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Retailers Forum Magazine - October 2023

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 43 NO. 06<br />

OCTOBER <strong>2023</strong><br />

Happy Halloween!<br />

Over $11B<br />

in Sales Expected<br />

this Holiday!<br />

Connecting Wholesalers and <strong>Retailers</strong> Since Since 1981 1981


OHIO<br />

KNIFE<br />

wholesale distributor<br />

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />

Visit Our Website:<br />

www.OhioKnifeSales.com<br />

Apply for Dealership Online<br />

PHONE: 419.549.8200<br />

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE<br />

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />

OKC - M9 Bayonet & Scabbard - Black<br />

$<br />

117.36<br />

Bubba Blade-BB1-7F 7 Inch-Tapered Flex<br />

$<br />

38.12<br />

Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

$<br />

18.99<br />

Bubba Multi-Flex<br />

Interchangeable Blade<br />

$<br />

72.46<br />

KB0019-Kabar BK19<br />

$<br />

86.33<br />

Smith & Wesson 3 Piece Camping<br />

Set with Sheath... $ 21.99<br />

SOG-TACTICAL<br />

TOMAHAWK<br />

$<br />

34.75<br />

SOG<br />

FASTHAWK<br />

$<br />

35.49<br />

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

16.39<br />

IS9WD<br />

Italian Style Stiletto 9”<br />

Wood Handle<br />

$<br />

11.97<br />

Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

SCIMP165<br />

Schrade Imperial 165<br />

$<br />

5.64<br />

E37T-K-SOG E37T-K... $ 66.25<br />

Generational USA Sharpfinger 152OTG<br />

$<br />

56.24<br />

LNGELBKD-Lightning Elite Black Handle Drop Point<br />

$<br />

20.99<br />

KB0041-Kabar BK41<br />

$<br />

32.51<br />

SOG-KEYTRON - SATIN, STRAIGHT<br />

$<br />

16.54<br />

T979BL<br />

Mini OTF T979-BL<br />

$<br />

7.69<br />

CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry.<br />

We also have a full complement of Cold Steel Blowguns and Accessories.<br />

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />

Page 2 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #04 on page 11 • www.Vendor411.com


Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 3


BEST DEALS FOR OVER 20 Years!<br />

Electronics • Toys & Hobbies • Fashion • Auto • Home<br />

New Closeout Deals Weekly!<br />

Citizen EG2690-50A<br />

Women’s Slim Silver<br />

Tone Eco-Drive Watch<br />

$99.99<br />

Beats PowerBeats 2<br />

Wireless Bluetooth<br />

In Ear Headphones -<br />

CHOOSE YOUR COLOR<br />

$69.99<br />

Level Mount Tilt and<br />

Fixed TV Wall Mounts<br />

for TVs Up to 85 Inches<br />

$29.99<br />

INVICTA<br />

Wildflower Gold<br />

$34.99<br />

Hard Sided Carry On<br />

Spinner Luggage<br />

$69.99<br />

Chef’s Choice M80<br />

Kitchen Scale<br />

$12.99<br />

Light Pulse<br />

LED Lightning<br />

Cable For<br />

Apple Devices<br />

Buy One Get<br />

One Free!<br />

$12.99<br />

Keychain - Choose Your<br />

Color - Avallone Italian<br />

Napa Leather<br />

$14.99<br />

FAST SHIPPING FROM TEXAS WAREHOUSE<br />

Money Clip Wallet With<br />

RFID Protection - Avallone<br />

Canvas & Leather<br />

$24.99<br />

Zmodo Smart Greet<br />

Wi-Fi Video Doorbell<br />

$59.99<br />

Mobile Power Rechargeable 5 in 1 Emergency Tool<br />

$14.99<br />

MobilePower Hands<br />

Free Bluetooth<br />

Speakerphone with<br />

Battery Bank<br />

and LED Light<br />

$15.99<br />

www.CloseoutsForSale.com<br />

Page 4 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the country’s<br />

leading merchandise wholesalers. The advertisers herein sell strictly<br />

wholesale and require that you purchase with the intent of reselling<br />

through retail channels.<br />

HOW TO USE THIS DIRECTORY<br />

☛ Locate the products that interest you.<br />

See our product directory located on<br />

pages 6 & 7.<br />

☛ Make direct contact with advertiser.<br />

Most will have catalogs and price lists<br />

for you.<br />

☛ Order your merchandise, which will be<br />

shipped directly to your store.<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

RS with a<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

100’S IN STOCK<br />

Costume Club<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Solution<br />

www.USACostumers<br />

See NEW our USACostumers.com<br />

with ad on COOLING page Technology 26<br />

Light Up Without<br />

Lighting Up!<br />

LLOWS - 25% of body weight is on the pillow,<br />

getting Full the Service right Wholesaler pillow • We Ship Worldwide<br />

• LOGIC Disposables • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

with a new mattress<br />

• Atomizers<br />

will<br />

• E-Cig<br />

improve<br />

Batteries •<br />

sleep<br />

E-Cig Accessories<br />

see our ad on page 39<br />

OMFORTERS<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

Electronic<br />

Cigarettes<br />

Clara Clark Collection<br />

Sales<br />

in<br />

Slumber<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 51<br />

SMALL<br />

BUSINESS a mattress without a<br />

mattress protector<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 32<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

see our ad on Page 13<br />

We Dropship - Distributors WanteD • Scroll website bottom - Click on WHoLESALE<br />

SNEAKY<br />

SHEETS<br />

SAVINGS<br />

- 73%<br />

ON<br />

of customers<br />

SNEAKERS<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

See Our Ad on the Back Cover<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

ark catalog today!<br />

Congratulations to<br />

845.533.4590<br />

LET THERE BE LIGHT!<br />

Asharoken, NY<br />

cs@sanderscollection.com<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

OCTOBER <strong>2023</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE. ........ 67<br />

BOUTIQUE CLOSEOUTS ...... 47<br />

CLOTHINGWARE ............ 45<br />

DD BULK ................... 42<br />

FASHIONABLE SALES. ....... 29<br />

FLIRTY WHOLESALE ......... 38<br />

HEAVENLY SUITS ............ 20<br />

SCARF WAREHOUSE. ........ 81<br />

STYLE IN FASHION .......... 20<br />

STYLISH PLUS .............. 65<br />

T SHIRT REP ................ 73<br />

UIN DEALS ....... BACK COVER<br />

USACOSTUMERS.COM ....... 26<br />

ASSORTED ITEMS<br />

AUCTION FINDER. ........... 52<br />

BEAN WHOLESALERS ....... 20<br />

CLOSEOUTS FOR SALE ...... 04<br />

DINO DROPSHIP. ............ 35<br />

DOBA DROPSHIP ............ 69<br />

EVERYTHING CLOSEOUTS. ... 62<br />

EZ DROPSHIP ............... 34<br />

FIND IT ASIA ................ 87<br />

HEAVENLY WHOLESALE. ..... 56<br />

MEGA UBID ................. 48<br />

RAMSONS IMPORTS ......... 03<br />

SWEET WHOLESALERS ...... 49<br />

TOP TEN WHOLESALE ....... 79<br />

BOOKS<br />

AUCTION BOOK ............. 84<br />

BUYERS CONTACTS ......... 86<br />

CLOSEOUT DIRECTORY ...... 82<br />

HIDDEN WEALTH ............ 80<br />

TRADE PUBLICATIONS ..... 88-94<br />

CANDY<br />

SWEET WHOLESALERS ...... 49<br />

CELLULAR<br />

CELLCITY.BIZ ............... 27<br />

WHOLE-CELL ............... 61<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 18<br />

