boss magazine - Adcentre.com.au

BOSS
MAGAZINE
MEDIA KIT FY13
www.adcentre.com.au/financial-review-boss.aspx
A key component of the Financial Review Group

contents
Overview
Audience
Sections
Features
Rates and Deadlines
Specifications
Events
Digital and Contacts
Financial Review Group

overview
ALL ABOUT BOSS
Financial Review BOSS is Australia’s magazine for leaders and high-achievers
– and those who wish to learn from them. It was launched in March, 2000 as a
prestigious and innovative part of The Australian Financial Review and has since
grown to be the magazine of choice for the leaders of Australian business.
BOSS has a core focus on management and leadership but its motivating force is
the desire to build a community of interest and knowledge around the latest ideas
and thinking in business and the world of work. BOSS is designed for a discerning
reader, those who are at the most senior levels of organisations and those aspiring
for success and improvement. It’s the magazine with special access to Australian
leaders and their winning strategies and offers a global view.
WHAT IS FINANCIAL REVIEW BOSS?
Financial Review BOSS is a premium monthly magazine dedicated to
management and leadership issues appealing to senior and aspiring executives.
WHO DOES IT REACH?
C-suite executives, success-oriented individuals, current and future leaders.
BOSS has the best cut through: it has the highest proportion of ABs (the top
socio-economic group) of any magazine in Australia.*
*Source: Roy Morgan Research, June 2012
WHEN IS IT PUBLISHED?
It is inserted into The Australian Financial Review.on the second Friday of every
month.

audience
READERSHIP:
144,000*
CIRCULATION:
76,158**
NB: Business and Airline Titles include: Time, BRW, Qantas The Australian
Way, Virgin Blue Voyeur, Jetstar, WA Business News, The Monthly, The Week.
Source: * Roy Morgan September 2012 ** ABC September 2012
^ Financial Review BOSS Reader Survey, Nov 2009, n=300
^^ Business Elite Australia Survey 2012
BOSS MAGAZINE AUDIENCE
Financial Review BOSS is not just about the numbers: our readers have a
discerning approach towards success and competition - at work and at leisure.
READER PROFILE
64% male / 36% female*
Average age is 47*
63% are ABs*
BOSS readers earn on average $224K^
BOSS readers have an average of $1.5million in savings and investments^
77% of readers have shares^
52% of readers have a residential investment property^
Almost three quarters of readers hold an undergraduate degree and 40% hold
a postgraduate degree^
BOSS REACHES A QUARTER OF ALL SENIOR BUSINESS EXECUTIVES^^
BOSS reaches;
31% of C-Suite Executives
36% of Chairman/Chief Executives
30% of Chief Financial Officers
32% of Directors/Vice Presidents/General Managers
18% of Owner/Partners
BOSS HAS A STRONG REACH TO BUSINESS DECISION MAKERS
REACHING^^
25% of all senior business executives who are decision makers
30% of senior business executives who are real estate business decision makers
23% of senior business executives who are IT business decision makers
29% of senior business executives who are financial and legal services business
decision makers
COMBINED POWER OF BOSS + FINANCIAL REVIEW MAGAZINE^^
One advertisement in BOSS and the Financial Review Magazine reaches:
49% of C-Suite Executives
48% of Chairmen / Chief Executives
44% of senior business executives who are financial and legal services business
decision makers
EXCLUSIVITY*
BOSS has low cross-over with other magazines
89% of BOSS readers do not read BRW
91% do not read Time
78% do not read the Weekend Australian Magazine
78% do not read Qantas The Australian Way
MEDIA HABITS*
52% of BOSS readers do not read business and airline titles
59% of BOSS readers watch less than 2 hours or no commercial TV per day
57% of BOSS readers listen to less than 1 hour or no commercial radio per day
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sections
BOSS MAGAZINE SECTIONS
DRESS CODE
Impressions count and its important how you manage them. It might be that
watch, the line and fabric of that suit or that oh so sleek shoe.
In this regular feature, BOSS focuses on executive style essentials and the latest
dress and accessories. We also profile top executives and reveal their style
essentials and examine the key fashion trends in business dressing.
+ the BOSS Quarterly STYLE update, covers the latest trends in dressing and
accessories.
