Estetica Magazine UK (4/2023)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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<strong>UK</strong> EDITION<br />
RUNWAYS<br />
Hair as a Unique<br />
Fashion Accessory<br />
MEN’S GROOMING<br />
Looks to Turn Heads<br />
and Dictate Trends<br />
TRAIN TO RETAIN<br />
How Education Can<br />
Help to Keep your Staff
LIVE THE<br />
BLONDE<br />
LIFE<br />
HAIR JOICO EMEA Creative Team ART DIR. Bruno Marc Giamattei PHOTO Jamie Blanshard | Henkel Nederland B.V. – JOICO | Grasbeemd 4 | 5705 DG | Helmond | The Netherlands<br />
NEW &<br />
ENHANCED<br />
Our complete lightening and brightening system is just for blondes and those<br />
who want to be lifted to new heights without sacrificing hair’s shine or condition.<br />
FOR ALL YOUR BLONDE SALON SERVICES.<br />
www.joico.eu #joicoeurope #blondelife
haireditorial<br />
Hair & Beauty at the heart of the<br />
challenges impacting on the world.<br />
As we say farewell to <strong>2023</strong>, this is perhaps a good moment to reflect on a<br />
couple of the big issues that have emerged across the world and which<br />
have been impacting on our industry. We have all talked and written at<br />
length about sustainability and respect for the planet on which we all live.<br />
It’s a topic that has pervaded the whole spectrum of our discussion, not<br />
only in our work, but in all settings, including our personal lives. We at<br />
<strong>Estetica</strong>Network have been both amazed and delighted at the sheer<br />
commitment of so many hair & beauty salons, industry professionals and<br />
manufacturing companies for their adherence to these values, so much so<br />
that we are genuinely starting to believe that, as an industry, a real green<br />
conscience has been developing among us. Therefore, perhaps now is<br />
the time to stop beating ourselves up, worrying about ‘greenwashing’ and<br />
thinking that we’re not doing enough. Instead, we should be patting<br />
ourselves on the back and recognizing that the hair & beauty sector has,<br />
through its own actions and initiatives, been a trailblazer in promoting<br />
environmental awareness and helping to secure the future of our planet.<br />
As well as our amazing credentials in respect for the environment, we’re<br />
also a shining light when it comes to our love and respect for each other.<br />
We not only embrace all strains of diversity, but we celebrate them as<br />
creative forces to be reckoned with. We thrive on the unconventional<br />
while dismissing the boring and the repetitive. We look beyond the<br />
superficial; thus allowing each other’s hidden skills and talents to emerge.<br />
The big question is, why would anyone want in any industry but ours!?<br />
Gary Kelly<br />
Editor-in-Chief<br />
01E
A complete range<br />
to define, fix and<br />
protect the hair.
In this issue:<br />
ESTETICA<br />
THE HAIR MAGAZINE<br />
esteticamagazine.com<br />
N. 149<br />
04/<strong>2023</strong><br />
HAIR editorial Embracing Global Challenges 01<br />
runways Autumn/Winter <strong>2023</strong>-24 04<br />
exhibition The Cult of Beauty 08<br />
heritage Fashion & Sport 10<br />
icons Dolly Parton: Behind the Seams 12<br />
show Redefining The Diva 14<br />
exhibition Women in Revolt 16<br />
direction Grooming Groove 18<br />
trends The Best of International Hair Looks 25<br />
Cover Image<br />
Hair: Jordanna Cobella,<br />
London Hairdresser of the Year <strong>2023</strong><br />
Photo: Jack Eames<br />
Styling: Magdalena Jacobs<br />
Make-up: Meg Lindow<br />
PRO education Train to Retain 74<br />
trend Stay Ahead of the Game 78<br />
celebration Trend Vision: Best in... Hair! 82<br />
events 60 Years of Creative Influence 84<br />
hair expo Celebration of Excellence 86<br />
showtime Tapestry: AHS <strong>2023</strong> 88<br />
events MCB for Heritage 90<br />
anniversary Salón Look - 25 Years Young! 92<br />
$<br />
CONTACT<br />
Head Office:<br />
Edizioni ESAV<br />
via Cavour, 50<br />
10123 TURIN (Italy)<br />
estetica.uk@lineone.net<br />
www.esteticamagazine.com<br />
à<br />
SUBSCRIPTIONS<br />
e-mail: customercare@estetica.it<br />
PUBLISHER AND MANAGING DIRECTOR<br />
Roberto Pissimiglia<br />
EDITOR-IN-CHIEF<br />
Gary Kelly - esteticauk@lineone.net<br />
GLOBAL EDITORIAL AMBASSADOR<br />
Sergi Bancells - sergi@esteticamagazine.com<br />
INTERNATIONAL EDITOR-IN-CHIEF<br />
Laura Castelli - l.castelli@estetica.it<br />
INTERNATIONAL ADVERTISING COORDINATOR<br />
Monica Tessari - m.tessari@estetica.it<br />
INTERNATIONAL COORDINATOR<br />
Emanuela Vaser - e.vaser@estetica.it<br />
LAYOUT<br />
Manuela Artosi, Davide Cardente<br />
<strong>UK</strong> SALES & MARKETING MANAGER<br />
Luca Pissimiglia - l.pissimiglia@estetica.it<br />
CONTRIBUTORS<br />
FRANCE<br />
Marie Coccoluto<br />
ESPAÑA<br />
Elisabet Parra<br />
DEUTSCHE AUSGABE<br />
Michaela Dee<br />
ITALIA<br />
Lucia Preziosi, Glorianna Vaschetto<br />
USA<br />
Marie Scarano<br />
DIGITAL<br />
Erica Balduini, Giorgia Ludovico,<br />
Stefania Rao, Elena Romani
haircatwalks<br />
E04<br />
BU<br />
SI<br />
NE<br />
SS<br />
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT<br />
autumn<br />
winter<br />
23/24<br />
Laura Castelli<br />
Dolce & Gabbana
Saint Laurent<br />
Thom Browne<br />
FORGET THE AGE OF POWER SUITS,<br />
THE OFFICE MAKES A FASHION<br />
STATEMENT. BLACK TIE AND<br />
WAISTCOATS ARE REINVENTED AND<br />
SHOULDER PADS MAKE A COMEBACK.<br />
TIME TO MAKE YOUR MARK!<br />
Helen Anthony<br />
Enfants Riches Déprimés<br />
Giorgio Armani Rokh<br />
Miu Miu<br />
Fendi<br />
Sergio Hudson<br />
Saint Laurent<br />
Chanel<br />
Discover the girl power<br />
with Saint Laurent!<br />
video<br />
video<br />
05E
haircatwalks<br />
B<br />
O UD O IR<br />
autumn<br />
winter<br />
23/24<br />
O UD<br />
O IR<br />
Andres Sarda<br />
E06
Paco Rabanne<br />
Andres Sarda<br />
Miu Miu<br />
House of Aama<br />
Germanier<br />
CORSETS, LACE AND SEE-THROUGHS<br />
COME OUT OF THE CLOSET.<br />
SIGNATURE LINGERIE TO LIVEN UP<br />
THE DAY, INCLUDING CURLERS! NO<br />
POINT DRESSING UP TO GO OUT -<br />
JUST FEEL GOOD AS YOU ARE.<br />
Dundas<br />
Alessandra Rich Cormio<br />
Cecilie Bahnsen<br />
Reveligion<br />
Zimmermann<br />
Sparkling-effect lingerie<br />
from the Dolce & Gabbana<br />
catwalk shows.<br />
video<br />
video<br />
07E
hairexhibition<br />
THEDaniela Giambrone<br />
CULT OF<br />
BEAUTY<br />
THIS LONDON EXHIBITION TELLS THE STORY OF THE<br />
EVOLUTION OF BEAUTY IN SOCIETY THROUGH THE MEDIUM<br />
OF ART, PHOTOGRAPHY, CINEMA AND, OF COURSE,<br />
THE WORLD OF HAIRDRESSING.<br />
E08<br />
DEFINING BEAUTY is a theme of our<br />
times. The mere word itself opens up a<br />
plethora of ideas and reflections on<br />
endless aspects of our society. The Cult of<br />
Beauty is an exhibition at the Wellcome<br />
Collection in London and runs until 28<br />
April 2024. It explores definitions of<br />
beauty through time and culture,<br />
highlighting the profound influence that<br />
morality, status, age, race and gender have<br />
had on the evolution of the concept.<br />
Among the over 200 objects and works of<br />
art, there is also a large section dedicated<br />
to hair: worth mentioning is the focus on<br />
cultural traditions in both Nigeria and the<br />
Asian American Pacific Islander (AAPI)<br />
community, as well as This Hair of Mine<br />
(2017) - a film directed by internationally<br />
acclaimed hairstylist, Cyndia Harvey.
