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ROUNDTABLE: FLASH<br />

"Another consideration is the trend to extend the life of IT equipment as part of an<br />

environmental sustainability and cost saving strategy. Therefore, customers are now<br />

less willing to rip a perceived old technology out and replace it with a shiny new<br />

one. The impact on data centres will be the running of a mixture of technologies<br />

that could be as old as seven years in some cases, which means the arrival of all<br />

flash data centres is not an immediate prospect." - Roy Illsley, Omdia<br />

time, following a curve that steadily<br />

becomes flatter as technical advances<br />

become increasingly harder to achieve.<br />

Indeed, by around 2010, many observers<br />

were predicting that the technical<br />

development of NAND flash was about to<br />

hit a brick wall in terms of the number of<br />

memory cells that could be packed into a<br />

single flash chip. By then, flash was a wellestablished<br />

and growing feature of the<br />

enterprise IT landscape, thanks not only to<br />

its performance and other advantages<br />

compared to disk, but also because its price<br />

had been tumbling for the previous decade.<br />

If flash chip-makers hit that predicted<br />

technology wall, prices would start falling a<br />

lot more slowly in terms of dollars per unit of<br />

storage capacity.<br />

However, in 2013, Samsung side-stepped<br />

the predicted limitation by shipping the first<br />

so-called 3D flash chips that consisted of<br />

multiple layers of memory cells, rather than<br />

the single layer of cells used previously. This<br />

meant more memory cells per chip, and as<br />

an extremely valuable side-effect, the ability<br />

to store more data bits in each memory cell,<br />

again reducing per-TB prices. All major flash<br />

makers soon followed Samsung's lead, and<br />

since then the number of layers per chip has<br />

grown rapidly. But that was ten years ago. Is<br />

flash now approaching the end or flatter<br />

part of its technology curve?<br />

"People who say: 'Moore's Law is dead' are<br />

ignoring 3D NAND," said Jim Handy,<br />

general director of analyst firm Objective<br />

Research. "This technology has given NAND<br />

flash a new engine to continue to add bits to<br />

the chip, and every year process engineers<br />

find ingenious ways to push it farther than<br />

anyone would have thought possible. That's<br />

a long way of saying 'No' to this question.<br />

Expect to see at least another couple of<br />

orders of magnitude of cost decreases over<br />

the next several years as chip densities<br />

continue to increase."<br />

Announcements at the latest Flash Memory<br />

Summit confirmed that outlook, according<br />

to Leander Yu, president and CEO of Graid<br />

Technology. "Flash memory manufacturers<br />

such as Samsung, SK Hynix, Kioxia, Western<br />

Digital, and Micron will continue to innovate<br />

with roadmaps for greater density with more<br />

layers using stacking techniques,<br />

architecture and design innovations, and<br />

more bits per cell (e.g., penta-level cell or<br />

PLC)," he said. The first multilayer flash chips<br />

that shipped in 2013 comprised 24 layers of<br />

memory cells, and stored 128Gbits. Yu<br />

pointed to SK Hynix' demonstration this year<br />

of a 321-layer chip storing 1Tbit, and<br />

Samsung's prediction made last year that it<br />

will ship 1,000-layer chips by 2030.<br />

Anderson added important context to this<br />

outlook by highlighting the fact that disk<br />

technology is also still developing, and<br />

therefore disk prices will also continue to fall<br />

at around the same rate as for flash. "Flash<br />

technology will continue its inexorable<br />

improvement curve but we don't see that<br />

curve accelerating to gain ground on disk,<br />

(i.e. lowering that 5x-7x multiplier on $/TB)<br />

or decelerating compared to disk," he said.<br />

Amos Ankrah, solutions specialist at<br />

Boston, confirmed the view that flash is still<br />

developing: "There are a few factors, some<br />

outlined in previous answers, which would<br />

indicate that flash is still on the rise in terms<br />

of its technology curve. There is an<br />

argument to be had to considered where<br />

current flash technology transitions into new<br />

technologies, however with the levels of<br />

development which are still being<br />

undertaken by companies that develop flash<br />

storage this would seem to suggest that<br />

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