SIMRAN INTL ............. 22/23<br />

COMPUTERS<br />

REFURB SHOPS. ............ 72<br />

CONSUMER ELECT.<br />

FIND IT CHINA. .............. 21<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT. ............. 15


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ADVISORS ............ 54<br />

CC WAREHOUSE ............ 83<br />

E-STORE BUILDERS ......... 36<br />

E STORE SIGNS ............. 33<br />

E-STORE SITES ............. 44<br />

FB CAMPAIGNS ............. 66<br />

FORUM ADVISORS. .......... 32<br />

KWIK INC. .................. 46<br />

PAYROLL HELPER ........... 76<br />

PROTECTION PLANS. ........ 64<br />

RETAILERS BANK ........... 28<br />

SALES GROUP BAGS ........ 40<br />

SETON SIGNAGE ............ 85<br />

WHOLESALESOURCES.COM ....<br />

. . . . . . . . . . INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP. ............ 35<br />

DOBA DROPSHIP ............ 69<br />

EZ DROPSHIP ............... 34<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

LIGHT E CIG ................ 63<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LOGIC WHOLESALE ......... 39<br />

USA VAPE DEALS ........... 55<br />

Hat Pins $6.00 dz<br />

$36.00 dz<br />

$36.00 ut 72 pcs<br />

Tri-Fold<br />

$5.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

FOOTWEAR<br />

$21.00 dz<br />

$9.00 dz<br />

Garden Flags<br />

48.00 dz<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

$150.00<br />

$4.50 Each<br />

$42.00 dz<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

Leather Bracelet $18.00 dz<br />

Patches $18.00 dz<br />

Belt Buckles<br />

WHAT’S $36.00 dz HOT ................ 1ut/5 dz Mood Rings $33.00 unit 12<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

12”x18” Metal Sign $5.25 each<br />

$36.00 ut/72pcs<br />

$15.00 dz<br />

Stylish & Fashionable<br />

Fashions<br />

from Around<br />

the World<br />

$6.00 dz Hat Pins Also<br />

See our Ad on Page 20<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

Playing Cards<br />

Garden Flags<br />

$18.00 dz<br />

12” Metal Signs<br />

HEALTH & BEAUTY<br />

12”x18” Metal Signs $5.00 Each<br />

$48.00 dz<br />

$5.50 Each<br />

FORUM WORKSHOP $15.00 dz ......... 30<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

Belt Buckles<br />

See our Ad on Page 03<br />

$7.00 Each<br />

Metal Signs $24.00 dz $42.00 dz READER RESPONSE ......... 11<br />

$5.50 Each<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

$18.00 dz<br />

5” Patches $36.00 dz<br />

SNEAKER CLEARANCE ...... 31<br />

HANDBAGS<br />

$39.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS ........... 41<br />

BAG VENDORS. ............. 26<br />

CORIUM 21 LLC ..............18<br />

HOME & HOUSEWARE<br />

CLARA CLARK .............. 13<br />

DAKOTA STEEL ART .......16/17<br />

MERCHANDISE REP ......... 24<br />

RUG PROFITS. .............. 57<br />

RUSH SUPPLIERS ........... 50<br />

JEWELRY/ACCESSORIES<br />

BLING WHOLESALER .............19<br />

BODY CANDY HQ…………………. ...75<br />

BUND JEWELRY. .................37<br />

HIP WHOLESALE .................51<br />

JEWEL CLEARANCE ..............68<br />

JEWELRY MINERS ................77<br />

SHAKE WHOLESALE. .............60<br />

SIMRAN INTL ................. 22/23<br />

UNIVERSE WHOLESALE ...........59<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

$15.50 Each<br />

CARTOON CONCEPTS ....... 74<br />

COOL GLOWING. ............ 71<br />

NOVELTY SELLER ........... 43<br />

PPE SUPPLIES<br />

PPE STOCKROOM ........... 70<br />

R/C & TOYS<br />

RC VARIETY ................ 53<br />

$4.00 each<br />

Magnets 3”x8” $18.00 dz $30.00 dz 8” x 12” Parking Sign $18.00 dz<br />

SOARING RC. ............... 58<br />

SPECIAL FEATURES<br />

RETAILING NEWS. ........... 14<br />

SPORTING GOODS<br />

OHIO KNIFE. .................02<br />

TRADE SHOWS<br />

THE MARKET CENTER ....... 24<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 25<br />

WATCH DEALERS ........... 28<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN ........ 78<br />

WELCOME NEW READERS!<br />

Advertise in<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

STYLE IN FASHION<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 69<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2023</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

<strong>Retailers</strong> Head Down the Final Stretch<br />

AS we enter the home stretch of the<br />

fourth quarter this is the time that as<br />

retailer’s we know that anything is<br />

possible from this month through the<br />

end of the year.<br />

BETWEEN the economy slowly<br />

stabilizing and inflation on the decrease<br />

there is great promise for all of our<br />

businesses down the stretch to the<br />

holidays. The back-to-school sales<br />

numbers have come in higher than<br />

economists expected so this is all good<br />

news for us.<br />

OUR modestly priced merchandise<br />

stores are poised for success. More than<br />

ever before, consumers are looking for<br />

value and quality and if you have the<br />

right mix, you will have an excellent and<br />

profitable quarter for your business.<br />

FOR many of us Halloween is a major<br />

boost in sales that kicks off the season.<br />

All retailers need to be taking advantage<br />

of the sales opportunity that Halloween<br />

brings. People spend lots of money<br />

on this holiday, which is all frivolous<br />

spending. If you’re not already selling<br />

Halloween goods in your store you<br />

should be thinking about adding a small<br />

section, a few shelves or perhaps even<br />

an end cap by the register with impulse<br />

type products.<br />

BE creative with your displays this year<br />

and incorporate the holidays and include<br />

>> ON-LINE SOURCING<br />

Thanksgiving as well. Thanksgiving is<br />

a great time for gift buyers as they<br />

visit relatives and friends. Make sure<br />

that you are rotating your displays<br />

and more importantly adding new<br />

current merchandise to your offerings.<br />

Remember the rule in retailing: If it<br />

didn’t sell last year it isn’t going to sell<br />

this year with the inch of dust on it!<br />

HERE are some obvious things to do<br />

this time of year to get ready for the<br />

holidays. Make sure you are accepting<br />

credit and debit cards. Shop carefully<br />

for your processor to make sure you<br />

are getting the best interchange rates.<br />

We found that services like PayPal and<br />

Square are really quite competitive<br />

as they do not have the extra fees for<br />

premium cards or maintenance costs.<br />

Small change adds up and can save<br />

you thousands of dollars annually by<br />

reviewing your costs.<br />

ABOVE all, make sure that your sales<br />

space is festive and inviting. If you<br />

operate an online store, make sure that<br />

it reflects the feel of each season. If you<br />

and your staff get into the spirit your<br />

customers are sure to follow. Go the<br />

extra mile and creative exciting and<br />

enticing window displays and signage.<br />

Your #1 job is to get shoppers into your<br />

store and shopping!<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

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Publisher assumes no responsibility for contents herein.<br />

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etailers<br />

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➥<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 14. Style In Fashion<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

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❑ All Advertisers in CREDIT CARD PROCESSING<br />

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Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

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❑ All Advertisers in HEALTH & BEAUTY<br />

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❑ All Advertisers in HOME & HOUSE<br />

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❑ 21. Sanders Collection<br />

