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Cellar Drinks Co. The Offers List: May - June 2023

Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.

Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.

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AWARD<br />

WINNERS<br />

Discover our award<br />

winning Prosecco<br />

See page 4 & 5<br />

GUEST<br />

BREWERS<br />

Featuring St Austell<br />

& Ossett Brewing <strong>Co</strong>.<br />

See page 8 & 9<br />

MAY - JUNE <strong>2023</strong><br />

THE OFFERS LIST<br />

drinkaware.co.uk - for the facts about alcohol.<br />

MAY - JUNE <strong>2023</strong><br />

1


DOWNLOAD<br />

OUR APP &<br />

ORDER WHEN IT<br />

SUITS YOU.<br />

NOW AVAILABLE IN THE<br />

APPLE STORE AND<br />

GOOGLE PLAY.<br />

2 THE OFFERS LIST


WELCOME<br />

CONTENTS<br />

Dear customer<br />

Welcome to our latest edition of <strong>The</strong> <strong>Offers</strong> <strong>List</strong>! As the warmer months approach, it's time to<br />

take advantage of our fantastic summer promotions to drive sales and profits during what is<br />

a really busy time of the year for the trade.<br />

<strong>The</strong> coronation of King Charles III provides a brilliant opportunity to boost sales with<br />

extended opening hours from Friday 5th <strong>May</strong> to Sunday 7th <strong>May</strong>. To help you make the<br />

most of this special event, we have included some coronation highlights and tips to plan for<br />

a bumper weekend.<br />

All the price increases from the national brewers look to be behind us and we have worked<br />

hard to collate a list of premium brands at great prices to give you options should you be<br />

looking to change things up. Check out pages 18 & 19 and get in touch for exact detail and<br />

pricing.<br />

We are thrilled to announce that St Austell Brewery will be our guest brewer for <strong>May</strong>. With<br />

a long-standing brewing heritage, St Austell is a fantastic company and we look forward<br />

to working with them more closely in the future. For <strong>June</strong>, we are delighted to welcome<br />

Ossett Brewery and we highly recommend their excellent White Rat. Guest cask beers are<br />

sometimes limited so be sure to get your orders in early.<br />

Our two best-selling Proseccos imported from Italy (DOC) have recently been awarded<br />

the highest accolades at the Global Wine Master Awards, with Nua winning Gold and La<br />

Fornarina taking silver. It's no surprise that these are our most popular Proseccos!<br />

We are also delighted to offer our much loved Honu New Zealand Marlborough Sauvignon<br />

at an unbeatable price of just £7.29 per bottle! Take advantage of our special offer and buy<br />

11 bottles to get the 12th bottle free to net the price down. Don't miss out on this throughout<br />

<strong>May</strong> & <strong>June</strong>.<br />

04 NUA & LA FORNARINA<br />

06 INTRODUCING<br />

08 CASK<br />

15 KEG<br />

20 CRAFT<br />

26 LAGER<br />

28 CIDER<br />

32 PACKAGED<br />

38 WINE<br />

46 SPIRITS<br />

53 SOFT DRINKS<br />

56 SNACKS<br />

Don’t forget to download the <strong>Cellar</strong> <strong>Drinks</strong> App to get exclusive access to offers and daily<br />

deals! It's really handy to check stock, browse our entire range, check prices, and place your<br />

orders. Plus, you can stay up to date with push notifications for all the latest offers.<br />

Let’s make the most of this special occasion and enjoy some right royal profits!<br />

Rhys and all at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>.<br />

3


NUA & LA FORNARINA<br />

AWARD WINNING<br />

PROSECCO<br />

Looking for the best prosecco to offer your customers? Look<br />

no further than Nua Prosecco! We're thrilled to announce<br />

that our deliciously crisp and effervescent prosecco has<br />

been awarded a gold medal in the prestigious Prosecco<br />

Global Masters competition.<br />

This is a testament to our commitment to supplying the<br />

highest-quality prosecco at affordable prices.<br />

But Nua is not the only one making waves in the world of<br />

prosecco. La Fornarina Prosecco, another great option in<br />

our portfolio, has just been awarded a silver medal in the<br />

same competition.<br />

This elegant and refined prosecco is made with the utmost<br />

care and attention to detail, resulting in a wine that is sure<br />

to impress even the most discerning of palates.<br />

And with a commitment to sustainable farming practices,<br />

you can feel good about serving these to your customers.<br />

As members of the Society of Vintners these award<br />

winning Proseccos are exclusively available through us.<br />

With Nua Prosecco and La Fornarina Prosecco in your<br />

lineup, you're sure to have a selection that will keep your<br />

customers coming back for more.<br />

4 THE OFFERS LIST


NUA & LA FORNARINA<br />

GOLD MEDAL:<br />

NUA PROSECCO<br />

A brilliant wine that is a benchmark for its<br />

type. This wine has lasting appeal and shows<br />

great balance, complexity and intensity.<br />

SILVER MEDAL:<br />

LA FORNARINA<br />

PROSECCO<br />

A high-quality wine that clearly demonstrates<br />

good winemaking while serving as a good<br />

example of its style, source or dominant grape.<br />

MAY - JUNE <strong>2023</strong><br />

5


INTRODUCING<br />

NOW STOCKING . . .<br />

This month we are showcasing several new product lines that have been added to our portfolio. We have carefully<br />

selected each product to meet the changing tastes and preferences of consumers and to provide you with a wide variety<br />

