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Retailers Forum November 2023 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 43 NO. 07<br />

NOVEMBER <strong>2023</strong><br />

Connecting Wholesalers and <strong>Retailers</strong> Since Since 1981 1981


ENTICE Your CUSTOMERS with a<br />

COMPLETE Bedroom Solution<br />

NEW with COOLING Technology<br />

PILLOWS - 25% of body weight is on the pillow,<br />

getting the right pillow<br />

with a new mattress will improve sleep<br />

SHEETS - 73% of customers<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

CARRYING A QUALITY BEDDING<br />

LINE IN YOUR STORE WILL:<br />

• Increase sales<br />

• Finalize more deals<br />

• Increase foot traffic<br />

• Increase customer base<br />

• Get more happy customers<br />

FULL LINE OF COMFORTERS<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

a mattress without a<br />

mattress protector<br />

Want More Info? Circle #21 on page 11 • www.Vendor411.com<br />

Page 2 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Call for your FREE Clara Clark catalog today!<br />

845.738.4832 845.533.4590<br />

www.claraclark.com cs@sanderscollection.com


High Quality Fashion From Around The World<br />

Great 50% Off Deals Everyday - With FREE Shipping on Orders Over $69<br />

Tops • Bottoms • Swimwear • Sportswear • Lingerie • Costumes • Plus Size • Accessories • Hair • Jewelry<br />

The most acclaimed online store helping the<br />

fashion-conscious look fabulous since 2008.<br />

We draw on rich experience and great passion on providing<br />

fashionable clothing for women from the ages of 18-35.<br />

Stock Up Your Store Today!<br />

Crew Neck Short Sleeve Lip<br />

Leopard Print Tee Brown<br />

$<br />

15.99<br />

Wrap V Neck Polka Dot Sexy<br />

Mini Dress Green<br />

$<br />

16.99<br />

Satin Slip Dress Midi Bodycon<br />

Dress For Women<br />

$<br />

21.99<br />

Draped Front T-Shirt<br />

Irregular Hem Ruby<br />

$<br />

17.99<br />

High Neck Slim-Fit<br />

Long Sleeve Top<br />

$<br />

17.29<br />

Women’s Crewneck Short<br />

Sleeve Romper With Tie<br />

$<br />

24.99<br />

Summer Floral Off Shoulder Crop Top<br />

High Waisted Shorts Two Piece Outfits<br />

$<br />

26.99<br />

Womens Sexy Halter Cut Out<br />

Bandage Bikini Two Piece<br />

Swimsuit Criss Cross Bathing Suit<br />

$<br />

14.99<br />

Women’s Criss-Cross Cami Bodycon<br />

Dress V Neck Bodycon Mini Dress<br />

$<br />

20.65<br />

Women’s Dot Print High Cut<br />

Two Piece Swimsuit Bathing Suits<br />

$<br />

15.99<br />

WITH FREE DROPSHIPPING<br />

NO MINIMUM<br />

www.FashionableSales.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 3


Page 4 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #07 on page 11 • www.Vendor411.com


WHOLESALE<br />

Costume Club<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

• Kits<br />

• E-Cig Ba teries<br />

5mL Bo tle<br />

Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigare tes + 1 USB<br />

Charger $10.50<br />

1 0’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

• E-Liquids<br />

• E-Cig A ce sories<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the<br />

country’s leading merchandise wholesalers. The advertisers<br />

herein sell strictly wholesale and require that you purchase with<br />

the intent of reselling through retail channels.<br />

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

Every Day’s A Treat!<br />

See our ad on page 28<br />

www.USACostumers.com<br />

Light Up WithoUt<br />

Lighting Up!<br />

LOGIC WHOLESALE<br />

see our ad on page 37<br />

Start.<br />

Electronic<br />

Cigarettes<br />

Full Service Wholesaler • We Ship Worldwide<br />

Grow.<br />

Repair.<br />

Our specialty is helping sma l and<br />

mid-sized busine ses achieve su ce s.<br />

Contact us for fr e consultation.<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

Always Be<br />

Fashionable<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 63<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 18<br />

INDEX<br />

ADVERTISERS INDEX<br />

AUGUST 2022<br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 27<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

FIND THE FINDS<br />

Northport, NY<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 35<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS. ..... 51<br />

CAPSMITH ............. 20-21<br />

CLOTHINGWARE ........... 71<br />

DD BULK ................... 60<br />

FASHIONABLE<br />

FASHIONABLE SALES. ....... 63<br />

WATCHES<br />

SNEAKY SAVINGS ON SNEAKERS<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

FLIRTY WHOLESALE ........ 24<br />

KARMA CIRCLE. ............ 03<br />

SCARF WAREHOUSE ........ 84<br />

For Men & Women<br />

See Our Ad On PAge 59<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

SKMEI 9178<br />

Creativity Sku l<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

$13.99<br />

STYLISH PLUS .............. 45<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 61<br />

LINKS<br />

SKMEI 123 Fashion<br />

Casual Sport Watch<br />

W/ Stainle s Steel Strap<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

$15.99<br />

UNIVERSE WHOLESALE. ..... 47<br />

USACOSTUMERS.COM ...... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 34<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 57<br />

DOBA DROPSHIP ........... 15<br />

EVERYTHING CLOSEOUTS ... 70<br />

EZ DROPSHIP. .............. 68<br />

FIND IT ASIA. ............... 86<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

MEGA UBID ................ 74<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 80<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 89<br />

HIDDEN WEALTH ........... 82<br />

TRADE PUBLICATIONS ...90-96<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ .............. 29<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

WHOLE-CELL .............. 73<br />

$15.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

COMPUTERS<br />

REFURB SHOPS ............. 32<br />

CONSUMER ELECT.<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

FIND IT CHINA .............. 65<br />

$15.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

www.TimeWholesalers.com<br />

We make it easy to find products and suppliers<br />

without having to flip through entire magazine<br />

1. Check the INDEX on Pages 6 & 7.<br />

2. Find the Product Category and View the Various Companies.<br />

3. CLICK on the Company you’re interested in and their Ad Page<br />

will Open Immediately.<br />

Found an ad that Interests you and want to know more?<br />

1. CLICK on the website in the ad and you will open the<br />

company’s website.<br />

2. CLICK on an email in the ad and you can send a message<br />

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />

JUST CLICK ON THEM!<br />

RESPONDER<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

Many companies are enrolled in our Reader Response<br />

Program (Page 11). You can contact multiple<br />

companies with 1-CLICK!<br />

1. Find the Reader Response Banner in an Ad.<br />

2. CLICK on the banner and it will open up an Inquiry Form.<br />

3. Select Companies you want FREE CATALOGS and Info from.<br />

4. You can also access this FREE Program on Page 11<br />

or www.Vendor411.com directly.<br />

FORUM PUBLISHING COMPANY<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

383 East Main Street, Centerport, NY 11721<br />

FAX: 631-754-0630<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

RETAILERS FORUM MAGAZINE Email: <strong>Forum</strong>Publishing@gmail.com<br />

| NOVEMBER <strong>2023</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

RS with a<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

100’S IN STOCK<br />

Costume Club<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Solution<br />

www.USACostumers<br />

See NEW our USACostumers.com<br />

with ad on COOLING page Technology 24<br />

Light Up Without<br />

Lighting Up!<br />

LLOWS - 25% of body weight is on the pillow,<br />

getting Full the Service right Wholesaler pillow • We Ship Worldwide<br />

• LOGIC Disposables • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

with a new mattress<br />

• Atomizers<br />

will<br />

• E-Cig<br />

improve<br />

Batteries •<br />

sleep<br />

E-Cig Accessories<br />

see our ad on page 49<br />

OMFORTERS<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

Electronic<br />

Cigarettes<br />

Clara Clark Collection<br />

Sales<br />

in<br />

Slumber<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 25<br />

SMALL<br />

BUSINESS a mattress without a<br />

mattress protector<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 44<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

see our ad on Page 02<br />

We Dropship - Distributors WanteD • Scroll website bottom - Click on WHoLESALE<br />

SNEAKY<br />

SHEETS<br />

SAVINGS<br />

- 73%<br />

ON<br />

of customers<br />

SNEAKERS<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

See Our Ad on Pg 43<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

ark catalog today!<br />

Congratulations to<br />

845.533.4590<br />

AMBER WINDS<br />

Long Island, NY<br />

cs@sanderscollection.com<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

NOVEMBER <strong>2023</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE. ........ 15<br />

BOUTIQUE CLOSEOUTS ...... 65<br />

CLOTHINGWARE ............ 61<br />

DD BULK ................... 48<br />

FASHIONABLE SALES. ....... 03<br />

FLIRTY WHOLESALE ......... 36<br />

HEAVENLY SUITS ............ 18<br />

SCARF WAREHOUSE. ........ 83<br />

STYLE IN FASHION .......... 18<br />

STYLISH PLUS .............. 21<br />

T SHIRT REP ...... BACK COVER<br />

UIN DEALS ................. 77<br />

USACOSTUMERS.COM ....... 24<br />

ASSORTED ITEMS<br />

AUCTION FINDER. ........... 54<br />

BEAN WHOLESALERS ....... 24<br />

CLOSEOUTS FOR SALE ...... 35<br />

DINO DROPSHIP. ............ 51<br />

DOBA DROPSHIP ............ 59<br />

EVERYTHING CLOSEOUTS. ... 64<br />

EZ DROPSHIP ............... 46<br />

FIND IT ASIA ................ 86<br />

HEAVENLY WHOLESALE. ..... 38<br />

MEGA UBID ................. 58<br />

RAMSONS IMPORTS ......... 04<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 79<br />

BOOKS<br />

AUCTION BOOK ............. 84<br />

BUYERS CONTACTS ......... 87<br />

CLOSEOUT DIRECTORY ...... 80<br />

HIDDEN WEALTH ............ 82<br />

TRADE PUBLICATIONS ..... 88-94<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ ............... 73<br />

WHOLE-CELL ............... 71<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 18<br />

