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Retailers Forum Magazine - March 2024

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 43 NO. 11<br />

MARCH <strong>2024</strong><br />

Wholesale<br />

Merchandise<br />

for <strong>Retailers</strong> & Online Sellers<br />

Connecting Wholesalers and <strong>Retailers</strong> Since Since 1981 1981


YOUR WHOLESALE PARTY HEADQUARTERS<br />

Gifts<br />

Toys<br />

PLUSH ANIMALS<br />

BALLOONS<br />

Mylar<br />

Balloons<br />

from<br />

39¢<br />

Also<br />

Jumbo<br />

Number<br />

Mylars<br />

$1.39<br />

GREETING<br />

CARDS<br />

from 15¢<br />

www.Harnelinc.com • 847-325-5231<br />

Want More Info? Circle #02 on page 11 • www.Vendor411.com<br />

Page 2 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


Want More Info? Circle #08 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 3


BRINGS<br />

BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC<br />

The leading wholesaler and supplier brands<br />

will come together at ASD Marketweek,<br />

<strong>March</strong> 10th - <strong>March</strong> 14th, <strong>2024</strong> in a distinct trade<br />

show experience for thousands of exhibitors in<br />

the style and beauty, jewelry, gift, toy, and value<br />

categories.<br />

The ASD shows provide a unique environment<br />

where buyers and sellers come together to do<br />

business. By having the entire show under one roof<br />

at the Convention Center it makes it convenient<br />

for attending buyers to cover more exhibits and<br />

spend more time with the exhibitors to make their<br />

purchases. The show continues to evolve and<br />

improve by separating product categories such as<br />

gift, toy, fashion and general merchandise making<br />

it easier than ever for buyers to pinpoint specific<br />

areas to see the products they are interested in.<br />

In addition, the show will offer seminars on topics of<br />

interest to the current retail environment including<br />

social media, search engine strategies, e-commerce<br />

and global sales strategies. All seminars will take<br />

place on site at the Las Vegas Convention Center.<br />

For over 63 years, ASD Marketweek has been serving<br />

the unique community of buyers and sellers in the<br />

wholesale and mass retail arenas. The show will take<br />

place from <strong>March</strong> 10th - <strong>March</strong> 14th, <strong>2024</strong> at the<br />

Las Vegas Convention Center and is expected to<br />

draw over 45,000 buyers including large chain<br />

retail stores, independent retailers, online retailers,<br />

distributors, boutique franchisers, mall carts and<br />

kiosks. The show offers the most comprehensive<br />

selection of general merchandise under one roof<br />

in the country.<br />

<strong>Forum</strong> Publishing Company will celebrate its 43 rd Anniversary in May and has been a proud Media Sponsor of the<br />

ASD Marketweek since 1981. We welcome all exhibitors and attendees to the show and look forward to seeing you there!<br />

Page 4 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


WHOLESALE<br />

Costume Club<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

• Kits<br />

• E-Cig Ba teries<br />

5mL Bo tle<br />

Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigare tes + 1 USB<br />

Charger $10.50<br />

1 0’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

• E-Liquids<br />

• E-Cig A ce sories<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the<br />

country’s leading merchandise wholesalers. The advertisers<br />

herein sell strictly wholesale and require that you purchase with<br />

the intent of reselling through retail channels.<br />

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

Every Day’s A Treat!<br />

See our ad on page 28<br />

www.USACostumers.com<br />

Light Up WithoUt<br />

Lighting Up!<br />

LOGIC WHOLESALE<br />

see our ad on page 37<br />

Start.<br />

Electronic<br />

Cigarettes<br />

Full Service Wholesaler • We Ship Worldwide<br />

Grow.<br />

Repair.<br />

Our specialty is helping sma l and<br />

mid-sized busine ses achieve su ce s.<br />

Contact us for fr e consultation.<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

Always Be<br />

Fashionable<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 63<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 18<br />

INDEX<br />

ADVERTISERS INDEX<br />

AUGUST 2022<br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 27<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

FIND THE FINDS<br />

Northport, NY<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 35<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS. ..... 51<br />

CAPSMITH ............. 20-21<br />

CLOTHINGWARE ........... 71<br />

DD BULK ................... 60<br />

FASHIONABLE<br />

FASHIONABLE SALES. ....... 63<br />

WATCHES<br />

SNEAKY SAVINGS ON SNEAKERS<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

FLIRTY WHOLESALE ........ 24<br />

KARMA CIRCLE. ............ 03<br />

SCARF WAREHOUSE ........ 84<br />

For Men & Women<br />

See Our Ad On PAge 59<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

SKMEI 9178<br />

Creativity Sku l<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

$13.99<br />

STYLISH PLUS .............. 45<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 61<br />

LINKS<br />

SKMEI 123 Fashion<br />

Casual Sport Watch<br />

W/ Stainle s Steel Strap<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

$15.99<br />

UNIVERSE WHOLESALE. ..... 47<br />

USACOSTUMERS.COM ...... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 34<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 57<br />

DOBA DROPSHIP ........... 15<br />

EVERYTHING CLOSEOUTS ... 70<br />

EZ DROPSHIP. .............. 68<br />

FIND IT ASIA. ............... 86<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

MEGA UBID ................ 74<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 80<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 89<br />

HIDDEN WEALTH ........... 82<br />

TRADE PUBLICATIONS ...90-96<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ .............. 29<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

WHOLE-CELL .............. 73<br />

$15.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

COMPUTERS<br />

REFURB SHOPS ............. 32<br />

CONSUMER ELECT.<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

FIND IT CHINA .............. 65<br />

$15.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

www.TimeWholesalers.com<br />

We make it easy to find products and suppliers<br />

without having to flip through entire magazine<br />

1. Check the INDEX on Pages 6 & 7.<br />

2. Find the Product Category and View the Various Companies.<br />

3. CLICK on the Company you’re interested in and their Ad Page<br />

will Open Immediately.<br />

Found an ad that Interests you and want to know more?<br />

1. CLICK on the website in the ad and you will open the<br />

company’s website.<br />

2. CLICK on an email in the ad and you can send a message<br />

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />

JUST CLICK ON THEM!<br />

RESPONDER<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

Many companies are enrolled in our Reader Response<br />

Program (Page 11). You can contact multiple<br />

companies with 1-CLICK!<br />

1. Find the Reader Response Banner in an Ad.<br />

2. CLICK on the banner and it will open up an Inquiry Form.<br />

3. Select Companies you want FREE CATALOGS and Info from.<br />

4. You can also access this FREE Program on Page 11<br />

or www.Vendor411.com directly.<br />

FORUM PUBLISHING COMPANY<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

383 East Main Street, Centerport, NY 11721<br />

FAX: 631-754-0630<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

RETAILERS FORUM MAGAZINE Email: <strong>Forum</strong>Publishing@gmail.com<br />

| MARCH <strong>2024</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

RS with a<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

100’S IN STOCK<br />

Costume Club<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Solution<br />

www.USACostumers<br />

See NEW our USACostumers.com<br />

with ad on COOLING page Technology 26<br />

Light Up Without<br />

Lighting Up!<br />

LLOWS - 25% of body weight is on the pillow,<br />

getting Full the Service right Wholesaler pillow • We Ship Worldwide<br />

• LOGIC Disposables • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

with a new mattress<br />

• Atomizers<br />

will<br />

• E-Cig<br />

improve<br />

Batteries •<br />

sleep<br />

E-Cig Accessories<br />

see our ad on page 73<br />

OMFORTERS<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

Electronic<br />

Cigarettes<br />

Clara Clark Collection<br />

Sales<br />

in<br />

Slumber<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 39<br />

SMALL<br />

BUSINESS a mattress without a<br />

mattress protector<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 64<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

see our ad on Page 23<br />

We Dropship - Distributors WanteD • Scroll website bottom - Click on WHoLESALE<br />

SNEAKY<br />

SHEETS<br />

SAVINGS<br />

- 73%<br />

ON<br />

of customers<br />

SNEAKERS<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

See Our Ad on Pg 37<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

ark catalog today!<br />

Congratulations to<br />

845.533.4590<br />

AYLA’S FIFTH<br />

Centerport, NY<br />

cs@sanderscollection.com<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

MARCH <strong>2024</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE. ........ 53<br />