of high-quality options.<br />

Buzzballs<br />

America’s best selling single-serve cocktail<br />

brand. Made from premium spirits and natural<br />

ingredients. Six ready to drink flavours in unique<br />

recyclable PET containers. An authentic cocktail<br />

experience.<br />

Williams Grove Cans<br />

Perfect for events these convenient and and<br />

eco-friendly cans come in three different styles;<br />

fruity white (Airen Macabeo), zesty rosé<br />

(Garnacha) and smoooth red (Tempranillo<br />

Cabernet).<br />

Monte Bruto<br />

This Castelão Merlot from Casal Branco in<br />

Portugal has great juiciness with light notes of<br />

toast and moka. Ruby red in coulour it has vibrant<br />

fruit and spicy notes. Exclusively available through<br />

<strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>mpany.<br />

Teipolo Sparkling Pinot Grigio<br />

<strong>The</strong> perfect alternative to Prosecco with all the<br />

taste at a lower price point. This sparkling pinot<br />

grigo is straw yellow with slight coppery reflections;<br />

with peach and apricot to tropical fruits such<br />

as grapefruit and pineapple.<br />

6 THE OFFERS LIST


REFRESHINGLY LIGHT, WITH A SPRITZ<br />

OF ITALIAN LEMON AT 4.2% ABV<br />

INTRODUCING<br />

BUY A CASE<br />

Peroni Capri<br />

FOR<br />

£23.99 **<br />

A premium Italian lager with a refreshing taste and<br />

hint of citrus, Peroni Capri is perfect for hot summer<br />

days and pairing with seafood dishes.<br />

<strong>The</strong> eye-catching bottle also adds elegance<br />

to your bar.<br />

CONTACT YOUR ACCOUNT<br />

MANAGER FOR MORE INFORMATION<br />

THE NEW<br />

SUNSHINE LAGER,<br />

FROM THE UK’S<br />

NO.1<br />

PACKAGED LAGER<br />

BRAND *<br />

I S P I R A T A A L L O<br />

P R O D O T T A A<br />

S T I L E D I C A P R I .<br />

R O M A E B A R I<br />

.<br />

*Source: Savanta BrandVue Most Loved <strong>Drinks</strong> Brands 2022, sample of 96k consumers<br />

**Terms and conditions apply. Visit www.asahibeer.co.uk/promotional-terms-and-conditions.<br />

Solar Wave<br />

A vibrant, golden, juicy, hazy IPA brewed to hit<br />

the sweet spot between fruitiness and hop bitterness<br />

and become a new favourite at the bar. Big,<br />

tropical hop aromas, lower fizz and a distinctive<br />

golden haze<br />

STILE DI CAPRI<br />

TAU<br />

With its chic minimalist black and white labels,<br />

TAU was specifically designed for outlets where<br />

colour may not be required but quality and style<br />

remain essential. Created by the team at Ty Nant.<br />

Britvic Range<br />

Now stocking the Britvic range which offers a great<br />

value, high-quality and diverse selection of soft<br />

drinks and mixers that are popular with customers.<br />

<strong>The</strong> portfolio includes tonics, juices, cordials and<br />

more.<br />

MAY - JUNE <strong>2023</strong><br />

7


CASK<br />

MAY<br />

GUEST BREWER<br />

St Austell Brewery is a legendary <strong>Co</strong>rnish brewery that has been<br />

crafting exceptional beers since 1851.<br />

Known for its flagship beer, Tribute Pale Ale, this independent,<br />

family-owned brewery has a deep passion for brewing quality<br />

beer using only the finest ingredients and traditional methods.<br />

<strong>The</strong>ir commitment to sustainability and community involvement<br />

only adds to their charm, making them a beloved and iconic<br />

brewery in the UK.<br />

Featuring Tribute, Proper Job, and Gem. <strong>The</strong>se beers have won<br />

numerous awards and are beloved by beer enthusiasts for their<br />

exceptional taste, quality ingredients, and rich history. Adding<br />

these beers to your pub's lineup will appeal to a wide range of<br />

customers and elevate your beer offerings.<br />

TRIBUTE<br />

CORNISH PALE ALE<br />

£97.50<br />

9GL<br />

4.2% ABV<br />

PROPER JOB<br />

CORNISH IPA<br />

£99.00<br />

9GL<br />

4.5% ABV<br />

GEM<br />

AMBER ALE<br />

£94.50<br />

9GL<br />

4.1% ABV<br />

***BUY ANY 2X9’S FROM THE ST AUSTELL RANGE AND RECEIVE A FREE GORDONS OR SMIRNOFF 70CL FREE***<br />

8 THE OFFERS LIST


CASK<br />

JUNE<br />

GUEST BREWER<br />

Ossett Brewing <strong>Co</strong>mpany is a family-run independent brewery<br />

based in Ossett, West Yorkshire, England.<br />

Founded in 1998, the brewery produces a range of awardwinning<br />

beers, including pale ales, IPAs, stouts, and seasonal<br />

specials. <strong>The</strong> brewery has a strong focus on sustainability and<br />

environmental responsibility, using renewable energy sources<br />

and minimizing waste.<br />

In <strong>June</strong>, you can feature three of thier core beers, White Rat,<br />