SIMRAN INTL ............. 22/23<br />

COMPUTERS<br />

REFURB SHOPS. ............ 60<br />

CONSUMER ELECT.<br />

FIND IT CHINA. .............. 29<br />

SURPLUS GIANT ............ 27<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT. ............. 41


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ADVISORS ............ 40<br />

CC WAREHOUSE ............ 81<br />

E STORE SIGNS ............. 53<br />

E-STORE SITES ............. 32<br />

FB CAMPAIGNS ............. 74<br />

FORUM ADVISORS. .......... 44<br />

KWIK INC. .................. 62<br />

PAYROLL HELPER ........... 68<br />

PROTECTION PLANS. ........ 42<br />

RETAILERS BANK ........... 28<br />

SALES GROUP BAGS ........ 50<br />

SETON SIGNAGE ............ 85<br />

VACATION PROMO. .......... 78<br />

WHOLESALESOURCES.COM ....<br />

. . . . . . . . . . INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP. ............ 51<br />

DOBA DROPSHIP ............ 59<br />

EZ DROPSHIP ............... 46<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

LIGHT E CIG ................ 19<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LOGIC WHOLESALE ......... 49<br />

USA VAPE DEALS Belt ........... Buckles $18.00 dz39<br />

$36.00 dz<br />

Hat Pins $6.00 dz<br />

$36.00 dz<br />

FOOTWEAR<br />

Tri-Fold<br />

$5.00 Each<br />

Garden Flags<br />

48.00 dz<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

$150.00<br />

$4.50 Each<br />

$42.00 dz<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

$4.00 each<br />

Leather Bracelet $18.00 dz<br />

1ut/5 dz Mood Rings $33.00 unit<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

12”x18” Metal Sign $5.25 each<br />

$36.00 ut/72pcs<br />

$15.00 dz<br />

Stylish & Fashionable<br />

Fashions<br />

from Around<br />

the World<br />

$6.00 dz Hat Pins Also<br />

See our Ad on Page 18<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

Playing Cards<br />

12” Metal Signs<br />

$18.00 dz<br />

Garden Flags<br />

12”x18” Metal Signs<br />

HEALTH & BEAUTY<br />

SPECIAL $5.00 Each<br />

FEATURES<br />

$5.50 Each<br />

$15.00 dz<br />

36 pcBiker Ring<br />

FORUM WORKSHOP .........<br />

$24.00 dz<br />

Best Friend 30 Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

Belt Buckles<br />

See our Ad on Page 04<br />

$7.00 Each<br />

Metal Signs $24.00 dz $42.00 dz<br />

$5.50 Each<br />

3’x5’Embroidered Flags<br />

$14.00 Each<br />

$9.00 dz<br />

$21.00 dz<br />

5” Patches $36.00 dz<br />

SNEAKER CLEARANCE ...... 43<br />

HANDBAGS<br />

$39.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS $21.00 dz........... 47<br />

$36.00 ut 72 pcs<br />

Magnets 3”x8” $18.00 dz<br />

BAG VENDORS. ............. 20<br />

CORIUM 21 LLC ..............20<br />

HOME & HOUSEWARE<br />

Patches $18.00 dz<br />

CLARA CLARK .............. 02<br />

DAKOTA STEEL ART .......16/17<br />

MERCHANDISE REP ......... 26<br />

RUG PROFITS. .............. 67<br />

RUSH SUPPLIERS ........... 34<br />

JEWELRY/ACCESSORIES<br />

BLING WHOLESALER .............33<br />

BUND JEWELRY. .................45<br />

HIP WHOLESALE .................25<br />

JEWEL CLEARANCE ..............72<br />

JEWELRY MINERS ................69<br />

SHAKE WHOLESALE. .............56<br />

SIMRAN INTL ................. 22/23<br />

UNIVERSE WHOLESALE ...........57<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

$30.00 dz<br />

Belt Buckles<br />

$36.00 dz<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

$15.50 Each<br />

CARTOON CONCEPTS ....... 66<br />

COOL GLOWING. ............ 75<br />

NOVELTY SELLER ........... 63<br />

PPE SUPPLIES<br />

PPE STOCKROOM ........... 76<br />

R/C & TOYS<br />

RC VARIETY ................ 37<br />

SOARING RC. ............... 52<br />

READER RESPONSE ......... 11<br />

RETAILING NEWS. ........... 14<br />

WHAT’S HOT ................ 12<br />

SPORTING GOODS<br />

OHIO KNIFE. .................13<br />

TRADE SHOWS<br />

THE MARKET CENTER ........28<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 31<br />

WATCH DEALERS ........... 26<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN ........ 70<br />

WELCOME NEW READERS!<br />

Advertise in<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

STYLE IN FASHION<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 59<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed Magazine<br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital Magazine<br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2023</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

Thankful For This Great Tradition<br />

BEING thankful and giving thanks<br />

is a great American tradition that we<br />

celebrate this month. There are not<br />

many countries that actually make a<br />

holiday dedicated to just being thankful<br />

and gracious. It is a wonderful thing<br />

that all of us embrace and honor this<br />

tradition. So, in honor of the holiday let<br />

me extend my sincere thanks to all of<br />

our readers and advertisers who have<br />

supported our magazines since 1981.<br />

The greatest thing about Thanksgiving<br />

is that it really is a time to take a step<br />

back and see all of the things that you<br />

need to be grateful for.<br />

RETAILERS are most thankful this<br />

time of the year when everyone heads<br />

full speed into the holiday season.<br />

Many of us have see sporadic sales<br />

for a good part of the year and if<br />

your business is not seasonal, even<br />

slower sales over the summer months<br />

this year. Everyone is now anxious<br />

to recoup as we head into the home<br />

stretch. For some reason once we get<br />

past Halloween the weeks just fly by for<br />

our businesses.<br />

AS entrepreneurs it is in our nature<br />

to look ahead and forecast as best<br />

that we can to what the new year<br />

will bring. It is wise for each of us to<br />

make plans to help our business grow<br />

and prosper. We should all be thankful<br />

that we live in a society that allows<br />

free enterprise. Our colleagues in this<br />

>> ON-LINE SOURCING<br />

industry, more than most, represent a<br />

diversity not seen in most industries.<br />

It is both rewarding and gratifying to<br />

work alongside such a fine group of<br />

dedicated and hard-working people.<br />

WHERE are we heading? That is<br />

an especially good question taking<br />

into account the tumultuous year<br />

our country has had, much of it selfinflicted.<br />

The success of our industry<br />

is predicated on consumerism. We<br />

need to have new businesses open<br />

and buyers to patronize them. While<br />

in many big cities we’ve seen closings<br />

of iconic businesses, we now see small<br />

shops opening up in rural counties<br />

which are fueling local economies.<br />

WE’VE all dug out of our trenches and<br />

are now ready to meet the challenges<br />

of the holiday season. Shoppers will<br />

be out spending money and it’s up to<br />

each of us to get our share. That means<br />

keeping your inventory updated with<br />

desirable products and fair pricing.<br />

Stock wisely and mark down any old<br />

merchandise to make way for new<br />

goods. You will have a larger customer<br />

base these final months so push out<br />

stale goods at a discount.<br />

IN closing, the countdown has begun.<br />

It’s time for the holidays ready or not.<br />

Please have a great Thanksgiving and<br />

take a moment to be thankful for all<br />

that you have.<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> Magazine<br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

2022 PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

Fax: 631/754-0630<br />

forumpublishing@gmail.com<br />

www.retailersforum.com<br />

42 Years<br />

1981-<strong>2023</strong><br />

RETAILERS FORUM is published monthly at $75/year USA,<br />

$125/year foreign.<br />

Entire contents copyright ©<strong>2023</strong> by <strong>Forum</strong> Publishing.<br />

Publisher assumes no responsibility for contents herein.<br />

First and third class postage paid at Centerport, NY. Bulk<br />

mail paid at NY, Brookfield, WI and Hooksett, NH under<br />

private mail indicia via publication mailing.


etailers<br />

READER RESPONSE<br />

FAST<br />

FASTER<br />

SUPER FAST<br />

MAIL<br />

Return This Form By Mail to:<br />

FORUM READER SERVICE<br />

383 East Main Street<br />

Centerport, NY 11721<br />

FAX<br />

Complete & FAX<br />

This Page to:<br />

(631) 754-0630<br />

ONLINE<br />

Fill Out<br />

Online Inquiry at:<br />

www.Vendor411.com<br />

Receive FREE Information on Products & Services in this Issue<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 14. Style In Fashion<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

CREDIT CARD PROCESSING<br />

❑ All Advertisers in CREDIT CARD PROCESSING<br />

❑ 68. EXP Merchant<br />

ELECTRONICS<br />

❑ All Advertisers in ELECTRONICS<br />

❑<br />

➥<br />

08. Surplus Giant<br />

Look For Reader Response Banner in Our ADS!<br />

Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

ADVERTISER INDEX<br />

GENERAL & VARIETY<br />

❑ All Advertisers in GENERAL & VARIETY<br />

❑ 07. Ramsons<br />

HEALTH & BEAUTY<br />

❑ All Advertisers in HEALTH & BEAUTY<br />

❑ 12. Corium 21 LLC<br />

HOME & HOUSE<br />

❑ All Advertisers in HOME & HOUSE<br />

❑ 23. Dakota Steel Art<br />

❑ 21. Sanders Collection<br />

JEWELRY<br />

❑ All Advertisers in JEWELRY<br />

❑ 09. Simran International<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

❑ 04. Ohio Knife<br />

FREE INFORMATION REQUEST FORM:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co., 383 E. Main Street, Centerport, NY 11721<br />

Your Name ____________________________________________ Type of Business ____________________________________<br />

Company Name ____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City ___________________________________________________State _____________________ Zip ______________________<br />