BOUTIQUE CLOSEOUTS ...... 57<br />

CAPSMITH. ................. 41<br />

CLOTHINGWARE ............ 47<br />

DD BULK ................... 54<br />

FASHIONABLE SALES. ....... 89<br />

FLIRTY WHOLESALE ......... 66<br />

HEAVENLY SUITS ............ 18<br />

SCARF WAREHOUSE. ........ 86<br />

STYLE IN FASHION .......... 18<br />

STYLISH PLUS .............. 77<br />

T SHIRT REP ................ 93<br />

UIN DEALS ................. 81<br />

USACOSTUMERS.COM ....... 26<br />

ASSORTED ITEMS<br />

AUCTION FINDER. ........... 38<br />

CLOSEOUTS FOR SALE ...... 83<br />

DINO DROPSHIP. ............ 55<br />

DOBA DROPSHIP ............ 91<br />

EVERYTHING CLOSEOUTS. ... 72<br />

EZ DROPSHIP ............... 46<br />

FIND IT ASIA ................ 90<br />

HARNEL INC. ............... 02<br />

HEAVENLY WHOLESALE. ..... 36<br />

MEGA UBID ................. 44<br />

NEXDEAL .................. 15<br />

RAMSONS IMPORTS ......... 19<br />

STAIN IMAGING ............. 27<br />

SWEET WHOLESALERS ...... 96<br />

TOP TEN WHOLESALE ....... 85<br />

BOOKS<br />

AUCTION BOOK ............. 94<br />

BUYERS CONTACTS ......... 99<br />

CLOSEOUT DIRECTORY ...... 88<br />

HIDDEN WEALTH ............ 84<br />

TRADE PUBLICATIONS ... 100-106<br />

CANDY<br />

SWEET WHOLESALERS ............ 96<br />

CELLULAR<br />

CELLCITY.BIZ ............... 71<br />

WHOLE-CELL ..... BACK COVER<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 18<br />

COMPUTERS<br />

REFURB SHOPS. ............ 80<br />

CONSUMER ELECT.<br />

FIND IT CHINA. .............. 45<br />

SURPLUS GIANT ............ 03<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT. ............... 79


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ADVISORS ............ 42<br />

CC WAREHOUSE ............ 95<br />

E STORE SIGNS ............. 97<br />

E-STORE SITES ............. 56<br />

FB CAMPAIGNS ............. 50<br />

FORUM ADVISORS. .......... 64<br />

KWIK INC. .................. 68<br />

PAYROLL HELPER ........... 74<br />

PROTECTION PLANS. ........ 52<br />

SALES GROUP BAGS ........ 78<br />

SETON SIGNAGE ............ 92<br />

VACATION PROMO. .......... 60<br />

WHOLESALESOURCES.COM ....<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP. ............ 55<br />

DOBA DROPSHIP ............ 91<br />

EZ DROPSHIP ............... 46<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

LIGHT E CIG ................ 51<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LOGIC WHOLESALE ......... 73<br />

USA VAPE DEALS Belt ........... Buckles $18.00 dz57<br />

$36.00 dz<br />

Hat Pins $6.00 dz<br />

$18.00 dz<br />

FOOTWEAR<br />

$9.00 dz<br />

5” Patches $36.00 dz<br />

SNEAKER CLEARANCE ...... $39.00 dz37<br />

$36.00 dz<br />

Playing Cards<br />

$18.00 dz<br />

Garden $48.00 Flags<br />

dz<br />

12”x18” Metal Signs<br />

HEALTH & BEAUTY $5.50 Each<br />

Metal Signs<br />

$5.50 Each<br />

Tri-Fold<br />

$5.00 Each<br />

HANDBAGS<br />

$24.00 dz<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS $21.00 dz........... 65<br />

$36.00 ut 72 pcs<br />

Magnets 3”x8” $18.00 dz<br />

BAG VENDORS. ............. 22<br />

DE SOAP FRAGRANCES……..24/25<br />

Belt Buckles<br />

$42.00 dz<br />

HOME & HOUSEWARE<br />

CLARA CLARK .............. 23<br />

DAKOTA STEEL ART .......16/17<br />

MERCHANDISE REP ......... 22<br />

RUG PROFITS. .............. 87<br />

RUSH SUPPLIERS ........... 40<br />

JEWELRY/ACCESSORIES<br />

BLING WHOLESALER .............67<br />

BUND JEWELRY. .................43<br />

HIP WHOLESALE .................39<br />

JEWEL CLEARANCE ..............62<br />

JEWELRY MINERS ................98<br />

PUKA CREATIONS ............. 28-33<br />

SHAKE WHOLESALE. .............48<br />

UNIVERSE WHOLESALE ...........69<br />

Garden Flags WindSocks<br />

48.00 dz $48.00 dz<br />

Min.Order<br />

$150.00<br />

Patches $18.00 dz<br />

Belt Buckles<br />

$36.00 dz<br />

$4.50 Each<br />

$42.00 dz<br />

NOVELTY GIFTS ............. 13<br />

Metal Sign<br />

$4.75 each<br />

3pc Magnet<br />

$5.25 Each<br />

Metal Plates<br />

R/C $27.00 & dz<br />

TOYS<br />

$48.00 dz<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

NOVELTIES<br />

CARTOON CONCEPTS ....... 70<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.50 Each<br />

COOL GLOWING. ............ 75<br />

NOVELTY SELLER ........... 61<br />

PPE SUPPLIES<br />

PPE STOCKROOM ........... 76<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

RC VARIETY ................ 63<br />

SOARING RC. ............... 82<br />

$4.00 each<br />

SELF DEFENSE ITEMS<br />

Leather Bracelet $18.00 dz<br />

BESTEX .................... 20<br />

1ut/5 dz Mood Rings $33.00 unit<br />

Advertise in<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

See Page 9<br />

12”x18” Metal Sign $5.25 each<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

STYLE IN FASHION<br />

$36.00 ut/72pcs<br />

$15.00 dz<br />

Stylish & Fashionable<br />

Fashions<br />

from Around<br />

the World<br />

$6.00 dz Hat Pins Also<br />

See our Ad on Page 18<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

$15.00 dz<br />

36 pcBiker Ring<br />

SPECIAL FEATURES<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

See our Ad on Page 19<br />

$7.00 Each<br />

ASD SHOW INFO ............ 04<br />

FORUM WORKSHOP ......... 34<br />

READER RESPONSE ......... 11<br />

RETAILING NEWS. ........... 14<br />

WHAT’S HOT ................ 12<br />

SPORTING GOODS<br />

OHIO KNIFE. .................21<br />

TRADE SHOWS<br />

ASD MARKETWEEK. ..........35<br />

THE MARKET CENTER ........26<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 49<br />

WATCH DEALERS ........... 20<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN ........ 58<br />

WELCOME NEW READERS!<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 91<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2024</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

Welcome To Our Special<br />

<strong>March</strong> Show Edition<br />

WELCOME to <strong>March</strong> and can you believe<br />

that we’re almost done with the winter,<br />

which in general has been much milder<br />

than most and allowed retailers to benefit<br />

by seeing more shoppers out and about<br />

making purchases.<br />

THE economy has been improving and<br />

our segment of value-priced merchandise<br />

has seen good growth which is leading<br />

towards a positive outlook by year end. I<br />

do find it curious that with all the talk about<br />

inflation and cost of living these days, the<br />

Superbowl tickets last month were selling<br />

for tens of thousands of dollars. I watched<br />

many of the fans on TV and they did not<br />

look like the 1%’ers. I guess people pick and<br />

choose what they spend their money on.<br />

WHAT this all illustrates to me is that<br />

things are improving and we are seeing<br />

more discretionary spending which is<br />

crucial to our business’ survival. When<br />

the rest of the 99% jump in and start<br />

loosening the purse strings we will truly<br />

be in great shape. One of the good things<br />

about a Presidential election year is that<br />

the incumbent works on cleaning up his<br />

mess and reducing inflation and costs<br />

while the challenger offers the promise of<br />

bright days ahead. Either way we get the<br />

benefits of their campaigning.<br />

ONE of the biggest concerns I had over<br />

the last couple of years has been the lack<br />

of new merchandise lines in the industry.<br />

Without being able to excite our shoppers<br />

with new items it becomes difficult for<br />

retailers to simply dust off the old goods<br />

>> ON-LINE SOURCING<br />

and try to make money. We are finally<br />

seeing more manufacturers investing in<br />

new lines and this will certainly help us<br />

all. I mean you can only sell so many Dora<br />

Explorer or Mickey Mouse items these<br />

days, right?<br />

THE trade shows for the first quarter have<br />

kicked off nicely and it is good to see buyers<br />

back in the markets meeting new suppliers<br />

and searching for new goods. This issue<br />

is dedicated to the ASD Marketplace event<br />

that we have been media sponsors for over<br />

the last 42 years.<br />

THERE was always an excitement about<br />

going to Vegas for ASD over the years. I<br />

remember in the early days when the show<br />

was held at the Riviera and Sands you<br />

would just walk down the exhibit aisle and<br />

at the end of the row hit a craps table. Like<br />

everything else Vegas has changed and<br />

while I miss the old hotel shows it is much<br />

more focused having the entire event<br />

under one roof at the convention center.<br />

Aside from being more productive it has<br />

saved me lots of money by not bumping<br />

into a craps table at the end of the row!<br />

We welcome to our magazine many oldtimers<br />

who are joining us for this special<br />

<strong>March</strong> show issue. As the only magazine<br />

servicing independent retailers nationally,<br />

we have had a great resurgence in our<br />

business and are thankful for that. I hope<br />

you enjoy this special show issue and<br />

encourage you to patronage our advertisers<br />

and those you meet at the show.<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

