GEEIQ - The State of Virtual Brand Experiences Part II (1)
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<strong>The</strong> attention<br />
economy<br />
is changing<br />
2023 was a watershed year for brands in virtual worlds, with more<br />
activations than ever before.<br />
And 2024 will be no different for this new communication vertical.<br />
In this second report, ‘<strong>The</strong> <strong>State</strong> <strong>of</strong> <strong>Virtual</strong> <strong>Brand</strong> <strong>Experiences</strong> <strong>Part</strong> <strong>II</strong>’, <strong>GEEIQ</strong><br />
digs even deeper into the data to reveal new insights from the second<br />
half <strong>of</strong> 2023, to map out this vast landscape for 2024 and beyond.<br />
A<br />
A<br />
A<br />
What are the opportunities today?<br />
Which platforms are brands winning in?<br />
What are the different routes to success for brands in these worlds?<br />
A And will the trends we identified in 2023 come to fruition in 2024?<br />
Let’s get into it.<br />
THE FUTURE OF VIRTUAL BRAND ACTIVATIONS
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