JEWELRY<br />

❑ All Advertisers in JEWELRY<br />

❑ 09. Simran International<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

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WHAT’S HOT<br />

For more information, contact:<br />

www.PattersCollectibles.com<br />

For more information, contact:<br />

www.CloseoutsForSale.com<br />

Zmodo<br />

Smart<br />

Greet<br />

Wi-Fi Video<br />

Doorbell<br />

$<br />

59.99<br />

COLLECTIBLES ALWAYS SELL<br />

PATTER’S Collectibles is a major player in the collectibles space for apparel, novelty<br />

items and collectibles. There is so much more than meets the eye in this space and when<br />

you turn to a professional company like Patter’s you cannot go wrong!<br />

WITH a large selection of all types of merchandise, Patter’s has<br />

its fi nger on the pulse of what sells and always guides their customers<br />

towards profitability. The company boasts quick shipping of orders within<br />

24-48 hours, which is important for fast turns on orders. Additionally the<br />

company runs a special new clearance section on their website which<br />

allows dealers to stock up on goods with even higher margins.<br />

ONLINE shopping is available at wholesale pricing when you log into<br />

www.PattersCollectibles.com. A new assortment of sports collectibles has<br />

just been added this month for many leagues.<br />

CLOSEOUTS ALWAYS BIG<br />

EVERY business owner who sells at their stores or online sites is<br />

always on the lookout for special opportunities to fi nd low priced closeout<br />

merchandise to mix in with their regular line goods to boost their bottomline<br />

margins. Unfortunately most times closeouts mean inferior or unwanted<br />

goods that do nothing but cheapen a merchants offerings.<br />

THAT is until CloseoutsForSale.com. This company has over 20 years or<br />

experience in providing top quality, fast-selling closeout merchandise in all<br />

categories from electronics, fashion, auto, home and toys and hobbies. The<br />

beauty of the closeout is that when a deal comes up you can make a great<br />

deal of profits when you buy quickly and carefully.<br />

WITH fast shipping from their Texas warehouse, Closeouts For Sale<br />

offers the hottest goods at the best prices. This month’s special offering<br />

is a Zmodo Smart Greet wi-fi video doorbell for just $59.95. This is a<br />

tremendous bargain and will be snapped up quickly by your shoppers.<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

USA AUCTION DIRECTORY<br />

I’M sure that you have heard great stories about how someone snapped<br />

up a great deal at a local or national auction. How and where do people get<br />

the scoop on these auctions?<br />

THE USA Auction Directory will be your guide to auctions in every<br />

state in the USA and shows you how to sign up for free to be on the auction<br />

mailing lists.<br />

INCLUDED are all types of auctions including government, property,<br />

livestock, jewelry, autos and boats, businesses and tons or merchandise.<br />

The best part of this comprehensive directory is that you don’t have to<br />

buy anything further! Everything you need to be a successful auction buyer<br />

is included. The book is available in print or PDF format for just $39.95<br />

Page 12 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


ENTICE Your CUSTOMERS with a<br />

COMPLETE Bedroom Solution<br />

NEW with COOLING Technology<br />

PILLOWS - 25% of body weight is on the pillow,<br />

getting the right pillow<br />

with a new mattress will improve sleep<br />

SHEETS - 73% of customers<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

CARRYING A QUALITY BEDDING<br />

LINE IN YOUR STORE WILL:<br />

• Increase sales<br />

• Finalize more deals<br />

• Increase foot traffic<br />

• Increase customer base<br />

• Get more happy customers<br />

FULL LINE OF COMFORTERS<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

a mattress without a<br />

mattress protector<br />

Want More Info? Circle #21 on page 11 • www.Vendor411.com<br />

Call for your FREE Clara Clark catalog today!<br />

845.738.4832 845.533.4590<br />

www.claraclark.com<br />

cs@sanderscollection.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 13


RETAILING NEWS<br />

Macy’s Expanding Small Format Stores<br />

ICONIC retailer Macy’s is expanding its small-store format into the West and Northeast, looking to<br />

offer more convenient shopping, increase customer visits and add new shoppers.<br />

THE department store chain has already opened a location in Highland, Indiana, and plans to<br />

open small stores in Boston, Las Vegas and San Diego in coming weeks, bringing the total number<br />

of its small-format stores to 12. The new stores range in size from 30,000 to 50,000 square feet, roughly<br />

one-fifth the size of its regular department stores.<br />

MACY’S said the four new stores will bear the iconic name brand’s nameplate, but the other<br />

eight stores will still be called Market by Macy’s. The chain opened its first small-format store in 2020<br />

in the Dallas-Fort Worth area. Macy’s operates just over 500 stores under the namesake brand.<br />

NORDSTROM, Kohl’s, Macy’s upscale sister Bloomingdale’s, as well as big box stores like Target,<br />

have been expanding to small formats for several years. The trend gained real momentum after the<br />

pandemic shifted more shopping to the suburbs and away from cities.<br />

MACY’S smaller department stores are not in traditional malls but rather in strip centers anchored<br />

by discount stores. They offer a slimmed-down assortment of trendy and basic fashions, as well as<br />

beauty and fragrances, along with services that allow shoppers to pick up online orders at the store.<br />

MACY’S noted that these small stores opened more than one full fiscal year achieved positive<br />

comparable sales. The chain had been heavily discounting spring goods to make room for fresh fall<br />

and holiday merchandise amid customers’ cautious spending, but adjusted profits and sales for the<br />

fiscal second quarter. Overall, comparable sales – those from stores and digital channeled opened<br />

at least a year – were down 7.3% in the quarter.<br />

Radio Shack Owners Pledges Growth<br />

I made a joke last month at the end of Century 21 news and sarcastically asked when Radio<br />

Shack was coming back. Well, news just surfaced that Unicomer Group, who had acquired Radio<br />

Shack’s intellectual property and domains in about 70 countries, including the U.S., Canada, Europe<br />

and China. Unicomer has taken charge from Retail Ecommerce Ventures, which acquired Radio<br />

Shack’s IP back in 2020 and had toyed around with the platform for a potential cryptocurrency<br />

venture.<br />

ALL of this is very confusing. Does REV still have skin in the game with the original brand? We<br />

all know the story of this brand which was once a staple in consumer electronics with over 5000<br />

locations. Then Amazon came along and with all the changes in technology and products the<br />

company suffered and shut down.<br />

REV came along and added Radio Shack to its portfolio of other retailers including Pier 1,<br />

Modell’s Sporting Goods, Linens and Things, Stein Mart and Dress Barn. REV had not done much with<br />

Radio Shack before Unicomer came into the picture. Unicomer says that it plans to push forward<br />

with Radio Shack in the United States. They say that the acquisition will allow them to start another<br />

phase of growth and innovation in the shopping experience with the latest technology. The brand<br />

is still well known and operates physical locations outside of the United States. There have been no<br />

plans yet about whether or not they will open up stores in the U.S. but anything is possible during<br />

this new phase of the Shack!<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


COMPETITIVE<br />

CREDIT CARD<br />

P R O C E S S I N G<br />

• Retail Stores<br />

• E-Commerce<br />

• Restaurants<br />

• Non-Profits<br />

• International<br />

• Fast Service<br />

• Low Prices<br />

• All Equipment<br />

• Software<br />

• Quick Approvals<br />

OPENING A MERCHANT ACCOUNT IS EASY:<br />

FREE Application, Programming-No Set-Up Fees<br />

FULL Disclosure of All Fees & Terms<br />

LOWEST Prices for Equipment<br />

FAST Approval & Set-Up<br />

INCREASE YOUR SALES...<br />

DECREASE YOUR PROCESSING COSTS<br />

www.EXPMerchant.com<br />

Merchant Equipment Store is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York, and Wells Fargo Bank, N.A., Concord, CA.<br />

