Cellar Drinks Co. The Offers List: May - June 2023
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
Cellar Drinks Co. The Offers List for May & June 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
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SPIRITS<br />
PREMIUM SPIRITS<br />
After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the<br />
popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment<br />
with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients;<br />
the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.<br />
48%<br />
of<br />
64%<br />
of<br />
one in three<br />
of<br />
consumers now say they typically<br />
spend more to get a higher quality of<br />
drink in the On Trade *<br />
alcohol buyers expect premium<br />
alcoholic drinks to have more<br />
sustainable practices than standard ***<br />
PREMIUM SPIRIT EDITORIAL<br />
all purchases are premium<br />
and super premium choices *<br />
50%of bartenders throughout the world<br />
said that customers are choosing<br />
more premium drinks. **<br />
of alcohol buyers want to see<br />
more premium low/non<br />
41%alcoholic drinks. ***<br />
How to make the most of premium spirits:<br />
Provide information on the origin of the drink, as well as<br />
sustainability and a back story to the brand within your drinks lists.<br />
Don’t just focus on one spirits category, stock premium options in all.<br />
Pair premium products with high-quality mixers, great glassware and<br />
interesting garnishes to satisfy customer expectations.<br />
Stock premium non-alcoholic spirits as well! #0.0%<br />
TOP-SELLING WHISKEY BRANDS ****<br />
Irish Whiskey is experiencing significant growth – market<br />
value over last 12 months = £102m*****<br />
1 2 3 4 5 6 7 8 9 10<br />
=PREMIUM<br />
COMING<br />
SOON!<br />
*https://cgastrategy.com/premiumisation-in-the-post-covid-on-premise/ **https://bartendersbusiness.com/en/articles/insights-1/which-spirits-categories-are-booming-in-the-uk-drinks-market-right-now-339.htm<br />
***https://store.mintel.com/report/uk-attitudes-towards-premium-alcoholic-drinks-market-report<br />
****https://www.morningadvertiser.co.uk/Article/2022/11/28/What-are-the-best-selling-drinks-brands-of-2022 *****CGA Report: <strong>The</strong> widening appeal of Irish Whiskey in Britain’s On Premise<br />
JuL may tour de france<br />
1-23<br />
aug<br />
1-5<br />
great british<br />
beer festival<br />
9jul<br />
british<br />
aug<br />
28<br />
grand prix<br />
summer bank holiday<br />
jul<br />
aug<br />
20-20<br />
aug sep<br />
28-10<br />
women’s world cup<br />
us open<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
MAY - JUNE <strong>2023</strong><br />
47
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