INTERFACE – TECH TRENDS
The digital economy is changing the way we do business and fast. Rachel
Botsman cuts through the hype to bring you the trends that you can use to help
your business and some handy apps and web material.
THE DECISION ZONE
Focusing on decision making in the C Suite – and the main influences shaping
executive decision making.
TRAVEL
You might need to travel for business but there’s no reason it can’t be a pleasure.
Our regular travel feature provides tips to help you travel efficiently and get the
most out of your trips. Includes regularly quarterly travel gadgets and accessory
updates.
HARVARD BUSINESS REVIEW
Editor’s selection. A monthly special selected by our editors of the top features
from the world’s best known business school journal, with features designed to
help you with your thinking in business.
BEST ADVICE – WHAT I KNOW NOW
Leaders give their first person accounts of experiences which have shaped their
development or changed their thinking.
SUM OF THE PARTS (FORMERLY DUAL DRIVERS):
Relationships are what make business tick. We profile some top business
partnerships to find out how they really work together.

sections
QUARTERLY
ASIA FOCUS/ EMERGING MARKETS SNAP
The emerging markets are where the growth is at, as Australia readies for
the Asia century.
This feature will summarise the main developments in Emerging Markets
to help you with your business and also look at how Australian businesses
are tapping them.
EXECUTIVE HEALTH
We take a look at how shifts in management thinking are shaping our
health sector and also our individual approach to our own health and
wellbeing. This editorial feature will focus on health perspectives and some
successful private and public models.
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features
BOSS MAGAZINE FEATURES AND
EVENTS 2012
FEBRUARY 8
CEO FORUM - THE FUTURE OF FINANCE
+ WORKPLACE OF THE FUTURE + HOT CONSUMER TRENDS
+ WA SPECIAL.
Finance CEOs also discuss the main trends and themes affecting Australia’s
finance sector in our regular CEO forum.
Plus Going West. The resources boom has underpinned a massive shift in new
businesses, making Perth a major regional centre. Its plugged into the Asia time
zone and now banks, financial services and consultants are shifting there too.
We talk to business leaders about the key trends that shape the competitive terrain
in 2013. This will include a major feature on how technology is transforming how
and where we work and how we connect with each other.Plus we check out the
top 10 trends that will shape consumer behaviour in 2013.
MARCH 8
SMART ENTERPRISE SPECIAL
+ CEO forum
Bosses @Twitter is just the start. Mobile technologies and the digital world is
change how organisations work. We check with our bosses to share their tips on
how they’re coming to grips with the new terrain.
APRIL 12
THE GLOBAL AUSTRALIANS
+ ELECTION YEAR SPECIAL
They’re innovative, they’re influential and they’re at the top globally connected.
As Australian businesses are more connected in the world marketplace than
ever, these influential leaders are ones to watch. The BOSS list of top global
Australians, in association with the Advance global network. These successful
Australians working offshore
+ In a federal election year, we check out who is influencing and how
MAY 10
BOSS CEOs WHO DELIVER
Who’s Australia’s best performing CEO? Which CEOs really have what it takes to
succeed in this challenging environment?
With special Financial Review research analysis, we identify the companies and
their bosses who are delivering where it counts, for the shareholders.. The focus
will be on CEOs and top executives and how they do it.
+ THE BOSS Marketing Suvey: Where are the marketers putting their money?
With social media and the digital world rapidly changing consumer habits, this
authoritative national survey of marketing directors - our 12th in 2013 - reveals
where our top marketers plan to spend their money. It looks behind the strategies
of successful marketing leaders and taps into key global trends.

JUNE 14
Innovation + Design special.
We speak to high profile innovators influencing our top
companies and learn what makes for successful innovation.
In an increasingly borderless economy, innovation is the
key to success. How do Australia’s top innovators do it?
What lessons we can learn and apply across the Australian
economy. And what are the big ideas we have to get our
heads around that will change how we operate in future?
+BIG IDEAS
We scan the horizon to reveal the thinking, technology
and products likely to shape the future of business and
consumer behaviour.
