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2024-state-of-the-website-report

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THE WEB TECH STACK<br />

Technology is holding teams<br />

back — and marketing leaders<br />

are ready to find a solution<br />

Marketing leaders have a number <strong>of</strong> key priorities<br />

to balance at any given moment, but it’s clear <strong>the</strong>ir<br />

<strong>website</strong> is top <strong>of</strong> mind.<br />

And while companies face a number <strong>of</strong> challenges<br />

when it comes to enhancing <strong>the</strong> power and impact <strong>of</strong><br />

<strong>the</strong>ir <strong>website</strong>, many are prioritizing technology above<br />

all in <strong>2024</strong>.<br />

The top three priorities shared by marketing<br />

leaders today are:<br />

1. The need for technology that helps <strong>the</strong>m deliver<br />

stellar customer experiences<br />

2. The need to improve tech adoption at <strong>the</strong>ir<br />

organization and among <strong>the</strong>ir teams<br />

3. The need to adopt a culture <strong>of</strong> experimentation<br />

within <strong>the</strong>ir marketing organization<br />

Webflow: The <strong>2024</strong> State <strong>of</strong> <strong>the</strong> Website.<br />

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