American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.<br />

Want More Info? Circle #68 RETAILERS on page 11 • www.Vendor411.com<br />

FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 15


Page 16 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 17


Treats a Myriad of Skin Conditions<br />

Want More Info? Circle #12 on page 11 • www.Vendor411.com<br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

CHECK OUT OUR NEW CLEARANCE SECTION!<br />

Want More Info? Circle #03 on page 11 • www.Vendor411.com<br />

Page 18<br />

OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


NYC’s Best Bling!<br />

CHAINS • PENDANTS • BRACELETS • WATCHES<br />

Famous<br />

Celebrity<br />

Clientele<br />

30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES<br />

www.BlingWholesaler.<br />

.BlingWholesaler.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 19


STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

Quantity<br />

Discounts<br />

Available<br />

www.StyleinFashion.com<br />

Want More Info? Circle #14 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

FULL COLLECTION OF DESIGNER TOP QUALITY<br />

CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

11691 Black/Purple<br />

Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

Jacket & Skirt Set<br />

5658-N • Black/Print<br />

Special Price $179.00<br />

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

LARGE PROFITS IN COFFEE!<br />

FANTASTIC HAWAIIAN COFFEE<br />

Flat Rate<br />

Shipping in<br />

USA<br />

Many Flavors<br />

All Size Bags<br />

Bean or Grind<br />

Page 20<br />

www.BeanWholesalers.com<br />

OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


STOCK UP YOUR STORE<br />

DIRECT FROM CHINA<br />

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.<br />

ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES<br />

HOME AND HOUSE • SECURITY • HEALTH & BEAUTY • WATCHES<br />

$<br />

22.73<br />

Professional Interview<br />

Condenser Video Shotgun<br />

Microphone with 3.5mm Audio<br />

Cable for DSLR & DV Camcorder<br />

As LOW As $ 15.96<br />

Portable 58mm<br />

Bluetooth POS Receipt<br />

Thermal Printer<br />

As LOW As<br />

$<br />

39.85<br />

PULUZ PHOTO<br />

STUDIO LIGHT<br />

BOX<br />

Portable 50 x 50 x<br />

50 cm Light Tent<br />

LED 5500K Mini<br />

60W Photography<br />

Studio Tent Kit<br />

with 6 Removable<br />

Backdrop<br />

Adjustable Head USB Rechargeable<br />

Battery Operated Cooling Desktop<br />

Fan, 2 Speeds (Pink)<br />

As LOW As $ 6.13<br />

Pone Genius Mini Handsfree Telephone,<br />

Size: 57 x 46 x 26mm<br />

As LOW As<br />

$<br />

3.60<br />

VR Box 2.0 Version Universal<br />

Virtual Reality 3D Video<br />

Glasses for 3.5 to<br />

6 inch Smartphones<br />

As LOW As $ 3.15<br />

HAWEEL 3 Layers with 11 US/<br />

EU/AU/UK Universal Outlets<br />

and 2 Ports 2.1A USB Smart<br />

Power Sockets, Charger,<br />

Overload Protector, US Plug<br />

As LOW As<br />

$<br />

8.33<br />

As LOW As<br />

$<br />

114.91<br />

360 Degrees Full-Band<br />

Scanning Car Speed<br />

Testing System Radar<br />

Laser Detector,<br />

Support English & Russian<br />

Voice Broadcast<br />

As LOW As $ 16.16<br />

Figerprint Lock<br />

Biometric Digital<br />

Lock for Office/Private<br />

Home Security,<br />

Support up to 120<br />

Fingerprint Memory<br />

& 1 Password<br />

A66 Non-contact Forehead<br />

Body Infrared Thermometer<br />

Temperature Range:<br />

32.0 Degree C~ 42. 9 Degree C<br />

$<br />

31.43<br />

HUION H420 Computer Input Device<br />

4.17 x 2.34 Inch 4000LPI<br />

Drawing Tablet Drawing<br />

Board with Pen<br />

As LOW As $ 19.48<br />

AMAZING PRICES!<br />

Portable Fully Automatic<br />

High Pressure Outdoor Car<br />

Washing Machine<br />

Vehicle Washing<br />

Tools, with Short<br />

Gun and 10m High<br />

Pressure Tube<br />

$<br />

55.95<br />

DOLAMEE D5 4K UHD Smart TV BOX with<br />

Remote Controller, Android 5.1 Rockchip RK3229<br />

Quad Core 1.5GHz,<br />

RAM: 1GB, ROM: 8GB,<br />

Support KODI, WiFi<br />

As LOW As $ 27.33<br />

Wireless Bluetooth Remote<br />

Controller/Mini Gamepad<br />

Controller/Music Player Controller<br />

for Android/iOS Cell Phone<br />

As LOW As $ 10.95<br />

0.26mm 9H 2.5D<br />

Tempered Glass<br />

Screen Film<br />

As LOW As $ 0.42<br />

WiFi Remote Control Smart<br />

Wall Switch Works with Amazon<br />

Alexa & Google Assistant<br />

As LOW As $ 17.89<br />

Mini Projector 3500ANSI LM LED<br />

1280x800 GA Multimedia Video Projector,<br />

Support HDMI/USB/<br />

VGA/AV/TV Interfaces<br />

As LOW As $ 139.93<br />

www.FindItChina.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 21


Page 22 OCTOBER <strong>2023</strong> | RETAILERS Want More FORUM Info? Circle MAGAZINE<br />

#9 on page 11 • www.Vendor411.com


OFFICIALLY<br />

LICENSED NFL PRODUCTS<br />

SPORTS LICENSED<br />

DSTRIBUTOR<br />

Want More Info? Circle #9 on page 11 • www.Vendor411.com<br />

JUMBO FAN-CHAIN<br />

NECKLACE<br />

I N S T O C K<br />

O R D E R N O W<br />

4 6 C O L O R C O M B I N A T I O N S<br />

(909)517-3795<br />

Want More Info? Circle #9 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 23


Why pay full wholesale? Get name brand and extreme<br />

value merchandise at far below wholesale prices.<br />

Safely source product in-person at our <strong>October</strong> Market.<br />

Register for Our <strong>October</strong> Market:<br />

REGISTER AT<br />

• Monday & Tuesday, <strong>October</strong> 23rd - 24th<br />

www.tmcexpo.com<br />

• Name brands & extreme value merchandise<br />

• America’s largest permanent collection of closeout specialists<br />

• Practically the entire closeout industry under one roof<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2023</strong><br />

LINEN & BEDDING HEADQUARTERS<br />

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Page 24 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 25


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Page 26 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 27


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Page 28 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 29