E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />


WHAT’S HOT<br />

For more information, contact:<br />

www.RIOhio.com<br />

1-614-846-4447<br />

For more information, contact:<br />

www.UINdeals.com<br />

Women Hoodie Blue<br />

Jewel Neck Long<br />

Sleeves Tie Dye<br />

Polyester<br />

Hooded Sweatshirt<br />

$ 7.99<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

Page 12 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

EVERY ITEM A FAST SELLER<br />

OUR friends at Ramson’s Imports has been in business for decades and is the leading<br />

wholesaler for thousands of top selling products. There have been few, if any, companies<br />

that have fl ourished in our industry that have been able to constantly add<br />

to their product lines regularly. Ramson’s is the go-to wholesaler that<br />

buyers line up to see at the trade shows they exhibit at because buyers<br />

know that if they are looking for great items, great prices and superb and<br />

honest customer service this is the one company to work with.<br />

WE are proud to have Ramson’s promoting with us since the 1980’s<br />

and in all the years we have heard nothing but raves about them. We are<br />

honored to feature them here.<br />

THIS month’s hot item from Ramson’s is their amazing price on quality<br />

3x5 fl ags. With a large variety to chose from and a small 100 piece minimum<br />

you can buy these flags at just $2.75 each!<br />

100’S OF ITEMS UNDER $19.99<br />

SHOPPERS are out in the marketplace but they are looking for value<br />

for their spending money these days. If you are a clothing and accessories<br />

retailer you know that wholesale pricing has been increasing rapidly and it is<br />

more difficult than ever to buy low and sell high.<br />

UIN Deals, a long-time advertiser with <strong>Forum</strong>, is in a special position and<br />

is a reliable international provider of the newest fashion merchandise at the<br />

best prices you will fi nd anywhere!<br />

THE company specializes in stocking independent online and brick-andmortar<br />

retailers, ships worldwide and has NO minimum order. And in the<br />

apparel business being able to buy with no minimums and no pre-packed<br />

sizing is the key to your store’s success.<br />

THIS month’s special offering, while they last, is a beautiful blue jewel<br />

neck long sleeve tie dye hooded sweatshirt for just $7.99! The company<br />

features many hoodies for the upcoming season as well as thousands of<br />

other items.<br />

BUY BELOW WHOLESALE<br />

NOW more than ever it is important to buy products at the sharpest possible<br />

prices so you can make more margins when you resell at your store or online<br />

site. With the costs of goods increasing so rapidly it is harder than ever to<br />

follow the double mark-up rule that was the gold standard or retailing. We<br />

have had to become much more competitive to make sales and part of that<br />

is not being able to get the mark-ups we need.<br />

THAT was until now! <strong>Forum</strong> Publishing has released the new<br />

CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise<br />

category), companies that specialize in closeout priced goods. These are<br />

products that can be overstock, overruns, discontinued goods, store<br />

returns and product changes.<br />

CLOSEOUT merchandise can be bought 25-75% off regular wholesale<br />

prices and will improve your bottom line by mixing these goods into your<br />

lines. The Closeout Directory is just $29.95 in print or PDF versions.


OHIO<br />

KNIFE<br />

wholesale distributor<br />

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />

Visit Our Website:<br />

www.OhioKnifeSales.com<br />

Apply for Dealership Online<br />

PHONE: 419.549.8200<br />

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE<br />

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />

OKC - M9 Bayonet & Scabbard - Black<br />

$<br />

117.36<br />

Bubba Blade-BB1-7F 7 Inch-Tapered Flex<br />

$<br />

38.12<br />

Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

$<br />

18.99<br />

Bubba Multi-Flex<br />

Interchangeable Blade<br />

$<br />

72.46<br />

KB0019-Kabar BK19<br />

$<br />

86.33<br />

Smith & Wesson 3 Piece Camping<br />

Set with Sheath... $ 21.99<br />

SOG-TACTICAL<br />

TOMAHAWK<br />

$<br />

34.75<br />

SOG<br />

FASTHAWK<br />

$<br />

35.49<br />

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

16.39<br />

IS9WD<br />

Italian Style Stiletto 9”<br />

Wood Handle<br />

$<br />

11.97<br />

Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

SCIMP165<br />

Schrade Imperial 165<br />

$<br />

5.64<br />

E37T-K-SOG E37T-K... $ 66.25<br />

Generational USA Sharpfinger 152OTG<br />

$<br />

56.24<br />

LNGELBKD-Lightning Elite Black Handle Drop Point<br />

$<br />

20.99<br />

KB0041-Kabar BK41<br />

$<br />

32.51<br />

SOG-KEYTRON - SATIN, STRAIGHT<br />

$<br />

16.54<br />

T979BL<br />

Mini OTF T979-BL<br />

$<br />

7.69<br />

CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry.<br />

We also have a full complement of Cold Steel Blowguns and Accessories.<br />

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 13


RETAILING NEWS<br />

Retail Theft Ruining Our Industry<br />

WHILE stealing a loaf of bread to feed your starving family is not a great excuse, stealing dozens<br />

of Gucci handbags out of a store has to be the extreme opposite of “righting the wrongs of poverty”<br />

that many big city politicians are hawking. You cannot remedy inequality by allowing open season,<br />

sort of like the “Purge”. Yet, in many cities and counties around the country retail theft has skyrocketed<br />

to the point where many stores are just closing. The closure of these stores, hurts both the law-abiding<br />

community they service as well as the business owners. And in the end hurts the tax rolls of these<br />

areas which just compounds the problem even more.<br />

RETAIL giants met recently at symposiums about theft and crime and complained amongst<br />

themselves. You do not need a conference to see that theft is destroying the industry. Instead,<br />

these “geniuses” make rules that the employees should not confront shoplifters. Security guards<br />

should not engage. One of the most disgusting statements I read was that some reporters suggested<br />

that retailers were using “shrinkage” (sounds nice than theft) as an excuse for lagging sales or poor<br />

inventory processes. This type of cover-up is what is destroying our industry and our country today.<br />

AS business owners we need to stand up for our livelihood. This issue can only be fixed by<br />

changing the system. Commit a crime and get a punishment. We cannot allow up to $999 of theft<br />

to be unprosecuted as that will only exacerbate the problem, which it has. Many retail organizations<br />

are spending a great deal of money on white papers and statistics which lets them feel they are<br />

being proactive. Until local law enforcement and the judicial system prosecutes shoplifting as crimes<br />

nothing will change. It does not take scientific studies, brain trusts and think tanks to figure this all out.<br />

Unfortunately for the last couple of years we have let society and its laws degrade into where we are<br />

now. Without major internal changes in the system this situation will only become worse. Shopping<br />

will become more dangerous and stores will become non-existent.<br />

Walmart Debuts Subscription Service<br />

RECENTLY there was a quiet announcement by Walmart that rolled out a new subscription<br />

service, enabling shoppers to receive regular shipments of food, paper goods, pet supplies and<br />

more. The offering appears to be a direct response to Amazon’s long running subscription service<br />

which was rolled out back in 2007. Amazon offers their shoppers a discount when they use the<br />

service. Walmart has not announced any discount, just that shoppers will get the retail giant’s<br />

“everyday low prices.”<br />

THE retailer said they noticed many shoppers were buying the same products regularly, which<br />

set this system in play. The service allows shoppers to add products for shipment any time from one<br />

week to six months. This will be a great convenience for shoppers and a better profit center for<br />

Walmart who is not discounting the service. They are also adding many private label items into the<br />

future ship category.<br />

ON another note, the retailer has also announced that they are opening its first Pet Services<br />

center in Dallas, Texas, which joins its other one in Georgia. These centers will provide veterinary<br />

care and grooming services in-store. Based on the pilot tests the company conducted, the pet<br />

category has been most eagerly embraced.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