2022 PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

Fax: 631/754-0630<br />

forumpublishing@gmail.com<br />

www.retailersforum.com<br />

42 Years<br />

1981-<strong>2024</strong><br />

RETAILERS FORUM is published monthly at $75/year USA,<br />

$125/year foreign.<br />

Entire contents copyright ©<strong>2024</strong> by <strong>Forum</strong> Publishing.<br />

Publisher assumes no responsibility for contents herein.<br />

First and third class postage paid at Centerport, NY. Bulk<br />

mail paid at NY, Brookfield, WI and Hooksett, NH under<br />

private mail indicia via publication mailing.


etailers<br />

READER RESPONSE<br />

FAST<br />

FASTER<br />

SUPER FAST<br />

MAIL<br />

Return This Form By Mail to:<br />

FORUM READER SERVICE<br />

383 East Main Street<br />

Centerport, NY 11721<br />

FAX<br />

Complete & FAX<br />

This Page to:<br />

(631) 754-0630<br />

ONLINE<br />

Fill Out<br />

Online Inquiry at:<br />

www.Vendor411.com<br />

Receive FREE Information on Products & Services in this Issue<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 13. Capsmith<br />

❑ 14. Style In Fashion<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

CREDIT CARD PROCESSING<br />

❑ All Advertisers in CREDIT CARD PROCESSING<br />

❑ 68. EXP Merchant<br />

ELECTRONICS<br />

❑ All Advertisers in ELECTRONICS<br />

❑<br />

➥<br />

08. Surplus Giant<br />

GENERAL & VARIETY<br />

❑ All Advertisers in GENERAL & VARIETY<br />

❑ 02. Harnel Inc. Party Goods<br />

❑ 07. Ramsons<br />

❑ 06. Stain Imaging<br />

Look For Reader Response Banner in Our ADS!<br />

Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

ADVERTISER INDEX<br />

HEALTH & BEAUTY<br />

❑ All Advertisers in HEALTH & BEAUTY<br />

❑ 11. De Soap Fragrances<br />

HOME & HOUSE<br />

❑ All Advertisers in HOME & HOUSE<br />

❑ 23. Dakota Steel Art<br />

❑ 21. Sanders Collection<br />

JEWELRY & ACCESSORIES<br />

❑ All Advertisers in JEWELRY & ACCESSORIES<br />

❑ 09. Puka Creations<br />

NOVELTIES/TOYS<br />

❑ All Advertisers in NOVELTIES & TOYS<br />

❑ 10. Novelty Toys<br />

SELF DEFENSE ITEMS<br />

❑ All Advertisers in SELF DEFENSE ITEMS<br />

❑ 12. Bestex<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

❑ 04. Ohio Knife<br />

FREE INFORMATION REQUEST FORM:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co., 383 E. Main Street, Centerport, NY 11721<br />

Your Name ____________________________________________ Type of Business ____________________________________<br />

Company Name ____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City ___________________________________________________State _____________________ Zip ______________________<br />

E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />


WHAT’S HOT<br />

For more information, contact:<br />

www.PukaCreations.com<br />

Tel: 1-323-233-2010<br />

For more information, contact:<br />

www.NoveltyToys.com<br />

Tel: 1-800-648-4818<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

Page 12 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

AMAZING VARIETY & PRICES<br />

PUKA Creations has decades of experience in the wholesaling industry and has<br />

one of the most extensive wholesale lines you will fi nd anywhere in the business. The<br />

California company distributes trendy jewelry, gifts, toys and accessories<br />

from around the world.<br />

WHEN you work with Puka Creations you are in good hands as they<br />

understand and will guide you through the hot merchandise trends to<br />

ensure the success of your business. Whether you are a small or large buyer<br />

you will be welcomed by Puka Creations and be given a great experience.<br />

THIS month’s hot special is their Oceanic Themed Bracelets which are<br />

available in a fast selling counter display and can be purchased for as little<br />

as $1.50 when you purchase a case. The company has tons of items and a<br />

free e-catalog on their site.<br />

NOVELTIES SELL<br />

A long-time friend and advertiser with <strong>Forum</strong> is Novelty Gift from Long<br />

Island, NY. The company has many years of experience in the gift and novelty<br />

fi eld and they offer some of the trendiest goods you will find in today’s<br />

marketplace.<br />

THE one thing everyone in the business knows is that Jeff and Jimmy from<br />

Novelty are always on the cutting edge of merchandise. When an item is hot<br />

they are at the head of the line to purchase it and make it available to its<br />

thousands of loyal clients around the world.<br />

EVEN as the business has changed over the years, Novelty Gift has<br />

evolved with it by adding many new product categories so their customers<br />

have access to all goods and be able to profit from mega sales.<br />

THIS month’s special offers come from their HOT items on their updated<br />

website and include Pink Fong! Baby Shark puzzles and games, OMG Mystery<br />

Dino Eggs and even a line of “As Seen on TV” merchandise including the<br />

“Bacon Bowl”- my favorite. Check out Novelty Gift’s website today.<br />

BUY BELOW WHOLESALE<br />

NOW more than ever it is important to buy products at the sharpest possible<br />

prices so you can make more margins when you resell at your store or online<br />

site. With the costs of goods increasing so rapidly it is harder than ever to<br />

follow the double mark-up rule that was the gold standard or retailing. We<br />

have had to become much more competitive to make sales and part of that<br />

is not being able to get the mark-ups we need.<br />

THAT was until now! <strong>Forum</strong> Publishing has released the new<br />

CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise<br />

category), companies that specialize in closeout priced goods. These are<br />

products that can be overstock, overruns, discontinued goods, store<br />

returns and product changes.<br />

CLOSEOUT merchandise can be bought 25-75% off regular wholesale<br />

prices and will improve your bottom line by mixing these goods into your<br />

lines. The Closeout Directory is just $29.95 in print or PDF versions.


Want More Info? Circle #10 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 13


RETAILING NEWS<br />

Dollar General Competing with Grocers<br />

DISCOUNT retailer Dollar General has surpassed its latest milestone and is now offering fresh<br />

products options in more than 5,000 if its stores across the country. With this move the chain has more<br />

individual points of produce distribution than any other mass retailer or grocer in the United States.<br />

WITH their stores carrying the top 20 items typically sold in grocery stores the company has<br />

solidified its standing in the market space. In addition, the chain carries produce, fresh fruits and<br />

vegetables and more. While the company is not considered a grocer, approximately 80% of Dollar<br />

General stores service communities of 20,000 or fewer people, with many Americans, especially in<br />

rural areas, relying on the retailer for their basic every day and household essentials.<br />

IN addition, Dollar General recently invested in a partnership with Shelf Engine, an AI company<br />

providing retailers with technology to improve perishable food forecasting and ordering. If you have<br />

been in a dollar store lately you will notice they have come a long way over the last few years<br />

including price points over the one dollar level.<br />

Madison Avenue Still Luxury Destination<br />

THE country’s longest luxury venue continues to attract high end businesses ranging from<br />

designer shops to hotels, restaurants and galleries. Madison Avenue in New York City continues to<br />

rebound with almost two dozen new projects on tap for this year, on top of the 32 businesses that<br />

opened during the last half of last year. This business improvement area extends from East 57th to<br />

East 86th Streets along Madison Avenue.<br />

AMONG the projects currently under development are Dolce & Gabbana, Giorgio Armani,<br />

Lalique, Michael Kors, Oscar de la Renta, Peter Millar, Nobu Hotel and Spa, Sotheby’s, Swarovski,<br />

Surrey New York, Van Cleef & Arpels and others.<br />

THE wave of openings and projects in the works demonstrates the resilience of high luxury brands<br />

investing in larger stores to more fully present their collections. Madison Avenue vacancies declined<br />

to just over 10 percent, with rents increasing an average of 36.7% since last year.<br />

Nordstrom Makes Room for Shoes<br />

DID you know that Nordstrom was originally debuted as a shoe store back in 1901? The iconic<br />

store is highlighting its heritage by relaunching its “Make Room for Shoes” campaign. The campaign<br />

will start up with monthly partnerships with some of the industry’s most famous footwear brands.<br />

The store will feature a curated selection of new styles, exclusive, dedicated visual displays and<br />

shopping experiences. This year long project will live in all Nordstrom stores and on their online site.<br />

