Get Out! GAY Magazine – Issue 522

INTERVIEW
TAKE US BACK TO THE
BEGINNING. NEITHER
OF YOU HAS A FASHION
BACKGROUND,
CORRECT?
LEVI WOODS: THAT’S
RIGHT, NO FORMAL
FASHION BACKGROUND
PER SE, JUST A LOVE
FOR ALL THINGS
FASHION AND A
WILLINGNESS TO JUMP
OFF INTO AN UNKNOWN
ADVENTURE. WE’VE
ALWAYS WANTED
TO HAVE A FASHION
LINE AND KNEW IT
WOULD HAPPEN AT
SOME POINT. WE
KEPT PLAYING WITH
DIFFERENT IDEAS,
TOYING WITH OUR
MUSES, UNTIL WE
LANDED ON OUR
DOGGY STYLE
CONCEPT.
CAN WE DISCUSS THE
NAME? I MEAN, COULD
THERE BE A BETTER
NAME FOR FETISH
GEAR?
IT’S ONE OF THOSE
SERENDIPITOUS
THINGS, REALLY. THE
PHRASE DOGGY STYLE
CAME UP IN CASUAL
CONVERSATION, AS
IT NATURALLY DOES,
OF COURSE. ONE OF
US SAID, “WOULDN’T
THAT BE A GREAT NAME
FOR AN UNDERWEAR
BRAND?” THE NAME
IS FUN, FLIRTY, SILLY,
NAUGHTY, SEXY,
PROVOCATIVE: ALL
THOSE THINGS.
WHAT DID YOU KNOW
ABOUT CREATING
FASHION DESIGNS AND
CUTS?
IT’S DEFINITELY
BEEN A FUN
LEARNING PROCESS.
LUCKILY, WE HAVE
A KNOWLEDGEABLE
AND SKILLED TEAM
WHO HELP MAKE
THE BRAND THE
FIRECRACKER THAT IT
IS. AS FAR AS CUTS, WE
ALWAYS KNEW THAT
WE WANTED TO HAVE
JOCKS AND BRIEFS
AS THE NUCLEUS OF
OUR BRAND. THEY’RE
OUR FAVORITE STYLES
OF UNDERWEAR. IT’S
THE FABRIC THAT
WE REALLY NEEDED
TO LEARN ABOUT.
WE SEARCHED FOR
THE SOFTEST, MOST
COMFORTABLE FABRIC
WE COULD FIND.
YOU CHOSE TO LAUNCH
WITH A BLACK-AND-
WHITE COLLECTION.
FOR THE BRAND’S
INTRODUCTION TO
THE WORLD, WE
WANTED IT TO HAVE
A SLEEK, CLASSIC
AND TIMELESS FEEL,
AND A MONOCHROME
BLACK AND WHITE
PALETTE SEEMED TO
BE THE PERFECT WAY
TO ACCOMPLISH THIS.
WHITE AND BLACK
WORKS SEAMLESSLY
ALONGSIDE ANY OTHER
COLOR OUR TARGET
AUDIENCE MIGHT
WEAR, SO WE KNEW
IT WOULD BE EASY TO
COORDINATE. IT WAS
OUR VERSION OF THE
LITTLE BLACK DRESS. IT
GOES WITH ANYTHING.
WHY COLOR? WHY
NOW?
NOW THAT WE’VE
GOTTEN THE BLACK-
AND-WHITE BASICS
OUT OF THE WAY,
WE WANTED TO
INTRODUCE A POP
OF COLOR INTO OUR
LINEUP. WHAT BETTER
WAY TO DO THAT THAN
WITH THE COLORS
DU JOUR: PINK, BLUE
AND YELLOW? THESE
HUES ARE SUPER HOT
RIGHT NOW, AND WE
WANTED TO GIVE OUR
CUSTOMERS SOME FUN
OPTIONS TO CHOOSE
FROM.
PUTTING THE LOGO
ON THE BACK OF THE
JOCK IS PURE GENIUS.
YES, AS MANU LIKES TO
SAY, THE REAR VIEW OF
A JOCKSTRAP IS ONE
OF ITS BEST ASSETS.
PUN INTENDED. THE
BACK IS THE FOCAL
POINT. SO, MOVING THE
LOGO TO THE REAR?
WELL, THAT’S JUST
GOOD MARKETING!
THE LOGO HARNESSES
ARE COLOR
COORDINATED IN THE
SAME PINK, BLUE AND
YELLOW AS THE BRIEF
AND JOCK.
YES, IT MAKES FOR AN
IDEAL OPPORTUNITY
TO CREATE AN ENTIRE
LOOK. YOU CAN WEAR
ALL THE SAME COLOR
OR MIX AND MATCH, AS
DESIRED.
VISIT WWW.DOGGYSTYLEUNLEASHED.COM