Miss Black & Beautiful Sybil McLean<br />
with fellow contestants,<br />
Raphael Albert, Hammersmith Palais<br />
The Disobedient Nose:<br />
Fig. 1. The reconstruction<br />
of a nose 2022<br />
Shirin Fathi, 2022 © Shirin Fathi<br />
Perhaps We are All Fictions in<br />
the Eye of the Beholder<br />
Xu Yang, 2021 © Xu Yang<br />
12 Reasons You’re Tired All The Time,<br />
Juno Calypso, 2013,<br />
Courtesy of the artist and TJ Boulting<br />
09E
hairexhibition<br />
FASHION<br />
& SPORT<br />
Giancarlo Rapetti<br />
FAR FROM BEING DISTANT COUSINS, THEY’RE ACTUALLY<br />
JUST ABOUT AS CLOSELY RELATED AS YOU CAN GET!<br />
FASHION & SPORT INFLUENCE, IMITATE AND BLEND IN<br />
SUCH A WAY AS TO MAKE THEM 2 SIDES OF THE SAME COIN.<br />
ALONGSIDE ITS STATUS as City of Art and Fashion, the<br />
French capital is now ready to host the 2024 Olympic<br />
Games. As a tribute, Paris is also staging an exhibition at the<br />
Musée des Arts Décoratifs until 7th April. Mode et sport, d’un<br />
podium à l’autre takes us on a journey back in time, from the<br />
elegant chic of the Twenties through to the revolutionary<br />
attitudes of the Sixties, showcasing, of course, each decade’s<br />
take on fashion in sport. The exhibition focuses on the looks<br />
that defined each era, demonstrating how fashion has, over<br />
the years, embraced functionality without compromising on<br />
style. Under the microscope are also those French fashion<br />
designers who were instrumental in contributing to this<br />
magnificent partnership: Lacoste, Patou, Hermès & Lanvin.<br />
A polo dress for Lacoste by Freaky Debbie<br />
Photo: David Hugonot Petit<br />
Model: Cyrmen<br />
E00 E10
(c) Les Arts Décoratifs / Christophe Delière<br />
Suzanne Lenglen playing at Wimbledon - 26 giugno 1924.<br />
Glass plate from the Bibliothèque Nationale de France in<br />
Paris (prints and photography section) © BnF<br />
Briol Briol<br />
Lacoste advert 1933<br />
© Lacoste Archives<br />
Two-piece women’s swimming<br />
costume (tunic and pantalons)<br />
circa 1900, Les Arts Décoratifs<br />
France / Christophe Dellière<br />
07E 11E
haircelebrity<br />
DOLLY:<br />
Gary Kelly<br />
BEHIND THE SEAMS<br />
THE SKY-HIGH HEELS, FAMOUS WIGS,<br />
BOLD MAKEUP, EYE-CATCHING STAGE<br />
CLOTHES, DOLLY PARTON SHARES<br />
THEM ALL IN ‘BEHIND THE SEAMS:<br />
MY LIFE IN RHINESTONES.’<br />
SINGER-SONGWRITER,<br />
musician, actress, philanthropist and<br />
businesswoman, Dolly Parton achieves<br />
iconic status and a level of total<br />
excellence in every field in which she<br />
chooses to operate. Dolly has just<br />
published a book called ‘Behind the<br />
Seams: My Life in Rhinestones,’ w here<br />
she shares the full story behind yet<br />
another aspect of her uniquely<br />
sensational existence - her lifelong<br />
passion for fashion. That unmistakable<br />
Dolly Style has served her well through<br />
decades at the top of her game –<br />
whichever one she chooses to<br />
participate in! Hundreds of<br />
photographic images also offer the<br />
largest reveal of her private costume<br />
archive from the 1960s until now.<br />
1977 1989<br />
1978 <strong>2023</strong><br />
E12
more<br />
E+<br />
more<br />
Scan here to hear an<br />
audio recording of Dolly<br />
reading an excerpt from<br />
Behind the Seams:<br />
My Life in Rhinestones.<br />
Photos: Getty Images<br />
Dolly Parton performs<br />
onstage during the 37th<br />
Annual Rock & Roll Hall<br />
of Fame Induction Ceremony<br />
at Microsoft Theater on<br />
November 05, 2022 in<br />
Los Angeles, California.<br />
13E
hairexhibition<br />
REDEFINING<br />
THE DIVA<br />
Gary Kelly<br />
DIVA IS A MAJOR NEW EXHIBITION AT LONDON’S ICONIC V&A,<br />
CELEBRATING THE EXTRAORDINARY POWER AND CREATIVITY<br />
OF ICONIC PERFORMERS.<br />
DIVA is a story of iconic performers<br />
who with creativity, courage and<br />
ambition have challenged the status<br />
quo and used their voice and their<br />
art to redefine and reclaim role<br />
of ‘diva’. It also looks at how this<br />
has been subverted or embraced over<br />
time across opera, stage, popular<br />
music, and film. DIVA also showcases<br />
five key looks worn by global<br />
phenomenon Rihanna, seen together<br />
for the first time ever. The looks are<br />
on display alongside 60 ensembles<br />
and 250 objects drawn from the<br />
V&A collection and loans from<br />
across the world, spanning fashion,<br />
photography, design, costumes,<br />
music, and live performance.<br />
The exhibition is generously<br />
supported by NET-A-PORTER<br />
and Kathryn Uhde.<br />
Cher, Elton John and Diana Ross at Rock Awards Santa<br />
Monica Civic Auditorium 1975; Various Locations;<br />
Mark Sullivan 70’s Rock Archive Photo: Mark Sullivan/<br />
Contour by Getty Images<br />
more<br />
more<br />
Scan to discover more<br />
about DIVA and<br />
other special exhibitions<br />
at London’s Victoria<br />
& Albert Museum.<br />
Sketch of Flame dress for<br />
Tina Turner by Bob Mackie, 1977.<br />
Original Artwork by Costume and<br />
Fashion Designer, Bob Mackie<br />
E14
Rihanna wearing Maison Margiela<br />
at the Met Gala, 2018.<br />
Photo Dennis Leupold<br />
15E
hairexhibition<br />
WOMEN<br />
IN REVOLT!<br />
TATE BRITAIN IN LONDON IS CURRENTLY<br />
STAGING ‘WOMEN IN REVOLT!’ A LANDMARK<br />
EXHIBITION OF FEMINIST ART IN<br />
THE <strong>UK</strong> FROM 1970 TO 1990.<br />
Gary Kelly<br />
WOMEN IN REVOLT! is a journey<br />
through art and activism in the <strong>UK</strong>. It<br />
explores how interconnected networks of<br />
women used radical ideas and rebellious<br />
methods to make an invaluable<br />
contribution to British culture. The<br />
exhibition includes pieces by 100 women<br />
artists and collectives living and working<br />
in the <strong>UK</strong>, showcasing art through<br />
painting, drawing, photography, textiles,<br />
printmaking, film and sculpture. The<br />
exhibition platforms many women, who<br />
despite long careers, have been largely left<br />
outside the artistic narratives of the time.<br />
These two decades saw a dramatic<br />
evolution of the relationship between<br />
women, work, and the domestic<br />
environment, with the exhibition<br />
addressing significant landmark<br />
moments such as the first women’s<br />
liberation conference in the <strong>UK</strong>, Miss<br />
World protests and the formation of the<br />
Brixton Black Women’s Group.<br />
Rose English, Study for a<br />
Divertissement: Porcelain Dancer<br />
© Rose English courtesy of<br />
Richard Saltoun Gallery<br />
Alison Lloyd, SUPPORT THE MINERS,<br />
Solidarity will win! 1984 © Alison Lloyd<br />
more<br />
more<br />
Rita McGurn,<br />
Untitled [Bessie figure] 1974-1985.<br />
Photography by Keith Hunter
Above, from left to right:<br />
Caroline Coon, The Slits, June 1977.<br />
Courtesy the artist & Stephen Friedman Gallery<br />
Tessa Boffin, Untitled #1 1989.<br />
Courtesy of the Artist and Hales<br />
Mumtaz Karimjee, Stop the Clause protest, 1988.<br />
Courtesy the artist<br />
Linder, Untitled, 1976.<br />
Purchased by Tate in 2007. © Linder<br />
Lesley Sanderson, Time for a Change 1988.<br />
Collection of the artist.<br />
Photography by Neil Conroy<br />
Rita McGurn, Untitled [Bessie figure] 1974-1985.<br />
Photography by Keith Hunter<br />
17E
hairdirection<br />
Creative Direction and Hair: Dana Caschetta and Omar Ahmed @Eufora / Photo: Ron Ulip, Freshly Cut Film<br />
GROOMING<br />
GROOVE<br />
E18
■ STREETWISE STRONG. “Even short<br />
men’s cuts can offer flexibility if<br />
you know how to craft a smart cut so<br />
that the wearer has multiple style<br />
options. To create this confident<br />
and modern take on the Caesar,<br />
HERO Firm Hold Gel was worked<br />
through clean, dry hair, then combed<br />
through to shape and define the waves,<br />
providing super shine without crunch.”<br />
Dana Caschetta (USA)<br />
▲<br />
Hair: Tracey Ann Smith / Salon: French & Ivi<br />
SHOWCASING<br />
GLOBAL<br />
INTERPRETATIONS<br />
OF MEN’S COLOUR,<br />
STYLE AND FINISHING<br />
TECHNIQUES,<br />
OUR GROOMING<br />
GROVE COLLECTION<br />
INCORPORATES<br />
LOOKS FROM THE <strong>UK</strong>,<br />
THE USA & ASIA.<br />
Gary Kelly & Marie Scarano<br />
▲ CLASSIC MODERN. “This image is<br />
timeless, representing a trend that never<br />
goes out of style - the ‘buzz cut’- bu t<br />
this time with a twist. Opting for an<br />
all over cut, my vision was to create<br />
something a little more unique,<br />
adding a slight lift at the front section,<br />
which recalls a vision of a ‘ledge’.<br />
This slight addition gives the hair so<br />
much more depth and allows the<br />
individual to bring their classic look into<br />
the modern day, with something a little<br />
different.” Tracey Ann Smith (<strong>UK</strong>)<br />
◆ WET LOOK. “The wet look is still in<br />
for both men and women. These looks<br />
may appear wash and wear but require<br />
some specific products to achieve, such<br />
as Pomades, gels and light hold sprays.”<br />
Luigi Martini (USA)<br />
● SPIKY SHAPE. “We need to look at<br />
the world in another way and have<br />
more patience and understanding.<br />
I am often inspired by my godson<br />
Kingneth, who is an autistic child.<br />
From one side, autistic children can<br />
get angry because their emotions are<br />
more sensitive than ours. They can cry<br />
and break down, but this is a form of<br />
instinctive protection. From the other<br />
side, they are kind and gentle; they<br />
will instinctively protect themselves<br />
like hedgehogs – hence my spiky shape<br />
portrayed here.” Thiam Kui Siew<br />
(Malaysia)<br />
Artistic Director & Concept: Luigi Martini @Lisap International / Creative Team: Andrea Galvagno,<br />
Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Photo: Mauro Mancioppi<br />
Styling: Luca Termine / Make-up Artist: Raffaella Tabanelli / Concept Graphics: Andrea Guerrieri<br />
◆<br />
●<br />
Hair: Jerico Siew, Artist Hairdressing / Photo: Dazzle Photography / Make-up:<br />
Wengkin Jian / Talent: Faud<br />
19E
hairdirection<br />
Hair: Charles Rose / Photo: Christoph Schaller<br />
Art & Creative Director: Simon Shaw Photographer: Paul Simmons Hair: Project Men Team - Elettra<br />
Guggeri, Thomas Griffin, Rees Bryla, Kyle Dodson Make-up: India Amanda Styling: Dynamite<br />
■<br />
■ EXPERIMENTAL TEXTURE. ““We are<br />
very fortunate to be in an era where<br />
the male grooming market is progressing<br />
at such an exceptional rate, trends are<br />
continuously being unveiled and clients<br />
are becoming much more experimental.<br />
This image created by the <strong>2023</strong> Project<br />
Men team is a true representation of<br />
the market currently. Whilst different<br />
textures, lengths and volumes are<br />
becoming much more on trend, the<br />
classic barbering techniques are still<br />
very much present. This image<br />
showcases the partnership of old and<br />
new – the close head shave and blend,<br />
with the longer length and texture used<br />
throughout.” Simon Shaw (<strong>UK</strong>)<br />
▲ CURL ENHANCEMENT. “I went for a<br />
very low taper keeping the length in the<br />
rest of the hair so I could really use<br />
product to enhance the curls. My<br />
inspiration for this look was having a<br />