JULY 12
EMERGING LEADERS: YOUNG EXECUTIVES OF THE
YEAR 2012 AWARDS
Each year AFR BOSS and human resources firm DDI run
a national competition in search of Australia’s top emerging
executive talent. Out of 10 finalists, six winners are chosen
for their potential as leaders, career commitment and their
ability to operate under pressure. Plus: where are they now?
We profile previous winners and look at their career success
secrets.
AUGUST 9
TRUE LEADERS
Flagship Edition.
Its not just being on top, its how and what you do when
you’re there. Each year BOSS selects a panel of industry
leaders who conduct and indepth discussion on major
themes and select those they feel are most outstanding
leaders in business, the public sector and the non-profit
sector. The list has honoured people such as Wesfarmers
CEO Richard Goyder, Westpac CEO Gail Kelly and AMP
chief executive Craig Dunn and more. Leaders share their
reflections and lessons.
SEPTEMBER 13
MBA SURVEY AND RANKINGS
The authoritative BOSS survey and rankings of Australia’s
best MBA programs is conducted every two years. The
nation’s only independent ranking of the top business school
MBA programs, publishes an authorative list of our best
schools based on research by Financial Review Business
Intelligence.
Plus we check out the latest thinking plus global and local
trends in executive and management education.
We share the experiences of companies and alumni and
include insights from leading business school educators.
OCTOBER 11
HIGH PERFOMANCE SPECIAL
+WOMEN OF INFLUENCE
What makes a top performing company? These companies
deliver for shareholders and their customers and employees.
AFR BOSS takes a close look at the ingredients that make up
a high-performing company, from the culture and rewards
system to the leaders at the top. We profile the leaders and
teams who have worked hard on developing the successful
chemistry.
Plus we profile some of the 100 AFR Women of Influence
award winners.
NOVEMBER 8
INSIDE THE C-SUITE +
AUSTRALIA’S MOST RESPECTED COMPANIES
+ SALARY UPDATE
We bring you the authoritative national research on the
companies and chief executives that our top executives,
company directors and analysts rate and analyse why.
Inside the C Suite look at the all important relationship
between the CEO and key members of the top team - the
CFO, the CIO, the HR hotshot and their top line reports. We
also check out their prospects for career development and
latest trends in pay. Who gets paid what?
The Financial Review BOSS salaries survey analyses the
trends in our top executive jobs and remuneration and also
provides extensive data on salaries around the country.
DECEMBER 6 Summer Edition
SUCCESS STRATEGIES +
It is all about you. So as the decision makers take stock
and hunt out some downtime, we identify the main trends
and insights to help keep you on track and ahead in your
business, your career and personal life.
The Financial Review BOSS summer edition will also look at
executive wealth planning.
EDITORIAL CONTACTS:
Email: boss@fairfaxmedia.com.au
Tel: 02 9282 3813
ADVERTISING CONTACTS:
Email: ncorbett@fairfaxmedia.com.au
Tel: 02 9282 2096
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ates &
deadlines
FINANCIAL REVIEW BOSS ADVERTISING RATES
Number of appeareances Casual 3x 6x 9x 12x 15x 18x 21x 24x
DPS $28,550 $28,100 $27,750 $27,300 $26,900 $26,500 $26,150 $25,750 $25,400
DPS incl GST $31,405 $30,910 $30,525 $30,030 $29,590 $29,150 $28,765 $28,325 $27,940
Full Page $15,050 $14,850 $14,700 $14,400 $14,150 $13,900 $13,750 $13,550 $13,300
Full Page incl GST $16,555 $16,335 $16,170 $15,840 $15,565 $15,290 $15,125 $14,905 $14,630
1/2 Page $9,250 $9,150 $9,050 $8,850 $8,700 $8,550 $8,400 $8,300 $8,150
1/2 Page incl GST $10,175 $10,065 $9,955 $9,735 $9,570 $9,405 $9,240 $9,130 $8,965
1/3 Page $7,900 $7,800 $7,650 $7,500 $7,400 $7,300 $7,200 $7,050 $6,950
1/3 Page incl GST $8,690 $8,580 $8,415 $8,250 $8,140 $8,030 $7,920 $7,755 $7,645
POSITION LOADS
1st Inside Front Cover Spread 40%
2nd Inside Front Cover Spread 35%
3rd, 4th, 5th Inside Front Cover Spread 30%
1st Right Hand Page 40%
2nd Right Hand Page 35%