TOP QUALITY FASHION ITEMS<br />

Clothing, Shoes, Bags and Accessories<br />

WOMEN’S DEPARTMENT<br />

Women Ethnic Floral<br />

Print Quarter Button<br />

Long Sleeve T-Shirt<br />

$ 13.99<br />

Solid Double<br />

Breasted Elastic<br />

Waist Lapel Long<br />

Sleeve Suit<br />

$ 28.79<br />

Women Striped Button<br />

Design Cotton Long<br />

Sleeve Blouse<br />

$ 14.39<br />

Stripe Print Drop Shoulder<br />

Long Sleeve Loose<br />

Sweater<br />

$ 9.25<br />

Women Solid Hollow Fringe<br />

Hem Loose Open Front<br />

Cardigan<br />

$ 5.50<br />

Estaablished in 2014. We<br />

have online fashion on a<br />

global scale & clients around<br />

the world. This is truly your<br />

1-Stop Shop for Fashion!<br />

Women Allover Vintage<br />

Floral Print Mid Waist<br />

Knit Pants<br />

$ 19.99<br />

Pure Color Mid Calf Hidden<br />

Heel Slip On Boots<br />

$ 8.93<br />

Women Various Patterns<br />

Denim Handbag<br />

$ 3.44<br />

Folded Bowknot Ankle Warm<br />

Winter Furry British Style<br />

Flat Boots<br />

$ 18.70<br />

Women Latin Dance Social Dance<br />

Square Dance Buckle Decor Soft<br />

Sole Sandals Dancing Heels<br />

$ 20.00<br />

Ladies Elegant Color Block Patchwork<br />

PU Leather Handbags Totes<br />

Shoulder Bags Crossbody Bags<br />

$ 8.09<br />

MEN’S DEPARTMENT<br />

Women Faux Leather Fashion<br />

Multifunction Solid Color<br />

Crossbody Bag Wallet<br />

$ 4.44<br />

Men’s Figure Graphics Side<br />

Print Drawstring Waist Street<br />

Cuffed Pants<br />

$ 11.20<br />

Men’s 100% Cotton Breathable<br />

Drawstring Elastic Waist Sport<br />

Jogger Pants<br />

$ 5.60<br />

Men’s Non Slip Soft<br />

Loafers Comfy Slip On<br />

Casual Driving Shoes<br />

$ 8.00<br />

Men’s Plain Chenille Knit Stand<br />

Collar Zipper Warm Cardigans<br />

With Pocket<br />

$ 8.60<br />

Men’s Knitted Fabric<br />

Air-cushion Shock Absorption<br />

Running Shoes<br />

$ 15.50<br />

Men’s Smile Slogan Print<br />

Patchwork Ethnic<br />

Short Sleeve T-Shirts<br />

$ 11.24<br />

Men’s Letter Floral Print Crew<br />

Neck Short Sleeve T-Shirts<br />

$ 11.24<br />

WE HAVE HUGE INVENTORY - FREE SHIPPING ORDERS OVER $69.99<br />

- NO MINIMUM ORDERS - ALL CREDIT CARDS ACCEPTED -<br />

www.1StopWholesale.com<br />

Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 15


Page 16 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 17


STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

Quantity<br />

Discounts<br />

Available<br />

www.StyleinFashion.com<br />

Want More Info? Circle #14 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

FULL COLLECTION OF DESIGNER TOP QUALITY<br />

CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

11691 Black/Purple<br />

Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

Jacket & Skirt Set<br />

5658-N • Black/Print<br />

Special Price $179.00<br />

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

CHECK OUT OUR NEW CLEARANCE SECTION!<br />

Want More Info? Circle #03 on page 11 • www.Vendor411.com<br />

Page 18<br />

NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


EVERYTHING E-CIG<br />

WE HAVE IT ALL:<br />

STARTER KITS - BATTERIES & CHARGERS - MODS & RBAS<br />

TANKS & ATOMIZERS - PARTS & ACCESSORIES - E LIQUIDS<br />

SMOK Vape Pen V2 60W<br />

AIO Starter Kit $15.95<br />

Air Factory Salts Tropical<br />

Grapefruit TFN 30ml $9.99<br />

Vaporesso Sky Solo AIO Vape Pen Starter Kit<br />

$15.99<br />

SMOK Species V2<br />

Starter Kit - 230W TC<br />

Touchscreen Mod With<br />

TFV8 Baby V2 Tank<br />

$27.95<br />

OG Island Fusion<br />

(KiBerry Killa) by<br />

Keep it 100 E-Liquid<br />

$9.99<br />

GeekVape<br />

OBELISK 120W Kit<br />

Shingen RDA by Tendou Vapor<br />

$63.99<br />

$10.99<br />

ESTABLISHED 2011 • NEW WHOLESALERS WELCOME • WORLDWIDE SHIPPING - USA HEADQUARTERS<br />

www.LightECig.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 19


Treats a Myriad of Skin Conditions<br />

Want More Info? Circle #12 on page 11 • www.Vendor411.com<br />

AUTHENTIC NEW DESIGNER HANDBAGS<br />

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH<br />

All Merchandise Certified Authentic<br />

NO MINIMUM ORDER • WEEKLY SPECIALS<br />

Michael Kors Jet Set Travel<br />

Medium Carryall Tote<br />

Brown MK Green Stripe<br />

$139.99<br />

Coach F36658 F37807<br />

Reversible City Tote Light<br />

Khaki Blue<br />

$162.99<br />

Page 20<br />

Tory Burch Kerrington<br />

Large Square Tote Garden<br />

White Floral Laguna<br />

$266.99<br />

Michael Kors Jet<br />

Set East West large<br />

crossbody in luggage<br />

(brown). The iconic<br />

shape is versatile<br />

and perfect.<br />

$104.99<br />

Tory Burch in a vibrant poppy orange-red color.<br />

Versatile and practical double zip design.<br />

$323.99<br />

WWW.BAGVENDORS.COM<br />

NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Michael Kors Hayes<br />

Medium Trifold Coin<br />

Case Rose Hold MK<br />

Signature Pink<br />

$57.99<br />

Michael Kors Jet<br />

Set East West<br />

Large Crossbody<br />

Vanilla MK<br />

Signature<br />

$103.99<br />

Kate Spade Cameron Street<br />

Flock Roses Small Hayden<br />

Satchel Black Floral<br />

$187.99


PLUS-SIZE APPAREL<br />

TRENDY, EXQUISITE, HIGH-QUALITY FASHION SINCE 2016<br />

OFFER YOUR SHOPPERS THE FINEST QUALITY, LATEST PLUS-SIZE FASHIONS.<br />

Tops • Dresses • Jeans • Pants • Coats • Jackets • Sweaters • Swimwear<br />

FREE QUICK SHIPPING WITH LOW $19.99 MIN. • ALL CREDIT CARDS<br />

RETAILERS & ON-LINE SELLERS: CLICK ON OUR CLEARANCE TAB TO STOCK UP AT HUGE<br />

www.StylishPlus.biz<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 21


Page 22 NOVEMBER <strong>2023</strong> | RETAILERS Want More Info? FORUM Circle #9 MAGAZINE<br />

on page 11 • www.Vendor411.com


OFFICIALLY<br />

LICENSED NFL PRODUCTS<br />

SPORTS LICENSED<br />

DSTRIBUTOR<br />

Want More Info? Circle #9 on page 11 • www.Vendor411.com<br />

JUMBO FAN-CHAIN<br />

NECKLACE<br />

I N S T O C K<br />

O R D E R N O W<br />

4 6 C O L O R C O M B I N A T I O N S<br />

(909)517-3795<br />

Want More Info? Circle #9 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 23


LARGE PROFITS IN COFFEE!<br />

FANTASTIC HAWAIIAN COFFEE<br />

Flat Rate<br />

Shipping in<br />

USA<br />

Many Flavors<br />

All Size Bags<br />

Bean or Grind<br />

www.BeanWholesalers.com<br />

LARGEST COSTUME SELECTION IN USA!<br />

Women, Men, Kids and Yes, Pets too!<br />

WIGS - ACCESSORIES - DECORATIONS - SPECIALS & CLEARANCE<br />

Fast Shipping<br />

Worldwide<br />

All Credit Cards Accepted<br />

Fast Shipping Worldwide<br />

www.USACostumers.com<br />

Page 24 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


Bling On A Global Scale!<br />

Sophisticated Designs - Celebrity Inspired<br />

CHAINS - RINGS - NECKLACES - GRILLZ<br />

HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES<br />

Helloice Drip<br />

Broken Heart<br />

Pendant in Gold<br />

$ 49.95<br />

Helloice 9mm<br />

Cuban Chain<br />

Set in Gold<br />

$ 99.98<br />

Helloice 14mm Iced Prong<br />

Cuban Chain in Gold<br />

$ 89.95<br />

Helloice Iced Lil<br />

Money Pendant<br />

in Gold<br />

$ 59.95<br />

HIP HOP<br />

HEADQUARTERS<br />

Helloice Iced Cross<br />

King Crown Ring<br />

$ 49.99<br />

Helloice 12mm<br />

Initial Letter Iced<br />

Prong Cuban Chain<br />

& Bracelet Set in Gold<br />

$ 149.95<br />

Helloice Iced Hoop Earring<br />

$ 39.95<br />

Helloice 14mm Iced<br />

Prong Cuban Ring<br />

in Gold<br />

$ 69.95<br />

Helloice Iced<br />

Rocket Powered<br />

Pendant<br />

in White Gold<br />

$ 49.95<br />

Helloice Iced 20mm<br />

Miami Cuban<br />

Bracelet with Big<br />

Box Clasp<br />

in White Gold<br />

$ 76.99<br />

Helloice 13mm 8” Iced Figaro Cuban Bracelet<br />

$ 39.95<br />

Helloice 39mm Iced<br />

Two-tone White<br />

Dial Stainless Steel<br />

Watch in Gold<br />

$ 89.95<br />

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS<br />

We Service Boutiques & Online Stores Worldwide<br />

www.HipWholesale.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 25


YOUR INVICTA WHOLESALER<br />

MENS<br />

WOMENS<br />

Invicta Bolt Herc Reserve Quartz<br />

Mens Watch - 53mm Stainless<br />

Steel Case, Silicone/Stainless<br />

Steel Band, Black, Gold (33156)<br />

$849.00<br />

Sale Price: $ 109.00<br />

IInvicta Pro Diver Mens Quartz<br />

42mm - Model 33269<br />

$199.00<br />

Sale Price: $ 49.00<br />

Invicta is a fast growing watch brand, and is considered by<br />

collectors and enthusiasts alike to be a market leader in<br />

horological innovation and creativity. The long held belief<br />

that supremely crafted timepieces can be offered for a<br />

modest sums is the founding principle of Invicta.<br />

Explore an impressive selection of timepieces spanning 30<br />

diverse collections, and a wide use of exotic materials such<br />

as: meteorite, abalone, titanium, and carbon fiber. Invicta<br />

also offers collections from the worlds of Disney, Marvel,<br />

DC Comics, Star Wars, and the NFL.<br />

Invicta Bolt Womens Quartz 36<br />

mm Gold, Stainless Steel Case<br />

Blue Dial - Model 29196<br />

$259.00<br />

Sale Price: $ 69.00<br />

Invicta Angel Womens Quartz<br />

40mm Stainless Steel Case,<br />

Silver Dial - Model 31078<br />

$250.00<br />

Sale Price: $ 69.00<br />

Invicta Corduba Quartz Mens<br />

Watch - 52mm Stainless Steel<br />

Case, Stainless Steel/Polyurethane<br />

Band, Black, Steel (33654)<br />

$429.00<br />

Sale Price: $ 89.00<br />

Invicta Reserve Mens<br />

Mechanical 48mm Gold Case<br />

Gold Dial - Model 26486<br />

$499.00<br />

Sale Price: $ 69.00<br />

www.WatchDealers.net<br />

GREAT SELECTION ~ NO MINIMUM ORDER<br />

ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING<br />

Invicta Angel Womens Quartz<br />

33 mm Stainless Steel Case<br />

Blue Dial - Model 29114<br />

$279.00<br />

Sale Price: $ 59.00<br />

Invicta Specialty Womens Quartz<br />

36 mm Stainless Steel Case<br />

Charcoal Dial - Model 29395<br />

$199.00<br />

Sale Price: $ 59.00<br />

LINEN & BEDDING HEADQUARTERS<br />

Largest Selection of Quality Home Good ~ Shipped Daily from East Coast<br />

CASTELA BY MATOUK<br />

WE HAVE THE<br />

BEST BRANDS AT<br />

THE BEST PRICES<br />

Great for Retail Stores & Online Sellers<br />

BIG SALES<br />

WINDSOR CHARCOAL BEDDING<br />

JOHN ROBSHAW BEDDING<br />

Bedding Sets Starting at $30<br />

PALMES BEDDING COLLECTION<br />

As Low As $285<br />

NINA RICCI BEDDING<br />

Starting at $70<br />

On Designer Bath Accessories<br />

Stock Up Online at:<br />

www.MerchandiseRep.com<br />

Page 26 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

400 Thread Counts-from $35<br />

Starts at $65


Want More Info? Circle #08 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 27