NORDSTROM has a commitment and passion to shoes that date back more than a century so<br />

this venture is very natural for the brand. Additional partners will be added every month making this<br />

a very interactive and exciting experience for shoppers who want to sample these new offerings<br />

from the iconic brand.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


1-888-777-9230<br />

www.NexDeal.com<br />

Your BEST Source for WHOLESALE MERCHANDISE<br />

QUALIT Y WHOLESALE DEALS FOR RESELLERS<br />

NEXDEAL<br />

DISTRIBUTION<br />

Your Wholesale Source<br />

☛ Health & Beauty<br />

☛ Kitchen Appliances<br />

☛ Video Games<br />

☛ Mobile Accessories<br />

☛ LifeStyle<br />

☛ Electronics<br />

☛ And, so Much More<br />

Want More Info? Circle #xx on page 11 • www.Vendor411.com<br />

BUY...<br />

100’s OF ITEMS<br />

Choose your platform-Amazon,<br />

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Amazon FBA also Available.<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 15


Page 16 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 17


STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

Quantity<br />

Discounts<br />

Available<br />

www.StyleinFashion.com<br />

Want More Info? Circle #14 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

FULL COLLECTION OF DESIGNER TOP QUALITY<br />

CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

11691 Black/Purple<br />

Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

Jacket & Skirt Set<br />

5658-N • Black/Print<br />

Special Price $179.00<br />

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

CHECK OUT OUR NEW CLEARANCE SECTION!<br />

Want More Info? Circle #03 on page 11 • www.Vendor411.com<br />

Page 18<br />

MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 19


1-323-574-3229<br />

Fax: 1-626-338-4476<br />

Email: sales@BestexCompany.com<br />

Want More Info? Circle #12 on page 11 • www.Vendor411.com<br />

Best Accuracy in Air Stun Gun<br />

Best Price in Air Stun Gun<br />

Best Delivery Time<br />

We cannot ship to areas where this product is not legal.<br />

(Please check the laws for your area)<br />

US Patent Pending No. 9435619<br />

16021 Arrow Hwy • Suite “I” • Irwindale, CA 91706<br />

YOUR INVICTA WHOLESALER<br />

MENS<br />

WOMENS<br />

Invicta Bolt Herc Reserve Quartz<br />

Mens Watch - 53mm Stainless Steel<br />

Case, Silicone/Stainless Steel Band,<br />

Black, Gold (33156)<br />

$849.00<br />

Sale Price: $ 109.00<br />

IInvicta Pro Diver Mens Quartz<br />

42mm - Model 33269<br />

$199.00<br />

Sale Price: $ 49.00<br />

Invicta is a fast growing watch brand, and is considered by<br />

collectors and enthusiasts alike to be a market leader in<br />

horological innovation and creativity. The long held belief that<br />

supremely crafted timepieces can be offered for a modest sums<br />

is the founding principle of Invicta.<br />

Explore an impressive selection of timepieces spanning 30<br />

diverse collections, and a wide use of exotic materials such as:<br />

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collections from the worlds of Disney, Marvel, DC Comics, Star<br />

Wars, and the NFL.<br />

Invicta Bolt Womens Quartz 36<br />

mm Gold, Stainless Steel Case<br />

Blue Dial - Model 29196<br />

$259.00<br />

Sale Price: $ 69.00<br />

Invicta Angel Womens Quartz<br />

40mm Stainless Steel Case, Silver<br />

Dial - Model 31078<br />

$250.00<br />

Sale Price: $ 69.00<br />

Page 20<br />

Invicta Corduba Quartz Mens<br />

Watch - 52mm Stainless Steel Case,<br />

Stainless Steel/Polyurethane Band,<br />

Black, Steel (33654)<br />

$429.00<br />

Sale Price: $ 89.00<br />

Invicta Reserve Mens<br />

Mechanical 48mm Gold Case<br />

Gold Dial - Model 26486<br />

$499.00<br />

Sale Price: $ 69.00<br />

www.WatchDealers.net<br />

GREAT SELECTION ~ NO MINIMUM ORDER<br />

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MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Invicta Angel Womens Quartz 33<br />

mm Stainless Steel Case Blue Dial<br />

- Model 29114<br />

$279.00<br />

Sale Price: $ 59.00<br />

Invicta Specialty Womens Quartz 36<br />

mm Stainless Steel Case Charcoal<br />

Dial - Model 29395<br />

$199.00<br />

Sale Price: $ 59.00


OHIO<br />

KNIFE<br />

wholesale distributor<br />

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OKC - M9 Bayonet & Scabbard - Black<br />

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$<br />

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Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

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$<br />

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SOG-TACTICAL<br />

TOMAHAWK<br />

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ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

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IS9WD<br />

Italian Style Stiletto 9”<br />

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$<br />

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Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

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Schrade Imperial 165<br />

$<br />

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E37T-K-SOG E37T-K... $ 66.25<br />

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CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry.<br />

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Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 21


Linen & Bedding Headquarters<br />

Largest Selection of Quality Home Good ~ Shipped Daily from East Coast<br />

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WE HAVE THE<br />

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On Designer Bath Accessories<br />

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Stock Up Online at:<br />

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Michael Kors Jet Set Travel<br />

Medium Carryall Tote<br />

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Reversible City Tote Light<br />

Khaki Blue<br />

$162.99<br />

Tory Burch Kerrington<br />

Large Square Tote Garden<br />

White Floral Laguna<br />

$266.99<br />

Michael Kors Jet<br />

Set East West large<br />

crossbody in luggage<br />

(brown). The iconic<br />

shape is versatile<br />

and perfect.<br />

$104.99<br />

Tory Burch in a vibrant poppy orange-red color.<br />

Versatile and practical double zip design.<br />

$323.99<br />

WWW.BAGVENDORS.COM<br />

Page 22 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Michael Kors Hayes<br />

Medium Trifold Coin<br />

Case Rose Hold MK<br />

Signature Pink<br />

$57.99<br />

Michael Kors Jet<br />

Set East West<br />

Large Crossbody<br />

Vanilla MK<br />

Signature<br />

$103.99<br />

Kate Spade Cameron Street<br />

Flock Roses Small Hayden<br />

Satchel Black Floral<br />

$187.99


ENTICE Your CUSTOMERS with a<br />

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that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

CARRYING A QUALITY BEDDING<br />

LINE IN YOUR STORE WILL:<br />

• Increase sales<br />

• Finalize more deals<br />

• Increase foot traffic<br />

• Increase customer base<br />

• Get more happy customers<br />

FULL LINE OF COMFORTERS<br />

MATTRESS<br />

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You wouldn't sell a car<br />

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Want More Info? Circle #21 on page 11 • www.Vendor411.com<br />

Call for your FREE Clara Clark catalog today!<br />

845.738.4832 845.533.4590<br />

www.claraclark.com<br />

cs@sanderscollection.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 23


Want More Info? Circle #11 on page 11 • www.Vendor411.com<br />

Page 24 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


Want More Info? Circle #11 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 25


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TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2023<br />

Page 26 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Register for Our May Market:<br />

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• Monday, May 6th and Tuesday, May 7th, <strong>2024</strong><br />

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• Name brands & extreme value merchandise<br />

• America’s largest permanent collection of closeout specialists<br />

• Practically the entire closeout industry under one roof


Want More Info? Circle #06 on RETAILERS page 11 • www.Vendor411.com FORUM MAGAZINE | MARCH <strong>2024</strong> Page 27


Romancing Stones<br />

ASD24Special<br />

48 pcs pack $120<br />

Free display<br />

ASD24Special<br />

48 pcs pack $120<br />

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ASD24Special<br />

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ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Page 28 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


est seller programs<br />

1200 pcs Pack<br />

ASD24SPECIAL<br />

$600 - FREE DISPLAY<br />

ASD24SPECIAL 600 pcs pack<br />

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720 pcs pack - FREE DISPLAY<br />

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Visit www.pukacreations.com | Email orders@pukacreations.com | Call 323.233.2010<br />

ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 29<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com


TRENDY<br />

HOT ITEMS<br />

ASD24SPECIAL<br />

12 pcs pack $24<br />

ASD24SPECIAL<br />

48 pcs pack $96<br />

ASD24SPECIAL<br />

24 pcs pack $72<br />

576 pcs pack - FREE DISPLAY<br />

ASD24SPECIAL<br />

$720<br />

360 pcs pack<br />

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Visit www.pukacreations.com | Email orders@pukacreations.com | Call 323.233.2010<br />

ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Page 30 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


LOVE PEARL<br />

120 pcs pack - FREE DISPLAY<br />

ASD24SPECIAL $330<br />

120 pcs pack<br />

ASD24SPECIAL<br />

$330 FREE DISPLAY<br />

24 PCS PACK<br />

ASD24SPECIAL $66<br />

FREE DISPLAY<br />

24 PCS PACK - FREE DISPLAY<br />

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Visit www.pukacreations.com | Email orders@pukacreations.com | Call 323.233.2010<br />

ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 31


360 pcs pack - free display<br />

ASD24SPECIAL $1260<br />

144 pcs pack<br />

ASD24SPECIAL<br />

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Visit www.pukacreations.com | Email orders@pukacreations.com | Call 323.233.2010<br />

ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Page 32 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


600 pcs pack - FREE DISPLAY<br />

ASD24SPECIAL $1200<br />

360 pcs pack<br />

$810 FREE DISPLAY<br />

600 pcs pack<br />

ASD24SPECIAL<br />

$1500 free display<br />

Visit www.pukacreations.com | Email orders@pukacreations.com | Call 323.233.2010<br />

ASD SHOW SPECIAL -SPECIAL PRICING EXPIRES MARCH 30<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 33


FORUM WORKSHOP<br />

THE WORK ENVIRONMENT<br />

When the going gets tough and the hours<br />

get long, people put in extra time and effort<br />

to help their friends – their co-workers.<br />

Since the money for regular raises simply will<br />

not exist in the early years, your employees are<br />

going to be further motivated to remain in your<br />

employ if they have a great deal of control over<br />

their work environment. The biggest factor is<br />

whom they work with. Light, music or silence,<br />

work systems, etc. are the other things that<br />

your employees want to control. Do you insist<br />

that employees straighten their desks at the<br />

end of the day? If so, you are taking away some<br />

of the control that your people seek. The fact is,<br />

while bosses care about neat desks, customers<br />

seldom do. If an artistʼs or salespersonʼs desk<br />

is cluttered during the workday, and that person<br />

is working at his or her desk, clutter represents<br />

how they get work done. To insist they do it differently<br />

may slow them down, or sabotage a<br />

“system.” Within reasonable limits, allow your<br />

staff control over their environment.<br />

How about music versus silence? Everyone<br />

has an opinion. I cannot work with background<br />

music, and as a business owner I would not impose<br />

my taste in entertainment (talk radio) on<br />

my customers. I consider silence the only professional<br />

option. I donʼt know how people concentrate<br />

on work and tune out music. Some say<br />

forumworkshop<br />

Starting Your Own<br />

STARTING YOUR OWN<br />

BUSINESS<br />

Business<br />

Page 34 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

they do, but I have watched a coworkerʼs<br />

attention to detail deteriorate<br />

while she stayed plugged<br />

into the stereo with a headset.<br />

Her errors started to cost the<br />

company a great deal of money,<br />

and her supervisor told her to<br />

stop. I would not risk it. You have<br />

to decide for your own workplace.<br />

<strong>Retailers</strong> who sell records or<br />

audio-visual equipment have televisions<br />

and CD players turned<br />

on all the time. Their employees<br />

must consider that type of work<br />

environment satisfactory, or they<br />

would not be there. But in a professional<br />

office or service store,<br />

the work being done and the<br />

amount of concentration required should dictate<br />

the degree of silence.<br />

Consider another thing: silence is never<br />

complete. Every office has noise generated by<br />

office equipment and heating/air conditioning<br />

systems. These sounds cause distraction. Total<br />

silence can be a problem too. People need little<br />

breaks from work. And while music may give<br />

people an excuse not to think about or do work,<br />

a more productive way exists for people to take<br />

mental breaks – talk. People will talk to one another<br />

if the only other sound in the room is silence.<br />

continued...


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 35<br />

Kittiphan -stock.adobe.com


FORUM WORKSHOP<br />

The way that relationships are built – the way<br />

people communicate their demands and needs<br />

to one another – is by talking. Yes, you can create<br />

a paper flow of office memos to keep your<br />

staff informed. But talk is much better. That personal<br />

touch by you and between your employees<br />

will build a better team.<br />

For example, I spent a summer working as a<br />

volunteer at a local pioneer history park. Most<br />

of the volunteers were unpaid. The only sounds<br />

we heard from the log cabins and adobe homes<br />

were made by wind blowing through the poplars<br />

and a howling monkey from the zoo across the<br />

street (which sounded like a bird). Talking to the<br />

other volunteers came very naturally and easily.<br />

forumworkshop<br />

We had common ground to discuss – the park<br />

and the visitors – and when there were no visitors,<br />

we had little else to do except quilt, tat,<br />

weave, and talk.<br />

The majority of the volunteers returned the following<br />

summer. They had built the kind of working<br />

relationship with one another that every<br />

small business owner should aspire to. The curator<br />

of the park and the education coordinator<br />

had both taken other jobs (dissatisfied with politics<br />

and budget cuts), but it mattered not.<br />

Those volunteers worked for one another and<br />

for a “common cause” – the success of the<br />

park. That is what you, as a manager, should<br />

try to build in your company – a staff that will<br />

work for one another and for a common cause:<br />

the success of your business, which they have<br />

been made to feel a part of.<br />

continued..<br />

T T S S H H L L M<br />

M<br />

Best selection of products and best service since 1969.<br />

We specialize in unique products from the Holy Land.<br />

The vast majority of our products are<br />

hand-made out of Olivewood in Bethlehem.<br />

Hand Carved<br />

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Cross Pendant<br />

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WE DROPSHIP<br />

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Holy Land Suvenier Set:<br />

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Crucifix, Holy Water,<br />

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Earth, Oil,and Incense<br />

$<br />

20 00 $ 1400<br />

$<br />

11 80 Hand Carved Olive Wood Hot Plate<br />

Hand Made Olive Wood Flight to Egypt<br />

with Star of Bethlehem Ornament<br />

$<br />

2 75<br />

Hand Carved Olive Wood 6 Sided Star Hand Made Olive Wood- Nativity<br />

(Star of David) Votive Candle Holder with Star of Bethlehem Ornament<br />

$<br />

10 80 $<br />

2 75<br />

with Floral Decorative Ceramic Top<br />

$<br />

27 49<br />

Page 36<br />

ORDER WITH CONFIDENCE. ORDERS SHIPPED QUICKLY FROM OUR MA OFFICES.<br />

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.HeavenlyWholesale.com<br />

MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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$<br />

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$<br />

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PUMA-Suede VTG Teams<br />

$<br />

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ADIDAS Originals<br />

Phormar I x Craig Green<br />

$<br />

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PUMA<br />

Suede VTG<br />

$<br />

26.70<br />

CONVERSE<br />

Chuck 70 Archive Reptile<br />

$<br />

28.50<br />

PUMA<br />

Lqd Cell Extrol Helly<br />

$<br />

35.70<br />

VANS<br />

UA OG Classic Slip-On LX x Porter<br />

$<br />

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REEBOK<br />

Instapump Fury x Kung Fu Panda<br />

$<br />

60.00<br />

www.SneakerClearance.net<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 37


forumworkshop<br />

FORUM WORKSHOP<br />

LETTING EMPLOYEES<br />

MOVE ON<br />

Having said all that, the next thing you as an<br />

owner should expect is for people to leave your<br />

employ, especially if you are in the building<br />

years. Again, your best employees will gravitate<br />

toward money. If your company does not or<br />

cannot grow as fast as your employeesʼ personal<br />

financial expectations, they will move on.<br />

There is nothing you can do. You can only pay<br />

what you can afford. So<br />

be prepared for the inevitable.<br />

Try not to<br />

make anyone feel mad<br />

or guilty. A former employee<br />

should continue<br />

to be your customer,<br />

even without the discount.<br />

In the best case, your business will grow<br />

rapidly and you can raise salaries to match ability,<br />

dedication, and the personal investment<br />

your best employees (and you) have (already)<br />

made. But, if not, simply write them a good recommendation<br />

and do what you can to help<br />

them find that next, higher paying job.<br />

YOU MUST BE ABLE<br />

TO DO IT YOURSELF<br />

Donʼt become too dependent on any one employee.<br />

This is easy to do. A business owner<br />

has so much to do to start a business, it is hard<br />

to keep track of it all, much less know how<br />

everything is done. As a small business owner<br />

you need to learn how everything is done so<br />

you can do it yourself or hire someone new and<br />

train him or her to do it.<br />

continued...<br />

www.AuctionFinder.net<br />

Buy from exclusive contractor of the DLA for sale of surplus<br />

and scrap assets of The US Department of Defense<br />

Page 38<br />

MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


Bling On A Global Scale!<br />

Sophisticated Designs - Celebrity Inspired<br />

CHAINS - RINGS - NECKLACES - GRILLZ<br />

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Helloice Drip<br />

Broken Heart<br />

Pendant in Gold<br />

$ 49.95<br />

Helloice 9mm<br />

Cuban Chain<br />

Set in Gold<br />

$ 99.98<br />

Helloice 14mm Iced Prong<br />

Cuban Chain in Gold<br />

$ 89.95<br />

Helloice Iced Lil<br />

Money Pendant<br />

in Gold<br />

$ 59.95<br />

HIP HOP<br />

HEADQUARTERS<br />

Helloice Iced Cross<br />

King Crown Ring<br />

$ 49.99<br />

Helloice 12mm<br />

Initial Letter Iced<br />

Prong Cuban Chain<br />

& Bracelet Set in Gold<br />

$ 149.95<br />

Helloice Iced Hoop Earring<br />

$ 39.95<br />

Helloice 14mm Iced<br />

Prong Cuban Ring<br />

in Gold<br />

$ 69.95<br />

Helloice Iced<br />

Rocket Powered<br />

Pendant<br />

in White Gold<br />

$ 49.95<br />

Helloice Iced 20mm<br />

Miami Cuban<br />

Bracelet with Big<br />

Box Clasp<br />

in White Gold<br />

$ 76.99<br />

Helloice 13mm 8” Iced Figaro Cuban Bracelet<br />

$ 39.95<br />

Helloice 39mm Iced<br />

Two-tone White<br />

Dial Stainless Steel<br />

Watch in Gold<br />

$ 89.95<br />

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS<br />

We Service Boutiques & Online Stores Worldwide<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 39