Silver King and Excelsius.. With their distinct flavors and styles,<br />

all three are sure to please beer enthusiasts and novices alike.<br />

WHITE RAT<br />

HOPPY PALE ALE<br />

£99.00<br />

9GL<br />

4.0% ABV<br />

SILVER KING<br />

AMERICAN PALE ALE<br />

£99.00<br />

9GL<br />

4.3% ABV<br />

EXCELSIUS<br />

DRY HOPPED PALE ALE<br />

£109.00<br />

9GL<br />

5.2% ABV<br />

MAY - JUNE <strong>2023</strong><br />

9


ALWAYS IN STOCK<br />

ALWAYS IN STOCK CASK BEERS<br />

Always in stock<br />

LOCAL CASK BEERS<br />

£74.50<br />

£74.50<br />

ABV 5.0%<br />

ABV 4.2%<br />

£74.50<br />

£89.75<br />

ABV 3.8%<br />

ABV 4.5%<br />

£82.00<br />

£89.95<br />

ABV 4.2%<br />

ABV 4.2%<br />

£86.50<br />

£98.00<br />

ABV 4.5%<br />

ABV 4.6%<br />

10 THE OFFERS LIST


Brewing since 1777<br />

ALWAYS IN STOCK<br />

ALWAYS IN STOCK CASK BEERS<br />

Always in stock<br />

NATIONAL CASK BEERS<br />

£99.10<br />

WILLIAM BASS & CO<br />

£105.00<br />

Available in 10gl Cask.<br />

ABV 4.0%<br />

P<br />

R<br />

E<br />

M<br />

I<br />

U<br />

M<br />

ABV 4.4%<br />

£84.50<br />

also available in 4.5gl pins<br />

£95.00<br />

ABV 4.1%<br />

ABV 3.6%<br />

£124.95<br />

£112.00<br />

ABV 4.3%<br />

ABV 4.5%<br />

£89.00<br />

£95.99<br />

Price Promotion<br />

ABV 4.1t%<br />

ABV 4.0%<br />

MAY - JUNE <strong>2023</strong><br />

11


CASK<br />

£95.99<br />

£95.00<br />

12 THE OFFERS LIST


CASK<br />

PREMIUM WELSH<br />

GOLDEN ALE<br />

ALWAYS IN STOCK<br />

£89.00<br />

MAY - JUNE <strong>2023</strong><br />

13


CORONATION EDITORIAL<br />

Cheers to Charles!<br />

CORONATION BUMPER BANK HOLIDAY WEEKEND<br />

6 TH TO 8 TH MAY<br />

Pubs & bars across the country are set to benefit from this much needed boost to spring<br />

sales as the country comes together to celebrate this historic moment. With careful<br />

planning this well-timed extended weekend represents a fantastic opportunity to boost<br />

sales & increase footfall at your venue.<br />

EXTENDED OPENING HOURS TO 1 am FROM FRIDAY 5 TH MAY TO SUNDAY 7 TH MAY<br />

HIGHLIGHTS<br />

SAT THE CORONATION SERVICE AT<br />

6 TH WESTMINSTER ABBEY<br />

SUN THE CORONATION CONCERT AT<br />

7 TH WINDSOR CASTLE Live on BBC<br />

THE CORONATION BIG LUNCH<br />

SUN<br />

7 TH<br />

Neighbours and communities across the United Kingdom<br />

are invited to share food and fun together at <strong>Co</strong>ronation Big<br />

Lunches in a nationwide act of celebration and friendship.<br />

MON THE BIG HELP OUT<br />

8 TH<br />

To encourage people to try volunteering for themselves and<br />

join the work being undertaken to support their local areas.<br />

ATTRACT THE CROWDS<br />

Host an event at your venue to bring your community together.<br />

Think picnics, hog roast or BBQs!<br />

Decorate both inside and outside and put trestle tables up in your garden<br />

areas to give a real street party atmosphere to your events!<br />

Hanging baskets brighten things up, attract passing trade and set a cheerful,<br />

welcoming tone.<br />

Host a family fun day – offer outdoor games, children’s activities and music<br />

to create a great atmosphere for families.<br />

Live music is always a great way to attract customers to your venue over the<br />

Bank Holiday Weekend. Play your own <strong>Co</strong>ronation Golden Oldies.<br />

Get in touch with local media to promote your event and don’t forget to<br />

share on your social media channels! When promoting your events on social<br />

media, use the official hashtags! #coronation #charlesiii<br />

Show all the main <strong>Co</strong>ronation events over the weekend on your big screens<br />

so your customers don’t miss any of the action!<br />

DON’T FORGET!<br />

<strong>May</strong> has a trio of bank<br />

holidays to plan for.<br />

1 ST 8 TH 29 TH<br />

RIGHT ROYAL<br />

DRINK<br />

PROMOTIONS<br />

<strong>Offers</strong> on pitchers of cold<br />

cider, lager and cocktails are a<br />

fantastic way to boost sales.<br />

Have the right products for<br />

speedy service, e.g. jugs of<br />

Pimm’s, fruit ciders, fruit gins<br />

and vodkas. Introduce special<br />

royal themed cocktails for the<br />

weekend!<br />

Don’t forget the soft drinks<br />

and mocktails for children<br />

and non-drinkers.<br />

For details on how to get involved visit coronation.gov.uk<br />

For <strong>Co</strong>ronation Big Lunch Digital Packs visit www.instagram.com/p/<strong>Co</strong>5SNAoIGK9<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

14 THE OFFERS LIST


KEG<br />

SPECIALIST<br />

KEG BEERS<br />

WADWORTH<br />

HENRYS IPA<br />

30L<br />

£59.95<br />

WADWORTH<br />

6X<br />

30L<br />

£69.95<br />

RHYMNEY EXPORT<br />

50L<br />

£98.00<br />

FELINFOEL<br />

IPA<br />

30L<br />

£62.50<br />

FELINFOEL<br />

DOUBLE DRAGON<br />

30L<br />

£69.95<br />

PERMANENT HAND PULLS<br />

AVAILABLE ON ALL<br />

THESE KEG LINES.<br />

CONTACT US FOR MORE<br />

INFORMATION.<br />

MAY - JUNE <strong>2023</strong><br />

15


KEG<br />

CRAFT<br />

16 THE OFFERS LIST


GET IN TOUCH TO FIND OUT MORE<br />

MAY - JUNE <strong>2023</strong><br />

17


KEG<br />

BEAT THE PRICE<br />

INCREASES<br />

At <strong>Cellar</strong> <strong>Drinks</strong>, we understand the impact that the recent price rises<br />

from the major UK brewers have had on your business.<br />

To help you out, we have hand-selected these three premium world lager<br />

brands that could really work for you. Not only are these brands of the<br />

highest quality, but they are also competitively priced.<br />

Please get in touch with us to discuss prices and how these<br />

brands could benefit your business.<br />

18 THE OFFERS LIST


KEG<br />

BROOKLYN<br />

PILSNER<br />

CRISP. BRIGHT.REFRESHING<br />

INSTALL BROOKLYN PILSNER AND RECEIVE A COMPLIMENTARY<br />

KEG & POS SUPPORT PACKAGE<br />

Promotion valid for duration of brochure promotional period. One deal per install.<br />

