br />
BUZZBALLS<br />
50 THE OFFERS LIST
SPIRITS<br />
NEW FLAVOUR FROM AU VODKA<br />
MAY - JUNE <strong>2023</strong><br />
51
WORLD GIN DAY<br />
WORLD GIN DAY<br />
World Gin Day is the perfect opportunity to promote this key category in<br />
your venue and maximise profits with special gin pairings and cocktails.<br />
SATURDAY<br />
10 TH JUNE<br />
,,<br />
,,<br />
Let’s celebrate this wonderful juniper-laced<br />
spirit in all its glory!<br />
<strong>The</strong> gin category has flourished as brands have tapped into flavour trends and cocktail occasions, with<br />
consumers trying more innovative gins from craft distillers experimenting with unusual botanicals. Tempt<br />
customers to taste your featured gins by using the correct glassware and garnishes and adding a sense of<br />
theatre to the experience. Remember customers are more adventurous and experimental than ever with<br />
their cocktail choice. Here are a couple of our suggestions:<br />
WIBBL E<br />
INGREDIENTS:<br />
• 25ml Whitley Neill Original<br />
• 25ml sloe gin<br />
• 25ml pink grapefruit<br />
• 10ml lemon<br />
• 10ml Chambord<br />
• 10ml sugar<br />
METHOD:<br />
1. Shake with cubed ice.<br />
2. Strain into a highball glass with ice<br />
3. Garnish with grapefruit & berries.<br />
CLOVER CLUB<br />
INGREDIENTS:<br />
• 40ml Whitley Neill Original<br />
• 20ml raspberry syrup<br />
• 15ml Martini Extra Dry<br />
• 15ml lemon juice<br />
• 1 egg white<br />
METHOD:<br />
1. Shake with cubed ice.<br />
2. Double strain into a chilled coupette.<br />
3. Garnish with raspberry.<br />
* https://www.morningadvertiser.co.uk/Article/2022/11/29/what-is-the-best-selling-gin-in-2022<br />
1 2<br />
TOP 10 GIN BRANDS *<br />
3<br />
4 5 7 8 9 10<br />
6<br />
52 THE OFFERS LIST
SOFT DRINKS<br />
INTRODUCING OUR<br />
NEW WATER RANGE<br />
FROM TY NANT<br />
AVAILABLE IN STILL AND<br />
SPARKLING 330ML &<br />
750ML GLASS.<br />
PET 500ML STILL WATER<br />
ALSO AVAILABLE.<br />
MAY - JUNE <strong>2023</strong><br />
53
SOFT DRINK<br />
OVER £1000 FREE STOCK<br />
AT RETAIL VALUE + OUTLET SUPPORT ON INSTALLATION 1<br />
Pepsi Max is the<br />
NO.1 DRAUGHT<br />
COLA BRAND<br />
in the UK 2<br />
Pepsi Max is the<br />
FASTEST SELLING<br />
COLA BRAND<br />
in licensed in<br />
the UK 3<br />
FREE STOCK<br />
INCLUDES 4 BIBs,<br />
Pepsi Max Ice Bucket,<br />
2 Bar Runners and<br />
Glassware for your<br />
outlet 1<br />
SCAN THE QR TO REGISTER<br />
YOUR INTEREST TODAY<br />
Sources: 1. Based on retail value of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves) 2. CGA Licence Report to 31.12.22 Total Licenced Data v 2YA total draught volume; volume sales share; value sales share MAT to<br />
31.12.22). 3. CGA Licence report to 31.12.22 Total Licence MAT data v 2YA Average vol weekly sales).<br />
35375_Britvic_Pepsi_Max_A4P_Opt2.indd 1 14/03/<strong>2023</strong> 15:57<br />
54 THE OFFERS LIST
SOFT DRINKS<br />
NOW STOCKING THE BRITVIC RANGE<br />
MAY - JUNE <strong>2023</strong><br />
55
SNACKS<br />
56 THE OFFERS LIST
GAS<br />
DON’T LET EMPTY GAS CONTAINERS<br />
BUILD UP IN YOUR CELLAR<br />
EMPTY GAS CANISTERS<br />
With the rising costs of gas containers it is essential that<br />
we receive all of your empty gas cylinders. Please<br />
Team photo<br />
ensure that you always offer them to our delivery team.<br />
