Cellar Drinks Co. The Offers List: May - June 2023
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
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CIDER<br />
THE CIDER MARKET *<br />
PREMIUM PR FIT P TENTIAL<br />
Cider generates over 1.5 bn * of sales in UK pubs annually with premium brands<br />
showing the strongest growth. Unlike other drinks categories cider is at the start<br />
of its premiumisation journey and coupled with its strong heritage the sector<br />
offers brilliant potential for the On Trade.<br />
870k<br />
PINTS SOLD DAILY<br />
2M<br />
BOTTLES BOUGHT WEEKLY<br />
£16.9k<br />
SALES PER PUB YEARLY<br />
46% WILLING TO TRADE UP opportunity to drive value growth through<br />
increasing customer spend<br />
Category health has been driven by PREMIUMISATION, causing total cider<br />
On Trade value sales to rise by 2.1 percentage points over the last 12 months<br />
Premium apple = 23.1% VOLUME GROWTH in the last 3 years<br />
Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years<br />
Flavoured packaged cider is key to generating more trade-up sales opportunities, as<br />
PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE<br />
GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push<br />
new consumers toward the category while maintaining existing drinkers<br />
Draught and packaged options can complement each other to provide variety and trade up options across<br />
apple and flavoured ciders<br />
Customers are spending more per visit although visiting less, therefore stocking a selection of premium<br />
apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up<br />
PREMIUM CIDER IN NUMBERS<br />
THE GROWTH OF<br />
195% PREMIUM FRUIT CIDER 16%<br />
= =<br />
OF ALL PACKAGED CIDER<br />
68% SALES ARE PREMIUM<br />
73%<br />
*<br />
CGA Strategy MAT 16.07.22, Heineken Report 2022<br />
= =<br />
THE AVERAGE THROUGHPUT<br />
OF PREMIUM CIDER<br />
OF CIDER DRINKERS SPECIFY<br />
A BRAND WHEN ORDERING<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
28 THE OFFERS LIST
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