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Inequalities Update Report

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Project Overview<br />

Mission Statement<br />

“To ensure everyone, whatever their<br />

ethnicity, is aware of Head and Neck<br />

Cancer, the signs to look for, how, where<br />

to seek diagnoses and where to go for<br />

Key metrics<br />

support and help.<br />

Creating awareness for early diagnosis in<br />

all societies could save lives and go a long<br />

way in helping the NHS reach point 4 of<br />

the Core20/Plus5 target **75% of cases<br />

diagnosed at stage 1 or 2 by 2028’’<br />

To educate our young people who can<br />

inform their elders. Importantly, young<br />

people are the next generation of<br />

patients who will come through the NHS<br />

cancer system and be the target<br />

population for our goal of helping the<br />

NHS hit there 2025 target of 75%<br />

diagnosed at stage 1 or 2<br />

75%<br />

Diagnosed at stage 1 or 2<br />

12 MONTH<br />

Project<br />

CHALLENGES<br />

Underlying socioeconomic factors like education, unemployment<br />

and poverty are clear factors contributing to health inequalities.<br />

However, evidence shows that structural racism leads to people<br />

from ethnic minority backgrounds having poorer health<br />

outcomes.<br />

In all broad ethnic groups, head & neck cancer is the fourth most<br />

common cancer type.<br />

Asian, Black, and Mixed ethnic backgrounds have higher rates of<br />

cancer for most cancer types, compared to White people.<br />

A small number of cancer types are more common in certain<br />

ethnic groups compared with White people, including head & neck<br />

cancer (Oral, Nasopharyngeal, Larynx, Tongue), myeloma and<br />

stomach cancer in Black people, gallbladder cancer in Black and<br />

Asian people, and prostate cancer in Black men.<br />

LIFE STYLES<br />

Smoking, Smoking styles, Chewing Tabacco, Eating Paan, Eating<br />

Supari, Obesity. Lifestyles are the main preventable causes of<br />

cancer, and have historically been higher in Non-White groups.<br />

WHY DO DIFFERENCES EXIST?<br />

The differences in cancer incidence between people from<br />

different ethnic backgrounds are largely driven by non-genetic<br />

cancer risk factors such as: -<br />

Main Factors<br />

Language Barriers, Culture, Education, Screening takeup.<br />

Changing Behaviour<br />

The key aim of this pilot involves working on changing behaviour<br />

by engaging with the young community and educating them about<br />

the dangers of Head & Neck Cancer, the signs to look for,<br />

addressing engagement in screening programmes, and<br />

encouraging them to take the message back to their wider<br />

community.<br />

www.theswallows.org.uk<br />

68-70 Waterloo Road, Blackpool, FY4 1AB

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