FORUM WORKSHOP<br />

Large companies<br />

tend<br />

to groom<br />

specialists.<br />

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e n t<br />

t r a i n e e s ”<br />

are trained<br />

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more experienced<br />

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classes, too. You may have to fill in for a while,<br />

or have at least enough knowledge about what<br />

forumworkshop<br />

needs doing to know whom to hire next. Remember,<br />

the people who started with you have<br />

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The supplier from whom you purchased the<br />

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each new employees who comes to work for<br />

you over the years and has to use the machine.<br />

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FORUM WORKSHOP<br />

But what about your bookkeeper or collection<br />

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you once did yourself, and that person has set<br />

up a new system to meet the needs of your<br />

growing company (which was why you hired<br />

someone), do you understand the new system<br />

well enough to know a qualified replacement<br />

when you interview one? Is the “system” really<br />

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your bookkeeper<br />

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incompetent help of<br />

that kind.<br />

forumworkshop<br />

Page 42 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

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FORUM WORKSHOP<br />

Retail jobs are usually salaried, and it is easier<br />

to explain a physical object, like a camera, to a<br />

customer than something as intangible as advertising.<br />

Advertising is a service business, the<br />

product is intangible, pay is typically on a commission<br />

basis, and the salesperson has to<br />

make the initial contact with potential customers.<br />

He or she must be willing to spend a lot<br />

of hours calling people on the telephone to ascertain<br />

their needs, and be able to accept a lot<br />

of rejection, not to mention a lot of wear and<br />

tear on tires and shoe leather.<br />

forumworkshop<br />

While salesmanship techniques can be<br />

taught, not everyone who learns them has<br />

the temperament to be a salesperson in any<br />

situation. Some people like the security of an<br />

office or a store and a salary. Others like the<br />

freedom and financial opportunity of commission<br />

selling. Since finding good people is so difficult,<br />

and training them is so time consuming,<br />

business owners tend to be incredibly reluctant<br />

to fire salespeople who donʼt do the job. They<br />

are even slower to fire salespeople who are<br />

good performers, but who show up late and<br />

leave early, or who donʼt help with the chores<br />

(paperwork, inventory, attending staff meetings)<br />

that the rest of the sales staff is expected to do.<br />

In most cases, those employees drift off on their<br />

own. Theyʼll come in later and later, then the<br />

family portrait disappears<br />

from the desk and you get a<br />

phone call a week later that<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 45


FORUM WORKSHOP<br />

No One Is Irreplaceable<br />

People are not, not, not irreplaceable. You<br />

may think so. Even they may think so. It is simply<br />

not true. Odds are, as your business grows,<br />

your skill at hiring people will improve too. Your<br />

decisions, your managerʼs decisions, will get<br />

better and better. Different people may have different<br />

ways of getting the same job done, which<br />

may make you uncomfortable for a time or may<br />

slow production. You have to learn to be patient<br />

and give your new employees time to learn<br />

your inventory, your prices, your production<br />

schedule, even your companyʼs name, phone<br />

number, and address, before he or she gets up<br />

to speed. Be patient. Make certain you are familiar<br />

with everyoneʼs job, and each staff member<br />

knows how to perform everyone elseʼs job,<br />

forumworkshop<br />

Page 46 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

so if someone leaves, you and your remaining<br />

employees can fill in for a while until the replacement<br />

catches on. Furthermore, if everyone<br />

knows a little<br />

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When I decided to leave Ednaʼs publishing<br />

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told them that it would not fail because I was<br />

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FORUM WORKSHOP<br />

Edna had never made the effort to figure out<br />

what it was I did so that she, or another staff<br />

member, could fill in until a replacement was<br />

found. That, too, might herald the end of the<br />

magazine. I had trained three people to use the<br />

word processing and typesetting computer programs.<br />

A number of people in the office contributed<br />

stories to the magazine. But no one<br />

had tried to learn how I got a half dozen people<br />

to contribute stories to the magazine each<br />

month, when we did not use professional writers<br />

(except for a few public relations people)<br />

and we did not pay for articles. I have no doubt<br />

Edna could have done my job; she simply did<br />

not know what I did or how I did it. She had<br />

gone through three bookkeepers and a horrid<br />

accounting nightmare before she decided to<br />

learn the computer system. After she learned,<br />

she pronounced it “simple.”<br />

forumworkshop<br />

Page 48 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

In fact, every job is “simple.” We have our<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 49


FORUM WORKSHOP<br />

When you rely on one person that much, he or<br />

she will know it and begin to demand more than<br />

you can afford to give – in money and management<br />

say-so. If anyone ever becomes that invaluable<br />

to the success of your business, then<br />

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to give up some management control. Furthermore,<br />

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partnership to bail out your failure.<br />

forumworkshop<br />

While money and security (pension plans and<br />

health benefits) are the most important ingredients<br />

in anyoneʼs decision to work for you as a<br />

“career” (twenty to thirty years), there are other<br />

aspects of a “job” that will keep your employees<br />

happy and productive in the short run. Once<br />

someone has decided that money and security<br />

are priorities, you simply must meet her expectations,<br />

or expect her to look for work elsewhere.<br />

Meanwhile, try to maintain a good relationship<br />

with those people who are ready to<br />

move on, so that while they are still in your employ,<br />

you get your moneyʼs worth.<br />

JOB SATISFACTION<br />

Other aspects of job satisfaction include:<br />

training, experience, work environment, relationships<br />

with co-workers, control of oneʼs time,<br />

amount of free<br />

time (days off,<br />

vacation), challenge,<br />

and participation<br />

in<br />

decisions that affect<br />

oneʼs work<br />

life.<br />

continued..<br />

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Page 50 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 51


forumworkshop<br />

FORUM WORKSHOP<br />

Priorities vary for different people. Beginners<br />

usually place heavy emphasis on training and<br />

gaining experience. As we all know, it takes experience<br />

to get hired. A few rare employers will,<br />

literally, hire someone off the street and train<br />

them. My former partner Fred Black bum was<br />

like that. He trained anyone who expressed an<br />

interest in the quick-print business. He demanded<br />

more from his help than he did of himself,<br />

and we all preferred it when Fred did not<br />

do his own printing. He trained me. Fred was<br />

the best boss I ever had.<br />

While I had some schooling in layout, I had<br />

never used a typesetting machine before the<br />

IBM Composer. I had used a similar machine in<br />

the military, but typestyles, fonts, kerning, and<br />

leading were foreign words to me. I spent several<br />

months reading books and memorizing terminology,<br />

trying to supplement my knowledge,<br />

because someone had given me a chance and<br />

taken the time to train me. People who are trying<br />

to break into a new field put great priority on<br />

training and experience. My former employer<br />

hired several people with limited computer experience<br />

and paid them very little while we<br />

trained them on the typesetting system and in<br />

magazine production.<br />

MONEY<br />

Oneʼs money goals build over<br />

time. Every professional requires<br />

skill building. Beginning writers<br />

often accept no pay just to see<br />

their name in print and build a portfolio.<br />

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FORUM WORKSHOP<br />

The employer who offers on-the-job training<br />

can expect to pay less than those who want all<br />

new employees to know how to use the companyʼs<br />

specific equipment (like a particular<br />

computer program) the day they start.<br />

ENVIRONMENT<br />

Work environment can have a major impact<br />

on an employeeʼs willingness to stay with<br />

your company. It also affects productivity.<br />

Music or silence, smoking or non-smoking, window<br />

light or fluorescent lighting<br />

do matter. They matter a<br />

lot. Even the temperature in<br />

the room will affect peopleʼs<br />

pace and attitude – sometimes<br />

their health.<br />

Large 5<br />

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forumworkshop<br />

Page 54 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

The fact is, you cannot accommodate everyone<br />

all the time in a small space. You will simply<br />

have to establish a norm and know that there<br />

are some good people out there who wonʼt<br />

work for you under those conditions. Make certain<br />

your norms are reasonable so that an<br />

equal number of good people will work for you.<br />

Unfortunately, most high rise office buildings do<br />

not have windows that open. Some in-mall retail<br />

stores donʼt have windows at all. On 65 degree<br />

spring days, when the automatic air<br />

conditioning system turns on, you may have to<br />

pay a higher electric bill because your staff is<br />

plugging in space heaters under desks or<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 55


