Cellar Drinks Co. The Offers List: January - February 2024

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LOW AND NO NO & LOW BEER & CIDER SURGE IN POPULARITY 85% 21% 13% of UK pubs * – equivalent to about 39,000 venues – now offer at least one low or no alcohol beer alongside their usual range of alcohol-free options of UK adults would drink alcoholfree beer as an alcohol alternative at a social occasion where others were drinking alcohol of UK adults ** said they were more likely to go to a social event while not drinking alcohol if there were nonalcoholic options other than soft drinks THIRST FOR HEALTHIER OPTIONS FUELS JUMP IN UK SALES • THE INCREASING THIRST FOR BEER THAT IS NOT BOOZE has been attributed to a growing desire among many individuals – particularly some generation Zs and millennials – to lead a healthier lifestyle. The ‘Wellness Revolution’ has led to more non-alcoholic beers available with fewer calories as well as the additional health benefits • Premium brands have also launched beers that are said to TASTE MORE “AUTHENTIC” • No and low has grown VERY QUICKLY IN THE LAST FIVE YEARS, and instead of the thin-tasting alcohol-free beers customers can now enjoy fuller-bodied equivalents that TASTE LIKE THE REAL THING TOP 3 BEST SELLING NO & LOW-ALCOHOL BEER *** 1 • MANY CUSTOMERS ARE JUST DRINKING LESS, sometimes spurred by social campaigns. For example: The silent grassroots movement of the “sober curious” exploded on Google, in response to Dry January and Sober October campaigns • To date, BEER HAS LARGELY BEEN DRIVING THE CATEGORY FORWARD, with brewers spending the past few years investing in new brewing techniques and product innovation to continually improve taste and variety • Suggesting low alcohol beers and ciders to pair with food immediately provides an OPPORTUNITY TO UPSELL • CIDER HAS ALSO EMBRACED THE NO AND LOW ALCOHOL CATEGORY. Your range should include one or two fruit ciders and an apple cider, all being visible at the bar NEW ENTRY INTO THE TOP 10 FOR 2023 2 3 *3.7.23 Food & drink industry **MA BBG research which polled more than 2,000 adults ***The Drinks List 2023 @CellarDrinksCo @cellardrinksco /cellardrinks 48 THE OFFERS LIST
LOW AND NO LOW AND NO DROP BEAR BEER CO. MCGUIGAN ZERO CHARDONNAY SAUVIGNON BLANC SHIRAZ SPARKLING BONFIRE STOUT NEW WORLD LAGER TROPICAL IPA YUZU PALE ALE ASAHI 0.0% PERONI 0.0% SAN MIGUEL 0.0% HEINEKEN 0.0% CIDERS BOTTLED BEERS STOWFORD PRESS THATCHERS ZERO OLD MOUT BERRIES & CHERRIES ALCOHOL FREE REKORDERLIG STRAWBERRY & LIME ALCOHOL FREE Promotion available from 1st November 2023 - 31st December 2023. Whilst stocks last. JANUARY - FEBRUARY 2024 49
Page 1 and 2: JANUARY SALES Some great offers acr
Page 3 and 4: WELCOME CONTENTS Dear Customer Wish
Page 5 and 6: INSIDE THE CELLAR WE ARE GOING CASH
Page 7 and 8: SALES JANUARY SALES FLASH SALE ONLY
Page 9 and 10: INTRODUCING WYE VALLEY 8 x 500ML 8
Page 11 and 12: CASK BEST SELLING FOR VALUE ROS SOU
Page 13 and 14: CASK FEBRUARY GUEST BREWER Purple M
Page 15 and 16: Brewing since 1777 CASK Always in s
Page 17 and 18: B Y H A N D I N CASK SCORE WITH THE
Page 19 and 20: JANUARY - FEBRUARY 2024 19
Page 21 and 22: CRAFT CRAFT BEER KEG IN STOCK BREWD
Page 23 and 24: LAGER SMART DISPENSER JANUARY - FEB
Page 25 and 26: JANUARY - FEBRUARY 2024 25
Page 27 and 28: CIDER JANUARY - FEBRUARY 2024 27
Page 29 and 30: THE EASY WAY TO ORDER AND PAY. 1. B
Page 31 and 32: PACKAGED SPECIAL PRICE £15.47 * ES
Page 33 and 34: PACKAGED £23. 50 £15. 49 24x330ml
Page 35 and 36: PACKAGED SKY AD JANUARY - FEBRUARY
Page 37 and 38: WINE HAPPY ‘NEW ZEALAND SAUVIGNON
Page 39 and 40: BON COURAGE SAUVIGNON BLANC Roberts
Page 41 and 42: was smitten. Their passionate affai
Page 43 and 44: GINUARY A SPIRITED START TO THE NEW
Page 45 and 46: THE GIN LIST GORDAN'S PINK GIN GORD
Page 47: SPIRITS ...A CHANGE JJ WHITLEY 1.5
Page 51 and 52: WHY CHOOSE US Why Choose OUR OUTSTA

Cellar Drinks Co. The Offers List: January - February 2024

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