3rd, 4th, 5th Right Hand Page 25%
6th, 7th, 8th, 9th Right Hand Page 25%
1st Left Hand Page 30%
2nd, 3rd Left Hand Page 20%
Gatefolds 40%
On Contents 30%
Opposite Contents 40%
Opposite Contents 2 30%
1st Double Page Spread After Contents 25%
2nd Double Page Spread After Contents 20%
Right Hand Page 15%
Centre Spread 30%
Inside Back Cover 20%
Outside Back Cover 50%
Other Guaranteed Positioning 15%
FINANCIAL REVIEW BOSS DEADLINES 2013
Edition On Sale Booking Material
February 8th Feb 11th Jan 18th Jan
March 8th Mar 8th Feb 15th Feb
April 12th Apr 15th Mar 22nd Mar
May 10th May 12th Apr 19th Apr
June 14th Jun 17th May 24th May
July 12th Jul 14th Jun 21st Jun
August 9th Aug 12th Jul 19th Jul
September 13th Sept 16th Aug 23rd Aug
October 11th Oct 13th Sept 20th Sept
November 8th Nov 11th Oct 18th Oct
December 6th Dec 8th Nov 15th Nov
BOSS MAGAZINE ADVERTISING
RATES & DEADLINES
INSERT RATES & QUANTITIES
Friday 1-12 pages incl GST Quantities
National $27,550 $30,305 143,000
NSW/Canberra $11,590 $12,749 61,000
VIC/TAS $7,220 $7,942 37,000
Queensland $3,458 $3,804 19,350
SA $1,235 $1,359 6,000
WA $1,938 $2,132 10,150
NZ $760 $836 5,300
PRODUCTION SPECIFICATIONS
Financial Review BOSS only accepts advertising material in digital format.
Please refer to BOSS AdCentre: http://www.adcentre.com.au/financial-review-boss.aspx
PUBLISHED: 2nd Friday of every month
BOOKING DEADLINE: Friday, 4 weeks prior to on sale date
CANCELLATION DEADLINE: Friday, 6 weeks prior to on sale date
Cancellation deadline for premium positions are 2 weeks prior to usual deadlines
MATERIAL DEADLINE: Wednesday, 3 weeks prior to on sale date
For advertising information please contact Angela Tesoriero on (02) 9282 1939
Email: a.tesoriero@fairfaxmedia.com.au
Centrespread and IFC may be pre-empted by creative production executions.

specs
BOSS MAGAZINE TECHNICAL
SPECIFICATIONS
Financial Review BOSS is inserted into The Australian Financial Review on the
second Friday of every month.
DEADLINES
Advertising material is required Friday, 4 weeks prior to publication date. Material
received after deadline is automatically viewed as out of specification.
Cancellation of booking is always 6 weeks prior on sale date. For premium
positions, 8 weeks prior on sale date.
CONTACT DETAILS FOR MATERIAL AND DELIVERY
Advertising Production Unit, Fairfax Media
Level 3, 1 Darling Island Road, Pyrmont NSW 2009
Phone: (02) 9282 3322
Email: adprodunit@fairfaxmedia.com.au
MECHANICAL SPECIFICATIONS
PAGE SPECIFICATIONS
SINGLE PAGE
Size Type Area Trim Size Bleed Area
Full Page 250 x 210mm 275 x 235mm 285 x 245mm
1/2 Horizontal 118 x 210mm
1/2 Horizontal (with Bleed) 108 x 210mm 130 x 235mm 140 x 245mm
1/2 Vertical 250 x 97mm
1/2 Vertical (with Bleed) 250 x 87mm 275 x 110mm 285 x 120mm
1/3 Horizontal 80 x 210mm
1/3 Horizontal (with Bleed) 70 x 210mm 92 x 235mm 102 x 245mm
1/3 Vertical 250 x 67mm
1/3 Vertical (with Bleed) 250 x 57mm 275 x 79mm 285 x 89mm
SPREADS
Size Type Area Trim Size Bleed Area
Double Page Spread 250 x 445mm 275 x 470mm 285 x 480mm
Half Page Spread 118 x 445mm
Half Page Spread (with Bleed) 108 x 445mm 130 x 470mm 140 x 480mm
Third Page Spread 80 x 445mm
Third Page Spread (with Bleed) 70 x 445mm 92 x 470mm 102 x 480mm
Gatefold Double Page Spread 250 x 430mm 275 x 455mm 285 x 465mm
Gatefold Flap 250 x 200mm 275 x 225mm 285 x 235mm
Measurements are given in millimetres and are as height x width
All live copy must be kept within the type area, this includes all text, image, keylines and keycodes
Type Area Only specs on broken space ads are designed to sit within the Type area of the whole page
Broken space ads that bleed are designed to centre the type area within the ad space
Do not use fine borders around the edge of a bleed advert. We cannot guarantee the absolute accuracy of
trimming due to the nature of web offset printing processes
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specs
DELIVERY REQUIREMENTS
BOSS magazine only accepts material that is submitted via the following delivery
channels: Quickcut, Websend and AdOnline. All advertisements submitted via
Quickcut will be converted to PDF files using the guidelines created by 3DAP.