FORUM WORKSHOP<br />

Scientific studies indicate human beings need<br />

natural light for their physical and psychological<br />

health. Just look at the way people behave<br />

when they live under an “inversion” (polluted,<br />

dark sky) for a month. People get depressed in<br />

the dark. Fluorescent lighting is no substitute.<br />

If your store of office has no natural window<br />

light, give your employees frequent breaks, and<br />

encourage them to go outside! Many people<br />

donʼt take care of themselves. They “get used<br />

to” enclosed offices. Not really. Listen to your<br />

people – who gets tired two hours before the<br />

end of every day? The ones who sat in the<br />

(dark) company lounge to read and havenʼt<br />

seen sunlight for eight or none<br />

hours. When this happens, encourage<br />

them to get out for some<br />

fresh air and sunlight – send<br />

them on an errand if you must.<br />

forumworkshop<br />

Page 56 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

TIME<br />

Giving your employees control over their<br />

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While retail stores have to have set break times<br />

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back to work. Shorter, discretionary breaks will<br />

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builds dedication.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 57


FORUM WORKSHOP<br />

It also averts a lot of non-productive behavior.<br />

When breaks are set in time and duration,<br />

someone has to make sure everyone follows<br />

the rules. As a business owner, do you really<br />

want to be in your office at 10:00 am and at<br />

10:00 am every day to see what your people<br />

are doing? No, you should be on the telephone<br />

or on appointments building your business. If<br />

you are not, who will be? No one wants to be<br />

given the job of spy, but someone will appoint<br />

himself or herself to the same role. Someone<br />

will watch those who come in at 10:11 am and<br />

get angry. An angry person is less productive.<br />

He or she will spend a lot<br />

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forumworkshop<br />

Let your people control their own time as long<br />

as someone is always in the office or store to<br />

help the customers. Time cards may be necessary<br />

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continued..<br />

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Page 58 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 59


FORUM WORKSHOP<br />

If you get started at 9:00 am, and find that you<br />

have letters to be typed no earlier than 9:30 am,<br />

does it make sense to force your secretary to sit<br />

around for thirty minutes with nothing to do (assuming<br />

the previous dayʼs work was finished)?<br />

Why not allow him or her to arrive “no later than<br />

9:30 am” Flextime<br />

will spread out the<br />

pressure on the highway<br />

system in your<br />

town for one thing,<br />

and it gives your<br />

people more control<br />

over their lives.<br />

forumworkshop<br />

Again, consider the personalities of your employees.<br />

There are morning, afternoon, and<br />

night people. I donʼt come to life until 10:00 am.<br />

Molly, the original art director for Ednaʼs publishing,<br />

is a morning person. I preferred to work<br />

late; she early. We put in our “overtime” according<br />

to our own rhythms. When I first started with<br />

the company, I punched a clock. I arrived exactly<br />

at 9:00 am, took a 60 minute lunch, exactly,<br />

and left promptly at 6:00 pm. During<br />

deadline week, I often worked later. Edna did<br />

not pay overtime, but I could take time off for<br />

each overtime hour I worked. I grew to resent<br />

the rigidity of my schedule, because I often didnʼt<br />

have anything to do until noon, when someone<br />

turned in an article, or I had an interview<br />

appointment scheduled. I renegotiated with my<br />

employer, and was able to control my own time,<br />

which meant sometimes Iʼd arrive at 9:00 am,<br />

sometimes at 2:00 pm. I would take a two-hour<br />

lunch or none at all. But my hours and breaks<br />

were task oriented. We had a product to produce<br />

by a deadline.<br />

continued..<br />

Page 60 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 61


FORUM WORKSHOP<br />

My job was to get my work done so that the<br />

magazine could get to press on time. My work<br />

directly affected everyoneʼs ability to get their<br />

work done toward the same end. Molly, Charlene,<br />

and I communicated needs, expectations,<br />

and abilities with Edna and the sales force, and<br />

worked together toward that end. During the<br />

first two years, only one issue was delivered<br />

late. Six months later, communications between<br />

sales & management and production<br />

broke down completely and three publications<br />

were each three days late.<br />

Susie, an executive secretary, also has control<br />

of her time. She can arrive between 8:00 am<br />

and 10:30 am and is required to work eight<br />

hours. This means if she stays out late one<br />

night, she doesnʼt have to drag herself to work<br />

half asleep and spend an hour downing coffee,<br />

forumworkshop<br />

Page 62 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

just to put on a show that<br />

she is there. She is<br />

ready to work when she<br />

arrives and has told me<br />

that her most productive<br />

hours are after 6:00 pm<br />

when she, officially, “is<br />

not there.” Susie Madden is also an artist. A<br />

previous employer allowed her to arrive at 7:00<br />

am so she could go home at 4:00 pm to prepare<br />

for an upcoming art festival. For a month,<br />

she worked two eight-hour shifts each day –<br />

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each evening to produce her silkscreen prints<br />

and stationery for the festival. She was satisfied<br />

with that job and had made friends with her coworkers,<br />

but the parent company disbanded the<br />

office. Between those two jobs, she worked at<br />

a bank.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 63


forumworkshop<br />

FORUM WORKSHOP<br />

During her formal evaluation, she was reprimanded<br />

for “not walking fast enough to the<br />

photocopy machine.” She quit. Shortly thereafter,<br />

the bank was “taken over.” Banks get<br />

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trouble.<br />

In a retail service store, you<br />

have to have adequate number<br />

of people on the sales floor at<br />

all times to service clients. Nevertheless,<br />

you can let those<br />

people select times to go to<br />

lunch and days off. Have your<br />

employees work it out among<br />

themselves. This way, people<br />

come and go on time to help coworkers,<br />

rather than to follow<br />

some rule set by management.<br />

CHALLENGE<br />

Challenge is also important. People like to feel<br />

that they are growing and progressing in life.<br />

Some look for growth in their personal lives;<br />

some at work. Career people are highly involved<br />

with their jobs. They feed their egos on<br />

their successes. Make certain your best people<br />

have new challenges; make certain those challenges<br />

are concrete and obtainable – nothing<br />

so vague as “work harder and sell more.” No,<br />

you must create new opportunities to learn –<br />

ways to gain new or polish old skills. Give your<br />

best people a sense of participation in your<br />

business decision-making process and your<br />

companyʼs future. Ask their opinions – be sincerely<br />

interested – and follow their good advice.<br />

continued..<br />

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Page 64 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 65


forumworkshop<br />

FORUM WORKSHOP<br />

Sometimes, you have to live with your own decisions<br />

when they are contrary to everyone<br />

elseʼs opinion. If so, donʼt ask for everyone else<br />

to love your idea or give you their approval. If<br />

you ask for opinions simply get them or discuss<br />

them. Then go away and decide what to do.<br />

Some decisions have to be yours and yours<br />

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what you did. Explain your reasons and your<br />

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that what they had to say was considered.<br />

Given enough time,<br />

everyone in your organization<br />

will “have<br />

his or her way” at<br />

some time. Youʼll be<br />

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things are going well, your employees will often<br />

make the same decisions you would have, because<br />

they are basing their opinions on the<br />

same information. When things are going well,<br />

employers tend to keep their employees informed.<br />

Keep Employees Informed<br />

When things are going poorly, employers tend<br />

to keep secrets. That is when the boss and the<br />

staff will start to disagree on everything. You<br />

may have to live with that. But donʼt ignore what<br />

is going on. Your employees may or may not<br />

know “better”; they simply know “less.” If you<br />

want to solicit opinions that matter, make certain<br />

your people have the facts and information<br />

they need to give you a considered opinion, or<br />

donʼt ask.<br />

continued..<br />

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Page 66 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 67


forumworkshop<br />

FORUM WORKSHOP<br />

If you and your employees are constantly at<br />

odds, something is very wrong. How can you<br />

expect your people to work hard for you, and<br />

remain loyal, dedicated employees who think<br />

they have a long and prosperous future with<br />

your business, if they donʼt like the way you run<br />

the company? If you decide to change the direction<br />

of your company, your people are going<br />

to be bewildered. Some will also be frightened;<br />

some will go job hunting. If you are changing<br />

the direction of your business to meet new economic<br />

and business conditions – as well you<br />

should – keep people informed. Let them know<br />

what you know, so they will also keep you informed.<br />

Some may want to leave your company<br />

anyway. But if you keep the lines of<br />

communication open, you shouldnʼt be caught<br />

by surprise.<br />

If you are in so much debt that you donʼt know<br />

what you are doing, and you are going to try<br />

everything you can think of to get yourself out of<br />

trouble, you should still share that information.<br />

Youʼll find that everyone thought so anyway. In<br />

a small business, expect that everyone will<br />

know almost everything. If you are in trouble, it<br />

is only ethical to tell your people. They may<br />

stick it out or they may leave, but you will be<br />

better off if they donʼt spread rumors of despair<br />

while you are trying to recover. Your best people<br />

will not only be part of your success, they<br />

can also<br />

be part of<br />

your solution,<br />

if you<br />

let them.<br />

continued..<br />

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Page 68 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 69