Why pay full wholesale? Get name brand and extreme<br />

value merchandise at far below wholesale prices.<br />

Safely source product in-person at our December Market.<br />

Register for Our December Market:<br />

REGISTER AT<br />

• Monday & Tuesday, December 4th - 5th<br />

www.tmcexpo.com<br />

• Name brands & extreme value merchandise<br />

• America’s largest permanent collection of closeout specialists<br />

• Practically the entire closeout industry under one roof<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2023</strong><br />

An easy and convenient way for consumers to be connected with<br />

a personal loan through our network of lenders and the other<br />

third-party lender networks we use.<br />

Our online service can help you to get a loan of between<br />

$1,000 and $35,000.<br />

No Hidden Fees • No Upfront Cost • Zero Obligation<br />

Review your loan offer before<br />

accepting any funds, hassle free<br />

www.<strong>Retailers</strong>Bank.com<br />

Page 28 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


STOCK UP YOUR STORE<br />

DIRECT FROM CHINA<br />

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.<br />

ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES<br />

HOME AND HOUSE • SECURITY • HEALTH & BEAUTY • WATCHES<br />

$<br />

22.73<br />

Professional Interview<br />

Condenser Video Shotgun<br />

Microphone with 3.5mm Audio<br />

Cable for DSLR & DV Camcorder<br />

As LOW As $ 15.96<br />

Portable 58mm<br />

Bluetooth POS Receipt<br />

Thermal Printer<br />

As LOW As<br />

$<br />

39.85<br />

PULUZ PHOTO<br />

STUDIO LIGHT<br />

BOX<br />

Portable 50 x 50 x<br />

50 cm Light Tent<br />

LED 5500K Mini<br />

60W Photography<br />

Studio Tent Kit<br />

with 6 Removable<br />

Backdrop<br />

Adjustable Head USB Rechargeable<br />

Battery Operated Cooling Desktop<br />

Fan, 2 Speeds (Pink)<br />

As LOW As $ 6.13<br />

Pone Genius Mini Handsfree Telephone,<br />

Size: 57 x 46 x 26mm<br />

As LOW As<br />

$<br />

3.60<br />

VR Box 2.0 Version Universal<br />

Virtual Reality 3D Video<br />

Glasses for 3.5 to<br />

6 inch Smartphones<br />

As LOW As $ 3.15<br />

HAWEEL 3 Layers with 11 US/<br />

EU/AU/UK Universal Outlets<br />

and 2 Ports 2.1A USB Smart<br />

Power Sockets, Charger,<br />

Overload Protector, US Plug<br />

As LOW As<br />

$<br />

8.33<br />

As LOW As<br />

$<br />

114.91<br />

360 Degrees Full-Band<br />

Scanning Car Speed<br />

Testing System Radar<br />

Laser Detector,<br />

Support English & Russian<br />

Voice Broadcast<br />

As LOW As $ 16.16<br />

Figerprint Lock<br />

Biometric Digital<br />

Lock for Office/Private<br />

Home Security,<br />

Support up to 120<br />

Fingerprint Memory<br />

& 1 Password<br />

A66 Non-contact Forehead<br />

Body Infrared Thermometer<br />

Temperature Range:<br />

32.0 Degree C~ 42. 9 Degree C<br />

$<br />

31.43<br />

HUION H420 Computer Input Device<br />

4.17 x 2.34 Inch 4000LPI<br />

Drawing Tablet Drawing<br />

Board with Pen<br />

As LOW As $ 19.48<br />

AMAZING PRICES!<br />

Portable Fully Automatic<br />

High Pressure Outdoor Car<br />

Washing Machine<br />

Vehicle Washing<br />

Tools, with Short<br />

Gun and 10m High<br />

Pressure Tube<br />

$<br />

55.95<br />

DOLAMEE D5 4K UHD Smart TV BOX with<br />

Remote Controller, Android 5.1 Rockchip RK3229<br />

Quad Core 1.5GHz,<br />

RAM: 1GB, ROM: 8GB,<br />

Support KODI, WiFi<br />

As LOW As $ 27.33<br />

Wireless Bluetooth Remote<br />

Controller/Mini Gamepad<br />

Controller/Music Player Controller<br />

for Android/iOS Cell Phone<br />

As LOW As $ 10.95<br />

0.26mm 9H 2.5D<br />

Tempered Glass<br />

Screen Film<br />

As LOW As $ 0.42<br />

WiFi Remote Control Smart<br />

Wall Switch Works with Amazon<br />

Alexa & Google Assistant<br />

As LOW As $ 17.89<br />

Mini Projector 3500ANSI LM LED<br />

1280x800 GA Multimedia Video Projector,<br />

Support HDMI/USB/<br />

VGA/AV/TV Interfaces<br />

As LOW As $ 139.93<br />

www.FindItChina.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 29


FORUM WORKSHOP<br />

forumworkshop<br />

Starting Your Own<br />

Business<br />

BUSINESS<br />

Credit & Collection<br />

Don’t Give Credit Unless<br />

You Know You’ll Be Paid<br />

The rule for retailers is: Donʼt let it out of the<br />

store until it is paid for. Donʼt listen to stories.<br />

Get identification for checks and double check<br />

signatures. In service, supply, or wholesale<br />

business, you can expect to deal with time payments.<br />

Why canʼt you just ask for cash up<br />

front? You can, but in many industries, credit<br />

has become the norm. You will be able to increase<br />

your clientele if you do extend credit.<br />

<strong>Retailers</strong> have the benefit of charge-card companies<br />

to extend credit and take the risks.<br />

Other businesses have to extend their own<br />

credit and do their own collections. Typically,<br />

the customer will receive the product before<br />

you receive payment in full. Extending credit is<br />

dangerous; be careful how you do it.<br />

Both Fred and Edna decided they didnʼt want<br />

to “do collections.” They said they didnʼt want<br />

to offend anyone, or lose customers or friends.<br />

People who donʼt pay their bills arenʼt customers,<br />

certainly not friends. Theyʼve gotten<br />

what they came for – something for nothing –<br />

and they wonʼt be back unless you allow them<br />

to take more for the same price. Make certain<br />

you collect the money your customers owe you.<br />

Page 30 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

STARTING YOUR OWN<br />

My rule, as owner of Midnight Oil<br />

Typesetting, was simple: I never<br />

gave credit to anyone unless I<br />

could personally walk to their office<br />

and sit there until I collected<br />

payment. In five years of doing<br />

business, I was the victim of two<br />

criminals (one spent time in jail;<br />

the other is under investigation by<br />

the SEC for fraud), one bounced<br />

check, and two walk-aways. A<br />

walk-away is someone who<br />

places the order and never returns<br />

to pick up the “custom<br />

made” merchandise. In a service<br />

business this is a danger because<br />

you canʼt, for example,<br />

take stationery apart and put the<br />

paper back on the shelf for another customer<br />

to buy.<br />

Detecting The Non-Payers<br />

Some people who own new businesses get so<br />

focused on getting a signature on a sales<br />

agreement that they forget to ascertain their<br />

chances of getting paid at a future date. There<br />

are ways to tell if someone doesnʼt intend to<br />

pay you. You canʼt always tell. But here are<br />

some guidelines for businesses that extend<br />

credit to their customers in the normal course<br />

of doing business.<br />

continued...


FASHIONABLE<br />

WATCHES<br />

For Men & Women<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

$13.99<br />

SKMEI 9178<br />

Creativity Skull<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1123 Fashion<br />