strong shape. Making a shape in a<br />
hairstyle by keeping the hair long and<br />
tapered in the edges. I love this image<br />
because of the way the hair sits around<br />
the head in perfect fashion.” Charles<br />
Rose (<strong>UK</strong>)<br />
▲<br />
Artistic Director: Cherry Petenbrink @Olivia Garden / Hair Team: Ricardo Santiago &<br />
Detra Smith / Photo: Roberto Ligresti / Make-up: Nikki La Rose / Styling: Isabelle<br />
Sabel / Assistant: Tatiana Isshac<br />
◆<br />
◆ STYLE CONTRASTS. “Contrasting<br />
lengths and textures make this look<br />
perfect for any occasion, from casual to<br />
black tie. Easy to maintain for guys with<br />
curly hair. Why fight it when it can look<br />
so good?” Cherry Petenbrink (USA)<br />
● STATEMENT LOOK . “This image was<br />
part of our Lustre collection, inspired<br />
by 70s disco vibes! We wanted to<br />
showcase a variety of creative hair looks,<br />
using materials and wigs that would<br />
create incredibly unique, statement hair<br />
looks. This men’s look was created<br />
using a wig made from rubber. I spray<br />
painted it with silver paint and<br />
then by stretching it, created a really<br />
distressed effect and the illusion of<br />
textures and tones.” Suzie McGill,<br />
Rainbow Room International Artistic<br />
Team (<strong>UK</strong>)
●<br />
Hair: Rainbow Room International Artistic Team / Photo: Chris Bulezuik / Make-up: Maddie Austin S/ tylist: Kim Howells<br />
21E
hairdirection<br />
Hair: Jürgen Niederl, Wahl Brand Ambassador<br />
●
● SKINFADED QUIFF. “The skinfaded<br />
quiff is a combination of two classic<br />
elements: the fade, where the back of the<br />
head and sides are cut extremely short<br />
or shaved. The characteristic quiff on<br />
top instead consists of longer hair styled<br />
boldly.” Jürgen Niederl (USA)<br />
■ ROCKABILLY TED. “I love my take on<br />
the Rockabilly haircut. I was inspired<br />
by a mix of the New Romantics and the<br />
Teddy Boys. Guys during both eras took<br />
pride in the way they dressed and would<br />
take a lot of time and effort to make<br />
their hair follow suit. Bauhaus and<br />
The Stray Cats were also an inspiration<br />
for this haircut. I wanted to embrace<br />
that classic ‘elephant trunk’ s tyling,<br />
leaving a slight disconnection through<br />
the top and sides to keep it modern<br />
with a retrospective twist.” Ryan<br />
Chessman (<strong>UK</strong>)<br />
▲ SKULLET/MULLET HYBRID. “This<br />
image shows my skillset of razor work,<br />
precision cutting, point cutting, fade<br />
work and even a little pattern work. My<br />
model Luke was the inspiration for this<br />
cut. I have been cutting his hair for a<br />
number of years now, so I am very aware<br />
that his poker straight hair makes<br />
shorted styles difficult to style, so<br />
because of this he’s sported a buzz cut<br />
for most of that time. But he wanted to<br />
try something new that would give him<br />
something to play about with and the<br />
skullet/mullet hybrid was the perfect<br />
style!” Ryan Lewis (<strong>UK</strong>)<br />
◆ ZEITGEIST. “This look is a celebration<br />
of modernity because it captures the<br />
zeitgeist – individuals that are never<br />
afraid to be who they are and never<br />
follow the crowd.” Mike Taylor (USA)<br />
■<br />
Hair: Ryan Chessman for Murdock London / Photo: Kane Layland<br />
◆<br />
Hair: Mike Taylor of Mike Taylor Education @miketayloreducation / Photo: Liam Oakes<br />
Photography @liamoakesphoto Tools: Denman Professional @denmanpro<br />
Hair: Ryan Lewis Photographer: Michael Wright<br />
▲<br />
23E
PERCEPTION<br />
by Great Lengths<br />
Great Lengths have unveiled their new photographic<br />
collection, Perception – 4 dramatically different looks<br />
which celebrate the diversity of Great Lengths. Perception<br />
seeks to challenge the stereotype of extensions imagery<br />
by showcasing their remarkable versatility.<br />
video<br />
video<br />
SCAN HERE<br />
to learn more about Great Lengths<br />
and how to become a certified<br />
Great Lengths stylist
Perception was shot by iconic hair photographer Richard Miles under<br />
the creative direction of award-winning hairdressers Rick and Zoe<br />
Roberts. The collection demonstrates the transformative potential of<br />
Great Lengths – not only for adapting hair length but for adding texture,<br />
volume, manageability and colour to all hair types. From flawless<br />
silver-toned waves to perfectly-coiled Afro curls, the looks highlight the<br />
power of extensions to enhance individual beauty, while appearing<br />
natural and completely undetectable.
Stylists on the shoot were Great Lengths Masters <strong>2023</strong> – Jo Fox, Linda Thornton, Katie<br />
Hemming and Jade Hobster. The 4 were selected after a rigorous judging process,<br />
which saw entrants from all over the <strong>UK</strong> and Ireland showcase their passion and talent<br />
over several rounds. With creative input from Rick and Zoe, the stylists used their<br />
extensive Great Lengths expertise to create wearable, trend-led styles that invite the<br />
consumer to rethink their opinion of hair extensions. “Great Lengths is a forwardthinking,<br />
inclusive company and we wanted to capture that positivity in a collection of<br />
images that showcases the true capabilities of hair extensions,” comments Rick<br />
Roberts. “As well as creating looks based on length, we’ve also worked with texture,<br />
blending, layers and colour to challenge people’s perceptions of hair extensions.”
Great Lengths is the first<br />
extensions company to<br />
achieve B Corp status, a<br />
reflection of the<br />
company’s dedication to<br />
using business as a force<br />
for good, aligning with<br />
rigorous social and<br />
environmental standards.<br />
The brand’s partnership<br />
with the Little Princess<br />
Trust was also an<br />
industry first, allowing<br />
clients to donate their<br />
worn hair extensions,<br />
once removed, to the<br />
charity who use the hair<br />
to make wigs for children<br />
and young people<br />
experiencing hair loss<br />
from cancer or other<br />
illnesses.<br />
Perception by Great Lengths<br />
Creative Directors: Rick & Zoe Roberts<br />
Photography: Richard Miles<br />
Hair: Jo Fox, Linda Thornton,<br />
Katie Hemming & Jade Hobster<br />
Make-up: Roseanna Velin<br />
Stylist: Robert Morrison<br />
adloremter<br />
125
HAIR TRENDS >>><br />
The best of international hair looks<br />
Il meglio della modacapelli internazionale<br />
Le meilleur des tendances coiffure internationales<br />
Die Top internationalen Hair Looks<br />
Lo mejor de la modacabello internacional
hairtrends<br />
>>><br />
DOPAMINE is the molecule that fuels that ‘feel good’ factor. How<br />
better to raise its levels, than to immerse yourself in beautiful hair imagery<br />
& experience life smiling back at you! Here’s our selection of this season’s<br />
top international collections. Sit back & enjoy the ride...<br />
DOPAMINA: la molecola che alimenta il fattore “benessere”. Niente<br />
di meglio, per aumentarne i livelli, che immergersi nell’energia benefica di<br />
splendide immagini moda! Ecco la nostra selezione delle migliori collezioni<br />
internazionali di questa stagione. Siediti e goditi il viaggio...<br />
DOPAMINE. La molécule du bien-être. Rien de mieux pour doper<br />
son moral que de plonger dans cet univers de mode à l’énergie contagieuse.<br />
Notre sélection des plus belles collections internationales de cette saison.<br />
Une balade pour les sens.<br />
DOPAMIN ist das Molekül, das den „Wohlfühlfaktor“ auslöst. Wie<br />
könnte man seine Ausschüttung besser steigern, als in wunderschöne Lookbilder<br />
einzutauchen! Hier ist unsere Auswahl der besten internationalen<br />
Kollektionen dieser Saison. Genießen Sie diese Sinnesreise....<br />
LA DOPAMINA es la molécula que alimenta ese factor de “sentirse<br />
bien”. ¡Qué mejor forma de elevar tus niveles que sumergirte en hermosas<br />
imágenes de cabello! Aqui está nuestra selección de las mejores colecciones<br />
internacionales de esta temporada. Siéntate y disfruta del viaje...<br />
Hair Direction: Tracey Hughes<br />
Photo: Amber Toms<br />
Make-up: Becca Gilmartin & Jabbas Makeup<br />
Styling: Heather Murray
video<br />
video
hairtrends<br />
Hair: Lisa Vann<br />
Photo: John Rawson<br />
Make-up: Orlando Marin<br />
Styling: Deyonté Weather
Hair: Pauline McCabe<br />
Colour: Jasmin Kidd Montau’t<br />
Photo: Andrew O’Toole<br />
Make-up: Kylie O’Toole<br />
Styling: Rochelle Renwick
hairtrends<br />
Hair: Victoriya Vradii<br />
Photo: Desmond Murray<br />
Make-up: Lauren Mathis<br />
Styling: Jamie Russell<br />
Products: Davines
Hair: Lindsay Guzman of Elle.b Savvy<br />
Photo: John Rawson & Paul Gill<br />
Make-up: Melissa Narro<br />
Styling: Lisa Hunt
hairtrends<br />
Hair & Colour: Dani Blakeley<br />
@Yoshiko Hair<br />
Photo: Peter Rosetzky<br />
Make-up: Lou McLaren<br />
Styling: David Blakeley
Hair: Safy Burton<br />
Photo: Kai Wan Photographer<br />
Make-up: Abbie Beautement
hairtrends<br />
video<br />
video<br />
Hair: Martin Dürrenmatt<br />
@MD Hair Atelier<br />
Photo: Sabine Liewald<br />
Styling: Alessandra Frank
Hair: Jude McEwen<br />
@Toni & Guy Perth Central<br />
Photo: Andrew O’Toole<br />
Make-up: Kylie O’Toole<br />
Styling: Ella Murphy
hairtrends<br />
Go beyond conventional perceptions!<br />
Supera le sensazioni di sempre!<br />
Au-delà des perceptions conventionnelles!<br />
Überwinden des Konventionellen!<br />
Supera las percepciones convencionales!<br />
Hair & Colour: D. van Tuijl,<br />
L. Lemon & Ginger|Lemon Artistic Team<br />
Photo: Danny van Tuijl<br />
Make-up: Sarah Bzoch<br />
Styling: Ginger|Lemon
hairtrends<br />
Art Direction: Mauro Galzignato@Kemon<br />
Hair: Kemon Crew<br />
Photo: Rosdiana Ciaravolo<br />
Make-up & Styling: Bookin’ Agency<br />
video<br />
video
Hair: Jude McEwen<br />
@Toni & Guy Perth Central<br />
Photo: Andrew O’Toole<br />
Make-up: Kylie O’Toole<br />
Styling: Ella Murphy
hairtrends<br />
< ><br />
Hair: Shayna & Florian Knittel<br />
Photo: Oliver Rust@Ko Photography<br />
Make-up: Nicola Fischer<br />
Styling: Jimovir Domoustchiev
hairtrends<br />
Hair & Styling: Andrew Smith<br />
Photo: Richard Miles<br />
Make-up: Louise Lerego
Hair: Daniele de Angelis<br />
@Toni & Guy London<br />
Colour: Stuart Matuska<br />
Photo: Kevin Luchmun<br />
Make-up: Kelly Mendiola<br />
Styling: Borna Prikaski
hairtrends
TEMPRA DANCE CLASS<br />
Recreate the atmosphere in a quest to perfect every<br />
interpretation of synergy and movement.<br />
Ricreare l’atmosfera cercando la perfezione<br />
in ogni sintesi di sinergia e movimento.<br />
Recréer une atmosphère en cherchant la perfection<br />
dans chaque mouvement et synergie.<br />
Eine neue Atmosphäre schaffen, um Synergie<br />
und Bewegung zu perfektionieren.<br />
Recreando la atmósfera y buscando la perfección<br />
en cada síntesis de sinergia y movimiento.<br />
Hair: Mauro Basso@I.ART<br />
Hair Team: M. Bianchini, M. Ostanello, C. Russo<br />
Photo: Andrea Guizzardi, Fabio Salmoirago<br />
Make-up: Vincenzo Zaccariello<br />
Styling: Veronica Sala<br />
video<br />
video<br />
I.ART
hairtrends<br />
Art Direction: J. L. Soria Gomez@Dousse<br />
Photo: M. de Brito, V. Milani<br />
