Gun Trade World - 2024 Gear Guide

GTW
G E A R G U I D E 2 0 2 4
WELCOME TO OUR 2024 GEAR GUIDE
Dear Industry Partners,
As we roll out Gun Trade
World’s 2024 Gear Guide,
I’m reminded of the
crucial role you, our valued
industry professionals,
play in the shooting sports
ecosystem. This edition is
a collection of the latest
products and innovations
as well as a celebration
of the collective spirit
that drives our industry
forward.
Our goal is to equip you
with a comprehensive
understanding of the
cutting-edge gear and
trends shaping today’s
shooting market, ensuring
you’re well-prepared
to meet and exceed the
evolving needs of your
customers.
This year has again
seen innovation and
advancements in our
industry. We’ve witnessed
brands push the envelope
of performance, durability,
and precision, with
new benchmarks set,
influencing consumer
expectations and
preferences. By providing
detailed insights into these
pioneering products, we
aim to arm you with the
knowledge necessary
to curate your offerings
effectively, ensuring that
your portfolio remains
relevant and to keep those
tills ringing.
Our guide is designed
to be an invaluable
resource for retailers
and wholesalers alike,
whether you’re looking
to expand your product
range, research new
market segments, or refine
your expertise. From
the compact precision
of Bergara’s B-14 Stoke
Compact Rifle to the
technological prowess of
Pulsar’s ballistic calculator,
and from GPO’s state-ofthe-art
optics to Tasmanian
Tiger’s mission-ready
backpacks, we cover an
array of products that
cater to a diverse range of
shooting disciplines and
retailer needs.
In many ways, new
products are the life
blood of our sector. They
serve as the primary
catalysts for excitement
among consumers, they
significantly drive sales
and play a crucial role
in inspiring the next
generation of enthusiasts.
This energy is essential
for sustaining interest
in hunting and shooting
activities as well as
pushing the boundaries
of technology, safety, and
performance within the
industry.
As we present the
Gun Trade World 2024
Gear Guide to our valued
network of industry
professionals, it’s crucial
to shine a spotlight on
the ground-breaking
technologies and advanced
manufacturing techniques
that are setting the course
for the future of firearms
and hunting equipment.
This year, as well as product
previews, we delve into
the core innovations that
are reshaping our industry.
Turn over to the next page
to read about those.
As we navigate
the challenges and
opportunities of the
coming year, our
commitment to supporting
the vibrant community
of global dealers remains
committed. We can all
contribute to a thriving
market that meets the
high standards and
diverse needs of shooting
enthusiasts around the
world.
Thank you for your
ongoing efforts to make
out industry a success and
for the passion you bring
to hunting and shooting
sports.
With regards,
Rob Smith,
Editor