These guidelines are published at the web site www.3dap.com.au. For more
information on Quickcut and delivery please contact Quickcut on 02 9938 7500
or at www.quickcut.com.au.
The delivery and receipt of advertising material via Quickcut and Websend is an
automated workflow. As a result material instructions are not able to be viewed
and should be communicated to your sales contact. Advertising Production will
output a positional proof to ensure it resembles the supplied client proof. Our team
of Imaging specialists are also on hand to check the colour within the files, and to
ensure that the reproduction of the supplied creative will be to the expectation of
the client proof.
PRINT SPECIFICATIONS
Process Computer to plate four colour process
Screen Ruling 133lpi
Dot Structure Round
Screen Angles CYAN 15 degrees
MAGENTA 45 degrees
YELLOW 90 degrees
BLACK 75 degrees
Print Sequence n BLACK n CYAN n MAGENTA n YELLOW
PROOFS
Proofs should provide an accurate representation of the intended print result and
are necessary for us to ensure colour accuracy on press. For this reason, Fairfax
will only accept 3DAP compliant proofs. If you choose not to supply a digital proof,
Fairfax cannot be held responsible if the printer result varies from what the client
has approved. To produce adequate digital proofs we require 3DAP approved
digital proofs (see www.3dap.com.au).
COLOUR GUIDELINES
SPOT COLOUR. This is achieved by using the four colour printing process (i.e.
PMS colours must be broken down into CMYK process).
PROCESS COLOUR. Colour specified in percentages of cyan, magenta, yellow
and black.
DOT GAIN. Dot gain is not a fault of web offset printing, but rather a characteristic.
The dot gain can to some extent be accommodated in production but there are
some things, outlined below, that can help:
• All material should compensate for dot gain of up to 15-20% in the 50% dot
area. Ensure midtones are lighter and have more contrast to compensate for
the above dot gain.
• Highlights can also muddy if there is a black dot visible, which will also gain
on press. The first printing highlights should be:
PRINTING HIGHLIGHTS
Cyan Magenta Yellow Black
First printing highlight 3% 2% 2% 0%
Midtones Allow for up to 15-20% dot gain
Shadow Range from 280-310%
GREY BALANCE
Maintaining Grey balance throughout the separation is extremely important
for quality four-colour reproduction. Separations without neutral Grey’s will
reproduce with perceivable colour casts on press. As a general rule for magazine
reproduction, Grey balance requires slightly more cyan relative to less amounts of
magenta to yellow.

events
BOSS MAGAZINE EVENTS
HEAR IT FROM THE BOSS
Hear it from the BOSS brings together influential business leaders and thinkers
on a panel to discuss a key theme that is impacting the world of business,
management and leadership. Hosted by broadcaster and commentators Adam
Spencer in Sydney and Geraldine Doogue in Melbourne, Hear it from the BOSS
is an entertaining and often contentious debate around innovative ideas and
concepts for the world of business.