Make-up: S. Arrú, A. Ureña<br />
Styling: Eulalie Martine Estilista<br />
Products: Dousse, Industrias Oriol
Hair: Ivonne Martens Opdam<br />
Photo: Ivo de Kok
hairtrends
Celebrate your exclusivity, authenticity & style.<br />
Celebra la tua unicità, autenticità e stile.<br />
Célébrer son unicité, authenticité et style.<br />
Feiern Sie Einzigartigkeit und Stil.<br />
Celebra tu exclusividad, autenticidad y estilo.<br />
video<br />
video<br />
Global Creative Director: Rudy Mostarda<br />
@Alfaparf Milano Professional<br />
Photo: Glauber Bassi
hairtrends<br />
Hair & Photo: Bill Tsiknaris<br />
Colour: Chris Tsiknaris<br />
Make-up: Brooke Stanley
Art Direction: Adrian Paoluccio<br />
Photo: Chris Bulezuik<br />
Make-up: S. Kille, E. Wasiak, T. Quinn<br />
Images: FPA<br />
video<br />
video
AHS<br />
hairtrends
Art Direction: Jo Capelli & A. Galetti<br />
@Art Hair Studios<br />
Photo: A. Buga & F. Condo<br />
Make-up: M. De Marco,<br />
R. Pastore & C. Olmedi<br />
Styling: Eleonora Papetti<br />
Products: Wella Professionals<br />
AHS
hairtrends<br />
video<br />
video
Art Direction: Claude Tarantino<br />
Photo: Jules Egger<br />
Products: Schwarzkopf Professional & Mizutani
hairtrends<br />
Hair: Aline Legoupil@Salon SoHo<br />
Photo: Thibault Leneveu<br />
Make-up: Marine Duranton
Hair & Styling: Alfredo Valero<br />
@Blades Hair Studio<br />
Photo: David Arnal<br />
Make-up: Blades Hair Studio Team
hairtrends<br />
< ><br />
Hair: Marcus Giamattei<br />
@Marc Antoni<br />
Photo: Jamie Blanshard<br />
Make-up: Katie Moore<br />
Styling: Ellen Spiller
video<br />
video
hairtrends
Never underestimate the power of a glance!<br />
Mai sottovalutare il potere di uno sguardo!<br />
Ne pas sous évaluer le pouvoir d’un regard !<br />
Unterschätzen Sie nie die Kraft eines Blicks!<br />
¡Nunca subestimes el poder de una mirada!<br />
Hair: La Biosthétique Paris
hairtrends<br />
video<br />
video
Hair & Concept: Mimmo Laserra<br />
@Mimmo Laserra Academy<br />
Make-up: Davide Maisano<br />
Products: Alfaparf Milano Professional
hairtrends<br />
Hair: Kristie Kesic@cobellecreative<br />
Photo: Georgia Wallace<br />
Make up: Gemma Elaine<br />
Styling: Tamzen Holland
Hair: Bernadette Beswick<br />
Colour: Stevie English<br />
Photo: Andrew O’Toole<br />
Make up: Chereine Waddell<br />
Styling: Jessica Jade
hairtrends<br />
Hair: Frazer Wallace<br />
Photo: Philip Wallace<br />
Make-up: Looksbypoppy<br />
Tools: Denman Professional<br />
Images: FPA
Hair: Jose García Peluqueros<br />
Photo: David Arnal<br />
Make-up: Isabel García<br />
Styling: Fco. Javier Moral<br />
Products: Schwarzkopf Professional<br />
Video: Bukara Films<br />
video<br />
video
hairtrends<br />
Hair: Pauline McCabe<br />
Colour: Jasmin Kidd Montau’t<br />
Photo: Andrew O’Toole<br />
Make-up: Kylie O’Toole<br />
Styling: Rochelle Renwick
Hair: Javier Ventoso<br />
Photo: Esteban Roca<br />
Make-up: Bea Torres & Odu Martínez<br />
Styling: Julia Asensio & Javier Ventoso
hairtrends
EDONESCA COLLECTION 2024<br />
Glamour, glitz and that perfect Ibiza moment! It’s time to<br />
shine - and dance the night away...<br />
Glamour, mondanità e quel perfetto momento Ibiza!<br />
È tempo di brillare - e ballare tutta la notte...<br />
Glamour et mondanité. Un moment parfait à Ibiza.<br />
Il est temps de briller et de danser toute la nuit.<br />
Glamour, Glanz und der perfekte Ibiza-Moment!<br />
Zeit zu strahlen – und die Nacht durchzutanzen …<br />
¡Glamour, ostentación y ese momento perfecto en Ibiza!<br />
Es hora de brillar y bailar toda la noche...<br />
Art Direction: Genny D’Auria@Farmaca International<br />
Hair: Genny D’Auria Team<br />
Photo: Mauro Mancioppi<br />
Make-up: Eva Vecchione<br />
Styling: Luca Termine<br />
Products: Farmaca International<br />
video<br />
video<br />
GENNY D’AURIA
hairtrends<br />
DISCOVER MORE...<br />
IN OUR HAIR GALLERY<br />
ESTETICA CONTINUA!<br />
GUARDA L’HAIRGALLERY<br />
ESTETICA HAIR, ENCORE PLUS<br />
AVEC SA GALERIE D’IMAGES<br />
ENTDECKE MEHR…<br />
IN UNSERER HAARGALERIE<br />
DESCUBRE MÁS…<br />
EN NUESTRA HAIR GALLERY<br />
video<br />
video
Luxuriously Lather. Indulgently Escape. Repeat.<br />
Making the momentary extraordinary.<br />
Introducing Oribe’s newly expanded<br />
lifestyle collection including<br />
Candles, Bar Soap and Incense.<br />
Envelop your senses and discover Oribe’s<br />
ultimate fragrance journey.<br />
NEW Candles, Bar Soap and Incense available in three scents<br />
Côte d’Azur<br />
The much-celebrated signature scent for our hair care line<br />
was created by one of the oldest French fragrance houses,<br />
providing us with the perfect foundation for a fine perfume.<br />
With its sun-drenched notes of Calabrian bergamot, white<br />
butterfly jasmine and sandalwood, Côte d’Azur embodies<br />
the glamour and heat of the legendary destination.<br />
Valley of Flowers<br />
Wander into a vibrant field in full flower. Fresh<br />
notes of Bulgarian rose, jasmine petals and peony<br />
blossoms soften into a long-lasting trail of warm<br />
amber, textured woods and creamy musk. Lose<br />
yourself in the Valley of Flowers.<br />
Desertland<br />
The essence of a green, blooming desert shimmers in<br />
the warm air. Bright, crisp notes of juniper berry and<br />
aromatic lavender are wrapped in sunstruck pine and<br />
Texas cedarwood, capturing both the sandy heat of<br />
the day and cool vastness of the still night.<br />
oribe.com
prodossier education<br />
TRAIN<br />
TO<br />
Gary<br />
Kelly<br />
E74
Your salon is growing and<br />
you need to take on new<br />
staff. The first question is<br />
'where do I find them?'. If<br />
you poach from other salons<br />
the risk is that, in 6 months'<br />
time, someone else will<br />
poach from you. So perhaps<br />
the big dilemma is not so<br />
much 'where do I find them',<br />
but 'how do I keep them'.<br />
Education can hold the key.<br />
75E
prodossier education<br />
6 educational experts give us their advice on how<br />
a structured educational programme is instrumental<br />
in helping salons to recruit and retain their staff:<br />
CHARLES Rose<br />
Crate Cheshire<br />
“Continued in-salon education<br />
is essential for young hair<br />
professionals. It’s not just about<br />
personal development; it’s a<br />
collective journey for the entire<br />
team. Establishing a structured<br />
framework for training days<br />
and nights creates excitement<br />
and sustained interest. Actively<br />
involving team members in the<br />
training process transforms it into<br />
a collaborative effort, creating<br />
a sense of unity. Assigning<br />
them responsibilities in training<br />
encourages individual exploration,<br />
prompting them to delve into<br />
new trends and techniques as<br />
part of their personal homework.<br />
Demonstrating genuine concern<br />
for their work and clientele builds<br />
a reciprocal care within the team.<br />
Embrace education, not only for<br />
your team but for yourself too.”<br />
PAUL Corbett<br />
Advanced Creative Director at Francesco Hair Salons<br />
“Education is the beating heart of the hairdressing industry. We inspire, nurture,<br />
grow and thrive with knowledge that has been passed through generations. If we<br />
are to have any optimism about our business’ future, then we must continue to<br />
educate to a consistently high standard. At Francesco Hair Salon we believe that we<br />
reap what we sow. By passing on our knowledge, we gain the trust of our stylists<br />
and help to give them a future bigger than they expected. It helps us to build a family<br />
mindset that promotes loyalty, but not at the cost of anyone’s ambition. Sure, some<br />
people will take that knowledge with them, but imagine the consequences if you<br />
didn’t give your employees a well prepared path of education The question isn't:<br />
“What if you invest in educating somebody and they leave?” but rather: “What if<br />
you don't and they stay?” Investing time and money into education is the greatest<br />
investment you can make in buildng a fulfilled team and a happy clientele.”<br />
LEIGH Kerr<br />
Academy Director at Rainbow Room International<br />
“Education is my passion, and I’m always looking for new innovative methods to<br />
teach my students. Fundamentally, consistency and structure is the key. Students<br />
need structure and a definitive plan, especially with hairdressing having one of the<br />
highest rates of neurodiversity of any industry. We are a very “hands on, creative,<br />
‘learn lots on the job’ sector,” but the only way to ensure staff progression and<br />
retention is to have clear definitive lessons and consistent teaching methods, with<br />
the odd fun task thrown in to break up the training days. By having structure, being<br />
able to see clear plans, and being part of their own goal setting resulting in trusting<br />
us, then retention levels stay high. This is relevant for any level of student that I<br />
educate, from my partnership with Princes Trust delivering Get Started programmes,<br />
our level 2 & 3 Modern Apprentices, our Graduate stylist programme and even for<br />
our qualified stylists - they all have clear structure and goals.”<br />
E76
LOUISE Howard-Long - Director at Architect Hair<br />
“Hairdressing is a creative craft and it’s very hard to fit set industry wide standards to a business which is as<br />
fluid, wide ranging and creative as ours. This is why I think it’s advisable for salons to have their own separate<br />
structured educational programmes, this not only ensures high standards but distinguishes salons that have<br />
a real commitment to the futures of their teams. At Architect we have always had our own separate in-house<br />
training structure that runs alongside and compliments college education but is more intensive and is created<br />
to serve the salons needs, requiring a higher level of skills quicker. This means our assistants have always<br />
ended their training with a much higher skill set than many of their contemporaries at college. We have ended<br />
up having 2 different providers delivering and administrating our apprenticeships, which has been interesting<br />
to say the least, we have found that standards andstructures have varied massively, there are huge issues with<br />
levels of training in colleges and academies that must be addressed by our industry.Many standards within<br />
hairdressing qualifications tend to relate to the elements that are easier to quantify such as theory and Health<br />
& Safety rather than creative hairdressing skills, which causes an imbalance, it’s so much easier to mark<br />
written work than it is to teach a haircut, and it requires less skilled assessors.”<br />
CHRIS Grimley<br />
Owner, Fusion Hair Co<br />
“Sharing my knowledge with the next generation of<br />
hairstylists is super-important to me because there’s no<br />
point keeping the good stuff for yourself; our industry<br />
needs more openness and sharing, in order for the<br />
standard to stay high and to inspire the youngsters - more<br />
now than ever. At Fusion Hair Co I’ve created an online<br />
platform which my whole team can access through<br />
their phones. This has been great because if someone<br />
needs to see something a few times for it to sink in, then<br />