POS support package includes 2 x Brooklyn Pilsner Pint Glasses (PK24), 1 x Brooklyn Pilsner<br />

Half Pint Glasses (PK24), 1 x Brooklyn Pilsner Bar Runner, 1 x Brooklyn Pilsner Drip Mat Pack<br />

and 1 x Brooklyn Pilsner Font Hanger. Item subject to change. Whilst stocks last.<br />

MAY - JUNE <strong>2023</strong><br />

19


CRAFT<br />

THE REFRESHING TASTE OF<br />

NO.1 DRAUGHT LAGER IN SPAIN*<br />

A REFRESHING 4.4% LAGER WITH<br />

GREAT CHARACTER AND FLAVOUR<br />

AVAILABLE FROM APRIL <strong>2023</strong><br />

*SOURCE: NIELSEN DATA 2022<br />

20 THE OFFERS LIST<br />

27


CRAFT<br />

FREE KEG<br />

ON INSTALL<br />

At SALT we swerve the noise and just focus on brewing great craft beer. Avoiding complication,<br />

fancy names and overly jazzy designs so those comfortable or curious with craft know what<br />

they are getting when the bar call is a pint of SALT.<br />

MAY - JUNE <strong>2023</strong><br />

21


CRAFT<br />

CRAFT BEER KEG<br />

IN STOCK<br />

BEAVERTOWN<br />

BONES<br />

4.4% LAGER<br />

30 Litre Sankey<br />

BEAVERTOWN GAMMA RAY<br />

5.4% AMERICAN PALE ALE<br />

30 Litre Sankey<br />

BEAVERTOWN NECK OIL<br />

4.3% SESSION IPA<br />

30 Litre Sankey<br />

BLUE MOON BELGIAN WHITE<br />

5.4% BELGIAN STYLE WHEAT ALE<br />

20 Litre Grundy<br />

BRAINS BARRY ISLAND IPA<br />

5.0% AMERICAN STYLE IPA<br />

30 Litre Sankey<br />

BRIXTON RELIANCE PALE<br />

4.2% PALE ALE<br />

30 Litre Sankey<br />

CAMDEN HELLS<br />

4.6% LAGER<br />

30 Litre A-Fitting<br />

CAMDEN PALE<br />

4.0% PALE ALE<br />

30 Litre A-Fitting<br />

TINY REBEL JUST HAZE<br />

4.8% HAZY IPA<br />

30 Litre Sankey<br />

TINY REBEL CLWB TROPICA<br />

5.0% TROPICAL IPA<br />

30 Litre Sankey<br />

/ HAZY<br />

INEAPPLE<br />

PICAL<br />

EYE: HAZY<br />

NOSE: CITRUS<br />

TASTE: TANGERINE /<br />

GRAPEFRUIT<br />

EYE: LIGHT / STRAW<br />

NOSE: LIGHT / FRESH<br />

TASTE: CLEAN / CRISP<br />

EYE: HAZY / PALE<br />

NOSE: PINE / TROPICAL<br />

TASTE: JUICY / PINE<br />

/ MANGO<br />

TINY REBEL EASY LIVIN’<br />

4.3% SESSION PALE ALE<br />

30 Litre Sankey<br />

TINY REBEL ELECTRIC<br />

BOOGALOO<br />

4.5% PASSION FRUIT LIL NEIPA<br />

30 Litre Sankey<br />

PALE<br />

MANGO<br />

US /<br />

MOOTH<br />

EYE: RED<br />

NOSE: TOFFEE / CITRUS<br />

TASTE: MALTY / FRUITY<br />

EYE: HAZY / PALE<br />

NOSE: PASSION FRUIT / CITRUS<br />

TASTE: PASSION FRUIT<br />

EYE: BRIGHT PALE<br />

TINY REBEL KEY LIME<br />

4.8% CITRUS LAGER<br />

30 Litre Sankey<br />

NOSE: CITRUS / MANGO<br />

TASTE: CITRUS /<br />

TROPICAL / SMOOTH<br />

2.indd 49 22/06/2022 10:43<br />

CRAFT<br />

TINY REBEL 313<br />

4.6% CRAFT LAGER<br />

30 Litre Sankey<br />

22 THE OFFERS LIST


CRAFT<br />

CRAFT BEER KEG<br />

IN STOCK<br />

FOURPURE CITRUS IPA<br />

5.9% AMERICAN CITRUS IPA<br />

30 Litre Sankey<br />

FOURPURE HAZY PALE<br />

4.7% TROPICAL PALE ALE<br />

30 Litre Sankey<br />

VOODOO RANGER<br />

5.3% HAZY IPA<br />

30 Litre Sankey<br />

FOURPURE LAGER<br />

4.2% CRAFT LAGER<br />

30 Litre Sankey<br />

FOURPURE IPA<br />

5.9% INDIA PALE ALE<br />

30 Litre Sankey<br />

FOURPURE PACIFIC PALE ALE<br />

5.2% TROPICAL PALE<br />

30 Litre Sankey<br />

FOURPURE SESSION IPA<br />

4.2% SESSION IPA<br />

30 Litre Sankey<br />

MAGIC ROCK HIGH WIRE<br />

GRAPEFRUIT 5.5% GRAPEFRUIT<br />

PALE<br />

30 Litre Sankey<br />

MAGIC ROCK SAUCERY<br />

3.9% SESSION IPA<br />

30 Litre Sankey<br />

MAGIC ROCK TIGHT ROPE<br />

4.2% CRISP PALE<br />

30 Litre Sankey<br />

MAGIC ROCK HIGH WIRE<br />

5.5% WEST COAST PALE<br />

30 Litre Sankey<br />

MAGIC ROCK HIGH WIRE<br />

TROPICAL<br />

5.5% TROPICAL PALE<br />

30 Litre Sankey<br />

MAGIC ROCK MURK LIFE<br />

BALANCE<br />

5.0% HAZY IPA<br />

30 Litre Sankey<br />

FULL SUPPORT OF GLASSWARE AND POS<br />

AVAILABLE ON ALL THESE BRANDS.<br />

MAY - JUNE <strong>2023</strong><br />

23


CRAFT<br />

24 THE OFFERS LIST


CRAFT<br />

Start serving<br />

more sustainably<br />

A stunning 79% of consumers base their purchase<br />

preference on sustainability. 1 That’s a good reason why<br />

your dispense technology should reduce waste while<br />

saving time and improving draught drink quality.<br />

Choose HEINEKEN SmartDispense ® and every year you could:<br />

• Save 8,300 pints of water • Save 6,770 litres of CO2<br />

• Save 156 hours that you’d normally spend line cleaning 2<br />

• Reduce beer and cider wastage by up to 85% 2<br />

