2024 Employee Directory

BUSINESS PHILOSOPHY
PAGE 5
VISION
The strategic vision of Berry Companies is to be recognized as a market leader in providing and supporting premium
construction and material handling equipment in the central Midwest.
DRIVING FORCE
Our strategy will be driven by our goal to become the exception in providing product and service solutions that meet
the construction and material handling needs of our customers.
CORE COMPETENCIES
To successfully implement our corporate strategy, we must become very good at:
• Acquiring and communicating superior product knowledge
• Creating a work environment that encourages independent thinking, expression of ideas and views, and
accountability for individual performance
• Developing training programs that will strengthen our people, product knowledge and sales skills
• Providing superior product support to our customers
• Being proactive in retaining our staff
• Developing and implementing state-of-the-art systems capabilities
• Having in-depth knowledge of our customers’ needs and expectations to provide excellent product and service
solutions
• Developing strong marketing expertise (including branding)
• Sustaining our financial stability
• Developing entrepreneurial management skills
• Providing timely and relevant management information tools to our managers
CORPORATE VALUES
At Berry Companies we will conduct ourselves at all times with integrity, and we will always be fair and honest in our
dealings with others. We are honored to interact and be associated with so many groups of people. We shall strive to
achieve the responsibilities outlined below:
Customers
• We are intent on providing product and service solutions that meet our customers’ needs
• We value our customer relationships
• We want our customers to want to do business with us
Employees
• We will respect and listen to our employees
• We have “hustle” and promote a “can do” attitude
• We are friendly and easy to do business with
• We exhibit good customer service and technical skills as well as productive work relationships
• We are proud of being associated with Berry Companies
• We value long-term relationships with both our fellow employees and our customers
• We will provide opportunities and training to support professional growth and achievement
Vendors/Suppliers
• We will strive to be recognized as a “world-class” dealer
• We desire our relationship with our suppliers to be a true partnership
• We are committed to trusting our suppliers and want them to trust us
Community
• We will be a good corporate citizen
• We are committed to being involved in all communities where we operate businesses
• We will do the right thing
• We will protect the reputation of the company
• We will strive to achieve the owners’ expectations