they can do so whenever they like. My platform covers<br />
everything from how to make a hot drink right through to<br />
complex colouring techniques and everything in between.<br />
I believe this shows the learners that at Fusion we have<br />
a strong ethos on learning and progressing - something<br />
that is a necessary staple in our industry. We create a<br />
plan for each individual team member and they work<br />
through it, completing various stages to achieve the next<br />
level in the salon. We achieve this by providing in house<br />
education as a team concentrating on any specific needs,<br />
or we will travel to courses externally, depending on<br />
what’s required.”<br />
MICHAEL Smith<br />
Director at Tristan Eves<br />
“Structured education is critical for us. When we opened<br />
the salon, our whole premise was about having a Mayfair<br />
quality salon in the middle of West Sussex. We knew<br />
we wouldn’t be able to get the staff immediately, locally.<br />
So initially, when we opened, we encouraged former<br />
colleagues from London to come and do a few days with<br />
us, but it became evident that we needed to start our own<br />
apprenticeship scheme. We now have four team members<br />
who have been through our structured training and stayed<br />
with us. As well as attending college, more importantly,<br />
they’ve been trained by us internally. As they go through<br />
the training process, they’re encouraged to get their own<br />
models in as they progress. It’s more about finding specific<br />
models for specific issues they need to cover. Also, our<br />
training is wider than just the cutting and colouring. It’s<br />
the whole thing, from customer service to being taught<br />
how to clean properly. It’s important for us that we take<br />
them away to stay in a five-star hotel and experience fivestar<br />
service, so they get to understand what it’s all about.<br />
They’ve not necessarily ever been exposed to that before,<br />
but it's a remarkably positive eye-opener for them.“<br />
Facing page, left to right: < Charles Rose < Paul Corbett < Leigh Kerr < Louise Howard < Chris Grimley < Michael Smith<br />
77E
protrend<br />
Stay Ahead<br />
of the Trend<br />
You can stay one step ahead with Fresha’s first-ever trend report,<br />
launched with trend forecaster WGSN.<br />
The hair and beauty industry is constantly<br />
evolving, as are the trends with which we<br />
follow for fashion, style and business.<br />
One of the great things about the hair,<br />
beauty and barbering industry is it is<br />
forever looking ahead and adapting to<br />
changes in client behaviours, needs and<br />
demands. Now, thanks to Fresha, you can<br />
stay one step ahead as they partner with<br />
leading trend forecasters WGSN, to<br />
launch its first-ever trend report, packed<br />
with insights that will drive the hair,<br />
beauty and wellness industry forward.<br />
INVALUABLE INSIGHTS<br />
The team behind the Future of Beauty and<br />
Wellness Report 2024 analysed 600<br />
million Fresha bookings, scanned more<br />
than 2,000 social media accounts and<br />
spoke to more than 1,000 consumers<br />
across the <strong>UK</strong>, US, Canada and Australia<br />
to gain insights that will benefit salons<br />
for the next years. From services and<br />
treatments to client’s changing<br />
expectations, the report gives an<br />
invaluable insight into how business<br />
owners can outpace the competition and<br />
adapt for the client of the future. Over<br />
the next five years salon owners should<br />
expect to see a shift in client habits and<br />
interests as they seek out services and<br />
treatments that offer a holistic,<br />
personalised approach, customer-centric<br />
services and feelgood experiences.<br />
HUGE OPPORTUNITIES FOR GROWTH<br />
The Global Wellness Institute has<br />
projected the wellness economy - of<br />
which hair and barber shops play a big<br />
part - will nearly double in size by 2025,<br />
signalling a huge opportunity for growth.<br />
Trends such as dopamine beauty that<br />
prioritise mental and emotional health<br />
and deliver a natural high, will sit<br />
E78
more<br />
more<br />
Scan here<br />
to discover more<br />
about Fresha<br />
79E
protrend<br />
alongside services and treatments that<br />
were once deemed indulgent, now a<br />
necessity for client’s self-care and<br />
wellbeing. And don’t forget offering<br />
gender-fluid language and services to<br />
create a salon experience for everyone.<br />
#hairhasnogender has garnered almost<br />
30m views on TikTok and is more<br />
than just a trend, it’s a reality salons<br />
should be tapping into.<br />
Salons who respond to individual needs,<br />
authentically acknowledging their<br />
identity and give access to products,<br />
services and experts that can help them<br />
feel like the best version of themselves<br />
are the businesses that will flourish in<br />
the years to come. And while<br />
environments should cater for everyone,<br />
the modern male still proves to be the<br />
most loyal of clients, with the barber/<br />
client relationship unwavering.<br />
So as we head into a new year, there’s<br />
new opportunities to take your business<br />
to the next level. Fresha’s report not<br />
only delves into the trends, but delivers<br />
steps you and your bisiness can take<br />
to achieve long-term goals and the<br />
vision you have for your future success.<br />
*Fresha has partnered with WGSN to uncover the most significant shifts in consumer<br />
behaviour, and the treatment and service needs impacting the future landscape. We carried<br />
out research in February <strong>2023</strong> across four countries (US, Canada, <strong>UK</strong>, Australia) with a total<br />
of 1,000 respondents (250 per country). Participants were aged 18 to 60 years old and had<br />
booked at least one appointment at a hair, grooming, beauty or wellness salon in<br />
the past six months. This is the largest dataset of this kind in the beauty and wellness<br />
industry, and includes over half a billion bookings made through Fresha’s software globally<br />
from 2016 until the end of 2022.<br />
** in July <strong>2023</strong><br />
E80
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proevents<br />
TVA:<br />
Best in...<br />
Hair!<br />
As always, the Wella Professionals<br />
TrendVision Award <strong>2023</strong> <strong>UK</strong> & Ireland<br />
Final was an outstanding celebration of the<br />
very best of our homegrown hairdressing<br />
talent and expertise. Held once again this<br />
year at <strong>Magazine</strong> London on the<br />
Greenwich Peninsula, Patrick Cameron<br />
and Fergal Doyle hosted the night, while<br />
radio presenter, Elspeth Pierce, delivered<br />
a virtual broadcast. The night was filled<br />
with inspirational looks, limitless energy<br />
as well as great support for the finalists.<br />
“TrendVision Award is a widely recognised<br />
and respected industry competition,” said<br />
Max Amen, Wella Company General<br />
Manager <strong>UK</strong> & Ireland. “To win an award<br />
is an incredible achievement. The standard<br />
of finalists has been exceptional, and it<br />
demonstrates extraordinary skills to get to<br />
this stage of the competition. All our<br />
The unmistakable London skyline formed an<br />
exhilarating backdrop to the Wella Professionals<br />
TrendVision Award <strong>2023</strong> <strong>UK</strong> & Ireland Final.<br />
Scan the QR Code<br />
to discover more about<br />
TrendVision <strong>UK</strong> &<br />
Ireland and read the<br />
full list of <strong>UK</strong><br />
& Ireland Winners!<br />
more<br />
more<br />
The TrendVision Award<br />
<strong>2023</strong> event was filled<br />
with inspirational looks<br />
and limitless energy,<br />
as well as great<br />
support for the finalists.<br />
E82
winners and runners up should be very<br />
proud, and I also wish to offer them many<br />
congratulations.” This was also an<br />
opportunity for the hosts to introduce<br />
The Little Princess Trust – a charity that<br />
Wella proudly supports and which gives<br />
hair and hope to children with cancer.<br />
ROAD TO THE FINALS<br />
The competitors’ <strong>2023</strong> journey began earlier<br />
in the year, when they submitted an with<br />
photographic entry and culminated with<br />
the live final in London. This year’s<br />
TrendVision Award Final demonstrated<br />
the vast capabilities of the Wella<br />
Professionals colour portfolio, with some<br />
truly iconic looks being created, displaying<br />
exceptional craftsmanship.<br />
THE SHOWS<br />
The outstanding lineup of show artists<br />
included Cheynes, Cobella, Francesco<br />
Hair Salons, Hob Academy, Lara Johnson<br />
Lifestyle, Nikki Clifford from NJ<strong>UK</strong>,<br />
Simon Tuckwell and Stil. Each show was<br />
uniquely creative, as well as showcasing<br />
the beautiful Wella colour portfolio in its<br />
finest light.<br />
(top left): Nikki Clifford from NJ<strong>UK</strong>;<br />
(above left): Francesco Hair Salons;<br />
(above, top to bottom): Cobella,<br />
HOB Academy, STIL Salon & Simon<br />
Tuckwell.<br />
83E
proevents<br />
60 Years of<br />
Creative Influence<br />
Gary Kelly<br />
Global powerhouse<br />
in the world of<br />
hairdressing and<br />
fashion, TONI&GUY,<br />
celebrates 6 decades<br />
of unparalleled<br />
creativity, innovation<br />
and influence.<br />
E84<br />
TONI&GUY recently brought<br />
together 1,200 of its global partners,<br />
salons and industry guests to<br />
celebrate this outstanding milestone<br />
at Outernet in London. It did so<br />
with an ethos of unwavering<br />
dedication to setting global trends<br />
and maintaining the highest<br />
standards. TONI&GUY is able to do<br />
this thanks to its cutting-edge<br />
hairstyling techniques and comprehensive<br />
professional education. It<br />
was the occasion to reflect not<br />
only its rich history, but also its<br />
dedication to shaping the future of<br />
hair. Outernet was the perfect<br />
destination for this, as it is an<br />
immersive digital space reflecting<br />
the revolutionary direction of the<br />
brand continues to take.<br />
RESPECT, HONOUR & APPRECIATION<br />
The Mascolo family – Toni’s wife<br />
Pauline, sons Christian and Pierre<br />
and daughter Sacha – welcomed<br />
everyone and talked about the<br />
legacy TONI&GUY has created.<br />
“It’s so important for us to respect,<br />
honour and appreciate our past.<br />
We have an incredible legacy<br />
thanks to my father, Toni,”<br />
commented Global Brand Director,<br />
Sacha Mascolo-Tarbuck. “He was<br />
the most incredible leader, as well<br />
as businessman with a kind and<br />
humble heart. We will continue his<br />
values through our business for<br />
future generations. This is just the<br />
beginning. It is now our time to<br />
write our next book, not just our<br />
next chapter. We will continue my<br />
father’s legacy for you, me and<br />
future generations.”<br />
The celebration included over 50<br />
stunning models who walked the<br />
runway. The presentation incorporated<br />
some beautiful presentations<br />
from the TONI&GUY International<br />
Artistic Team which burst out with<br />
endless creativity and inspiration.