Want to pour more sustainable, consistent quality pints?<br />

1.Capgemini, <strong>Co</strong>nsumer Products and Retail, 2020.<br />

2. Based on change from weekly to 6-weekly line cleaning.<br />

MAY - JUNE <strong>2023</strong><br />

25


LAGER<br />

THE FRESH<br />

PILSENER<br />

SINCE 1824.<br />

Fresh VELTINS.<br />

23517FS2304<br />

AUTHENTIC, IMPORTED PILSENER<br />

VELTINS is a top 3 premium beer brand in<br />

Germany with an excellent reputation for<br />

quality worldwide<br />

BEST INGREDIENTS<br />

Brewed using water from our own<br />

mountain springs and unpasteurised to<br />

provide full pilsener flavour and fresh taste<br />

FULL OF TASTE<br />

A bright, luminous golden Pilsener with a<br />

fruity aroma, balanced bitterness, and a<br />

slightly dry, harmonious finish (4.8% ABV)<br />

26 THE OFFERS LIST


LAGER<br />

EDITORIAL<br />

MAY - JUNE <strong>2023</strong><br />

27


CIDER<br />

THE CIDER MARKET *<br />

PREMIUM PR FIT P TENTIAL<br />

Cider generates over 1.5 bn * of sales in UK pubs annually with premium brands<br />

showing the strongest growth. Unlike other drinks categories cider is at the start<br />

of its premiumisation journey and coupled with its strong heritage the sector<br />

offers brilliant potential for the On Trade.<br />

870k<br />

PINTS SOLD DAILY<br />

2M<br />

BOTTLES BOUGHT WEEKLY<br />

£16.9k<br />

SALES PER PUB YEARLY<br />

46% WILLING TO TRADE UP opportunity to drive value growth through<br />

increasing customer spend<br />

Category health has been driven by PREMIUMISATION, causing total cider<br />

On Trade value sales to rise by 2.1 percentage points over the last 12 months<br />

Premium apple = 23.1% VOLUME GROWTH in the last 3 years<br />

Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years<br />

Flavoured packaged cider is key to generating more trade-up sales opportunities, as<br />

PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE<br />

GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push<br />

new consumers toward the category while maintaining existing drinkers<br />

Draught and packaged options can complement each other to provide variety and trade up options across<br />

apple and flavoured ciders<br />

Customers are spending more per visit although visiting less, therefore stocking a selection of premium<br />

apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up<br />

PREMIUM CIDER IN NUMBERS<br />

THE GROWTH OF<br />

195% PREMIUM FRUIT CIDER 16%<br />

= =<br />

OF ALL PACKAGED CIDER<br />

68% SALES ARE PREMIUM<br />

73%<br />

*<br />

CGA Strategy MAT 16.07.22, Heineken Report 2022<br />

= =<br />

THE AVERAGE THROUGHPUT<br />

OF PREMIUM CIDER<br />

OF CIDER DRINKERS SPECIFY<br />

A BRAND WHEN ORDERING<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

28 THE OFFERS LIST


CIDER<br />

MAY - JUNE <strong>2023</strong><br />

29


CIDER<br />

30 THE OFFERS LIST


CIDER<br />

One font.<br />

One keg.<br />

Three<br />

perfect<br />

ciders.<br />

THATCHER FUSION<br />

Introducing the world’s<br />

first 3 in 1 fusion font.<br />

This is where craft meets innovation<br />

- more choice, less waste and space saving.<br />

Telephone 01934 822862 or<br />

email info@thatcherscider.co.uk<br />

MAY - JUNE <strong>2023</strong><br />

31


PACKAGED<br />

PACKAGED<br />

CO L L E C T I O N<br />

24 x 330ml<br />

£19.99<br />

12 x 550ml<br />

£19.99<br />

24 x 330ml<br />

£23.00<br />

12 x 568ml<br />

£14.99<br />

24 x 330ml<br />

£23.99<br />

15 x 500ml<br />

£24.50<br />

32 THE OFFERS LIST


PACKAGED<br />

BUY 5 CASES OF BULMERS ORIGINAL<br />

12 x 500ML AND GET ONE<br />

FREE CASE *<br />

100%<br />

BRITISH<br />

APPLES<br />

Enjoy Bulmers responsibly<br />

*T&C’s Throughout <strong>May</strong> & <strong>June</strong> <strong>2023</strong><br />

MAY - JUNE <strong>2023</strong><br />

33


PACKAGED<br />

£23.99<br />

NEW<br />

DATA: CGA OPMS 52 W/E 05.11.22<br />

REFRESHINGLY LIGHT, WITH A SPRITZ<br />

OF ITALIAN LEMON AT 4.2% ABV<br />

THE NEW<br />

BUY A CASE<br />

SUNSHINE LAGER,<br />

FOR<br />

FROM THE UK’S<br />

£23.99 ** NO.1<br />

PACKAGED LAGER<br />

BRAND *<br />

P R O D O T T A A<br />

R O M A E B A R I .<br />

I S P I R A T A A L L O S T I L E D I C A P R I<br />

.<br />

CONTACT YOUR ACCOUNT<br />

MANAGER FOR MORE INFORMATION<br />

STILE DI CAPRI ROMA E<br />

BARI<br />

*Source: Savanta BrandVue Most Loved <strong>Drinks</strong> Brands 2022, sample of 96k consumers<br />

