2024-state-of-the-website-report
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THE STATE OF THE WEBSITE<br />
Executive<br />
summary<br />
Section 1: Keeping up with<br />
customer expectations<br />
Marketing teams are spending on average $1.6M on<br />
<strong>website</strong> teams and s<strong>of</strong>tware annually.<br />
The <strong>website</strong> is becoming an increasingly expensive<br />
and time-consuming asset to manage, and<br />
organizations are struggling to quickly deliver on <strong>the</strong>ir<br />
customers’ needs. This presents a major, ongoing<br />
challenge for marketing teams, who are facing more<br />
pressure to innovate than ever before.<br />
Section 2: Website ownership<br />
Website ownership is a persistent challenge for 81% <strong>of</strong><br />
marketing teams.<br />
While marketing teams are commonly <strong>the</strong> owners <strong>of</strong><br />
<strong>the</strong> customer experience, <strong>the</strong> majority <strong>of</strong> <strong>the</strong>se teams<br />
are currently restricted by developers and o<strong>the</strong>r teams<br />
— inhibiting <strong>the</strong>ir ability to deliver on <strong>the</strong>ir goals.<br />
Section 3: The web tech stack<br />
60% <strong>of</strong> marketing leaders believe <strong>the</strong>ir current web<br />
tech stack is missing <strong>the</strong> mark.<br />
Most marketing leaders agree that <strong>the</strong>y need to<br />
improve <strong>the</strong>ir <strong>website</strong>s to achieve <strong>the</strong>ir business<br />
goals. However, <strong>the</strong>ir current stack fails to sufficiently<br />
empower <strong>the</strong>ir business users to make this a reality.<br />
Webflow: The <strong>2024</strong> State <strong>of</strong> <strong>the</strong> Website.<br />
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