FORUM WORKSHOP<br />

forumworkshop<br />

Starting Your Own<br />

STARTING YOUR OWN<br />

BUSINESS<br />

Business<br />

SPREADING<br />

THE WEALTH<br />

Your most productive employees will expect to<br />

share in their own profitability. Nothing is more<br />

discouraging than when one good salesperson<br />

“makes up” for three mediocre ones, and<br />

knows it.<br />

If your company is doing well, but your star employee<br />

isnʼt getting his or her fair share, and<br />

knows it, you are courting disaster. That personʼs<br />

morale will sink, his productivity will decline,<br />

and he will start to look for opportunity<br />

elsewhere.<br />

How much salary is enough? As I said before,<br />

it depends on age and circumstances. It also<br />

depends on what the employees thinks he or<br />

she is “worth.” Corporate employees tend to be<br />

worth more than small business employees because<br />

national and international corporations<br />

make more money. (Iʼm talking about successful<br />

corporations, of course.)<br />

Page 30 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

What an employee is really worth is a percentage<br />

of the total profit that he or she generates<br />

for your business. At the minimum, anyone on<br />

your payroll should “sell” enough to pay his or<br />

her own salary. The good ones will pay their<br />

own salary and contribute to yours. The good<br />

ones expect to be rewarded for high performance.<br />

If you are carrying a lot of<br />

poor performers on your payroll,<br />

you wonʼt be able to hand out<br />

these rewards, because the profits<br />

your stars generate make up<br />

for those other folks.<br />

Donʼt tell your star salesperson<br />

that if he “wants to earn more,<br />

just sell more,” unless you, as the<br />

owner, are doing things to make<br />

this possible, and the economy is<br />

in good shape (people are buying<br />

what you have to sell). At some<br />

point he will sell all that is possible<br />

to sell in an eight-hour day.<br />

Unless you introduce a popular<br />

new product or raise your prices,<br />

your employee has peaked with your current inventory<br />

or product line.<br />

Be honest. Be honest with yourself first. Then<br />

youʼll be honest with your employees. The best<br />

ones are worth keeping. Put them on a regular<br />

salary that compensates them for their value to<br />

your company. If someone performs tasks other<br />

than selling, such as management functions,<br />

and these jobs take him/her off the sales floor,<br />

donʼt penalize this person for doing more by<br />

paying the same as your people who arenʼt<br />

managing.<br />

continued...


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 31


forumworkshop<br />

FORUM WORKSHOP<br />

Itʼs hard to know how<br />

much money the editor<br />

of a magazine is worth<br />

since there are no direct<br />

sales to measure.<br />

But if the content of the<br />

magazine enables the<br />

owner and sales force<br />

to sell advertising to<br />

support the publication,<br />

the editor (and art director<br />

and production<br />

assistant) are worth a percentage of the income<br />

the company generates. Lots of staff support<br />

jobs arenʼt directly related to sales. But if you<br />

had to do all the work your bookkeeper or secretary<br />

does, and you as the owner are the companyʼs<br />

primary salesperson, then you have to<br />

determine worth in another way: How much<br />

less could you sell if you had to do those jobs?<br />

And what would it cost you in management time<br />

that might cause you to be less effective if you<br />

had to do those jobs? And what would it cost<br />

you in management time that might cause you<br />

to be less effective if you had to do those jobs?<br />

Remember, when you started, you did everything.<br />

As your business can afford it, you hire<br />

help so you can spend your time more productively.<br />

These staff people become part of the<br />

overhead, like rent and utilities. Their presence<br />

enables you and your other salespeople to be<br />

more effective, which generates income and<br />

profits. These support people are “worth” a percentage<br />

of the total profitability of your company<br />

because they enable you to do things to generate<br />

income, rather than handle so many necessary,<br />

but not revenue-producing, chores.<br />

continued..<br />

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Page 32 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 33


FORUM WORKSHOP<br />

Limit Your Payroll<br />

Donʼt hire support personnel too soon. Again, if<br />

you are just starting, you have to be your own<br />

secretary and bookkeeper. You have to limit<br />

your payroll to the number of people who have<br />

skills that will let you run your business. You<br />

must be your own salesperson even if it isnʼt<br />

one of your skills, when you start. No one else<br />

will work as hard or as long to build your business<br />

as you (and possibly your family). You<br />

should do your own bookkeeping because if<br />

you hire someone too soon, you will lose touch<br />

with your business. You will be so busy trying to<br />

get clients that you wonʼt have time to look at<br />

the books; and since someone else will be<br />

doing them, you wonʼt understand the necessity<br />

of doing so. You have to do the books; you<br />

forumworkshop<br />

Page 34 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

must know how much money your business is<br />

generating every day. You must be in touch with<br />

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donʼt have decisions<br />

based<br />

on the assumption<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 35


FORUM WORKSHOP<br />

HIRE ONLY THE<br />

PEOPLE YOU NEED<br />

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forumworkshop<br />

When you start,<br />

hire only those<br />

people whose<br />

skills will enable<br />

you to keep your<br />

business in operation.<br />

Do as much<br />

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all of the managerial<br />

functions –<br />

record keeping,<br />

bill paying, capital<br />

expenditure decision-making.<br />

As the business prospers, you<br />

must reward those people who helped you<br />

launch your company. Donʼt hire more people<br />

because you donʼt want to do your own bookkeeping.<br />

You need to put that money into the<br />

paychecks of the people who got you where<br />

you are, because when they started with you<br />

they took a big risk, and they probably accepted<br />

a salary that was a lot less than they are<br />

“worth.” The risk they took was that you might<br />

fail. They need monetary evidence that you are<br />

not failing. They need regular raises as your<br />

profitability increases. They have become<br />

highly skilled since you hired them. They are<br />

part of the reason that you have stayed in business<br />

this long. That means they are of value,<br />

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Page 36<br />

OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


GROW YOUR SILVER JEWELRY BUSINESS<br />

by Leveraging The Manufacturing Capabilities of Guang Dong China<br />

Fashion Geometry Round 925<br />

Sterling Silver Hoop Earrings<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 37


FORUM WORKSHOP<br />

Bonuses are nice, but donʼt get salary and<br />

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counted on, the other is a once in a while treat.<br />

If you give symphony tickets to someone as a<br />

bonus, it is possible that someone other than<br />

your employee benefited from them.<br />

RAISES<br />

How do you determine raises? Again, it depends<br />

on how profitable your company is. The<br />

people who participate in a companyʼs growth<br />

should share in that growth in proportion to their<br />

contribution. The people who participate in a<br />

companyʼs growth should share in that growth<br />

in proportion to their contribution. If you donʼt<br />

pay them what they are worth, or canʼt, they will<br />

leave. Thatʼs okay, too. But you will have to<br />

forumworkshop<br />

start over and hire someone new. New people<br />

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Page 38<br />

OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 39


FORUM WORKSHOP<br />

Are you doing business on trade? Have you<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 41


FORUM WORKSHOP<br />

If you hire someone to do the chore, make certain<br />

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forumworkshop<br />

Page 42 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

job you need done, find another bookkeeper.<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 43


FORUM WORKSHOP<br />

CAPITAL<br />

The “experts” will tell you that the reason the<br />

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if it is not abused.<br />

forumworkshop<br />

Page 44 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

DETERMINING YOUR<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 45


FORUM WORKSHOP<br />

As a new business, youʼll need “working capital”<br />

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Page 46 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 47


forumworkshop<br />

FORUM WORKSHOP<br />

THE FORMULA<br />

When you start, you are going to have to take<br />

an educated guess about how much money<br />

you will need. Hereʼs my basic formula:<br />

• Money I need to live on<br />

• Payroll<br />

• Social Security & Unemployment Tax<br />

• Supplies for production/Inventory costs<br />

• Office supplies<br />

• Fees, dues, professional publications or<br />

memberships that relate to doing business<br />

or promoting the business<br />

• Insurance for the company (liability)<br />

• Insurance for the employees & myself<br />

(health, dental, life)<br />

• Annual tax-preparation fee for CPA<br />

• Production equipment<br />

• Office furniture<br />

• Rent & utilities<br />

• Phone<br />

• Advertising<br />

continued..<br />

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Page 48 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 49


forumworkshop<br />

FORUM WORKSHOP<br />

Hereʼs how to determine the numbers:<br />

As I have said before, many people start businesses<br />

based on their professional (or hobbyist)<br />

experience. This is the first place you need<br />

to look for numbers. If you have worked as a<br />

manager, you have certainly had access to figures.<br />

You know what things cost. Write this information<br />

down. If you are a hobbyist, your<br />

numbers will be high because you have not<br />

bought in quantity. Call the people you have<br />

bought supplies from and ask what prices they<br />

would charge for bulk purchases, say a hundred<br />

or more. If you have no background in<br />

what you plan to sell, youʼll have to make a lot<br />

of telephone calls to potential suppliers.<br />

While youʼre asking about prices, also ask<br />

about terms. Will you have to pay cash or make<br />

payments over time? But to determine how<br />

much capital you will need, assume youʼll pay<br />

cash on delivery. Itʼs best to calculate your<br />

money needs on a worst-case scenario – what<br />

if no one buys what you have to sell? What will<br />

it cost to open your doors for business?<br />

continued..<br />

Vivaldo 35 x 10W<br />

Ceiling Light<br />

w/GoldPlated Finish<br />

and Clear<br />

Crystal Spheres<br />

RETAIL: $8,055.00<br />

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Eglo Lighting 89572A<br />

1-light Maronello wall in<br />

Aluminum finish<br />

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$<br />

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Page 50 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 51


