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Rheo H Blair and Blair Protein - Palmieribodybuilding.com

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On May 2, 2007 I contacted Lee Milligan <strong>and</strong> requested permission to reprint <strong>and</strong><br />

post a recent two part interview he conducted. The following is the contents of<br />

that interview. I am thankful for Lee’s permission to do so. Alan Palmieri<br />

Lee Milligans Jr’s Exclusive No Holds Barred Interview with Jim<br />

Shihblom the former owner of <strong>Blair</strong>’s <strong>Protein</strong> in February 2007<br />

Part One<br />

I was able to catch up with Jim Shiblom the former owner of <strong>Blair</strong>’s <strong>Protein</strong><br />

recently in an exclusive no holds barred interview. He answers even the hardest<br />

questions <strong>and</strong> covers all the questions I received from readers plus some. You<br />

may not agree with his answers but he tells it the way it is<br />

– Lee Milligan Jr<br />

Jim you sold the <strong>Blair</strong>’s <strong>Protein</strong> formula 1 year ago. I heard the new owner<br />

shutdown production. Will <strong>Blair</strong>’s ever be available again?<br />

Answer: I seriously doubt it. I sold it to a man who was an avid lifter but not well<br />

known. He figured if he owned the formula, sales would continue. It was the<br />

opposite. Everyone knew me for years. I was a former <strong>com</strong>petitor, promoter,<br />

judge, <strong>and</strong> emcee. I also knew Larry Scott since 1978 <strong>and</strong> use to distribute<br />

Larry’s products for many years. People saw me with Scott at The Arnold Classic<br />

<strong>and</strong> many Mr. Olympia contests at his booth. I also had used <strong>Blair</strong>s for over 30<br />

years. It is no different than if Larry Scott sold his protein formula to someone<br />

<strong>and</strong> retired. How many people do you think would continue to purchase Larry’s<br />

protein once he is gone. It has to do with the name <strong>and</strong> more important<br />

credibility.<br />

What was the reason you sold the <strong>Blair</strong> <strong>Protein</strong> formula?<br />

Answer: There were several reasons. I no longer could use <strong>Blair</strong>’s protein due to<br />

the lactose. <strong>Blair</strong>’s was also hard to digest. Sales declined <strong>and</strong> I had a chance to<br />

sell it, so I did.<br />

When you brought <strong>Blair</strong>’s back years ago some important names<br />

supported you while others did not. What was that like?<br />

Answer: When I first wrote a letter to Robert Kennedy back in 1998 he published<br />

it free of charge in his Muscle Mag International. He also ran free ads in his news<br />

section about <strong>Blair</strong>’s being back <strong>and</strong> the protein was better than anything in the<br />

old days. He was the first <strong>and</strong> best person to help me. Steve Holman at IronMan<br />

sent me a letter of support. Laree Draper e-mailed me <strong>and</strong> told me the market is<br />

big for many products including <strong>Blair</strong>’s. Laree is a first class person all the way<br />

<strong>and</strong> h<strong>and</strong>les all Dave’s business. She is the brains h<strong>and</strong>s down. By the same<br />

token, I was slammed by many people on other message boards, which stated I<br />

did not have the original formula. Many people went out of their way to try <strong>and</strong><br />

3

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