Scan to watch<br />
our exclusive<br />
video reel of<br />
the TONI&GUY<br />
60th anniversary<br />
celebrations!<br />
85E
prohairexpo<br />
Celebration<br />
of<br />
Excellence<br />
Gary Kelly<br />
Salon International <strong>2023</strong> once again made its mark<br />
as the place to discover innovation, creativity and<br />
education in the sphere of both <strong>UK</strong> and global hairdressing.<br />
Taking place at ExCel in London’s Docklands<br />
from October 14th to 16th, this year’s Salon<br />
International featured hundreds of brands, as well<br />
as outstanding stage performances by both top and<br />
talented up-and-coming hairdressers. There was<br />
also an abundance of educational and networking<br />
opportunities with live hairdressing shows to<br />
inspire visitors at every turn. The event showcased<br />
leading brands from various sectors of the industry,<br />
including colour houses, software systems, education<br />
providers, equipment manufacturers, distributors,<br />
and much more, with attendees getting a first<br />
glimpse at new product launches, exclusive offers<br />
and hands-on demonstrations.<br />
TONI&GUY Masterclass<br />
E86
BUSINESS & EDUCATION<br />
From an educational perspective, the<br />
Masterclass line-up featured intimate<br />
sessions with industry icons such as<br />
Mahogany, Patrick Cameron, Sassoon<br />
Academy and TONI&GUY. These<br />
sessions covered the latest techniques<br />
in cutting, colouring and styling,<br />
equipping attendees with fresh ideas<br />
both creatively and commercially.<br />
Meanwhile, Business Live sessions<br />
provided crucial insights for salon<br />
owners navigating economic<br />
challenges, covering topics including<br />
self-employment and chair rental, to<br />
recruitment and creating a robust<br />
business plan. These sessions were a<br />
valuable resource for salon owners and<br />
freelancers alike seeking to build and<br />
maintain a successful business.<br />
“From pioneering styling tools to salon<br />
essentials, visitors had access to the<br />
latest innovations from leading brands.”<br />
Patrick Cameron Masterclass<br />
RUSH Live<br />
BRAND INNOVATION<br />
As always, Salon International featured<br />
a diverse array of brands, from<br />
pioneering styling tools to salon<br />
essentials, ensuring hairdressers had<br />
access to the latest innovations from<br />
leading brands. The event also hosted<br />
various competitions, including HJ's<br />
Extensions Specialist of the Year,<br />
sponsored by Great Lengths, which<br />
crowned Beverley Rosser and Jack<br />
Litherland as winners in the Classical<br />
and Creative categories.<br />
New Talent Stage<br />
Olaplex<br />
Takara Belmont Stage<br />
Mahogany Masterclass<br />
Leading brands from all<br />
sectors of the hairdressing<br />
industry worked and<br />
presented alongside such<br />
creative icons as Mahogany,<br />
Patrick Cameron, Sassoon<br />
Academy and TONI&GUY.<br />
Sassoon Live<br />
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proshowtime<br />
Tapestry:<br />
AHS <strong>2023</strong><br />
Gary Kelly<br />
Tapestry was the theme of this year’s<br />
Alternative Hair Show, which saw 14<br />
outstandingly creative teams from<br />
around the world come together to help<br />
raise an incredible £121,000 for<br />
Leukaemia and blood cancer charities<br />
both in the <strong>UK</strong> and overseas. The night<br />
was testament to how art and charity<br />
can support one another in the most<br />
wonderful way, bearing in mind that<br />
Alternative Hair has raised over £14.5<br />
million so far.<br />
Tapestry took place on Sunday 15th<br />
October and the venue for the show<br />
was the ICC Capital Suite at ExCel<br />
London. Long-time AHS supporter,<br />
Welcoming some of the world’s most innovative hair artists for<br />
a live extravaganza, The Alternative Hair Show (AHS) returned<br />
to London for the 41st time with excitement and creative energy.<br />
Gogen<br />
(above): The show from newly appointed Alternative<br />
Hair Vice President, Rudy Mostarda - Global Creative<br />
Director at ALFAPARF Milano and Founder & Global<br />
Creative Director of Extrema Hair.<br />
Linda Evans, was host for the evening<br />
and was joined on-stage by Alternative<br />
Hair Show Founder, Tony Rizzo, and<br />
President Anthony Mascolo. The new<br />
AHS worldwide patron Trevor Sorbie<br />
MBE was then honoured on stage with<br />
the Legend Award, cementing his<br />
incomparable status in the world of<br />
hairdressing. Tony and Anthony also<br />
introduced newly appointed Vice<br />
President, Rudy Mostarda. Rudy is<br />
Global Creative Director for this year’s<br />
Premier sponsor, ALFAPARF Milano, as<br />
well as Founder and Global Creative<br />
Director Extrema Hair. He was also<br />
creative genius behind one of the 14<br />
truly breath-taking stage presentations<br />
at this year’s show. Other Alternative<br />
E06
Hair Show sponsors this year were<br />
Wella Company as Platinum sponsor<br />
and Infringe, Linda Hair, ONACIS and<br />
Alternative Hair as Charity sponsors.<br />
INTERNATIONAL VISIONARY<br />
AWARDS<br />
In addition to the breathtaking<br />
displays, the Alternative Hair Show<br />
<strong>2023</strong> also marked the announcement of<br />
the winners of the International<br />
Visionary Awards. These visionary<br />
talents have demonstrated exceptional<br />
skill and creativity in their respective<br />
categories, reaffirming the Alternative<br />
Hair Show’s commitment to nurturing<br />
and promoting new talent within the<br />
industry. Scan the QR Code to discover<br />
the names of this year’s winners.<br />
(below): Tony Rizzo and Anthony Mascolo<br />
are joined on-stage by new AHS worldwide<br />
patron, Trevor Sorbie MBE.<br />
Ken Zhou<br />
Photos: Alex Barron-Hough<br />
THE <strong>2023</strong> SHOW TEAMS<br />
• Dmitry Vinokurov<br />
• Beauty Underground<br />
• Lorenzo Marchelle<br />
• Tindaro Orifici<br />
• Ken Zhou<br />
• Gogen<br />
• HC Salon<br />
• Viktoria Vradii<br />
• Saco<br />
• Sanrizz<br />
• Lucian Busuioc<br />
• Shogo Ideguchi<br />
• Rudy Mostarda, Extrema Hair<br />
• Trevor Sorbie Creative Team<br />
The Alternative Hair<br />
Show <strong>2023</strong> ‘Tapestry’<br />
weaves together<br />
artistry and creativity<br />
for a charitable cause.<br />
Scan here!<br />
more<br />
Beauty Underground<br />
more<br />
89E
proevents<br />
MCB<br />
The 40th edition of MCB by Beauté<br />
Sélection broke all attendance records.<br />
This event has become an<br />
essential point of reference for hair<br />
& beauty professionals in France. It<br />
took place this year from September<br />
9th - 11th at the Porte de Versailles<br />
in Paris.<br />
for heritage!<br />
With a 40 year legacy<br />
of innovation and<br />
networking, MCB by<br />
Beauté Sélection<br />
lives up to its<br />
commitment to<br />
our industry, with high<br />
quality shows,<br />
workshops<br />
and competitions.<br />
More than 46,700 visitors from 84<br />
countries attended this anniversary<br />
edition, which showcased all the<br />
know-how and expertise of the sector.<br />
. The event had more than 270<br />
exhibitors, with 45% arriving from<br />
abroad - mainly Europeans, Asians,<br />
Australians and South Americans.<br />
SPOTLIGHT ON ARTISTRY<br />
Among the show highlights, visitors<br />
enjoyed an artistic programme of<br />
premier, internationally renowned<br />
artists. The Main Stage of MCB by<br />
Beauté Sélection truly exceeded all<br />
expectations. The shows, “Trans-<br />
Formation” by Damien Roux for<br />
Didact, “Entrez dans la Légende<br />
Wella” by Ivan Arnaud, Christophe<br />
Nicolas Biot and Raphaël Perrier for<br />
Wella Professionals, “Evolution” by<br />
Jean-Baptiste Santens de la Haute<br />
Coiffure Française, “Holi” by Sandy<br />
Caron and Sébastien Caballero for<br />
Fauvert, Yohan Menzoyan for Mashiro,<br />
as well as “Versatil” by the<br />
Stephan S Artistic Team, all of which<br />
offered moment of great creativity.<br />
The 360° stage brought the artists<br />
closer to the audience, while the<br />
programme, although strong on<br />
technique, was also able to offer<br />
moments of spectacle including,<br />
among other things, the friendly<br />
competitiveness between Joris Davoine<br />
and K-Styl, hosted by Oli Gagli<br />
for Le Monde des Coiffeurs.<br />
A GLIMPSE AT THE FUTURE<br />
The show once again hosted OMC<br />
Hairworld, the world championships<br />
of hairdressing. The competition<br />
showcased over 1,300 talented<br />
international competitors, over two<br />
days of events dedicated to the<br />