**Terms and conditions apply. Visit www.asahibeer.co.uk/promotional-terms-and-conditions.<br />

34 THE OFFERS LIST


PACKAGED<br />

BUY 6 CASES<br />

OF MORETTI<br />

24x330ML<br />

GET 1<br />

CASE FREE *<br />

£23.99<br />

*T&C’s 1st of <strong>May</strong> to 31st of <strong>May</strong> <strong>2023</strong><br />

Brewed in the uk | ENJOY BIRRA MORETTI RESPONSIBLY<br />

Extra Refreshing Taste.<br />

Crisp Flavour. Subtle Finish. Natural Ingredients.<br />

24 X 330ML<br />

SPECIAL PRICE OF £18.99 *<br />

Enjoy Heineken ® Silver Responsibly<br />

*T&Cs: Available 1st of <strong>May</strong> to 31st of <strong>May</strong> <strong>2023</strong><br />

MAY - JUNE <strong>2023</strong><br />

35


ORDER ONLINE.<br />

DOWNLOAD<br />

OUR APP.<br />

Place your order at a time that suits<br />

you using our new app. Get access<br />

to special offers and notifications<br />

only available on the app.<br />

36 THE OFFERS LIST


THE EASY WAY TO ORDER AND PAY.<br />

1.<br />

BROWSE ALL PRODUCTS<br />

View all available products, which are broken<br />

down into easy to understand categories<br />

2.<br />

ADD TO BASKET<br />

Add your products to the basket or select from<br />

previous orders, shopping lists & favourites.<br />

3.<br />

PAY YOUR INVOICE<br />

Choose to pay your invoice immediately,<br />

keeping your account constantly up to date.<br />

ENHANCE YOUR EXPERIENCE BY DOWNLOADING<br />

OUR ORDER AND PAY APP TODAY!<br />

You should have now received your personal invitation to download the app, along<br />

with your login details. If you have not yet received these please get in touch.<br />

37


WINE<br />

AWARD WINNING<br />

WINNER<br />

NUA<br />

PROSECCO DOC<br />

THE PROSECCO<br />

MASTERS <strong>2023</strong><br />

This pale yellow Prosecco is elegant<br />

with a fruity bouquet, a mellow and<br />

creamy mouth feel. Delicate bubbles,<br />

subtle white peach, apple puree and<br />

brioche flavours and a distinctive<br />

crisp finish.<br />

ONLY<br />

£7.79<br />

per bottle<br />

38 THE OFFERS LIST


WINE<br />

AWARD WINNING<br />

Silver Medal<br />

WINNER<br />

LA FORNARINA<br />

PROSECCO DOC<br />

THE PROSECCO<br />

MASTERS <strong>2023</strong><br />

This Italian made Prosecco is a delicate,<br />

slightly sweet and particularly fruity<br />

sparkling wine which has a light straw<br />

yellow colour. An excellent aperitif. Due<br />

to its characteristics freshness, it can be<br />

served on any occasion.<br />

£6.99<br />

ONLY<br />

per bottle<br />

MAY - JUNE <strong>2023</strong><br />

39


WINE<br />

OUR PREMIUM<br />

Single Serve Wine Range<br />

WILLIAMS GROVE<br />

RANGE<br />

PAGE 24 X 187ML CANS<br />

40 THE OFFERS LIST


WINE<br />

TIEPOLO<br />

SPARKLING<br />

PINOT GRIGIO<br />

THE PERFECT ALTERNATIVE TO PROSECCO<br />

ONLY<br />

£6.49<br />

per bottle<br />

CORTESTRADA PROSECCO<br />

SINGLE SERVE<br />

24 x 200ml<br />

£59.00<br />

per case.<br />

MAY - JUNE <strong>2023</strong><br />

41


WINE<br />

BUY 11<br />

BOTTLES<br />

GET 1<br />

FREE<br />

HONU<br />

CELEBRATE SAUVIGNON<br />

BLANC DAY WITH<br />

Refreshing and vibrant, our<br />

Sauvignon Blanc balances<br />

ripe citrus and passionfruit<br />

flavours with aromas of<br />

zesty lime and basil.<br />

HONU<br />

+91%<br />

YOY *<br />

GROW YOUR WINE SALES<br />

WITH HONU SAUVIGNON BLANC.<br />

NEW ZEALAND’S #1 VARIETAL!<br />

Offer available until stocks last | Buy 11 bottles get 1 free | * BDL sales out<br />

