Rheo H Blair and Blair Protein - Palmieribodybuilding.com
Rheo H Blair and Blair Protein - Palmieribodybuilding.com
Rheo H Blair and Blair Protein - Palmieribodybuilding.com
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an his business with his clients. I knew Ben for 15 years until the <strong>com</strong>pany<br />
ceased operation in 1989.<br />
Jim people say that you are really the only person to have carried on the<br />
<strong>Blair</strong> legacy. Why did they say that <strong>and</strong> what is it based upon?<br />
Answer: Look at the facts. I met <strong>Rheo</strong> in 1971. I was a wholesaler for him for<br />
years. I had a business relationship with Ben when he took over the <strong>com</strong>pany<br />
after <strong>Rheo</strong> <strong>Blair</strong> Died. I had access to confidential information on the <strong>com</strong>pany. I<br />
knew more about the <strong>com</strong>pany than Larry Scott did. When the <strong>Blair</strong> Company<br />
ceased operation in 1989, the Company records indicated I was the 3rd leading<br />
seller of <strong>Blair</strong>’s <strong>Protein</strong>. I also was the Distributor for Larry Scott products for 6<br />
years <strong>and</strong> have known him since 1978. I guess that is why people say I have<br />
done it all. I saw Freddie at his house in November 1997, <strong>and</strong> he told me I was<br />
the only person that could carry the legacy based on all that I had Done with<br />
<strong>Rheo</strong>, Ben <strong>and</strong> him through the years.<br />
If you do not mind, what kind of wholesale rates did <strong>Rheo</strong> give you to sell<br />
his products? I mean you had a big business at one time<br />
Answer: My wholesale cost for <strong>Rheo</strong>’s products were 40% off. This allowed me<br />
to sell for <strong>Rheo</strong>. I sold everything. However after <strong>Rheo</strong> passed away, I developed<br />
A great business relationship with Ben who inherited the <strong>com</strong>pany. But Ben <strong>and</strong> I<br />
Actually started the business development around 1975. By then Ben was<br />
running the business, while <strong>Rheo</strong> worked with his movie star clients in Los<br />
Angeles. Now I would bring Ben new accounts <strong>and</strong> this really helped Ben. I was<br />
the only person Who Ben sent free <strong>Blair</strong> supplements to at Christmas Time. He<br />
would call me <strong>and</strong> Say “It is has been a great year, so what supplements do you<br />
want shipped to you as A Christmas gift”. I would say two cases of protein, three<br />
(1,000) size liver extract, 2 bottles of B Complex <strong>and</strong> maybe some Vitamin C <strong>and</strong><br />
Peptain HCL tablets.<br />
Toward the end of 1986, he increased the price to 23.50 for the 3 ½ tin cans <strong>and</strong><br />
the Wholesale price for gyms <strong>and</strong> health stores were $14. However Larry Scott,<br />
Red Lerille <strong>and</strong> I were given the price of $11 per can. This allowed me to exp<strong>and</strong><br />
the business <strong>and</strong> sell to health stores. At that point, I was selling mainly to<br />
trainers <strong>and</strong> some gyms. I exp<strong>and</strong>ed <strong>and</strong> offered gym owners a better price like<br />
30% off, which gave me a 20% profit margin. That extra 10% was a major<br />
difference. Red Lerille would order 2,000 pounds of protein at one time <strong>and</strong> was<br />
the <strong>com</strong>pany’s biggest customer. The protein would go inside Red’s health club<br />
which was huge. Today Red Lerille has the biggest health club in the Southeast<br />
125,000 square feet.<br />
Jim at the time the <strong>Rheo</strong> H <strong>Blair</strong> <strong>and</strong> Company closed in 1989, who were the<br />
top three Wholesalers for the Company?<br />
Answer: Red Lerille, Larry Scott <strong>and</strong> myself.<br />
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