Casual Sport Watch<br />

W/ Stainless Steel Strap<br />

$15.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

$15.99<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

$15.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

www.TimeWholesalers.com<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 31


forumworkshop<br />

FORUM WORKSHOP<br />

A signature<br />

on a sales<br />

agreement<br />

is not necessarily<br />

a<br />

“ s a l e . ”<br />

Some business<br />

owners<br />

who<br />

think otherwise<br />

find<br />

themselves<br />

working a<br />

lot of hours trying to collect on their receivables.<br />

Why? Because a “sale” is not a signature, but a<br />

contractual agreement between you and your<br />

customer to exchange goods for money at a<br />

specified point in time. If you have not explained<br />

that to your customer, you may have<br />

Page 32 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

gotten a signature but you never got the “agreement,”<br />

and you have given your client a reason<br />

(an excuse) to not want to pay you.<br />

I saw a parade of salespeople pass through our<br />

publishing office with fists full of paperwork. But<br />

those clients never agreed to pay for an ad;<br />

they had been high pressured or sweet talked<br />

(a few thought theyʼd get a date with one of our<br />

salespeople) into signing a piece of paper. They<br />

started to rehearse reasons not to pay the moment<br />

the salesperson left the office. My favorite<br />

is: “Iʼve run the ad one month and havenʼt gotten<br />

any calls.” Does this sound familiar? Refer<br />

back to how advertising works. Make certain<br />

you and your sales force tell your clients what<br />

they are buying. Did you promise calls? If so,<br />

you deserve not to get paid. You canʼt promise<br />

that.<br />

continued..<br />

EMBED YOUR PRODUCTS EVERYWHERE!<br />

Move Your Products Beyond Your Store & into All your High Traffic Areas<br />

like Facebook, blogs and other social media networks and marketplaces.<br />

START<br />

for<br />

FREE<br />

AUTOMATED SOFTWARE TO HELP YOU GROW YOUR MERCHANDISE BUSINESS!<br />

GREAT FOR MULTIPLE<br />

ONLINE STORE<br />

ADMINISTRATION:<br />

Manage your customers,<br />

orders, shipping, products,<br />

transactions and all your daily<br />

sales activities across multiple<br />

stores through your single<br />

admin console.<br />

You can assign administrators<br />

and permissions to manage<br />

various aspects of your<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 33


forumworkshop<br />

FORUM WORKSHOP<br />

You can only promise exposure and potential<br />

increase in sales. Furthermore, not everyone<br />

calls before they visit a store. Not every caller<br />

will say: “I saw your ad in such-and-such a<br />

magazine.” If you are selling something as intangible<br />

as advertising or promotion, be careful<br />

what you promise. Be even more careful about<br />

what your salespeople promise if they are paid<br />

on commission.<br />

Deliver What the<br />

Customer Expects,<br />

When it is Expected<br />

If you sell something more tangible, like paper<br />

to a print shop or stationery to an individual,<br />

make certain that what you deliver is what the<br />

customer expects to receive. This applies to<br />

any supply business. Make certain the customers<br />

are involved in the production process<br />

so the finished product (i.e., letterhead) looks<br />

as they expect it to. Make certain the piece<br />

goods you deliver are identical to your salespersonʼs<br />

sample. This is the first step in gaining<br />

“agreement.”<br />

Keep promises about<br />

time. If you plan to deliver<br />

the product in two<br />

days, donʼt promise<br />

one, then apologize<br />

for the delay. Customers<br />

appreciate<br />

honesty, even if you<br />

are under-optimistic.<br />

continued...<br />

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Page 34 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 35


forumworkshop<br />

FORUM WORKSHOP<br />

If you say three days(to give your equipment<br />

time to break down and be repaired) and the<br />

customer gets delivery in two, youʼre a hero.<br />

Promise two days and have the machine break<br />

down, and youʼre a jerk. Give yourself a realistic<br />

amount of time for production, plus a day for<br />

breakdowns and emergencies, then deliver on<br />

time.<br />

Make certain, when you get the contract<br />

signed, that the customer understands both<br />

what he or she is purchasing and that you expect<br />

to be paid. How do you do this? Say it.<br />

Donʼt ask anyone to “read the (fine) print.” They<br />

may or may not do so. They may or may not<br />

understand what they have read. Fine print is<br />

what a lawyer requires for a court battle. But if<br />

you have not gained understanding and agreement<br />

at the point of sale, your lawyer is going to<br />

have a hard time, and it will cost you a great<br />

deal to collect money that should only require a<br />

phone-callʼs worth of effort on your part. Simply<br />

say, “Now, you agree to pay me $____ in thirty<br />

days, that is January 5th” (use a calendar as a<br />

visual reinforcement if possible). Get a verbal<br />

agreement (“Yes.”) “Then Iʼll receive payment<br />

on the 5th.” (“Yes.”) “Good. If you forget, Iʼll call<br />

to remind you.”<br />

continued..<br />

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Page 36<br />

NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 37


FORUM WORKSHOP<br />

Write down the dates on your own calendar and<br />

on the agreement or invoice. Then do what you<br />

said you would do. If the check does not arrive<br />

on the 5th, call and say, “You agreed to pay me<br />

today. Iʼll be over to collect at 3:00 pm.” You<br />

should not get any discussion if you went<br />

through the process correctly. My dates and<br />

numbers are arbitrary except for the collection<br />

time. Three pm is good because it gives your<br />

client time to find the paperwork, have a check<br />

written, and get it signed by any number of people.<br />

If you wait until later in the afternoon, people<br />

start to go home.<br />

This all should sound obvious, but itʼs surprising<br />

how many people overlook the obvious because<br />

of fear. Fear of not making the sale. Fear<br />

of losing a friend. Fear of talking.<br />

forumworkshop<br />

REMEMBER TO WHOM<br />

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successful collections: whom you sell to.<br />

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Page 38<br />

ORDER WITH CONFIDENCE. ORDERS SHIPPED QUICKLY FROM OUR MA OFFICES.<br />

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NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 39


FORUM WORKSHOP<br />

So many people get busy getting contracts<br />

signed that they forget the process of selling.<br />

The process – it bears repeating – starts with<br />

you explaining what youʼre selling and its value<br />

to a potential buyer. The middle of the sale occurs<br />

when that person agrees to the itemʼs<br />

value and expresses his or her willingness to<br />

pay for it(immediately or over time). And the<br />

end (or “close”) is when you collect payment in<br />

full for merchandise delivered. Sometimes<br />

salespeople quit when they get past the first<br />

step. Thatʼs the easy part. It requires less effort<br />

and no understanding to get a signature.<br />

forumworkshop<br />

Page 40 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

So how can you tell if you are dealing with<br />

agreement, and ability and willingness to pay.<br />

Ability to pay and willingness to pay are different<br />

but related. Ability means that the debtor<br />

has the money with which to pay you. Willingness<br />

means he or she is motivated to pay you.<br />

Those who are willing may or may not be able.<br />

Those who are able may or may not be willing.<br />

You have to ascertain if your clients are both.<br />

By selling correctly – getting agreement and understanding<br />

– you will establish willingness. If<br />

you are selling on a contract and granting (inhouse)<br />

credit, it is up to you as a creditor to determine<br />

your debtorʼs (clientʼs) ability. Whether<br />

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FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 41


forumworkshop<br />

FORUM WORKSHOP<br />

LENGTH OF TIME<br />

IN BUSINESS<br />

New business should pay cash. Most new businesses<br />

are undercapitalized because the owners<br />

had to spend more then they anticipated. A<br />

few planned and knew what to expect; nevertheless,<br />

a first year in business is precarious.<br />

Frequently, new retailers spend a great deal of<br />

money remodeling the interior of the store and<br />

purchasing office furniture. Statistically, a business<br />

less than a year old has a high chance of<br />

failure. The odds improve in years two through<br />

five. So, as you make the sale, you should determine<br />

ability to pay by asking your client some<br />

questions that will let you know what to expect,<br />

without causing negative feelings.<br />

Leaving your role as a salesperson and become<br />

a curious, interested, supportive fellow<br />

business person. Questions like: “How are you<br />

doing?” “How did you get started? Iʼve always<br />

thought that would be such an interesting business,”<br />

and “What did you do before this?” will<br />

help you to determine your risk. Then listen<br />

carefully. If the answer is: “I worked for a Fortune<br />

500 company and got tired of bureaucracy,<br />

so ...” that person probably has money in the<br />

bank and some<br />

ideas about how<br />

to operate a profitable<br />

business,<br />

as well as the<br />

ability to sell and<br />

manage.<br />

continued...<br />

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Page 42 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 43


FORUM WORKSHOP<br />

Good risk. If the answer is: “I just wanted to<br />

work for myself, and going into this business<br />

sounded fun, and cheap to start ...” get cash.<br />

People who havenʼt given going into business<br />

much thought are not good credit risks. They<br />

will cause you grief if you let them. They are,<br />

typically, unrealistic and not prepared for hardships.<br />

They give up easily and leave creditors<br />

holding their receivables.<br />

People who have owned profitable businesses<br />

before are a better risk than those who are tying<br />

for the first time. Even people who have failed<br />

in businesses that have operated for a number<br />

of years are better risks than those who have<br />

never tried. They should have learned a lot. If<br />

they come back for more, they plan not to make<br />

the same mistakes twice. Some people make<br />

careers of starting new businesses and selling<br />

forumworkshop<br />

them. These people make marginal risks. Just<br />

keep their payments current. Make certain you<br />

are paid on time by all your creditors, and donʼt<br />

do new work until old work is paid for in full.<br />

LOCATION<br />

People with<br />

storefronts or<br />

offices are<br />

better risks<br />

than those with<br />

post office boxes<br />

or those who<br />

work from home.<br />

continued..<br />

Page 44 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #24 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 45


FORUM WORKSHOP<br />

I made it a rule never to extend credit to anyone<br />

who didnʼt have a place of business. It is too<br />

easy just to give up if you have not invested in<br />

a place. I assumed that these people were<br />

going to see if being in business worked; they<br />

were not necessarily going to work at being in<br />

business.<br />

New restaurants<br />

are one of<br />

the highest risk<br />

businesses of<br />

all. The start-up<br />

costs for interior<br />

decorating and<br />

equipment are<br />

enormous compared<br />

to most<br />

retail and serv-<br />

forumworkshop<br />

Page 46 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

ice businesses. In fact, any business that has<br />

had to complete its interior space, starting from<br />

the walls out, is at a high risk. The restaurant<br />

that moves into the already decorated space<br />

(after the original owner failed) is at a distinct<br />

advantage but still is a high risk. (This does not<br />

include franchises, since you have to have a lot<br />

of capital to purchase one. Franchises are an<br />

excellent credit risk.)<br />

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I never gave credit to a new client, except some<br />

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After I received payments in full, on time, for a<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 47