FORUM WORKSHOP<br />

Money I Need to Live On<br />

forumworkshop<br />

If you have savings, or a working spouse who<br />

can support you both, put zero here. Take nothing<br />

out of your business until it can afford to pay<br />

you, and youʼll have an advantage over people<br />

who are trying to make a living right away by<br />

going into business for themselves. Youʼll give<br />

your business a little breathing room. Investing<br />

in a business doesnʼt always have to be in<br />

money or<br />

p e r s o n a l<br />

assets (like<br />

your home<br />

c o m p u t e r<br />

or desk).<br />

You can invest<br />

your<br />

time. If you have to earn a living right away, figure<br />

out how much you need just to get by. If you<br />

are turning an avocation (part-time income-producing<br />

hobby or profession) into a full-time<br />

business, you will know how much you can expect<br />

to earn based on the businessʼs track<br />

record. Still, if you plan to rent a storefront, you<br />

will also have new expenses. The principle of<br />

paying yourself what the business can afford to<br />

pay still applies.<br />

PAYROLL<br />

When you start, you should use primarily your<br />

own time to produce and/or sell your products.<br />

Hire only those people who have skills you<br />

donʼt have that will enable you to start a business.<br />

Pay market rates – the least you can for<br />

qualified people.<br />

continued..<br />

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Page 52 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 53


forumworkshop<br />

FORUM WORKSHOP<br />

Social Security &<br />

Unemployment Tax<br />

Supplies for Production<br />

& Inventory Costs<br />

Employers like to ignore this to their detriment.<br />

These figures will be a percentage of your payroll.<br />

If you miss a payment, the government can<br />

close you down. Donʼt get taxes confused with<br />

working capital; keep it in the bank, along with<br />

the sales<br />

taxes you<br />

c o l l e c t ,<br />

so you<br />

can pay it<br />

w h e n<br />

due.<br />

Page 54 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Find out what supplies you will have to buy,<br />

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service or manufacturing business. For retail,<br />

determine how much inventory you need in<br />

your store to attract customers. This is a good<br />

time to see what the competition is doing, or<br />

use your professional knowledge, to estimate<br />

how much is enough. Talk to suppliers. If they<br />

think you are a potential customer, youʼll be surprised<br />

how much information they have about<br />

how much of what you will need to get started.<br />

They want your business and they want you to<br />

succeed. If you do, theyʼll have a new steady<br />

customer.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 55


FORUM WORKSHOP<br />

OFFICE SUPPLIES<br />

The needs are basic. To start,<br />

youʼll probably need a few<br />

desks and file cabinets,<br />

paper, pens, staplers, and<br />

such. Do you need a photocopy<br />

machine? Wait until your monthly bill at<br />

the photocopy store is so high that it would be<br />

cheaper to own your own. Also, donʼt generate<br />

paperwork for the file cabinets. Be frugal when<br />

you start. If you can tell someone to do something<br />

in person, and watch her write it down,<br />

donʼt be so quick to copy an office memo that<br />

contains the same information. Donʼt let paper<br />

replace your weekly staff meeting. Itʼs easier<br />

but costs more and produces less.<br />

forumworkshop<br />

Fees, Dues,<br />

Professional Publications<br />

or Memberships<br />

Lots of salespeople are going to flock to your<br />

door to sell you trade magazines and professional<br />

memberships. Which ones do you really<br />

n e e d ?<br />

The ones<br />

that you<br />

are going<br />

to read.<br />

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M<br />

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continued..<br />

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Page 56 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 57


forumworkshop<br />

FORUM WORKSHOP<br />

Donʼt buy stuff for the table; only for your education.<br />

Memberships in professional organizations<br />

are only worthwhile if you can promote<br />

your business as a result. If itʼs just for the resume,<br />

forget it. If it will attract customers or generate<br />

business, consider it part of your<br />

advertising and promotion budget. For example,<br />

the Salt Lake Area Chamber of Commerce<br />

offers a monthly after-hours social, which enables<br />

business people to meet, greet, and exc<br />

h a n g e<br />

business cards.<br />

If your business<br />

is the type of<br />

business that<br />

could benefit<br />

from this activity,<br />

and you<br />

have the time to<br />

Page 58 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

go to all these social functions, then join. Donʼt<br />

do it just for the free food or for a plaque on<br />

your wall. Ask people who are members of various<br />

associations about their experiences.<br />

INSURANCE<br />

Call an insurance agent and find out what youʼll<br />

need to insure your office equipment and furniture,<br />

and insure you against liability (should<br />

someone, for example, slip on the sidewalk in<br />

front of your store). Also, find out about health<br />

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out with fewer than ten employees, this is going<br />

to be outrageously expensive and hard to get.<br />

Can you do without?<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 59


FORUM WORKSHOP<br />

If you and your employees are covered by a<br />

spouseʼs plan, yes. But if you and your employees<br />

are single, or not covered, itʼs going to<br />

cause problems. Itʼs one of those minimum<br />

benefits that good people shop for when they<br />

are looking for employment. You might be able<br />

to join an association and qualify for group<br />

rates. Ask your agent.<br />

Tax Preparation Fee<br />

Certified Public Accountants (CPAs) provide<br />

professional advice for the new business that<br />

is operating ethically. Lawyers solve problems.<br />

If you want to avoid a lot of problems, hire a<br />

CPA right away. Have him or her set up your<br />

accounting system, which can be as simple as<br />

categories on a green ledger sheet. For a fixed<br />

fee, your CPA should agree to provide tax<br />

forumworkshop<br />

Page 60 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

forms and reports,<br />

as required,<br />

for the<br />

IRS and the<br />

state; and notify<br />

you when<br />

and how much<br />

tax you owe for<br />

quarterly payments,<br />

Social<br />

Security, and<br />

unemployment<br />

insurance payments. You should do the rest of<br />

your information collection and analysis yourself<br />

at first. As your company grows, you might<br />

consider using other professional accounting<br />

services, like bookkeeping on a time-share<br />

computer system to generate reports and<br />

analysis.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 61


forumworkshop<br />

FORUM WORKSHOP<br />

Donʼt try to do without a CPA unless you are<br />

one or have a strong background in accounting<br />

(or the law). Itʼs easy to forget tax time when<br />

you are running a new company. If you get better<br />

at figuring out these forms and are good at<br />

remembering when to pay, then do it yourself<br />

and fire your accountant.<br />

Production Equipment<br />

Iʼve separated<br />

this from office<br />

equipment to<br />

distinguish the<br />

essential from<br />

the optional.<br />

“Production<br />

e q u i p m e n t ”<br />

refers to machinery<br />

or tools youʼll need in order to run your<br />

business or produce your product. A baker<br />

needs an oven and a refrigerator, a typesetter<br />

needs a computer; a retail store needs a cash<br />

register. This doesnʼt imply newness or stateof-the-art,<br />

necessarily – just what you need to<br />

stay competitive in the industry. A publishing<br />

company does not have to have a computer or<br />

a printer. This work can be subcontracted. But<br />

you should analyze the cost of doing so versus<br />

the cost of having your own equipment. Select<br />

whichever is less or will produce a higher return.<br />

YOUʼLL HAVE TO REEVALUATE YOUR<br />

NEEDS OVER TIME. YOU MIGHT WANT<br />

TO ADD PRODUCTION EQUIPMENT TO<br />

YOUR BUSINESS GRADUALLY.<br />

continued..<br />

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Page 62 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 63