hairdressing craft. OMC Hairworld<br />
brought together competitors from<br />
5 continents, with focus on both<br />
technical knowledge and creative<br />
dynamism & craftsmanship. To<br />
mark the 40th anniversary in a memorable<br />
way, the event included an<br />
on-stage celebration attended by<br />
renowned guests such as Laetitia<br />
Guenaou, Claude Tarantino, Yohan<br />
Menzoyan, Raphael Perrier and Celine<br />
Antunes, alongside successive<br />
organizers who have brought this<br />
event to life over the past 40 years.<br />
<strong>2023</strong> was an exceptional edition,<br />
which will no doubt remain in the<br />
minds of both exhibitors and visitors<br />
for a long time to come.<br />
E90
Artistry at its core<br />
Artistry is an essential pillar of MCB by<br />
Beauté Sélection. It is the quality that<br />
defines the entire profession. This year’s<br />
event was a vector of hairdressing talent,<br />
showcasing moments of discovery and new<br />
inspirational ideas for our industry.<br />
91E
proevents<br />
Salón<br />
Look<br />
25 years<br />
young!<br />
For its 25th anniversary,<br />
Salón Look welcomed<br />
42,000 professionals<br />
& over 250 companies<br />
representing more than<br />
500 brands from 17<br />
different countries.<br />
Salón Look has celebrated its 25th<br />
anniversary this year, with three days<br />
during which business, training and social<br />
engagement were the main protagonists.<br />
“We are closing a truly special edition,”<br />
said fair director Julia González at the end<br />
of the event. “Our hope is to be able to<br />
celebrate another 25 years, and many<br />
more, as we are the most important<br />
business platform for our industry in<br />
Spain. For this reason, we will go on<br />
working to maintain the full trade fair<br />
package, both for exhibitors and brands,<br />
as well as in our activity programme.”<br />
E92
The 5 category<br />
winners at<br />
Premios Fígaro’23.<br />
BUSINESS MEETING<br />
For the fifth time, it featured presentations<br />
by Óscar Mateo, Boris Soler, David Rodelas<br />
and Vicens Alujas. A very interesting round<br />
table also took place on the value and role<br />
of leadership in the current climate, with<br />
Rubén Sanagustín, Frédéric Logodin,<br />
Juanjo Cabero and Julia González.<br />
Journalist Gorka Zumeta was in charge of<br />
the event, which was sponsored by Kemon,<br />
in collaboration with STANPA, National<br />
Association of Perfumery and Cosmetics,<br />
and ANEPE.<br />
ACROSS THE EXHIBITION SPACE<br />
In addition to the shows and presentations<br />
at the exhibitors’ stands, the Look Focus and<br />
Barber Ring spaces captured the attention of<br />
visitors for their complete programme of<br />
activities. The Creative Meeting by Club<br />
Fígaro was held at Look Focus, led by<br />
Felicitas Ordas and Sergi Bancells, and the<br />
graduation of the students of the second<br />
class of The Hair MBA master’s degree. The<br />
Barber Ring saw non-stop barbering<br />
demonstrations.<br />
EFFERVESCENE A NEW TRIUMPH<br />
In this edition, Carlos Valiente and his<br />
team, Juanmi Medialdea, and a double act<br />
formed by Manuel Mon and Rafael Bueno<br />
revealed their creative secrets with the<br />
professionals who attended the event. It<br />
was sponsored by Revlon Professional,<br />
Salón Look, Amabilia and the IHA.<br />
UPP THE SHOW<br />
For the first time, Salón Look hosted Upp<br />
the Show, a training event organized by<br />
Urbiola and presented by Javier Reyero. It<br />
was attended by Pedro J. Muñoz, Viktoriia<br />
Vradii, Identity by Chistian Vendrell and<br />
Experimento No Name. The event was<br />
suppoted by Montibello as an official<br />
sponsor, as well as the Booksy platform<br />
and the Alberto Dugarte academy.<br />
PREMIOS FÍGARO<br />
The final touch at Salón Look was, as<br />
always, the Fígaro Awards, which this year<br />
crowned David Siero as Spanish Hairdresser<br />
of the Year. Club Fígaro has the support<br />
of its main sponsor Revlon Professional,<br />
Salón Look, and The Hair MBA as<br />
collaborators.<br />
Moments from Salón Look with<br />
Effervescene, with shows by Artero &<br />
Wahl, Upp the Show, Business<br />
Meeting and Premios Fígaro.<br />
93E
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•<br />
•<br />
DING THE THE B2B<br />
LEADING B2B<br />
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EVENT EDICATED<br />
EVENT DEDICATED<br />
ECTORS ALL ALL OF<br />
SECTORS OF<br />
OF<br />
THE UTY THE INDUSTRY<br />
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•<br />
•<br />
ITALY<br />
BOLOGNA, ITALY<br />
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TRICT FAIR FAIR DISTRICT<br />
•<br />
•<br />
MARCH 21 – 2123 – 2024 MARCH 23 MARCH 2024<br />
2024<br />
•<br />
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1 NEW! – 24 NEW! MARCH 21 – 2124 – 2024 MARCH 24 MARCH 2024<br />
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COSMOPROF.COM<br />
y Organized Organized by<br />
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An event An event by by In partnership In with<br />
In partnership with with With the support With With the of support the support of<br />
of
A new world for beauty<br />
Bologna, Hong Kong, Las Vegas,<br />
Mumbai, Bangkok, Miami
GLOBAL CREATIVE<br />
AWARDS <strong>2023</strong><br />
WINNERS<br />
THE GLOBAL CREATIVE AWARDS evening with the announcement<br />
of the new Gold, Silver and Bronze Winners is one of the numerous<br />
highlights of the Kao Salon Global Experience. For stylists from all over<br />
the world, the Awards offer the chance to show off their full creativity -<br />
without limits. They are an opportunity for them to create their own,<br />
unique hair looks, showcasing their innovative skills and full creative<br />
vision. Stylists can compete in two different ways - the Technical Awards<br />
with three different categories and the Editorial Awards with four<br />
categories. This year nearly 60 stylists from 37 countries joined the live<br />
competition in Chicago to showcase their creativity in front of an<br />
international Jury. Let us introduce you to the winners of this year‘s<br />
Global Creative Awards:<br />
www.globalcreativeawards.com
GOLD<br />
WINNERS<br />
Technical<br />
Awards<br />
New Talent<br />
Colorist<br />
of the year<br />
Creative<br />
Colorist<br />
of the year<br />
Creative<br />
Haircutter<br />
of the year<br />
CANADA<br />
Samantha Dixon<br />
INdustry Hair & Esthetics<br />
CHINA<br />
Cheng Jian Yang<br />
ARC Salon<br />
NETHERLANDS<br />
Desiré van den Ende<br />
Hairstudio infinty
Technical<br />
Awards<br />
New Talent<br />
Colorist<br />
of the year<br />
Creative<br />
Colorist<br />
of the year<br />
Creative<br />
Haircutter<br />
of the year<br />
BRONZE<br />
SILVER<br />
SINGAPORE<br />
Winnie Wong<br />
35A<br />
HONG KONG<br />
Alo Lo<br />
THE ELEMENTS<br />
SWITZERLAND<br />
Sabrina Grossenbacher<br />
MD hair atelier<br />
HONG KONG<br />
Frank Wong<br />
Hair Theorem<br />
CANADA<br />
Tina CasciatoRed Hill<br />
Renaissance Salon & <strong>Estetica</strong><br />
CANADA<br />
Marilyn Vendittelli<br />
INdustry Hair & Esthetics<br />
www.globalcreativeawards.com
Get ready to enter in 2024<br />
this is your moment to shine<br />
Entries may be submitted ONLY between 15 May and 31 May 2024<br />
All entries must be submitted via www.globalcreativeawards.com<br />
Want to learn more about the<br />
Kao Salon Global Experience or Global Creative Awards?<br />
Visit our YouTube channel.
Editorial Colorist of the year<br />
GOLD<br />
UNITED KINGDOM<br />
Stevan Dulay<br />
POMOhair<br />
UNITED KINGDOM<br />
Caroline Brand<br />
Oracle<br />
BRONZE<br />
SILVER<br />
USA<br />
www.globalcreativeawards.com<br />
Stacey Smoker<br />
Stacey Smoker Hair & Co
Avant Garde Stylist of the year<br />
Editorial<br />
Awards<br />
AUSTRALIA<br />
Amanda Magistro<br />
Salon ALM<br />
USA<br />
Zoe O'Day<br />
The Upper Hand<br />
BRONZE<br />
SILVER<br />
GOLD<br />
MALAYSIA<br />
Yek Teng siong<br />
Decrypt Hairdressing
Salon Team of the year<br />
CANADA<br />
Marilyn Vendittelli<br />
INdustry Hair & Esthetics<br />
CANADA<br />
Emily Kooistra<br />
Salon Cyan<br />
BRONZE<br />
SILVER<br />
GOLD<br />
CANADA<br />
www.globalcreativeawards.com<br />
Tina Casciato<br />
Renaissance Salon & <strong>Estetica</strong>
Men’s Hairstylist of the year<br />
Editorial<br />
Awards<br />
CANADA<br />
Marilyn Vendittelli<br />
INdustry Hair & Esthetics<br />
SPAIN<br />
Christian Ríos<br />
Christian Ríos Hair Couture<br />
BRONZE<br />
SILVER<br />
GOLD<br />
NETHERLANDS<br />
Laurens van Essen<br />
AMI Franchise (Deventer) B.V.