FORUM WORKSHOP<br />

Obviously, people who come in once a year are<br />

hard to judge. But those customers who came<br />

in regularly – monthly or weekly – had given me<br />

ample opportunity to “Chit chat” and form an<br />

impression. If I thought them to be honest and<br />

running a sound business, I extended credit. If<br />

not, I just said, “No.” You have to get past the<br />

fear that refusing someone credit will lose you<br />

business. They may not do business with you,<br />

but you have not lost. Just tell yourself to let<br />

them go steal from someone else. Honest people<br />

will let you run your business however you<br />

see fit. If that means you wonʼt extend them<br />

credit, fine. If you have something they want<br />

and value, theyʼll buy it from you regardless.<br />

People who try to run your business for you by<br />

telling you that everyone buys and sells on<br />

credit are not good credit risks.<br />

Large 5<br />

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forumworkshop<br />

Page 48 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

KEEP DEBTS CURRENT<br />

One more thing: The more<br />

money someone owes you, the<br />

more he or she will resent you<br />

and try to find ways to make<br />

you the enemy, so he wonʼt<br />

have to pay at all. People donʼt<br />

like to owe money, especially a<br />

lot of it. So if you extend credit<br />

to someone, the most important<br />

thing you must do is to collect<br />

it when you said you<br />

would. If you let time pass or let<br />

the debt accumulate, you might<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 49


forumworkshop<br />

FORUM WORKSHOP<br />

Lots of business owners make this mistake.<br />

Ninety days after the sale, they scramble to get<br />

paid. Meanwhile, the same client has signed<br />

more contracts and those “sales” have become<br />

due and payable, too. If you donʼt ask to be paid<br />

as greed, youʼve put yourself in a position of trying<br />

to “collect late payments,” rather than “finish<br />

the sale.” While you and your client should<br />

have agreed upon how much and when to pay,<br />

you never discussed what to do if that failed to<br />

happen. So you have no agreement or willingness;<br />

you have a fight. Avoid this by following<br />

the selling process.<br />

Non-profit, government-funded organizations<br />

and large corporations are the exception to the<br />

above. They are usually good risks and very<br />

slow to pay. They typically expect continuous<br />

service and credit from you; you can expect to<br />

be paid very slowly by them. Itʼs surprising, but<br />

those who are most able to pay also know what<br />

they can get away with, and they do. They believe<br />

that you need their business more than<br />

they need your goods or services. If this is true,<br />

just put up with it. You will get paid, late. Count<br />

on it. Which means donʼt expect to have that<br />

money to spend until you receive it. A common<br />

mistake new business owners make is confusing<br />

“working capital”<br />

with receivables.”<br />

Donʼt make business<br />

decisions based on<br />

how much money<br />

you should receive in<br />

any given month<br />

based on your ledger<br />

cards (“receivables”).<br />

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Page 50 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 51


FORUM WORKSHOP<br />

forumworkshop<br />

Page 52 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

You can only count on having the monies that<br />

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use your own money to buy<br />

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look for new clients. Itʼs always<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 53


forumworkshop<br />

FORUM WORKSHOP<br />

Social Security &<br />

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Employers like to ignore this to their detriment.<br />

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your store to attract customers. This is a good<br />

time to see what the competition is doing, or<br />

use your professional knowledge, to estimate<br />

how much is enough. Talk to suppliers. If they<br />

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how much of what you will need to get started.<br />

They want your business and they want you to<br />

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customer.<br />

continued..<br />

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Page 54 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 55


forumworkshop<br />

FORUM WORKSHOP<br />

The interest charges you might add to your<br />

clientʼs bill will in no way compensate you (or<br />

your employee) for the amount of time and<br />

postage you will spend trying to collect old<br />

debts. The time you spend collecting old debts<br />

is time you cannot devote to making sales or<br />

managing your company. Collection is an essential<br />

part of managing a business that has<br />

credit customers. But good management<br />

means you extend credit to the credit-worthy –<br />

people who will pay you the amount they owe,<br />

when they owe it. If you handle collections<br />

when you make your sales presentation, your<br />

money should<br />

arrive in the mail,<br />

unless someone<br />

brings it to you in<br />

person, as promised.<br />

Page 56 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

SUCCESS<br />

How can you measure success?<br />

How will you know when you have it?<br />

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and expectations. It is different things<br />

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and then there is the type of success that will<br />

allow you to stay in business.<br />

Doing a good job is part of personal success.<br />

Providing your customers with value, service,<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 57


forumworkshop<br />

FORUM WORKSHOP<br />

More specifically, it is the money you have left<br />

over in the bank after every bill is paid, or “profits.”<br />

I always considered my personal salary as<br />

part of those profits. The IRS seemed to.<br />

Whether you pay yourself every month, or wait<br />

until the end of the year to see whatʼs left over,<br />

as a sole proprietor or partnership, the IRS will<br />

tax you on those monies as personal income.<br />

So consider what you take hoe to be a measure<br />

of profits, even if your new small business is<br />

incorporated. If your business grows and you<br />

find yourself with the title Chairman of the<br />

Board and you<br />

have hired a<br />

president to run<br />

the corporation,<br />

the IRS and SEC<br />

will instruct you<br />

as to how to<br />

measure (and pay taxes on) personal profit (income)<br />

and business profit. That is not within the<br />

scope of this article.<br />

Add to your salary the amount of cash you have<br />

in the bank at the end of the year that is not earmarked<br />

to pay ongoing or old debts, to determine<br />

your businessʼs profitability.<br />

USING YOUR PROFITS<br />

PROFITABLY<br />

What should you do with profits? You should<br />

use them to pay your business as well as yourself.<br />

Why? Because things change: technology<br />

changes, tastes change, your lease agreement<br />

may expire and your rent increase or your<br />

building be torn down.<br />

continued..<br />

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Page 58 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 59


FORUM WORKSHOP<br />

forumworkshop<br />

Page 60 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Your best employee may demand (and deserve)<br />

a raise; or he or she might quit and youʼll<br />

need to train a replacement. Count on change<br />

and try to plan for it by having cash in the bank<br />

that is not the money you started with, but<br />

money the business has earned. Change usually<br />

costs money. Some change happens gradually,<br />

and the astute business person will keep<br />

on top of trends and tastes. But when IBMʼs engineers<br />

ann<br />

o u n c e<br />

they have<br />

developed<br />

the computer<br />

that<br />

has made<br />

yours (and<br />

everyone<br />

elseʼs) totally<br />

obsolete, and that will do more, faster and<br />

more cost effectively than anything else that<br />

ever existed, someone is going to buy it first<br />

and put it to work and start to earn a profit. That<br />

someone might as well be you.<br />

Your ability to keep up with (afford to buy and<br />

generate profits from) technology and trends is<br />

another measure of success. Donʼt change for<br />

changeʼs sake, or only to be first. Make<br />

changes if they will make you money or to avoid<br />

losing money. My typesetting business depended<br />

on an obsolete IBM Composer. It was<br />

an odd machine when I started; my competitors<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 61


forumworkshop<br />

FORUM WORKSHOP<br />

I was able to service customers who needed<br />

business stationery, forms, and flyers fast and<br />

cheap. The other technology was neither fast<br />

nor cheap, but I kept my eye on that technology<br />

to see where I stood in the marketplace. At the<br />

time, phototypesetting machines were difficult<br />

to use, supplies were expensive, and most<br />

businesses that used them hired employees to<br />

work around the clock to justify their investment.<br />

Then someone (many people) invented desktop<br />

publishing software and laser printers. At<br />

first, the quality was obviously poor. It did not<br />

require an artistʼs eye to see the ragged edges<br />

of letters created from big square dots. But very<br />

quickly those dots got smaller and closer together,<br />

and I began to see my real competition.<br />

Not only was this new technology improving<br />

quality fast, but anyone who had ever used a<br />

typewriter would learn to use these machines.<br />

Phototypesetting equipment required special<br />

training and a lot of skill. Desktop publishing<br />

was designed for anyone; in fact, for all those<br />

people who were coming to me for forms and<br />

flyers.<br />

I had set some<br />

money aside<br />

for the business<br />

and invested it<br />

in a stat camera.<br />

Suddenly,<br />

the crystal ball<br />

was clear and<br />

the bank account<br />

empty.<br />

continued..<br />

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Page 62 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 63


forumworkshop<br />

FORUM WORKSHOP<br />

The future of my business was in phototypesetting<br />

with a modem that could read information<br />

transmitted from any office computer. Estimated<br />

cost: $20,000 to $50,000. Had I been<br />

willing to go into debt, buy new machines, and<br />

become an employer, I might have made that<br />

choice. I wanted none of those options. Fortunately,<br />

I found a buyer who accepted them all.<br />

Itʼs not likely that a business like mine, which<br />

generated a total of $18,000 in its fifth year and<br />

paid me $10,000 each year, is going to have<br />

more than a thousand or two saved in a year.<br />

Personally, I could have lived more frugally than<br />

I did and saved $5,000, but that was not my<br />

choice. Every business owner must make<br />

these sorts of choices. The tradeoff is personal<br />

success in the early years versus business success<br />

in later years. There is no rule; just a<br />

choice you have to make. Simply do it with<br />

knowledge so you wonʼt be caught by surprise.<br />

You may not want to change. Maybe the<br />

changes required are not the business you<br />

want to be in.<br />

MOVE WITH THE TIMES<br />

Richard Ray Cardall, co-founder of Cardall gift<br />

shop, was a customer of mine. He had retired<br />

when I met him; his son<br />

and granddaughter ran<br />

the family business.<br />

Richard and his wife had<br />

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delicate china figurines,<br />

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glassware.<br />

continued..<br />

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www.EverythingCloseouts.com<br />

Page 64 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

His descendants carried the<br />

same type of merchandise –<br />

the type of thing I remember<br />

from my grandmotherʼs<br />

home. Their market was (literally)<br />

dying off. In our fast<br />

and busy lives, perhaps we<br />

donʼt have as much time to<br />

dust, or as much shelf space to display our<br />

treasures as did our grandparents. The<br />

Cardall's clientele was loyal but shrinking.<br />

When their mall lease expired and the landlord<br />

wanted to raise the rent, they couldnʼt afford it.<br />

Unwilling to change the inventory to suit modern<br />

tastes or trends, son Lawrence was forced<br />

either to close or relocate. That same year, his<br />

father passed away. He chose to move to a<br />

new strip mall outside of the downtown area.<br />

Time will tell if he made the right choice; my experience<br />

indicates that times have changed so<br />

much that Cardall gifts will either have to modernize<br />

or stop. Loyalty to his fatherʼs memory<br />

keeps Lawrence Cardall going. Heʼs the first to<br />

admit that times are hard. Cardall is hanging<br />

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I chose not to change; so did Lawrence Cardall.<br />

That is all right, but not if you expect to stay in<br />

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would, and could afford to, change it. Cardall<br />

