2024-state-of-the-website-report
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WEBSITE OWNERSHIP<br />
Today, ineffective<br />
collaboration is a<br />
critical blocker<br />
Marketing teams across <strong>the</strong> board are not currently<br />
empowered to manage <strong>the</strong> <strong>website</strong> due to a number<br />
<strong>of</strong> blockers: 66% highlight creative processes as<br />
a major inhibitor, 68% blame web development<br />
processes, and 63% <strong>of</strong> those surveyed find IT<br />
processes overly restrictive.<br />
These findings underscore <strong>the</strong> need for improved<br />
collaboration and alignment across <strong>the</strong> board.<br />
Respondents in all industries share <strong>the</strong>se pains,<br />
and this lack <strong>of</strong> effective processes has become a<br />
significant barrier for marketings teams as <strong>the</strong>y look to<br />
develop more engaging web experiences.<br />
Webflow: The <strong>2024</strong> State <strong>of</strong> <strong>the</strong> Website.<br />
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