BOSS YOUNG EXECUTIVE
BOSS Young Exectuive of the Year Awards, run in conjunction with the print issue,
recognises the achievements of our aspiring future senior leaders by identifying
six young Australians with the skills, talent and drive needed to make a successful
leader. This cocktail awards evening is promoted extensively across the Financial
Review Group of publications and personal invitations are extended to high level
CEOs as mentors to this young elite. Sponsorship includes logo association on all
marketing collateral running up to the event, event sponsorship and advertising
around print and online coverage following the event.
BOSS TRUE LEADERS
BOSS True Leaders is an annual event to celebrate and recognise inspirational
business leadership. Celebrating 20-25 leaders who have demonstrated an
influential and inspiring role in business, not-for-profit and public sectors in the
past year at an exclusive, invitation-only cocktail awards function. In attendance
is a group of influential business leaders and thinkers to network and exchange
ideas and achievements. The BOSS True Leaders 2010 event also showcases the
six finalists from the BOSS Young Executive of the Year.
BOSS EMERGING LEADERS
BOSS Emerging Leaders Program (4 events per year, timing TBC) is a
membership club for young executives in corporate Australia. The program
has been designed as a networking forum for leaders of the future to discuss,
debate and share their views. A mentor panel of senior business executives have
generously given their time to share their career insights. Founding mentors
include Steve Vamos, Cynthia Whelan, Bonnie Boezman, Mike Wilkins and Miriam
Silva. Sponsorship of the program encompasses the events, editorial engagement
and advertising around Emerging Leaders Program coverage.
BOSS WOMEN TO WATCH
In association with the issue in print, the BOSS Women to Watch luncheon profiles
senior women of influence live in front of an audience of 300-600 senior business
leaders who are inspired by their achievements and want to get to know them.
The sponsorship combination of major media execution in this key issue, event
sponsorship and follow up online coverage offers a unique association with those
at the forefront of the diversity and gender equality issue.
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digital &
contacts
BOSS REPRESENTATIVES
Sydney
National Advertising Manager
Nerissa Corbett
Tel: 02 9282 2096
ncorbett@fairfaxmedia.com.au
Senior Account Manager
Angela Tesoriero
Tel: 02 9282 1939
a.tesoriero@fairfaxmedia.com.au
Melbourne
VIC Advertising Manager
Andrew Schutt
Tel: 03 8667 3863
aschutt@fairfaxmedia.com.au
Brisbane
Deputy Sales Director
Janice Batzloff
Tel: 07 3835 7531
jbatzloff@fairfaxmedia.com.au
Adelaide/NT
State Advertising Manager
Tim Patrick
Tel: 08 8210 1112
tpatrick@fairfaxmedia.com.au
Perth
State Advertising Manager
Liz Molyneux
Tel: 08 9323 8903
lmolyneux@fairfaxmedia.com.au
Account Manager
Andrea de Kauwe
Tel: 08 9423 8907
adekauwe@fairfaxmedia.com.au
London
Brett Warren
Tel: +44 (0) 20 7099 7992
bwarren@warren-media.com
Europe
Robert Logan
Tel: + 44 (0) 208 579 4836
rlogan@robertlogan.co.uk
New Zealand
Neil Bowman
Tel: + 649 419 0561
neil@mckaybowman.co.nz
New York
Conover Brown
Tel: + 212 213 8383
sales@worldmediaonline.com
Hong Kong
Catherine Ha
Tel: + 852 2516 1519
cha@publicitas.com
Japan
Manami Morishita
Tel: +813 3584 6420
morish@bunkoh.com
Singapore
Peggy Thay
Tel: +65 6836 2272
pthay@publicitas.com
Dubai
Komal Jadhwani
Tel: + 9714 342 2112
komalj@intermedia-gulf.com

financial
review
group
FINANCIAL REVIEW GROUP
The Financial Review Group connects the information needs of Australia’s most
successful and influential people with a constantly expanding range of business
and investment products and services. We help people truly understand the issues
and make the insights that enable their success.
From daily and 24/7 services like the Financial Review newspaper and website,
through to specialist subjects covering investments and how to spend, or
entrepreneurial communities like BRW Fast Club, we connect advertisers to the
right people, at the right time, in the right environment.
Welcome to the world of the Financial Review Group. Choose any or a combination
of our titles and connection platforms to ensure your marketing plan is
geared for success.