2024-state-of-the-website-report
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THE WORK AHEAD<br />
Recommendations for<br />
marketing leaders in <strong>2024</strong><br />
Empower business users<br />
For marketing departments looking to scale <strong>the</strong> impact<br />
<strong>of</strong> <strong>the</strong>ir <strong>website</strong>s, empowering non-technical team<br />
members is key. To unlock your organization’s full<br />
potential — as well as stay on time and on budget —<br />
consider integrating modern solutions, like low-code<br />
and no-code tools. Not only will it help marketers and<br />
designers keep up with web projects, but it will allow<br />
<strong>the</strong>m to move quickly with changing market demands<br />
and deliver more stunning customer experiences,<br />
faster — without relying heavily on engineering or IT.<br />
Prioritize web best practices<br />
Websites are complex, ever-changing digital assets<br />
that marketing teams must be able to reliably maintain<br />
and scale to support <strong>the</strong>ir business needs. Marketing<br />
leaders should not only provide marketers and<br />
designer with tools and processes that set <strong>the</strong>m up for<br />
success, but also implement best practices for owning<br />
and managing <strong>the</strong> <strong>website</strong>. This includes making sure<br />
<strong>the</strong> <strong>website</strong> is truly accessible, implementing security<br />
safeguards, adhering to GDPR and data regulations,<br />
optimizing for SEO and site performance, and ensuring<br />
<strong>the</strong>ir site adapts to every region <strong>the</strong>y serve.<br />
Webflow: The <strong>2024</strong> State <strong>of</strong> <strong>the</strong> Website.<br />
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