42 THE OFFERS LIST


WINE<br />

Located in the heart of the<br />

beautiful Robertson valley – a<br />

valley of wines and roses – lies<br />

Bon <strong>Co</strong>urage Estate, home to<br />

some of South Africa’s finest<br />

wines and recognized both<br />

locally and internationally for<br />

their exceptional quality.<br />

ONLY<br />

£6.89<br />

per bottle<br />

MAY - JUNE <strong>2023</strong><br />

43


WINE<br />

introducing<br />

Folc English Rose<br />

Dry English rosé crafted in the<br />

heart of the Kentish countryside.<br />

only £4.99 per bottle<br />

ONLY<br />

£11.95<br />

PER BOTTLE<br />

WHISPERING<br />

ANGEL<br />

CÔTES DE PROVENCE ROSÉ<br />

ONLY<br />

£16.29<br />

PER BOTTLE<br />

44 THE OFFERS LIST


WINE<br />

INTRODUCING<br />

MONTE BRUTO<br />

CASTELÃO MERLOT<br />

PORTUGAL<br />

ONLY<br />

£6.29<br />

MAY - JUNE <strong>2023</strong><br />

45


SPIRITS<br />

SPIRITS<br />

CO L L E C T I O N<br />

SMIRNOFF<br />

£12.49<br />

70cl<br />

CAPT MORGAN<br />

£13.95<br />

70cl<br />

GORDONS<br />

£13.50<br />

70cl<br />

GORDONS PINK<br />

£13.99<br />

70cl<br />

JACK DANIELS<br />

£18.99<br />

70cl<br />

JAGERMEISTER<br />

£15.99<br />

70cl<br />

£24.99<br />

1.5L<br />

£28.99<br />

1.5L<br />

£26.99<br />

1.5L<br />

£28.50<br />

1.5L<br />

46 THE OFFERS LIST


SPIRITS<br />

PREMIUM SPIRITS<br />

After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the<br />

popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment<br />

with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients;<br />

the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.<br />

48%<br />

of<br />

64%<br />

of<br />

one in three<br />

of<br />

consumers now say they typically<br />

spend more to get a higher quality of<br />

drink in the On Trade *<br />

alcohol buyers expect premium<br />

alcoholic drinks to have more<br />

sustainable practices than standard ***<br />

PREMIUM SPIRIT EDITORIAL<br />

all purchases are premium<br />

and super premium choices *<br />

50%of bartenders throughout the world<br />

said that customers are choosing<br />

more premium drinks. **<br />

of alcohol buyers want to see<br />

more premium low/non<br />

41%alcoholic drinks. ***<br />

How to make the most of premium spirits:<br />

Provide information on the origin of the drink, as well as<br />

sustainability and a back story to the brand within your drinks lists.<br />

Don’t just focus on one spirits category, stock premium options in all.<br />

Pair premium products with high-quality mixers, great glassware and<br />

interesting garnishes to satisfy customer expectations.<br />

Stock premium non-alcoholic spirits as well! #0.0%<br />

TOP-SELLING WHISKEY BRANDS ****<br />

Irish Whiskey is experiencing significant growth – market<br />

value over last 12 months = £102m*****<br />

1 2 3 4 5 6 7 8 9 10<br />

=PREMIUM<br />

COMING<br />

SOON!<br />

*https://cgastrategy.com/premiumisation-in-the-post-covid-on-premise/ **https://bartendersbusiness.com/en/articles/insights-1/which-spirits-categories-are-booming-in-the-uk-drinks-market-right-now-339.htm<br />

***https://store.mintel.com/report/uk-attitudes-towards-premium-alcoholic-drinks-market-report<br />

****https://www.morningadvertiser.co.uk/Article/2022/11/28/What-are-the-best-selling-drinks-brands-of-2022 *****CGA Report: <strong>The</strong> widening appeal of Irish Whiskey in Britain’s On Premise<br />

JuL may tour de france<br />

1-23<br />

aug<br />

1-5<br />

great british<br />

beer festival<br />

9jul<br />

british<br />

aug<br />

28<br />

grand prix<br />

summer bank holiday<br />

jul<br />

aug<br />

20-20<br />

aug sep<br />

28-10<br />

women’s world cup<br />

us open<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

MAY - JUNE <strong>2023</strong><br />

47


SPIRITS<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

48 THE OFFERS LIST


SPIRITS<br />

CASE PRICE<br />

SPECIALS<br />

Buy a case of Jägermeister 70cl<br />

or Smirnoff 1.5L<br />

and get unbelievable savings per bottle!<br />

Jägermeister 70cl £89.00<br />

(only £14.83 per 70cl bottle)<br />

Smirnoff 1.5L £143.94<br />

(only £23.99 per 1.5L bottle)<br />

MAY - JUNE <strong>2023</strong><br />

49


SPIRITS<br />

BUZZBALLS<br />

50 THE OFFERS LIST


SPIRITS<br />

NEW FLAVOUR FROM AU VODKA<br />

MAY - JUNE <strong>2023</strong><br />

51


WORLD GIN DAY<br />

WORLD GIN DAY<br />

World Gin Day is the perfect opportunity to promote this key category in<br />

your venue and maximise profits with special gin pairings and cocktails.<br />

SATURDAY<br />

10 TH JUNE<br />

,,<br />

,,<br />

Let’s celebrate this wonderful juniper-laced<br />

spirit in all its glory!<br />

<strong>The</strong> gin category has flourished as brands have tapped into flavour trends and cocktail occasions, with<br />

consumers trying more innovative gins from craft distillers experimenting with unusual botanicals. Tempt<br />

customers to taste your featured gins by using the correct glassware and garnishes and adding a sense of<br />

theatre to the experience. Remember customers are more adventurous and experimental than ever with<br />

their cocktail choice. Here are a couple of our suggestions:<br />

WIBBL E<br />

INGREDIENTS:<br />

• 25ml Whitley Neill Original<br />

• 25ml sloe gin<br />

• 25ml pink grapefruit<br />

• 10ml lemon<br />

• 10ml Chambord<br />

• 10ml sugar<br />

METHOD:<br />

1. Shake with cubed ice.<br />

2. Strain into a highball glass with ice<br />

3. Garnish with grapefruit & berries.<br />

CLOVER CLUB<br />

INGREDIENTS:<br />

• 40ml Whitley Neill Original<br />

• 20ml raspberry syrup<br />

• 15ml Martini Extra Dry<br />

• 15ml lemon juice<br />

• 1 egg white<br />

METHOD:<br />

1. Shake with cubed ice.<br />

2. Double strain into a chilled coupette.<br />

3. Garnish with raspberry.<br />

* https://www.morningadvertiser.co.uk/Article/2022/11/29/what-is-the-best-selling-gin-in-2022<br />