forumworkshop<br />

FORUM WORKSHOP<br />

In my typesetting business, I subcontracted<br />

photocopies until I had a high enough demand<br />

to justify purchasing my own equipment and<br />

supplies. I also bought a used camera, which I<br />

had to hand-crank to set the enlargements and<br />

reductions. Push-button, motorized machines<br />

were available, but I couldnʼt see any revenueproducing<br />

benefit.<br />

If you do too much too soon, youʼll end up in<br />

too much debt. How will you know? You canʼt<br />

always; you have to make an educated guess.<br />

OFFICE FURNITURE<br />

These things have nothing to do with making or<br />

selling a product or service. An old door across<br />

two saw horses will serve as a desk. My first office<br />

chair was a straight-backed wooden thing,<br />

and I sat on a phone book for three years. I<br />

used profits to buy a cushiony swivel chair. My<br />

furniture was hand-built by a friend of my partner.<br />

Most of my file cabinets and supply shelves<br />

were garage-sale finds. As I earned profits, I replaced<br />

only what needed replacing. I didnʼt<br />

think sitting on the phone book was reasonable,<br />

but garage-sale cabinets still held my paper<br />

and pencils just fine. I used profits to buy new<br />

s o f t w a r e<br />

which could<br />

g e n e r a t e<br />

more income,<br />

not just hold<br />

supplies.<br />

continued..<br />

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Page 64 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 65


FORUM WORKSHOP<br />

Consider this: What if you fail? How much stuff<br />

do you need to make your business work?<br />

What other stuff is for your creature comfort or<br />

just for show? And is anyone looking? Your<br />

front office may command matching furniture,<br />

so customers donʼt get the impression yours is<br />

a fly-by-night operation. But the back shop<br />

could do with less. Spend most of your start-up<br />

capital on things that will generate income; very<br />

little on things for show. You donʼt need expensive<br />

wallpaper, or $50 ferns hanging from the<br />

ceiling. Bring things from home to decorate<br />

your office. If the display is an integral part of<br />

making the sale, like Guyʼs The Ringmaker, fine<br />

walnut cabinets may be appropriate. But oak<br />

cabinets stained to look like walnut will have the<br />

same impact on the customerʼs perception of<br />

your merchandise. If you can make deliveries<br />

in your old truck, donʼt rush right out to buy the<br />

forumworkshop<br />

latest model delivery van. Use your excess<br />

profits for that at some future time. On the other<br />

hand, donʼt be so cheap that your employees<br />

get discouraged. A broken chair can cause<br />

back problems; poor lighting, eye strain. Be realistic.<br />

RENT & UTILITIES<br />

Determine how much space youʼll need and<br />

what location will give your business a chance<br />

to succeed.<br />

continued..<br />

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Page 66 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 67


FORUM WORKSHOP<br />

The cute storefront on a side street near the<br />

major shopping center downtown may offer<br />

cheap rent. But the mall sells high foot traffic.<br />

Ask yourself: Is what Iʼm selling so unusual or<br />

so needed that people will seek me out no matter<br />

where I locate;<br />

or am I offering a<br />

product or service<br />

similar to (though<br />

better than) the others<br />

so that high exposure<br />

will be of<br />

greater value? Walk<br />

through the shopping<br />

malls and look<br />

at what is there:<br />

clothing, shoes,<br />

jewelry, and lots of<br />

food. Why are they<br />

forumworkshop<br />

all there? Because thatʼs how the public has<br />

learned to shop for those items. They want to<br />

look at what every store has to offer, then select<br />

their favorite, or the best buy. Consider the<br />

businesses on Main Street or in neighborhood<br />

strip malls and storefronts. Some have been<br />

there since Main Street was built; theyʼve employed<br />

three generations and own the building.<br />

Overhead is now zero, customers are regular,<br />

and they are dedicated to downtownʼs Main<br />

Street. They donʼt count.<br />

Look at the others: photocopy shops, one-of-akind<br />

gift and specialty clothing stores, and more<br />

food places. Consider how a Main Street location,<br />

a block or two away from the cityʼs two<br />

shopping malls housing some 200 stores,<br />

works for these businesses.<br />

continued..<br />

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JewelClearance.com<br />

Page 68 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 69


forumworkshop<br />

FORUM WORKSHOP<br />

Well, people in offices need to eat. So itʼs likely<br />

that theyʼll go to the closest restaurant for those<br />

thirty minute to an hour breaks. Photocopy<br />

shops service offices,<br />

too. They<br />

locate near office<br />

buildings and towers;<br />

customers<br />

are attracted by<br />

proximity. Specialty<br />

shops sell<br />

such unusual<br />

merchandise that people will seek them out<br />

wherever they are. “Unusual” can mean quality,<br />

product, or even price. Thatʼs why discount<br />

shopping warehouses have become so popular<br />

in the west. They offer members a huge variety<br />

of goods, at low prices, with lots of free parking,<br />

and they require a commute of some distance.<br />

Which category does your business fit?<br />

What is the competition doing? Where do<br />

you need to locate to be competitive?<br />

Cheapest isnʼt always best. Look around, then<br />

call landlords or leasing agents and talk with<br />

them. Ask not only about rental prices, but also<br />

what your landlord will do, if anything, to attract<br />

people to the location. On Main Street, Salt<br />

Lake City, promotions are sponsored by a merchantʼs<br />

tax, which pays for an organization<br />

called the Central Business Improvement District<br />

(CBID). This group puts colorful banners<br />

on the lamp posts and helps sponsor parades<br />

and downtown events. The Chamber of Commerce<br />

and Downtown Retail Merchants Association<br />

are supported by membersʼ dues. They<br />

also sponsor downtown promotions, like sidewalks<br />

sales and social functions.<br />

continued..<br />

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Page 70 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 71


FORUM WORKSHOP<br />

In many malls you pay dues to a Tenant Association<br />

as part of your lease requirement. Mall<br />

management (a marketing director) uses this<br />

money to attract the public to the mall. Find out<br />

what activities your potential marketing director<br />

has planned for the upcoming year and find out<br />

what type of people patronize that mall. Mall<br />

managers conduct lots of surveys and compile<br />

lots of statistics. They know who shops in their<br />

mall, where they come from, what they shop<br />

for. Ask as many questions as you need to, to<br />

help you decide wether to locate in the mall.<br />

They want you, and the more you sound like<br />

you have done your homework and are, therefore,<br />

going to be running a viable business, the<br />

more a mall manager will be willing to work with<br />

you. Negotiate – donʼt be too quick to decide.<br />

Spontaneity should be reserved for vacations,<br />

not business decisions. You have to decide if<br />

forumworkshop<br />

your income projections justify the higher rent<br />

that a mall location calls for.<br />

PHONE<br />

Call the phone company. A business phone will<br />

cost a lot more than a home phone. If you need<br />

more than one line because you have a sales<br />

force, contact some private phone equipment<br />

companies and get bids on installing a phone<br />

system. Find one<br />

that can accommodate<br />

additional lines<br />

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Page 72 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Lenovo ThinkPad<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 73