KAO SALON<br />
GLOBAL EXPERIENCE<br />
<strong>2023</strong><br />
Revealing creativity, inspiration and<br />
excellence with more than 2000 professionals<br />
from all over the world.<br />
The eagerly anticipated Kao Salon Global<br />
Experience <strong>2023</strong>, a unique industry flagship event<br />
that marks a remarkable showcase of innovation,<br />
inspiration, and creativity, brought together<br />
hairstylists from across the globe in Chicago for an<br />
unforgettable event on September 24th and 25th,<br />
<strong>2023</strong>. More than 2.000 international attendees<br />
were treated to extraordinary presentations, an<br />
exciting live hairdressing competition, and<br />
captivating artist performances, all highlighting the<br />
latest trends, techniques, and products that define<br />
the Kao Salon Division family. Beyond an event,<br />
it symbolized beauty industry innovation and<br />
celebrated Goldwell's 75th brand anniversary,<br />
marking decades of innovation and strong stylist<br />
relationships. “At Kao Salon, creativity isn’t just a<br />
buzzword – it’s our DNA,” says Dominic Pratt,<br />
President, Kao Salon Division. “Our commitment<br />
to innovation, imagination and integrity drives us<br />
every day, and Kao Salon Global Experience is the<br />
epitome of this ethos.“
Some of the highlights of the event<br />
included the Global Creative Awards<br />
evening with the announcement of<br />
the new winners, the premiere<br />
of the new “Hair Every Wear 3.0”<br />
collection of Goldwell Ambassador<br />
Angelo Seminara, the premiere<br />
of the “Eras of Anarchy” collection<br />
of the Rush Artistic Team as well<br />
as Mario Krankl's "Frankenstein's<br />
Beauties" collection. “Kao Salon<br />
Global Experience is such a unique<br />
event”, says Angelo Seminara.<br />
“I loved sharing my vision and<br />
passion with like-minded professionals<br />
and it is amazing to see the special<br />
connection between the artists that<br />
work in this industry.”<br />
“We use this time to celebrate not only our exceptional<br />
products but, more importantly, the remarkable<br />
individuals who make up our Kao Salon family.”<br />
Dominic Pratt, President, Kao Salon Division<br />
LEADERSHIP IN<br />
SUSTAINABILITY RECOGNITION<br />
Sustainability played an important role at the event with<br />
an experience area including innovative and sustainable<br />
packaging ideas, tips to reduce the carbon footprint and an<br />
interactive quiz. The highlight was the recognition of<br />
salons from three regions for their leadership in salon<br />
sustainability:<br />
• Representing Europe, the recognition for “Leader in<br />
Salon Sustainability” went to: Unisex Friseure<br />
• Representing America, the recognition for “Leader in<br />
Salon Sustainability” went to: Fringe, A Boutique Salon<br />
• Representing Asia, the recognition<br />
for “Leader in Salon Sustainability” went to: Roots –<br />
Where Hair Begins
<strong>2023</strong><br />
LIMITED-EDITION<br />
HOLIDAY<br />
COLLECTION<br />
Available<br />
at authorised<br />
distributors<br />
and salons<br />
@OLAPLEX<br />
WWW.OLAPLEX.COM
probrandnews<br />
Giftable<br />
Hair<br />
Sparkle!<br />
OLAPLEX Holiday <strong>2023</strong> features 3 limited-edition holiday kits<br />
to let your strength shine. The perfect gift for friends and family!<br />
Every self-respecting client wants to look<br />
their best over the holiday season, but the<br />
colder months often demand that hair<br />
requires some extra special attention. Hair<br />
can easily become dehydrated and subject<br />
to damage build-up, as the elements conspire<br />
against it. Cue the OLAPLEX Holiday<br />
<strong>2023</strong> Collection from the #1 Professional<br />
Bond Building Brand*! Each holiday kit<br />
includes the iconic OLAPLEX No.3 Bond<br />
Perfector to repair damage and strengthen<br />
all hair types at home in as little as 3<br />
minutes. It’s an ideal foundation for all<br />
holiday hair looks and for “New Year, New<br />
You” hair transformations. For anyone on<br />
your list, or for your own hair self-care<br />
regime, add a touch of sparkle with the gift<br />
of strong, healthy-looking holiday hair.<br />
WHY YOU’LL LOVE IT<br />
Every kit is powered by patented<br />
OLAPLEX Bond Building Technology,<br />
the innovative ingredient that repairs<br />
damage and strengthens every hair type<br />
on a molecular level. It does this by relinking<br />
damaged disulfide bonds - the<br />
ones that give hair its strength and<br />
structure. Each kit offers simple routine<br />
that makes an easy gift for any hair type.<br />
Plus, multiple kits can be used together to<br />
create a comprehensive bond building<br />
routine for visibly healthier hair.<br />
video<br />
video<br />
Sparkle with the<br />
gift of strong, healthylooking<br />
holiday hair<br />
from OLAPLEX!<br />
*Kline’s Salon Hair Care 2021 Global Series<br />
KIT CONTENTS<br />
• STRONG DAYS AHEAD HAIR KIT<br />
50ml No.3 Hair Perfector <br />
250ml No.4 Bonding Maintenance ®<br />
Shampoo<br />
250ml No.5 Bond Maintenance ®<br />
Conditioner<br />
• SMOOTH YOUR STYLE HAIR KIT<br />
30ml No.3 Hair Perfector <br />
100ml No.6 Bond Smoother <br />
7.5ml No.7 Bonding Oil <br />
20ml No.9 Bond Protector Nourishing<br />
Hair Serum<br />
• NO.3 GIFTING ORNAMENT<br />
50ml No.3 Hair Perfector (photo on the side)<br />
PRODUCT BENEFITS<br />
• No.3: Repairs, strengthens hair,<br />
and reduces breakage<br />
• No.4: Cleanses, hydrates,<br />
and softens hair<br />
• No.5: Nourishes, hydrates,<br />
and reduces split ends<br />
• No.6: Smooths frizz and speeds<br />
blow dry time<br />
• No.7: Adds shine, softness, and<br />
heat protection<br />
• No.9: Promotes style memory and<br />
protects from heat and pollution<br />
109E
Newly launched<br />
Yume noble and ixi<br />
To experience our backwashes,<br />
visit one of our showrooms.<br />
Setting standards of contemporary design,<br />
first-class functionality and pure luxury since 1921<br />
Wiz Goko<br />
Attache<br />
Noe Tton<br />
www.takarahairdressing.co.uk
probrandnews<br />
Create the<br />
perfect<br />
styling station<br />
Aco<br />
The styling station is where a bond of trust is forged between client<br />
and hairdresser. It’s also where creativity flourishes and trends are set.<br />
Beyond its role as a functional necessity, the styling station is<br />
a focal point that influences salon design, and it has to be<br />
perfectly curated. Takara Belmont’s National Sales Manager,<br />
Katie Fielder, explains: “Styling stations are at the heart of<br />
every salon. Keeping them clean, clutter-free, and appropriately<br />
spaced ensures your clients have enough privacy, while giving<br />
stylists all-round access to deliver an exceptional experience.”<br />
DESIGN FOR SUCCESS<br />
Optimising space efficiency means having the right number of<br />
stations per sq. ft while selecting the right chairs, mirrors and<br />
styling units is crucial to creating the perfect service setting.<br />
Katie: “Styling chairs reflect your design, colour scheme and<br />
brand. They need to look amazing, ensure complete comfort<br />
and withstand the rigours of constant use without breaking<br />
down or degrading over time. Styling units can be affixed to<br />
walls or standalone in more open settings. And aside from the<br />
obvious function of clients being able to see their<br />
transformation take shape and giving stylists a crucial view to<br />
help them create, mirrors enhance communication by<br />
promoting eye-to-eye contact and positive interactions.”<br />
opportunities and boost profits. “Innovations such as the RS<br />
Swing and Yume Oasis can locate high-end backwash<br />
experiences at the styling station,” continues Katie. “And when<br />
it comes to colour, scalp care, conditioning treatments and<br />
other chemical processes, Roller Ball F’s mobile or wallmounted<br />
versions elevate colour outcomes, while Spa Mist II<br />
also allows for scalp care, hand conditioning and other spastyle<br />
services to be served at the styling station.”<br />
THE PERFECT STYLING STATION AFFORDABLY<br />
Takara Belmont’s 0%, zero deposit Finance Lease Scheme<br />
means there’s never been a better time to elevate your styling<br />
station in a more affordable and tax efficient way. “This<br />
innovative scheme means salons can invest for the future with<br />
our world-class equipment in complete confidence.”<br />
For more information, visit Takara Belmont<br />
https: /www.takarahairdressing.co.uk/<br />
Learn more about Takara Belmont’s 0%, zero deposit Finance Lease<br />
Scheme https: /www.takarahairdressing.co.uk/financ<br />
Hair Cut Pit<br />
BOOST SERVICE OPPORTUNITIES<br />
With a wide range of base options, upholstery colours and<br />
textures, customisable features and chair designs, along with<br />
styling stations, furniture and mirrors, Takara Belmont’s<br />
reputation for world-class quality gives salons complete<br />
confidence to create the perfect styling station, while<br />
equipment innovation allows salons to expand service<br />
111E
<strong>UK</strong> EDITION<br />
<strong>Estetica</strong> <strong>UK</strong> Edition, n. 149 - Since 1991 - N.4 Winter <strong>2023</strong><br />
Ad Index<br />
EDIZIONI ESAV<br />
Via Cavour, 50<br />
10123 Torino (Italy)<br />
Tel.: +39 011 83921111<br />
Fax: +39 011 8125661<br />
info@estetica.it<br />
ESTETICA <strong>UK</strong><br />
estetica.uk@lineone.net<br />
www.esteticamagazine.com<br />
ADI www.adipro.it 44-45<br />
Cosmoprof www.cosmoprof.com 96-97<br />
Diva/Salon Europe www.divapro.co.uk 81<br />
Registration n. 435 of 7.4.49, Turin Law Court.<br />
All rights reserved.<br />
Reproduction in whole or in part of texts or<br />
photography is prohibited. Manuscripts,<br />
photographs and art are selected at the<br />
discretion of the publi sher free of charge<br />
(advertising exclu ded). Whether published or<br />
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may make use of it as seen fit. This may<br />
include the withdrawal of publication rights to<br />
other publishing houses. <strong>Estetica</strong> requires<br />
exclusive publication rights in the hairdressing<br />
sector for all photography submitted which<br />
must not therefore be offered for publication to<br />
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679/2016)<br />
Pursuant to Art.13 of EU Regulation 679/2016,<br />
our company will proceed with the processing<br />
of the personal data you provide in compliance<br />
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may be known only bny subjects specifically<br />
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process controller is the company Edizioni Esav<br />
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Farmaca International www.farmaca.com 70-71<br />
Fanola @fanola.official 02<br />
Fresha www.fresha.com 94-95<br />
Global Creative Awards <strong>2023</strong> www.globalcreativeawards.com 98/107<br />
Great Lengths www.greatlengthshair.co.uk 24/Insert<br />
IHA www.ihawards.com OBC<br />
Joico www.joico.eu IFC<br />
Olaplex www.uk.olaplex.com 108-109<br />
Oribe www.oribe.com 73<br />
Takara Belmont www.takarahairdressing.co.uk 110-111<br />
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E112
HELPING HAIR<br />
AND BEAUTY<br />
PROFESSIONALS<br />
THROUGH TIMES<br />
OF HARDSHIP<br />
For more than 150 years, the Hair and Beauty Charity has helped<br />
those in our industry who have fallen on hard times.<br />
We provide practical and financial support to those who need us<br />
and their families, to make their lives a little easier.<br />
Many of our beneficiaries have given a lifetime of service to the<br />
hair and beauty industry, changing the lives of millions of people.<br />
It is our duty to see them through in their time of need.<br />
MEET OUR SPONSORS<br />
Become a Charity Supporter<br />
for just £5 per month<br />
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SPONSOR or DONATE<br />
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