<strong>Cellar</strong> <strong>Drinks</strong> have never charged gas container rental<br />
and by helping us return our cylinders on time back to<br />
our supplier will allow this to continue.<br />
Thank you for your support.<br />
MAY - JUNE <strong>2023</strong><br />
57
FATHERS DAY<br />
MIXING IT UP FOR DADS<br />
TO MAKE MORE PROFIT!<br />
Make Father’s Day one to remember with great Dad friendly cocktails! Innovative twists and<br />
bespoke drinks make cocktails perfect for encouraging more sales on Father’s Day. After all,<br />
Dads deserve a drink!<br />
LAGERITO<br />
Ingredients:<br />
• 40ml Bacardi Carta Blanca<br />
• 15ml lime juice<br />
• 15ml sugar syrup<br />
• 10ml crème de peche<br />
• 25ml pineapple juice<br />
• 8-10 mint leaves<br />
• 50ml lager<br />
Method:<br />
1. Build all ingredients in<br />
a highball glass.<br />
2. Churn with crushed ice.<br />
3. Top with lager.<br />
4. Stir then top with more crushed ice.<br />
Garnish: Mint sprig<br />
FATHER'S<br />
DAY<br />
SUNDAY 18 TH<br />
JUNE<br />
Ingredients:<br />
PEAR & PORT<br />
• 35ml Bombay Sapphire<br />
• 15ml port<br />
• 15ml pear juice<br />
• Tonic top<br />
Method:<br />
1. Build in a highball glass with<br />
cubed ice.<br />
Garnish: Pear slice<br />
GLOBE TROTTER<br />
Ingredients:<br />
• 40ml Dewar’s 12 year old<br />
• 20ml spiced pear syrup<br />
• 1 dash Angostura Bitters<br />
• 140ml soda water<br />
Method:<br />
1. Build in a highball glass with<br />
cubed ice.<br />
Garnish: Star anise & an<br />
orange slice<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
58 THE OFFERS LIST
WHY CHOOSE US<br />
Why Choose<br />
OUR OUTSTANDING<br />
CUSTOMER SERVICE!<br />
Founded in 2004 we are a leading drinks wholesaler with a strong reputation for<br />
supplying customers on time with the minimum amount of fuss. Whether you are<br />
a new or long standing customer <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. make sure your needs are met<br />
with the utmost efficiency.<br />
2000+ PRODUCTS 6 DAY<br />
PARTNER WITH<br />
DELIVERY<br />
ALL MAJOR<br />
SERVICE<br />
BREWERS<br />
TELESALES READY<br />
TO TAKE YOUR<br />
ORDER<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk<br />
MAY - JUNE <strong>2023</strong><br />
59
ORDER ONLINE.<br />
DOWNLOAD<br />
OUR APP.<br />
Place your order at a time that suits<br />
you using our new app. Get access<br />
to special offers and notifications<br />
only available on the app.<br />
Get in touch today<br />
Main Tel: 01873 811823<br />
Enquiries: info@cellardrinks.uk<br />
Visit: www.cellardrinks.uk<br />
AWRS URN: XGAW00000117484<br />
NORMAL OFFICE HOURS<br />
Monday - Friday: 8:00 - 17:00<br />
Saturday: 8:00 - 12:00<br />
Sunday: Closed<br />
ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF<br />
Terms & <strong>Co</strong>nditions<br />
1. All offers are available from <strong>May</strong>1st – <strong>June</strong> 30th <strong>2023</strong> unless otherwise stated. 2 All offers are subject to regional availability and prices are exclusive of VAT. 3.<br />
We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not intended as<br />
an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those products,<br />
which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.<br />
7. All prices featured may be subject to a duty increase.<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
60 THE OFFERS LIST