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change because he couldnʼt afford to. It enabled<br />

the competition to pass him by.<br />

continued..<br />

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Page 66 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 67


FORUM WORKSHOP<br />

STAY ON THE EDGE<br />

OF TRENDS<br />

Fred Cvar, owner of the<br />

Tinder Box, says heʼd like<br />

to be in the business of<br />

selling pipes and tobaccos<br />

exclusively. But he<br />

knows that is not enough,<br />

he says, so he carries<br />

gifts. Fred tries to have a<br />

gift item in stock first. He<br />

visits gift shows twice a<br />

year with his spouse, and<br />

as soon as other shops display the same merchandise,<br />

he finds something else to stock. I<br />

used to buy pieces for my collection of clay animals<br />

from him. Now I have to shop elsewhere.<br />

forumworkshop<br />

But there are more places to buy them. If you<br />

are the first and sell out, you will have no competition.<br />

You canʼt do this with service or manufacturing<br />

where change requires expensive<br />

and time-consuming retooling and/or retraining.<br />

But retailers should always strive to be the first<br />

and only, then move on ahead of the rest. Service<br />

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Sufficient capital is the key to “success.” If you<br />

are still making payments on old inventory or<br />

equipment, it can be too hard, both monetarily<br />

and psychologically, to invest in the new.<br />

One way you can avoid the mad pursuit of selling<br />

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Betty Gilzean previously owned Bettyʼs Bra Bar<br />

and vacationed in Scotland every year.<br />

continued..<br />

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Page 68 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | NOVEMBER SERVICE <strong>2023</strong> Page 69


FORUM WORKSHOP<br />

Before they left, friends would ask them to pick<br />

up a few things. On every trip, merchants they<br />

bought from suggested they take a few extra<br />

back to the USA. Eventually, demand was so<br />

high that it prompted the Gilzeans to open Edinburgh<br />

Castle. They sell hand-knit sweaters,<br />

bagpipes, kilts, blouses, plaids, and waistcoats,<br />

to name a few. Local and tourist interest in all<br />

things Scottish has kept them in business since<br />

1977. Eric says a lot of people who have returned<br />

from tours of Scotland discover his shop<br />

and buy things from him because they did not<br />

find what they wanted, or didnʼt have enough<br />

time to shop, while abroad. The very active<br />

Scottish Association in his community provides<br />

another source of customers. Several hundred<br />

bagpipers in his area need bagpipes and kilts.<br />

Highland dancers, both proficient and justlearning,<br />

can find kilts, blouses, and velvet<br />

forumworkshop<br />

waistcoats. For fancy dress balls, says Eric, a<br />

Bonnie Prince Charlie Jacket with “jabot” (ruffled<br />

bib), a style from the mid-1700s, is very<br />

popular attire.<br />

Genealogy, in contrast, became popular with<br />

the publication of the book, Roots. A lot of people<br />

were willing to pay Atheline Wold, owner of<br />

Microgen, $10 for a quick search of the family<br />

tree.<br />

continued..<br />

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Page 70<br />

NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 71


FORUM WORKSHOP<br />

An adequate number of people were interested<br />

in family history, internationally, to generate a<br />

cottage industry in Salt Lake City, where the<br />

worldʼs largest collection of such records is<br />

housed in the LDS Churchʼs Family History<br />

(Genealogy) Library. Lots of geneologists prospered<br />

for about two years after the book became<br />

popular, by selling short searches. But<br />

more detailed investigation required an investment<br />

of $100 or more at a time, payable in advance,<br />

with no guarantee that the research<br />

would (or could) find any information.<br />

forumworkshop<br />

Johni Cerny, owner of Lineages, moved away<br />

from marketing the short searches she had<br />

done as a subcontractor for Microgen. Her<br />

company sells complete, book-bound family<br />

histories. Her prices started at $5,000, for which<br />

Johni and her staff research the family line as<br />

far back in time and as thoroughly as possible,<br />

checking not only the Library records, but court,<br />

county, and immigration records, diaries, even<br />

grave markers, etc.<br />

While Wold continues to market<br />

$10 searches and research<br />

by the hour, Cerny has built a<br />

prosperous business. Wold<br />

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difference is that Microgen<br />

caters to an old fad; Lineages<br />

to a long-term market.<br />

continued..<br />

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Page 72 NOVEMBER <strong>2023</strong> |<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 73


FORUM WORKSHOP<br />

Microgen made genealogical research affordable<br />

for everyone who had read Roots and was<br />

a little curious. Lineages markets to people who<br />

have a genuine interest in family history, who<br />

want to leave a complete record for their heirs.<br />

Johni also attracts business from serious hobbyists<br />

who understand the value of hiring a professional<br />

to do extensive research. Lots of<br />

other genealogists have either gone out of business<br />

or have specialized to cater to the changing<br />

market, rather than<br />

the fad. In 1988, Atheline<br />

returned to<br />

Brigham Young University<br />

to earn a Masterʼs<br />

degree in Norwegian<br />

studies, in order to be<br />

able to specialize her<br />

services.<br />

forumworkshop<br />

PAY ATTENTION<br />

TO CHANGE<br />

WHAT SHOULD A BUSINESS OWNER<br />

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change your business. Donʼt hold onto old<br />

ideas or old inventory too long. You can go<br />

broke waiting for wide ties and Nehru jackets to<br />

come back in style. Donʼt let your personal feelings<br />

about your product line deter you from<br />

making changes when the marketplace calls for<br />

it. Even Readerʼs Digest magazine contains advertisements,<br />

now that subscriptions alone cannot<br />

cover production costs. continued..<br />

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Page 74 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 75


FORUM WORKSHOP<br />

What they never tell you in business schools is<br />

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You can start with no capital, manage<br />

poorly, and still sell enough to succeed; or you<br />

can invest well, manage well, sell a lot, and still<br />

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business, namely, competition and the economy.<br />

If you open the first and only business of<br />

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you will earn money<br />

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when other people<br />

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forumworkshop<br />

youʼll have to whip things into shape. Even after<br />

you do, your competitor might have a better location<br />

and more up-to-date equipment, simply<br />

because he or she entered the marketplace<br />

later, with more current information about<br />

where to locate and access to new technology.<br />

THE ECONOMY<br />

The national economy is an ever-present danger<br />

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continued..<br />

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Page 76 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 77


FORUM WORKSHOP<br />

LOCAL CHANGE<br />

Another factor that can interfere with your success,<br />

something you may never consider nor<br />

be able to plan for (in most cases) is politics –<br />

both business and governmental – as it affects<br />

your physical surroundings. I refer to this everchanging<br />

environment as the “local economy.”<br />

Youʼll be running your business, attracting customers,<br />

putting money in the bank, taking home<br />

a substantial paycheck, then<br />

all of a sudden, someone will<br />

inform you that your block<br />

has been slated for redevelopment.<br />

You can move or<br />

close down. Urban renewal<br />

does not happen quickly. If<br />

you pay attention, you can<br />

forumworkshop<br />

anticipate and plan for these changes. Some<br />

renewal projects take a more insidious form:<br />

mall redevelopment. Since malls are private<br />

property, their decisions to remodel are not subject<br />

to public hearings. Again, youʼll be doing<br />

fine and mall management will tell you they<br />

donʼt intend to renew your lease because<br />

theyʼre going to tear apart the space you occupy.<br />

You may or may not be offered an alternative<br />

location in the same mall. Moving will<br />

cost you money, in any case.<br />

New business owners have to spend a lot of<br />

their time paying attention to day-to-day operations.<br />

You may not have time to participate in<br />

your townʼs (or mallʼs) political process. Prepare<br />

for future changes by putting money in<br />

your bank account to remain a successful business<br />

owner. continued in next issue ...<br />

Page 78 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 79


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Page 80 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 81


Start Your Own<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 83


The Complete Guide to Making Money at Auctions!<br />

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Page 84 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 85


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Page 86 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 87


Trade<br />

MaGaZINeS<br />

Trade Magazines<br />

Swap Meet<br />

This exciting monthly magazine<br />

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It provides excellent resources for<br />

merchandise and each issue contains<br />

a bonus Directory of Flea<br />

Markets throughout the United<br />

States, listed by state order and<br />

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Closeout News/<br />

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Page 88 88<br />

Page 88 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

<strong>Retailers</strong> <strong>Forum</strong><br />

SoloMayoreo<br />

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Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

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Sourcing Directory<br />

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1-800-635-7654 Business Directories<br />

Page 89<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 89


LEGAL<br />

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Page 90 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE Page 90


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

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Directory of Brand Name Apparel<br />

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Updated and easy-to-use directory<br />

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Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

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Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 91


USA Closeout Directory<br />

Now, more than ever, it is essential for the success of your merchandising business to<br />

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The most complete directory of<br />

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Our EXCEL Directory contains over 7,000<br />

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DIRECTORY INCLUDES:<br />

• 7,000 Smoke Shops/Head Shops<br />

• Phone Numbers<br />

• Over 60% Have Personal E-Mails<br />

• U.S and Canada<br />

• Company Addresses<br />

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$399.00<br />

Independent Sales Rep. Directory<br />

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000<br />

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canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.<br />

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in<br />

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Order No. SGREP-B Printed Book $359.00<br />

Order No. SGREP-E Excel emailed to you $499.00<br />

1-800-635-7654<br />

Page 92<br />

Page 92 NOVEMBER <strong>2023</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories


Imagine<br />

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Jewelry Wholesalers<br />

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Business Directories<br />

Hobby & Craft<br />

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www.bizbooks.org<br />

RETAILERS<br />

Page 93<br />

FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 93


FORUM PUBLISHING CO.<br />

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1-800-635-7654 Page 3994<br />

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RETAILERS FORUM MAGAZINE | NOVEMBER <strong>2023</strong> Page 95


NOVEMBER <strong>2023</strong><br />

FORUM PUBLISHING COMPANY<br />

383 East Main St., Centerport, NY 11721<br />

WHOLESALE BLANK TEES<br />

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