1 2<br />

TOP 10 GIN BRANDS *<br />

3<br />

4 5 7 8 9 10<br />

6<br />

52 THE OFFERS LIST


SOFT DRINKS<br />

INTRODUCING OUR<br />

NEW WATER RANGE<br />

FROM TY NANT<br />

AVAILABLE IN STILL AND<br />

SPARKLING 330ML &<br />

750ML GLASS.<br />

PET 500ML STILL WATER<br />

ALSO AVAILABLE.<br />

MAY - JUNE <strong>2023</strong><br />

53


SOFT DRINK<br />

OVER £1000 FREE STOCK<br />

AT RETAIL VALUE + OUTLET SUPPORT ON INSTALLATION 1<br />

Pepsi Max is the<br />

NO.1 DRAUGHT<br />

COLA BRAND<br />

in the UK 2<br />

Pepsi Max is the<br />

FASTEST SELLING<br />

COLA BRAND<br />

in licensed in<br />

the UK 3<br />

FREE STOCK<br />

INCLUDES 4 BIBs,<br />

Pepsi Max Ice Bucket,<br />

2 Bar Runners and<br />

Glassware for your<br />

outlet 1<br />

SCAN THE QR TO REGISTER<br />

YOUR INTEREST TODAY<br />

Sources: 1. Based on retail value of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves) 2. CGA Licence Report to 31.12.22 Total Licenced Data v 2YA total draught volume; volume sales share; value sales share MAT to<br />

31.12.22). 3. CGA Licence report to 31.12.22 Total Licence MAT data v 2YA Average vol weekly sales).<br />

35375_Britvic_Pepsi_Max_A4P_Opt2.indd 1 14/03/<strong>2023</strong> 15:57<br />

54 THE OFFERS LIST


SOFT DRINKS<br />

NOW STOCKING THE BRITVIC RANGE<br />

MAY - JUNE <strong>2023</strong><br />

55


SNACKS<br />

56 THE OFFERS LIST


GAS<br />

DON’T LET EMPTY GAS CONTAINERS<br />

BUILD UP IN YOUR CELLAR<br />

EMPTY GAS CANISTERS<br />

With the rising costs of gas containers it is essential that<br />

we receive all of your empty gas cylinders. Please<br />

Team photo<br />

ensure that you always offer them to our delivery team.<br />

<strong>Cellar</strong> <strong>Drinks</strong> have never charged gas container rental<br />

and by helping us return our cylinders on time back to<br />

our supplier will allow this to continue.<br />

Thank you for your support.<br />

MAY - JUNE <strong>2023</strong><br />

57


FATHERS DAY<br />

MIXING IT UP FOR DADS<br />

TO MAKE MORE PROFIT!<br />

Make Father’s Day one to remember with great Dad friendly cocktails! Innovative twists and<br />

bespoke drinks make cocktails perfect for encouraging more sales on Father’s Day. After all,<br />

Dads deserve a drink!<br />

LAGERITO<br />

Ingredients:<br />

• 40ml Bacardi Carta Blanca<br />

• 15ml lime juice<br />

• 15ml sugar syrup<br />

• 10ml crème de peche<br />

• 25ml pineapple juice<br />

• 8-10 mint leaves<br />

• 50ml lager<br />

Method:<br />

1. Build all ingredients in<br />

a highball glass.<br />

2. Churn with crushed ice.<br />

3. Top with lager.<br />

4. Stir then top with more crushed ice.<br />

Garnish: Mint sprig<br />

FATHER'S<br />

DAY<br />

SUNDAY 18 TH<br />

JUNE<br />

Ingredients:<br />

PEAR & PORT<br />

• 35ml Bombay Sapphire<br />

• 15ml port<br />

• 15ml pear juice<br />

• Tonic top<br />

Method:<br />

1. Build in a highball glass with<br />

cubed ice.<br />

Garnish: Pear slice<br />

GLOBE TROTTER<br />

Ingredients:<br />

• 40ml Dewar’s 12 year old<br />

• 20ml spiced pear syrup<br />

• 1 dash Angostura Bitters<br />

• 140ml soda water<br />

Method:<br />

1. Build in a highball glass with<br />

cubed ice.<br />

Garnish: Star anise & an<br />

orange slice<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

58 THE OFFERS LIST


WHY CHOOSE US<br />

Why Choose<br />

OUR OUTSTANDING<br />

CUSTOMER SERVICE!<br />

Founded in 2004 we are a leading drinks wholesaler with a strong reputation for<br />

supplying customers on time with the minimum amount of fuss. Whether you are<br />

a new or long standing customer <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. make sure your needs are met<br />

with the utmost efficiency.<br />

2000+ PRODUCTS 6 DAY<br />

PARTNER WITH<br />

DELIVERY<br />

ALL MAJOR<br />

SERVICE<br />

BREWERS<br />

TELESALES READY<br />

TO TAKE YOUR<br />

ORDER<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk<br />

MAY - JUNE <strong>2023</strong><br />

59


ORDER ONLINE.<br />

DOWNLOAD<br />

OUR APP.<br />

Place your order at a time that suits<br />

you using our new app. Get access<br />

to special offers and notifications<br />

only available on the app.<br />

Get in touch today<br />

Main Tel: 01873 811823<br />

Enquiries: info@cellardrinks.uk<br />

Visit: www.cellardrinks.uk<br />

AWRS URN: XGAW00000117484<br />

NORMAL OFFICE HOURS<br />

Monday - Friday: 8:00 - 17:00<br />

Saturday: 8:00 - 12:00<br />

Sunday: Closed<br />

ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF<br />

Terms & <strong>Co</strong>nditions<br />

1. All offers are available from <strong>May</strong>1st – <strong>June</strong> 30th <strong>2023</strong> unless otherwise stated. 2 All offers are subject to regional availability and prices are exclusive of VAT. 3.<br />

We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not intended as<br />

an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those products,<br />

which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.<br />

7. All prices featured may be subject to a duty increase.<br />

@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />

60 THE OFFERS LIST

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