FORUM WORKSHOP<br />

ADVERTISING<br />

Again, you have to spend money to produce future<br />

revenue and it is hard to know how much<br />

is enough. So set a budget – either a fixed<br />

amount or a percentage of projected/actual<br />

sales as discussed previously.<br />

Thatʼs my list. You can add to it if you have<br />

other “necessities.” If you have monthly figures,<br />

multiply them by twelve. Thatʼs the minimum<br />

youʼll need to start a business. If, after the first<br />

year in business, you arenʼt generating enough<br />

income to pay these bills, something is seriously<br />

wrong. The first place to look is at your<br />

salary. Are you taking more money home than<br />

the business can afford to pay you? Now that<br />

you have a yearʼs worth of actual figures,<br />

forumworkshop<br />

reevaluate. How close were your estimates to<br />

your actual costs of doing business? They<br />

should be very close. If not, which projections<br />

were inaccurate and what can you change to<br />

try to make the business more profitable?<br />

continued..<br />

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Page 74 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


BODYCANDY<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 75


FORUM WORKSHOP<br />

ONE LAST STORY<br />

Essence Perfumeryʼs founder, Herb Davis,<br />

spent a great deal of time and money to determine<br />

how to make and market his product –<br />

copies of designer perfumes. His first retail outlet<br />

was a kiosk in a downtown mall. Later, the<br />

company opened a storefront location in a suburban<br />

mall. For all that time and effort, the kiosk<br />

closed about two years later. After an initial<br />

splash of advertising and publicity, the company<br />

retreated into invisibility.<br />

No matter how careful you are, how much research<br />

you do, there is no absolute way to determine<br />

what the public will buy or how much<br />

they will pay for it. So the final question you<br />

should ask yourself is: Would you buy what you<br />

forumworkshop<br />

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Page 76 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


Fine Jewelry at Incredible Prices<br />

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SERVICE<br />

OCTOBER <strong>2023</strong> Page 77


FORUM WORKSHOP<br />

Collection starts with the sale. <strong>Retailers</strong> collect<br />

all the money when they part with their goods<br />

unless they have a layaway system, in which<br />

case they collect partial payment to hold the<br />

goods and all the money when the customer receives<br />

the goods.<br />

forumworkshop<br />

Some large<br />

retail businesses,<br />

like<br />

car dealers<br />

or furniture<br />

stores, have<br />

in-house financing<br />

or<br />

credit plans.<br />

But this type<br />

of financing<br />

system is actually<br />

a business in itself. For a small start-up<br />

business it makes no sense to be in the “banking”<br />

business if your capital is limited.<br />

Collection requires more effort for service-type<br />

businesses (and suppliers or wholesalers). As<br />

in my typesetting, Fredʼs printing, and Ednaʼs<br />

publishing businesses, products were “custom<br />

made” and typically paid for upon completion<br />

and delivery.<br />

Don’t Give Credit Unless<br />

You Know You’ll Be Paid<br />

THE RULE FOR RETAILERS IS:<br />

DONʼT LET IT OUT OF THE STORE<br />

UNTIL IT IS PAID FOR.<br />

continued in next issue ...<br />

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Page 78 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 79


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 81


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Page 82 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 83


The Complete Guide to Making Money at Auctions!<br />

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Page 84 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 85


WE HAVE BUYERS!<br />

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Page 86 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 87


Trade<br />

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />

Page 88 88<br />

Page 88 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

<strong>Retailers</strong> <strong>Forum</strong><br />

SoloMayoreo<br />

“I Can Get<br />

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www.bizbooks.org


Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

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Order No. GG Gift Guide $39.95<br />

Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

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Sourcing For Jewelry<br />

Makers Directory<br />

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Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

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Order No. 121 $150.00<br />

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1-800-635-7654 Business Directories<br />

Page 89<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 89


LEGAL<br />

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Page 90 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE Page 90


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

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Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 91<br />

Directory of Brand Name Apparel<br />

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Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

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Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 91


USA Closeout Directory<br />

Now, more than ever, it is essential for the success of your merchandising business to<br />

buy goods at the lowest prices possible. Our bestselling<br />

USA Closeout Directo-ry shows you how<br />

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Order No. 4 -<br />

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The most complete directory of<br />

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a s<br />

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Directory of Smoke Shops<br />

Our EXCEL Directory contains over 7,000<br />

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DIRECTORY INCLUDES:<br />

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The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000<br />

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Order No. SGREP-B Printed Book $359.00<br />

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1-800-635-7654<br />

Page 92<br />

Page 92 OCTOBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories


Imagine<br />

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Business Directories<br />

Hobby & Craft<br />

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www.bizbooks.org<br />

RETAILERS<br />

Page 93<br />

FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 93


FORUM PUBLISHING CO.<br />

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Order Online<br />

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Books and Cassette programs are<br />

sold as information only and are<br />

guaranteed as represented in this<br />

catalog. All items in this catalog<br />

are sold on a non-refundable basis.<br />

NAME _________________________________________________________________________________________________<br />

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CITY_______________________________________________________________STATE<br />

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What Books Would You Like?<br />

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SHIPPING<br />

CHARGES<br />

ALL ORDERS ADD $7.00 1st BOOK<br />

$4.00 EA. ADD’L BOOK<br />

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />

$ 8.00 EACH ADDITIONAL<br />

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />

Payment Information Goes Here<br />

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$11.00 1st BOOK • $8.00 EACH ADD’L<br />

OUTSIDE OF USA:<br />

ORDERS CAN BE SHIPPED USING YOUR<br />

FEDEX OR UPS ACCOUNT NUMBER ONLY<br />

SUBTOTAL<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2023</strong> Page 95


OCTOBER <strong>2023</strong><br />

FORUM PUBLISHING COMPANY<br />

383 East Main St., Centerport, NY 11721<br />

Bodycon Dress Women Velour<br />

Short Sleeve Round Neck<br />

$ 4.99<br />

Your Fashion<br />

Headquarters<br />

for Men & Women<br />

We specialize in independent online and brick-and-mortar retailers.<br />

Join UIN/Milanoo - Solid and reliable source for newest fashion merchandise.<br />

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100’s of Items Under<br />

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Women Bodycon Dress Yellow Straps Neck Lace<br />

Up Irregular Sleeveless Pencil Wrap Dress<br />

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Women Bodycon Dress High Collar<br />

Long Sleeves Black Stretch Short Dress<br />

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Faux Fur Coats For Women Long<br />

Sleeves Casual Stretch Jewel Neck<br />

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Women Hoodie Blue Jewel Neck Long Sleeves<br />

Tie Dye Polyester Hooded Sweatshirt<br />

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Hoodie For Woman Light Gray Long Sleeves<br />

Leopard Print Polyester Hooded<br />

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Men’s T-shirts Jewel Neck<br />

Printed Short Sleeves<br />

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Men’s Trousers Casual Natural<br />

Waist Straight Cargo Pant<br />

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Casual Turndown Collar<br />

Men’s Shirt<br />

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Jacket For Men<br />

Polyester Handsome<br />

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Men Blazer Casual<br />

Color Block Spring Jacket<br />

Turndown Collar Long Sleeve Short Jacket<br />

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Men’s Sweaters<br />

Men’s Pullover Knitwear<br />

High Collar Winter Deep Apricot<br />

$ 19.99

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