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Tippie Magazine (Spring 2024) - Tippie College of Business

Tippie Magazine, a semiannual publication for alumni and friends of the Tippie College of Business, includes feature stories, alumni updates, and the latest news from the college.

Tippie Magazine, a semiannual publication for alumni and friends of the Tippie College of Business, includes feature stories, alumni updates, and the latest news from the college.

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Call it a bomb, call it a tidal wave, call it humanity’s<br />

winning lottery ticket: When ChatGPT introduced the<br />

population at large to the world <strong>of</strong> generative artificial<br />

intelligence in November 2022, it seemed that nearly<br />

everyone agreed the world would never be the same.<br />

Early data seems to bear that idea out: ChatGPT reached<br />

100 million users in just two months. A survey <strong>of</strong> 6,000<br />

people found that 84 percent <strong>of</strong> consumers are already<br />

using an AI-powered device or service (Amazon’s Alexa is<br />

one). And the global consulting firm Grand View Research<br />

forecasts a total AI market value <strong>of</strong> $1.35 trillion by 2030.<br />

What does that mean for business? We talked to four<br />

alumni leaders and faculty experts to find out. While<br />

they are all acutely sensitive to AI’s power as well as its<br />

shortcomings, they share an optimism about its potential<br />

to make businesses more efficient and innovative—and to<br />

make our lives healthier and more vibrant than ever.<br />

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