FORUM WORKSHOP<br />

PARTICIPATION<br />

Large corporations attract people who are security-oriented,<br />

then they offer security. Small<br />

businesses cannot offer high salary/pension<br />

plan-type security. So, they have to provide security<br />

in another form – participation. The more<br />

your people feel part of the decision-making<br />

process and are actually involved in the management<br />

of your business as it grows, the better<br />

they will feel about the company as a place<br />

to invest time and hard work. The better they<br />

feel about the company, the more they come to<br />

believe that your business is going to be successful,<br />

long lasting, and able to provide them<br />

with a secure future. So keep talking and keep<br />

listening to your best employees – the ones you<br />

want to keep. Let the others come and go.<br />

forumworkshop<br />

A RETURN TO<br />

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Much has been written about the importance<br />

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that. It is all in us – the<br />

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Page 70<br />

www.CartoonConcepts.com<br />

MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 71


FORUM WORKSHOP<br />

Page 72 MARCH <strong>2024</strong> |<br />

The Evolution Of<br />

The Workplace<br />

A century ago, America<br />

was still a land of<br />

farms and small<br />

towns. Mom and<br />

Dad and the ten children<br />

went out to the<br />

field each day to<br />

plant and harvest,<br />

then store food for<br />

the winter. The children knew what their parents<br />

did for a living; they participated in the same<br />

tasks, and the “value” of work was survival.<br />

The industrial age sent fathers to the cities,<br />

mothers to the suburbs, and children to<br />

forumworkshop<br />

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schools. Suburbanite mothers were further isolated<br />

by the fact that their husbandsʼ jobs were<br />

in cities and states far away from home. Fortunately<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 73


FORUM WORKSHOP<br />

None of the entrepreneurs Iʼve interviewed<br />

planned it this way. But certainly that has been<br />

the way things turned out for most. If you are<br />

looking for a way to combine family with career,<br />

small business seems to be an excellent setting<br />

for child rearing.<br />

THE HALES<br />

Robert Hale was seven when his family opened<br />

their first store, The Ink Spot, an office supply<br />

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were five and nine and their sister, born in<br />

1963, “was raised in the back of the store.”<br />

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swept floors, dusted, and delivered handbills in<br />

forumworkshop<br />

Layton, Kaysville, and Clearfield. Iʼve worked<br />

full-time since I was seventeen years old.” By<br />

1970, the Hales had discontinued the printing<br />

services at The Ink Spot and added a line of<br />

Hallmark cards. After<br />

college, Robert became<br />

manager of The<br />

Ink Spot, the familyʼs<br />

most profitable store.<br />

The family, including<br />

Robertʼs wife,<br />

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Page 74 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 75


FORUM WORKSHOP<br />

THE CAVANAUGHS<br />

Marie Cavanaugh did not set out to be a working<br />

mother; she fell into a professional life because<br />

of her skills both as a chocolate dipper<br />

and as a business person. And she<br />

had the help (and construction skills)<br />

of her husband George. Their business<br />

grew out of a hobby and then a<br />

church fundraising project. When the<br />

demand grew so large that they spent most of<br />

their time delivering chocolates to customers in<br />

cities up to 225 miles from their South Dakota<br />

farmhouse, they relocated to Marieʼs home<br />

state of Utah. They picked Bountiful as the ideal<br />

location because there were no other chocolate<br />

factories there and, says Marie, “Bountiful is<br />

beautiful. Ideal for us and our five kids.”<br />

forumworkshop<br />

They purchased a building<br />

from a local utility company<br />

and converted the front offices<br />

into a home and the sixtruck<br />

garage into a factory.<br />

Their five employee staff grew to seventy-three<br />

by 1988. Marie carries as many photographs of<br />

her family as she does of her business. She<br />

even names her signature chocolates after her<br />

grandchildren, like “Mindy Mints.” “I was a working<br />

mother; we learned to work together as a<br />

family and established a rapport.” Any child who<br />

expressed an interest in learning to dip chocolate<br />

was taught. Four grown daughters now<br />

work in the family business. “Our kids understand<br />

us because theyʼve been a part of it.”<br />

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who have been working for her for 15 years as<br />

though they, too, are family.<br />

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Page 76 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 77


FORUM WORKSHOP<br />

Marie Cavanaughʼs daughter Carla now has 5<br />

children of her own and manages the familyʼs<br />

Valley Fair mall kiosk part-time. As Marie says,<br />

her daughter has found a way to employ all the<br />

women in her church, part-time, so they can all<br />

raise their children in the home, while having a<br />

way to earn money and some time off for a little<br />

adult intellectual stimulation.<br />

THE MIHLBERGERS<br />

Mike Mihlberger grew up in his fatherʼs business.<br />

Office & Things, his first business venture,<br />

was a logical progression of Mikeʼs<br />

childhood. His father owned All Makes Typewriter,<br />

where Mike worked for nine years<br />

sweeping and stamping envelopes. “I grew up<br />

not knowing anyone but business people,” he<br />

says. They became role models. Like most<br />

forumworkshop<br />

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“I couldnʼt<br />

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for 6 years,<br />

M i k e<br />

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products. He spent time in college and traveled.<br />

When he decided to start his own<br />

business, his father provided financial support<br />

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as “successful an adult” as any parent could<br />

hope for.<br />

continued..<br />

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Page 78 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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FORUM WORKSHOP<br />

Why? My theory is that Mike, like Robert and<br />

Carla, grew up, like their great great-grandparents,<br />

working and living around their parents<br />

and other adults. Most children today have only<br />

other children to consult if they are dissatisfied<br />

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Involving The Children<br />

forumworkshop<br />

Page 80 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

But children involved in the adult workplace<br />

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They must learn rules of the workplace; timeless,<br />

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More important, a child can easily make the<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 81


FORUM WORKSHOP<br />

In a business, the result is a customer who carries<br />

a dirty box to the counter and demands a<br />

discount for damaged merchandise. Just what,<br />

as parents and adults, do we want to teach children?<br />

forumworkshop<br />

Even you start your business after your children<br />

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Page 82 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 83


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 85


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Page 86 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 87


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Page 88 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 89


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Page 90 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 91


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Page 92 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 93


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 95


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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 99


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Page 100<br />

<strong>Retailers</strong> <strong>Forum</strong><br />

SoloMayoreo<br />

“I Can Get<br />

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a s<br />

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DIRECTORY INCLUDES:<br />

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Business Directories<br />

Page 101<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 101


Imagine<br />

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Hobby & Craft<br />

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Order No. AC $29.95<br />

Page 102 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Page 102<br />

Holiday Merchandise<br />

Wholesalers<br />

& Manufacturers<br />

Introducing our newest directory that puts<br />

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Makers Directory<br />

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Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

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Order No. 121 $150.00<br />

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1-800-635-7654 Business Directories<br />

Page 103<br />

RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 103


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

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Directory of Brand Name Apparel<br />

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Order No. A-106 $65.00<br />

Page 104 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />

Apparel Business Directories


LEGAL<br />

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Page RETAILERS 105 FORUM MAGAZINE | MARCH <strong>2024</strong> Page 105


FORUM PUBLISHING CO.<br />

383 E. Main St. Centerport, N.Y. 11721<br />

T: 631-754-5000<br />

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Credit Card ORDERS: 800/635-7654<br />

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We download orders hourly and<br />

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Books and Cassette programs are<br />

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PG QTY NUMBER TITLE PRICE<br />

SHIPPING<br />

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ALL ORDERS ADD $7.00 1st BOOK<br />

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />

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Orders for SAMPLE COPIES of magazines:<br />

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />

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CANADIAN SHIPMENTS:<br />

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OUTSIDE OF USA:<br />

ORDERS CAN BE SHIPPED USING YOUR<br />

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RETAILERS FORUM MAGAZINE | MARCH <strong>2024</strong> Page 107


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Page 108 MARCH <strong>2024</strong> | RETAILERS FORUM MAGAZINE Page 108

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